Energy Arts

Name

Energy Arts

Legal name

Energy Arts, Inc.

Website

https://energyarts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Arts is a Daoist arts education company founded in 1991 by Bruce Frantzis, teaching Tai Chi, Qigong, Meditation, and Martial Arts to individual wellness practitioners worldwide through online courses, live virtual training, retreats, and a global certified instructor network.

Ownership category

akta.pro rank

Product category

Mind-Body Wellness Education

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Tai Chi instruction
• Qigong training
• Daoist meditation
• Internal martial arts
• Online wellness courses

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Course Sales: One-time purchase digital programs delivered via downloadable video content and private membership portal access. Programs include beginners courses, mastery programs, and specialized workshops.
2. Virtual Training Camps: Seasonal intensive virtual training programs (Summer, Winter, Spring) featuring live-streamed teachings with Bruce Frantzis and senior instructors. Includes recordings with lifetime access and guided practice sessions. Premium pricing with early-bird discounts.
3. In-Person Retreats: Multi-week immersive retreats held at the Energy Arts Training Center in Longmont, CO. Premium pricing reflecting the in-person, hands-on instruction from Bruce Frantzis. Weekend sessions are recorded for online access.
4. Instructor Certification: Revenue generated through instructor training programs and recertification (every two years) for the global network of certified Energy Arts instructors. Instructors are independent operators who are neither affiliated with nor endorsed by Energy Arts, Inc.
5. Product Store: E-commerce sales of books, possibly merchandise, and additional training materials through the Energy Arts Store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Energy Arts teaches Daoist practices—Tai Chi (Wu and Yang styles), Qigong (multiple sets including Dragon and Tiger, Energy Gates, Heaven and Earth), Taoist Meditation (Water Tradition dissolving methods), and internal Martial Arts (Bagua Zhang, Hsing-i)—through downloadable online video programs, live-streamed seasonal virtual training camps, multi-week in-person retreats at its Colorado Training Center, and a recurring instructor certification program. The business is anchored by founder Bruce Frantzis, a Western Taoist lineage master holding direct Chinese lineages across all four practice areas.

Product overview

Energy Arts is a comprehensive education platform for Daoist arts offering both online programs and in-person instruction. The product portfolio centers on four core practice areas: Tai Chi (Wu and Yang styles), Qigong (multiple sets including Dragon and Tiger, Energy Gates, Heaven and Earth), Meditation (Taoist traditions including dissolving methods), and Martial Arts (Bagua Zhang, Hsing-i). Online offerings include downloadable video programs, virtual training camps with live instruction, and 10-week courses such as The Five Keys to Taoist Energy Arts. In-person experiences encompass weekly classes at the Colorado Training Center, multi-week intensive retreats, and an instructor certification program. The platform uses Kajabi for membership delivery and Zoom for virtual training sessions. The company is led by Taoist lineage master Bruce Frantzis and a network of senior instructors worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Tai Chi (Wu and Yang styles)

Quantifiable outcome

• TMJ completely resolved after one year of daily Gods Playing in the Clouds Qigong practice
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Four Corners FoundationminorOthersEnergy Arts supports Four Corners Foundation's fundraising efforts for Tibetan refugee children, nuns, elderly, and orphans at Buddhist monasteries in India and Tibet. Energy Arts helps preserve Tibetan wisdom traditions by directing donations to Holy Caves of Padmasambhava Fund (India) and Kathok Shedrup Ling monastery (Tibet).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Glo: Subscription yoga, meditation, and Pilates platform with high-production video content; comparable digital delivery model and consumer target market, though focused on yoga/movement rather than internal martial arts.
• Wim Hof Method: Breathwork and cold exposure training program with online courses, an instructor network, and app-based delivery; relevant emerging player that competes for the wellness seeker's attention and training time in adjacent mind-body modalities.

Broad incumbents

• Calm: Mass-market meditation and sleep app with millions of subscribers; broader incumbent in adjacent mindfulness space that competes for the same end consumer attention and wallet share at significantly lower price points and higher engagement frequency.
• Insight Timer: Free meditation app with thousands of teachers and a paid community tier; relevant incumbent because it offers qigong and tai chi alongside meditation, threatening Energy Arts' discoverability for adjacent practice seekers.
• Headspace: Subscription-based meditation and mindfulness platform with content from multiple teachers; established scale and corporate wellness channels that compete for the same general wellness seeker segment at lower per-program cost.

Direct peers

• Tai Chi Foundation: Nonprofit dedicated to teaching tai chi and qigong with certified instructors worldwide; competes for the same Internal Arts Enthusiasts and General Wellness Seeker segments via community classes and instructor training.
• Universal Tao: Founded by Mantak Chia, Universal Tao offers qigong, tai chi, and Taoist meditation courses both online and in-person with a global certified instructor network — the closest direct peer to Energy Arts in lineage-based Daoist arts education and certification.
• Holden QiGong: Lee Holden's online qigong and tai chi programs target a similar wellness audience via downloadable video courses and live virtual events; directly comparable digital product structure and pricing band to Energy Arts' online qigong offerings.
• East/West Academy of Healing Arts: Offers qigong, tai chi, and meditation courses with lineage-based instruction and a certified instructor model; comparable niche positioning serving both individual wellness seekers and aspiring teachers.
• Flowing Zen: Online qigong and tai chi instruction platform offering digital courses and live training — operates with a similar instructor-led, content-driven model targeting Western audiences interested in Eastern energy practices.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dao_energyarts
• YouTubeyoutube.com/user/EnergyArtsVideos
• Facebookfacebook.com/energyarts
• Instagraminstagram.com/daoist_energy_arts
• Pinterestpinterest.com/brucefrantzis
• TikToktiktok.com/@energyarts
• LinkedInlinkedin.com/company/energy-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Arts