What H2OiQ does

H2OiQ Limited is a privately-held UK company headquartered at Parker Industrial Estate, Mansfield Road, Derby (with origins in Whittington), founded in 2018 (with deeper operating history through its directors) and operating with 11-50 employees. It designs, manufactures and sells water and energy-efficiency products, organising its portfolio into four sub-brands: H2OiQ (Revive quarterly-replacement flow regulators for taps, showers and urinals plus BS1212-4 certified AirGap delayed fill valves), AIRiQ (AIRVIA AERO 100, PRO 150 and CAR air purifiers using 8-stage HEPA/UV/photocatalysis/ionisation), CLEANiQ (GermGuard antimicrobial films and patented Stabilised Aqueous Ozone cleaning dispensers, including iClean Mini and Lotus Pro), and HVACiQ (Chemsonic catalyst and SonicWave filter-drier technologies under exclusive UK licence). The technology base also includes IoT IntelliSense T1/S1 monitoring devices that capture real-time water consumption and temperature data for savings verification and legionella risk reduction.

The company runs a hybrid B2B and direct-to-customer model: it sells hardware (mostly £4-£800) through an e-commerce storefront on h2oiq.co.uk, while an enterprise field-sales motion handles site surveys, installation, commissioning and bill validation for larger commercial accounts. It also generates recurring revenue from Revive quarterly replacement-and-recycling subscriptions and from water efficiency consultancy (audits, feasibility studies, GRESB-aligned sustainability reporting). Customer evidence is concentrated in UK commercial property, public-sector estates and the hospitality and education segments, with documented case studies at a council HQ (31% per-flush saving), a university (26% per-flush, 40% estate-wide reduction) and a hotel (72% hand-wash saving).

Its go-to-market combines enterprise direct sales to facilities managers and property developers, indirect channel sales through water wholesalers, retailers and energy brokers, and content marketing via case studies, brochures and an environmental news blog. Pricing on most consumables is sub-£25, with anchor SKUs such as the SAO Dispenser at £1,200 and AIRVIA purifiers at £215-£799; the company holds a UK license for Chemsonic HVAC technology, a patented SAO dispenser, and various regulatory certifications (BS1212-4, AUK1, ISO 22196, ISO 21702, WRAS/KIWA). Strategic emphasis appears to be on cross-selling the four sub-brands into existing UK commercial accounts rather than pursuing international expansion, with year-on-year growth flagged but no disclosed funding, revenue, or M&A milestones.

Name

H2OiQ

Legal name

H2OiQ Limited

Website

https://h2oiq.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

H2OiQ is a UK-based designer, manufacturer and seller of water-saving, air purification, chemical-free cleaning and HVAC-efficiency products (Revive, AIRVIA, GermGuard, Chemsonic) sold primarily to commercial property owners, facilities managers, public-sector estates and channel partners across the UK.

Ownership category

akta.pro rank

Product category

Water Efficiency Products

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK)

akta.pro secondary industries

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Eco-Friendly Air Care & Odor Control (CRAJAOAI), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Water saving products
• Water efficiency solutions
• Air purification devices
• HVAC energy efficiency
• IoT water monitoring

Headquarters

HQ city

Whittington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of water saving products (Revive range, AirGap valves, urinal managers), air purification devices (AIRVIA, GermGuard), and cleaning products (iClean Mini, SAO Dispenser). One-time product purchases with optional quarterly replacement services.
2. Quarterly Replacement Services: Recurring quarterly subscription for Revive product replacements including cleaning and recycling services for taps, showers, and urinals.
3. Water Efficiency Consultancy: Water audit and feasibility studies, bill validation, site surveys, analysis reports, and consultation services for commercial properties.
4. Installation and Commissioning: Installation of water saving products and equipment for commercial and residential properties.
5. Smart Monitoring Services: IoT water monitoring equipment installation and ongoing monitoring services for water consumption and temperature tracking.
6. Bill Validation Services: Water bill analysis to identify overcharging, errors, and opportunities for refunds and ongoing bill reductions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

H2OiQ designs, manufactures, and sells water and energy savings products across four sub-brands: H2OiQ (water saving: Revive tap flow restrictors, Revive Bactiballs, Revive showers, AirGap WC delayed fill valves, ES50 urinal manager, IntelliSense IoT monitors), AIRiQ (AIRVIA air purifiers), CLEANiQ (SAO aqueous ozone dispensers, GermGuard antimicrobial films), and HVACiQ (Chemsonic catalysts, SonicWave filter devices). The company also delivers water audits, bill validation, installation/commissioning, and ongoing managed monitoring services primarily to UK commercial property customers.

Product overview

H2OiQ is a UK-based company specialising in water conservation, air purification, and chemical-free cleaning solutions. The product portfolio consists of four main sub-brands: H2OiQ (water saving products including the Revive Range of tap flow restrictors, urinal Bactiballs, and showers, plus WC delayed fill valves), AIRiQ (air purification products including Airvia Aero 100, Airvia Pro 150, and Airvia CAR air purifiers with HEPA filtration and UV technologies), CLEANiQ (cleaning intelligence including GermGuard antimicrobial films and iClean Mini stabilised aqueous ozone devices), and HVACiQ (energy efficiency including Chemsonic catalyst technology and SonicWave electronic RFD optimisation devices). The company also offers IntelliSense IOT monitoring systems for real-time water and energy management, along with consultancy and installation services. H2OiQ operates on a B2B model serving commercial properties, providing water audits, bill validation, and efficiency reports to help organisations reduce water consumption, costs, and carbon footprint.

Differentiator

Problem solved

Functional benefit

Brands

• Revive: Water saving product line including tap flow restrictors, shower heads, and urinal products with quarterly replacement and recycling system
• GermGuard
• AIRVIA
• SAO (Stabilised Aqueous Ozone)
• Chemsonic
• SonicWave

Products and services

• Revive Tap Flow Restrictors Quarterly replacement flow regulator system for taps with off-site cleaning and delivery service; saves up to 90% of water used by taps. Available via subscription at £14.40 per unit per quarter or individually at £4.00 each. For commercial and residential properties.
• Revive Bactiballs (Urinal Bacteria System) Bacteria-based capsules that erode into urinal drains with each flush, releasing friendly bacteria that devour odour-causing bacteria and soften uric scale deposits. Saves up to 95% of water used by urinals. Sold in packs of 50 at £220.00. For commercial washrooms.
• Revive Showers (Antimicrobial Shower Head and Hose with Quarterly Replacement) Antimicrobial shower head and hose system exceeding HTM 04-01 and L8 standards. Saves up to 75% of water used by showers. Priced at £16.80 per shower and hose unit; fixed shower head at £24.00 per unit. Quarterly replacement and recycling service. For healthcare, commercial, and residential properties.
• WC Side Entry Delayed Fill Valve Delayed filling valve that prevents water entering the cistern until it has emptied. Compatible with AUK1, type AG Air Gap requirements, and BS1212-4 certified. Saves at least 1 litre per flush. Side entry brass or plastic, 1/2 inch, priced £16.89 to £17.49. For commercial and residential WCs.
• WC Bottom Entry Delayed Fill Valve (AirGap) First bottom-inlet height-adjustable delayed fill valve to achieve AUK1 compliance and BS1212-4 certification. Saves at least 1 litre per flush. Brass or plastic, priced £17.55 to £18.15. For commercial and residential WCs.
• ES50 Battery Powered Urinal Water Manager 9V battery-powered urinal water manager with adjustable fill time, adjustable flushes per day, and flush audit feature for ROI tracking. Priced £79.99 (without solenoid valve) to £139.99 (with solenoid valve). For commercial washrooms.
• Pro-Ultra WC Syphon Universal ultra-compact syphon for 1½ inch lever-operated toilets with split syphon design for easy installation and service, light-touch activation, and adjustable flush volumes. Priced at £21.90. For commercial WCs.
• GermGuard Antimicrobial Surface Touch Guard PVC film with silver-ionic antimicrobial agents for door handles and push plates. Kills 99.99% of germs and viruses including COVID-19; provides 24/7 antimicrobial protection for up to 6 months. Validated to ISO 22196 and ISO 21702. Priced £12.30 to £18.28 depending on size. For commercial and public-sector buildings.
• SAO Dispenser (Stabilised Aqueous Ozone) Patented dispenser that infuses cold tap water with ozone to create stabilised aqueous ozone for chemical-free cleaning. Eliminates germs, odours, stains, mould, and mildew; kills 99.999% of E. coli and Staphylococcus aureus within 60 seconds. Cartridge sold separately. £1,200.00. For commercial cleaning operations.
• iClean Mini (Portable SAO Cleaner) Portable handheld device that converts tap water into stabilised aqueous ozone using high-voltage electrical current. Kills 99.999% of germs without chemicals. Priced £149.00 (was £199.00). For residential, commercial, and hospitality use.
• Lotus Pro (Wall-Mounted SAO Cleaning System) Permanent wall-mounted unit connected to power and water that creates stabilised aqueous ozone on demand for up to 24 hours of effective sanitising and cleaning. For commercial cleaning operations including healthcare, hospitality, and facility management.
• AIRVIA Aero 100 Air Purifier Air purifier for spaces up to 100 m² (1000 ft²) with 8-step filtration including H13 HEPA, photocatalysis, UV sterilisation, and ionisation. CADR of 503.1 m³/h. Features 360° air intake and remote control. £649.00 (was £699.00) with free delivery. For homes, offices, and salons.
• AIRVIA Pro 150 Air Purifier Professional air purifier for spaces up to 150 m² (1600 ft²) with 8-step filtration including H13 HEPA, photocatalysis, UV sterilisation, and ionisation, plus PM2.5, HCHO, temperature, and humidity sensors. CADR 550 m³/h particles, 226 m³/h formaldehyde. £799.00 (was £899.00) with free delivery. For commercial and professional spaces.
• AIRVIA CAR Vehicle Air Purifier Vehicle air purifier for cars, taxis, vans, and buses with true HEPA filter, ionisation, laser particle sensor, automatic start with ignition, and AIRVIA Connect Android/iOS mobile app. Priced £215.00 (was £245.00). For vehicle owners and fleet operators.
• Chemsonic HVAC Efficiency Catalyst 5th-generation synthetic catalyst technology for HVAC and refrigeration systems. Three-component system: reduces oil fouling, lowers refrigerant boiling point, and increases compressor oil lubricity by up to 56%. Reduces HVAC/refrigeration energy consumption by up to 25%. Award finalist at HVACiQ Awards 2022. Marketed under the HVACiQ sub-brand with UK license from Chemsonic. For commercial HVAC installations.
• SonicWave Refrigerant Filter Drier Optimisation Device Electronic device generating sonic and ultrasonic waves to loosen and remove sludge from refrigerant filter screens. Reduces liquid line filter/drier restrictions by an average of 16.5% and reduces HVAC energy consumption. Available in SonicWave1 (single circuit) and SonicWave2 (dual circuit) models. For commercial HVAC installations.
• IntelliSense T1 Water Monitoring Device Water monitoring device for tracking usage, consumption, and water temperatures to help reduce bacteria growth and legionella risk. Part of the IntelliSense IoT monitoring and control platform. For commercial building management.
• IntelliSense S1 Smart Shower Water Management System Smart water management system for showers providing consumption monitoring and temperature tracking as part of the IntelliSense IoT platform. For commercial shower facilities.
• Kitchen EcoBooster Spray Regulator Spray regulator for kitchen taps with selectable water-saving mode (7 litres/minute) and full power mode (17 litres/minute) via button press. M24 Male or M22 Female fittings. £11.40. For residential and commercial kitchens.
• EASYFIT Isolator Valve Starter Emergency isolation valve for leaking or burst pipes allowing installation and isolation in under 3 minutes. Suitable for pressures up to 16 Bar and temperatures up to 85°C. WRAS/KIWA approved with 10-year warranty. For commercial and residential water systems.
• Water Efficiency Consultancy and Bill Validation Water audits and feasibility studies for commercial and public-sector properties. Services include site surveys, bill validation to identify overcharging or historical errors, analysis reports identifying ongoing reduction opportunities, and consultation for water-efficiency project ROI. For commercial property owners, councils, universities, and facilities management companies.
• Water Saving Product Installation and Commissioning Installation and commissioning of water saving products and equipment across commercial and residential properties. Delivered alongside H2OiQ's products including Revive range, AirGap valves, urinal managers, IntelliSense devices, and HVACiQ Chemsonic/SonicWave installations. For commercial and residential customers.
• IoT Smart Monitoring Services Managed IoT water monitoring service installation and ongoing monitoring for water consumption and temperature tracking, supporting legionella risk management and continuous optimisation. Powered by the IntelliSense platform. For commercial buildings and multi-site property portfolios.

Quantifiable outcome

• 30-40% water consumption reduction achieved at customer sites
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FluidmastercoreStrategic or Co-development PartnerH2OiQ partnered with Fluidmaster to carry out first commercial trials of the 6000 series AirGap valves. H2OiQ provided specialised monitoring equipment and knowledge to produce detailed case studies proving the savings and performance of the delayed fill AirGap valve. Results were used worldwide to prove the product's efficiency.
• Water Audit SurveyscoreStrategic or Co-development PartnerAssociated company providing water consultancy services including all aspects of water cost reduction. H2OiQ refers customers requiring comprehensive water auditing to this partner company.
• ChemsoniccoreOEM/ Whitelabel/ Licensing PartnerUK license agreement with Chemsonic allowing H2OiQ to offer Chemsonic and SonicWave HVAC energy reduction products under the HVACiQ brand. Technology reduces HVAC and chilling energy consumption through retro-fit solutions with results of up to 46% achieved.
• Water Wholesalers and RetailersminorChannel Partner/ Reseller/ DistributorForming partnerships with water wholesalers and retailers to supply correct water efficient equipment and manage projects in water stressed areas.
• Energy BrokersminorChannel Partner/ Reseller/ DistributorPartnerships with energy brokers as the water and HVAC cost reduction experts for cross-referral of commercial customers seeking energy and water efficiency solutions.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions for commercial and industrial customers. Comparable through CLEANiQ SAO cleaning and GermGuard antimicrobial offerings, but vastly larger scale and broader portfolio.
• Honeywell Building Technologies: Major building automation, HVAC controls, and air quality solutions provider. Comparable to H2OiQ's HVACiQ energy efficiency, IntelliSense monitoring, and AIRiQ air purification offerings, but as part of a much larger integrated buildings portfolio.
• Dyson: Global air purifier and HVAC manufacturer with HEPA filtration products targeting residential and commercial buyers. Comparable AIRiQ air purifier portfolio but with much larger brand recognition, R&D resources, and global distribution.
• Halma plc: FTSE 100 group of safety and environmental technology companies including multiple water leak detection, water quality, and building management subsidiaries. Broad incumbent in water management and leak analytics, vastly larger scale than H2OiQ.

Emerging players

• Waterscan: UK water consultancy providing bill validation, water audits, and efficiency reporting to commercial customers. Directly comparable to H2OiQ's bill validation and consultancy services, with deeper focus on data analytics.
• i2O Water: UK-based smart water network management company providing pressure management and leakage analytics for water utilities and large commercial users. Comparable in the water efficiency / IoT monitoring space but focused on network-level analytics.

Direct peers

• Cistermiser: UK-based manufacturer of water-saving valves and urinal controls including infrared flush valves and water management systems. Direct competitor to H2OiQ in commercial washroom water efficiency with overlapping customer base of facilities managers.
• Fluidmaster: Global leader in toilet fill valves, flush valves, and repair parts, including the 6000 series AirGap valves co-developed with H2OiQ. Direct peer in WC water-saving technology and a current commercial partner.
• Bristan Group: UK market leader in taps, showers, and bathroom accessories with water-efficient product lines. Comparable to H2OiQ's Revive tap restrictors and shower products for the commercial and residential bathroom market.

Others

• Veolia UK: Global water and waste management utility offering commercial water efficiency audits and legionella services. Adjacent rather than directly competitive, but operates in the same commercial water efficiency buying motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/H2OiQwater
• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Facebookfacebook.com/H2OiQLTD
• LinkedInlinkedin.com/company/h2oiq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2OiQ