Scuba Dogs
- Company typePrivate
- Founded1997
- HeadquartersGuaynabo, Puerto Rico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Scuba Dogs does
Scuba Dogs is a privately held, Puerto Rico-based PADI 5-Star Instructor Development Center (IDC) operating a multi-venue aquatic services business founded in 1997. The company runs three strategically distinct locations — a Dive & Aquatic Center in Guaynabo with a 12-foot heated training pool, a beach/shore operation at Escambrón Marine Park in San Juan, and a boat-diving site at Copamarina Beach Resort & Spa in Guánica — collectively covering the principal dive modalities of training, reef diving, and offshore diving under a single brand.
The service portfolio spans five interconnected lines: guided tours (snorkeling, Discover Scuba, scuba tours, night dives), the full PADI certification pathway (Open Water through Divemaster and Instructor), aquatic center programs (swim lessons, AquaFit, Aquarobics, youth Seal Team), group/private events (pool and beach parties), and a gear shop providing retail sales, rentals, air fills, and repair services. Underlying technology consists of standard professional diving equipment, a heated training pool, and the Peek.com online booking platform; the company has no proprietary software, API, or mobile application.
Revenue is generated through seven streams — tour fees, PADI course fees, gear retail, equipment rentals, group event fees, repair services, and recurring swim/aquatic program fees — with quote-based pricing that includes tiered discounts for groups, resort guests, gear-owning customers, and multi-month aquatic subscriptions. Distribution combines direct walk-in and online booking at owned venues with B2B2C channels through partnerships with four major cruise lines (Carnival, Celebrity, Disney, Royal Caribbean) and luxury hotels (Copamarina, Ritz-Carlton Dorado, DoubleTree San Juan, La Concha). Customer segments span beginners and non-certified divers, certified divers, professional certification seekers, families and groups, children and youth, and tourists/hotel guests.
Scuba Dogs firmographics
Firmographics- Name
- Scuba Dogs
- Legal name
- Scuba Dogs
- Website
- https://scubadogs.net
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Scuba Dogs industry classification
Industry- Product category
- Recreational Scuba Diving and Aquatic Services
- NAICS
- Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Services-Educational Services (8200), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industry
- Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)
Keywords
Where Scuba Dogs is headquartered
LocationHeadquarters
- HQ city
- Guaynabo
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices3 records
Markets served
Scuba Dogs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Diving Tours: Guided snorkeling, scuba diving, and night dive tours for individuals and groups. Revenue generated per booking with prices varying by tour type and duration.
- PADI Training Programs: Professional diving certification courses from beginner (Open Water) to professional levels (Divemaster, Instructor). One-time course fees covering instruction, materials, and certification.
- Gear Sales: Retail sales of new and used scuba and snorkeling equipment from top brands to customers.
- Equipment Rentals: Short-term rental of diving and snorkeling gear including air fills, masks, snorkels, fins, BCDs, regulators, and tanks.
- Group Events: Private pool parties, beach parties, and group bookings for celebrations and corporate events at their facilities.
- Repair Services: Full service repair workshop for scuba equipment maintenance and inspection.
- Swim Lessons and Aquatic Programs: Swimming lessons, AquaFit training, Aquarobics workouts, and extended aquatic programs for individuals of all ages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Group discount for multiple participants |
| Transaction based/ take rate | Pay-as-you-go | Large group corporate event pricing |
| Transaction based/ take rate | Pay-as-you-go | Gear bring-your-own discount |
| Transaction based/ take rate | Pay-as-you-go | Resort guest discount |
| Subscription | Multi-year contract | Extended aquatic program discount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Scuba Dogs product offering
Product offeringCore offering
Scuba Dogs operates a PADI 5-Star IDC Dive Center delivering guided snorkeling and scuba tours, professional PADI certification training from beginner through instructor level, aquatic programs (swim lessons, AquaFit, Aquarobics, Seal Team youth camp), private group events, and scuba gear sales, rentals, and repair across three venues in Puerto Rico. Services are delivered through walk-in visits at physical dive centers and online booking via the Peek platform, supplemented by hotel and cruise line excursion partnerships.
Product overview
Scuba Dogs is a PADI 5-Star Dive Center operating a multi-location service business offering recreational aquatic activities and professional diving certification. The company operates three distinct venues in Puerto Rico: a Dive & Aquatic Center in Guaynabo with heated pool facilities for training, the Escambrón Marine Park in San Juan for reef diving, and Copamarina Beach Resort in Guánica for boat diving. The product portfolio consists of five interconnected service lines: (1) Fun Tours including snorkeling and scuba diving for beginners and certified divers; (2) PADI Trainings providing full certification pathways from beginner to professional instructor level; (3) Aquatic Center Programs offering swim lessons, fitness training, and youth Seal Team programs; (4) Group Events for private celebrations; and (5) a Gear Shop for equipment sales, rentals, and repairs. The company uses the Peek booking platform for reservations but does not offer an API or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Fun Tours Recreational water activity tours including snorkeling and scuba diving experiences for various skill levels, from beginners to certified divers, delivered at Scuba Dogs' three Puerto Rico venues.
- PADI Trainings Professional scuba diving certification programs from beginner (Open Water Diver) through professional levels (Advanced Diver, Rescue Diver & EFR, Emergency First Response, ReActivate, Divemaster, and Instructor) delivered at a PADI 5-Star Instructor Development Center.
- Aquatic Center Programs Swim lessons and aquatic fitness programs including swim instruction, AquaFit training, Aquarobics water resistance workouts, Swim & Water Safety Instructor training, PADI Seal Team for ages 8-14, and Seal Team Camp 2026 summer camp.
- Group Events Private aquatic events including pool parties at Guaynabo Dive & Aquatic Center, beach parties at Escambrón Marine Park in San Juan, and special celebrations for groups and corporate events.
- Gear Shop Retail and rental shop offering new and used scuba and snorkeling equipment from top brands, equipment rentals, air tank fills, and a full-service scuba equipment repair workshop.
- Dive & Aquatic Center @ Guaynabo Headquarters facility in Guaynabo with modern training facilities including a 12-foot deep heated pool, classrooms, and equipment shop — best training facilities in Puerto Rico per the company.
- Escambrón Marine Park @ San Juan Marine park venue in San Juan offering daily tours and training with reefs, fish, and turtle encounters combining Puerto Rico's natural heritage with underwater beauty.
- Copamarina Beach Resort & Spa @ Guánica World-class boat diving venue in Guánica's Dry Forest Biospheric Reserve offering stay-and-dive packages at Copamarina Beach Resort & Spa with daily tours and training.
Companies that use Scuba Dogs
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Scuba Dogs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scuba Dogs partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Copamarina Beach Resort & SpacoreOn-site dive center location at Copamarina Beach Resort & Spa in Guanica. Pristine beaches meet gardens, pools, spa and restaurants, offering 'Stay & Dive' packages combining fine accommodations with diving adventures. Provides world-class boat diving access from the resort.
- Dorado Beach, a Ritz-Carlton ReserveminorLuxury hotel partnership offering scuba diving and snorkeling experiences to hotel guests as an added amenity for visitors to the Dorado Beach resort.
- DoubleTree by Hilton San JuanminorHotel partnership providing scuba diving activities for guests of the DoubleTree hotel in San Juan.
- La Concha ResortminorHotel partnership offering guest access to scuba diving and snorkeling experiences at the La Concha Resort in San Juan.
- Carnival Cruise LinecoreApproved shore excursion provider for Carnival Cruise Line ships visiting Puerto Rico. Provides guided snorkeling and scuba diving tours as part of cruise passenger activities.
- Celebrity CruisescoreApproved shore excursion partner providing scuba and snorkeling experiences for Celebrity Cruises passengers visiting Puerto Rico.
- Disney Cruise LinecoreShore excursion partner offering family-friendly snorkeling and introductory scuba experiences for Disney Cruise Line passengers.
- Royal CaribbeancoreApproved shore excursion provider for Royal Caribbean ships, offering diving and snorkeling tours as certified excursion activities for cruise passengers.
- Aqua LungminorEquipment brand partnership providing scuba gear for sales at the Scuba Dogs retail shop.
- ScubaProminorEquipment brand partnership providing professional-grade scuba gear and accessories for retail sales.
- FinisminorSwimming and snorkeling equipment brand partnership for retail sales at the dive center.
- Panama JackminorBeach and water sports equipment brand partnership for retail merchandise.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Scuba Dogs competitors and assessment
Company assessmentOthers
- Viator: Tripadvisor-owned online marketplace for tours, attractions, and shore excursions — competes for the same cruise passenger and tourist booking flow as Scuba Dogs, often disintermediating individual operators.
- PADI Travel: PADI's official booking platform that connects divers to dive centers and liveaboards globally. Comparable as a distribution channel and industry ecosystem player rather than a direct competitor — relevant for understanding how Scuba Dogs competes for inbound tourist bookings.
Direct peers
- Calypso Divers: PADI-affiliated Caribbean dive operator offering guided reef diving, PADI training, and equipment sales in a comparable Caribbean island setting with similar tourist customer mix.
- ScubaCaribe: Dominican Republic-based dive operator with multiple resort dive centers, PADI certifications, and equipment retail. Direct Caribbean competitor with similar hotel-embedded venue model and excursion-driven customer acquisition.
- Stuart Cove's Dive Bahamas: Premier Bahamas-based PADI dive operator offering guided reef dives, shark dives, PADI certification courses, and resort partnerships. Closely comparable Caribbean dive center with similar multi-service model (tours + training + gear) and cruise/resort distribution strategy.
- Dressel Divers: Major Caribbean and Mexico dive operator with multiple resort-based locations, PADI training programs, and cruise line excursion partnerships. Comparable diversified offering across tours, certifications, and resort-based dive centers.
- Aqua Adventures Puerto Rico: Puerto Rico-based dive operator offering scuba tours, certification courses, and equipment services in direct competition for the same PR customer base and cruise ship excursion flow.
- Rainbow Reef Dive Center: Florida Keys PADI 5-Star dive center operating boat diving tours, certification courses, and gear services with resort partnerships. Comparable multi-vertical Caribbean-region dive business with similar revenue mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Scuba Dogs social profiles
Digital presenceScuba Dogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scuba Dogs leadership team
Management profileNumber of profiles
Scuba Dogs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scuba Dogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scuba Dogs
What does Scuba Dogs do?
Scuba Dogs operates a PADI 5-Star IDC Dive Center delivering guided snorkeling and scuba tours, professional PADI certification training from beginner through instructor level, aquatic programs (swim lessons, AquaFit, Aquarobics, Seal Team youth camp), private group events, and scuba gear sales, rentals, and repair across three venues in Puerto Rico. Services are delivered through walk-in visits at physical dive centers and online booking via the Peek platform, supplemented by hotel and cruise line excursion partnerships.
Is Scuba Dogs a public or private company?
Scuba Dogs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scuba Dogs founded?
Scuba Dogs was founded in 1997. It employs 11 to 50 people.
Where is Scuba Dogs based?
Scuba Dogs is headquartered in Guaynabo, Puerto Rico, in the Latin America region.
How does Scuba Dogs make money?
Seven revenue lines are on record. Diving Tours are the primary driver. The others are PADI Training Programs, gear Sales, equipment Rentals, group Events, repair Services and swim Lessons and Aquatic Programs.
Who are Scuba Dogs's main competitors?
Others on record are Viator and PADI Travel. Direct peers are Calypso Divers, ScubaCaribe, Stuart Cove's Dive Bahamas, Dressel Divers, Aqua Adventures Puerto Rico and Rainbow Reef Dive Center.
Does Scuba Dogs have an API?
No public API is recorded for Scuba Dogs.
What industry is Scuba Dogs in?
Scuba Dogs's product category is Recreational Scuba Diving and Aquatic Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAAAIAL, Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire). Its NAICS code is 487210 and its SIC code is 8200.