Power Towers
Power Towers is a UK-based manufacturer that designs and produces low-level Mobile Elevating Work Platforms (MEWPs) up to 5.5 meters for industrial, commercial, maintenance, fit-out, large-vehicle, and hazardous-environment customers, distributed through JLG Industries' global sales network and European channel partners.
- Company typePrivate
- Founded2007
- HeadquartersLeicester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Power Towers does
Power Towers Limited is a UK-based manufacturer founded in 2007 that designs and produces Mobile Elevating Work Platforms (MEWPs) for low-level access up to 5.5 meters. Headquartered at Unit 3, Leicester Distribution Park, the company serves industrial, commercial, maintenance, fit-out, large-vehicle, and hazardous-environment customers with eleven distinct machines organized into four product families: manual push-around (Pecolift, Ecolift, Ecolift WR), electric push-around (Nano 25, Nano 35, Power Tower, Power Tower Duo), self-propelled (Nano SP, Nano SP Plus), and confined space (Nano 30CS, Power Tower CS).
The company's core technical differentiator is a registered patented lift mechanism used in its Pecolift and Ecolift products, which converts approximately 10% operator input into 100% of the power needed to reach full working height in roughly 11 seconds, without batteries or hydraulics. Supporting features include fully guarded anti-slip platforms with 360-degree working range, extendable cantilever decks, automatic brakes with pothole protection, and ATEX-certified variants for Zone 1 and 21 hazardous areas.
Power Towers has been a wholly-owned subsidiary of JLG Industries Inc. since its 2015 acquisition, operating a B2B, sales-led go-to-market. Distribution combines JLG's direct enterprise sales and service offices across the UK, Ireland, Benelux, DACH, France, Italy, Romania, Spain, Nordics and Baltics, MEA, and SAARC with a European channel partner program of material handling, ladder, aviation, and industrial safety distributors including Daxten, Fortal, Sefoma, OLM, Lissner, Persum, Cramer, Altrex, Tubesca, and Le Cehelle. Revenue is hardware-led through quote-based B2B equipment sales, supplemented by aftermarket spare parts and training services delivered via the JLG Online Express platform.
Power Towers firmographics
Firmographics- Name
- Power Towers
- Legal name
- Power Towers Limited
- Website
- https://powertowers.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Power Towers is a UK-based manufacturer that designs and produces low-level Mobile Elevating Work Platforms (MEWPs) up to 5.5 meters for industrial, commercial, maintenance, fit-out, large-vehicle, and hazardous-environment customers, distributed through JLG Industries' global sales network and European channel partners.
- Ownership category
- akta.pro rank
Power Towers industry classification
Industry- Product category
- Mobile Elevating Work Platforms (MEWPs)
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)
- akta.pro secondary industry
- Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)
Keywords
Where Power Towers is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Power Towers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Mobile Elevating Work Platforms (MEWPs) Sales: Power Towers designs and manufactures a broad range of access platforms including push-around manual (Pecolift, Ecolift, Ecolift WR), push-around electric (Nano 25, Nano 35, Power Tower, Power Tower Duo), self-propelled (Nano SP, Nano SP Plus), and confined space models (Nano 30CS, Power Tower CS). Products are sold through direct sales and channel partners globally.
- Aftermarket Parts and Services: JLG aftermarket provides spare parts, technical publications, operator manuals, service manuals, and parts catalogs through the JLG Online Express platform. Training services including JLG University online training programs and Train the Evaluator courses are also offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B equipment sales with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Power Towers product offering
Product offeringCore offering
Power Towers designs and manufactures Mobile Elevating Work Platforms (MEWPs) for low-level access applications up to 5.5 meters, including push-around lifts such as the Pecolift and Ecolift series and the Nano and Power Tower model lines. The products serve construction fit-out, maintenance, industrial, and hazardous-environment operators looking for safer and faster alternatives to ladders and scaffolding.
Product overview
Power Towers designs and manufactures a comprehensive range of Mobile Elevating Work Platforms (MEWPs) for low-level access up to 5.5 meters, wholly designed and produced in the UK. The product portfolio comprises 11 distinct machines organized into four families: Push-Around Manual (Pecolift, Ecolift, Ecolift WR) featuring patented manual lift mechanisms requiring no batteries or hydraulics; Push-Around Electric (Nano 25, Nano 35, Power Tower, Power Tower Duo) offering powered elevation with manual positioning; Self-Propelled (Nano SP, Nano SP Plus) with joystick-controlled mobility for driving at site; and Confined Space (Nano 30CS, Power Tower CS) for hazardous and restricted environments. The company also offers ATEX solutions for explosive atmospheres (zones 1 and 21) and provides tool tethering accessories. Power Towers is a fully owned subsidiary of JLG Industries Inc., acquired in 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Pecolift Lightweight, manually-operated push-around lift providing low-level access up to approximately 3.5m without any external power source, designed for one-person tasks in finished commercial interiors.
- Ecolift Compact power-assisted push-around MEWP for low-level interior access, combining manual positioning with powered platform elevation for ergonomic one-person operation.
- Ecolift WR Weather-resistant variant of the Ecolift platform engineered for outdoor or harsher low-level access environments where standard indoor MEWPs are not suitable.
- Nano 25 Compact push-around lift with a working height suited to low-level interior tasks, designed for easy manoeuvrability through standard doorways by a single operator.
- Nano 35 Push-around MEWP offering greater working height than the Nano 25 for low-level commercial access tasks in interior fit-out and maintenance applications.
- Power Tower Self-powered vertical personnel lift providing powered low-level access up to around 5.0m for one-person tasks, eliminating the manual pushing required by entry-level push-around models.
- Power Tower Duo Two-person variant of the Power Tower self-powered lift enabling collaborative low-level overhead work with higher platform capacity.
- Nano SP Self-propelled variant of the Nano series allowing one operator to drive and elevate the platform without manual pushing, for low-level access where frequent repositioning is required.
- Nano SP Plus Enhanced self-propelled Nano variant delivering extended capability over the standard Nano SP for low-level interior access applications.
- Nano 30CS Compact narrow-body Nano model engineered for confined-space access, allowing operation in tight aisles and doorways that standard MEWPs cannot navigate.
- Power Tower CS Compact narrow-body Power Tower model providing self-powered low-level access in confined industrial and retail environments with restricted floor space.
Quantifiable outcome
- 10% operator input achieves 100% lift power
- +2 more outcomes
Companies that use Power Towers
Customer profileSegments6 records
Ideal customer profiles2 records
Power Towers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Power Towers partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- DaxtenminorMaterial handling company and channel partner for Power Towers products, based in the UK.
- FortalminorFrench ladder and access equipment manufacturer and distributor as channel partner.
- SefomaminorFrench material handling and access equipment distributor as channel partner.
- OLM (QLM)minorHungarian distributor of access equipment and lifting solutions as channel partner.
- LissnerminorDanish JLG and Power Towers equipment distributor as channel partner.
- PersumminorSpanish distributor of access equipment as channel partner.
- CramerminorGerman provider of aerial work platforms and access equipment as channel partner.
- AltrexminorDutch ladder and access equipment manufacturer as channel partner.
- TubescaminorFrench access equipment manufacturer and distributor as channel partner.
- Le CehelleminorEuropean ladder and access equipment specialist as channel partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Power Towers competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Power Towers social profiles
Digital presencePower Towers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Towers leadership team
Management profileNumber of profiles
Power Towers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Towers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Towers
What does Power Towers do?
Power Towers designs and manufactures Mobile Elevating Work Platforms (MEWPs) for low-level access applications up to 5.5 meters, including push-around lifts such as the Pecolift and Ecolift series and the Nano and Power Tower model lines. The products serve construction fit-out, maintenance, industrial, and hazardous-environment operators looking for safer and faster alternatives to ladders and scaffolding.
Is Power Towers a public or private company?
Power Towers is a private company. It is classified as corporate owned and is currently operating.
When was Power Towers founded?
Power Towers was founded in 2007. It employs 51 to 100 people.
Where is Power Towers based?
Power Towers is headquartered in Leicester, United Kingdom, in the Europe region.
How does Power Towers make money?
Two revenue lines are on record. Mobile Elevating Work Platforms (MEWPs) Sales are the primary driver. The others are aftermarket Parts and Services.
Does Power Towers have an API?
No public API is recorded for Power Towers.
What industry is Power Towers in?
Power Towers's product category is Mobile Elevating Work Platforms (MEWPs). Its primary akta.pro industry code is IMAHAJAJ, Lifting Platforms & Aerial Work Platforms (MEWPs), with a secondary code of TLABAFAE, Aerial Work Platforms (MEWPs) Rental/Leasing. Its NAICS code is 333923 and its SIC code is 3531.