What FindAMasters does

FindAMasters is a UK-based online directory and information platform that catalogs Masters degree programs and postgraduate qualifications from universities worldwide. Operated by FindAUniversity Ltd (a Keystone/Keg company) and headquartered in Sheffield, the platform indexes more than 16,500 UK courses and thousands more across 40+ countries, organized along multiple axes including discipline (37 academic fields), subject area, country, qualification type (MSc, MA, MBA, MRes, MPhil, LLM, PGCert, PGDip, PGCE), study mode (online/distance learning, part-time, full-time), and start date. The underlying technology is a database-driven course directory with structured search/filtering, personalized user accounts, saved-courses functionality, email alerts, and a scholarship/funding finder.

The company serves two customer segments on a two-sided model. On the demand side, prospective postgraduate students — recent graduates and working professionals seeking advanced qualifications — access the platform free of charge to search, compare, and shortlist programs; access funding and scholarship information; register for study fairs and open days; and consume advice content. On the supply side, universities, business schools, and higher-education institutions worldwide pay for advertising placements including featured course listings, display advertising, sponsored email campaigns to the subscriber base, and access to a self-serve provider login portal for managing listings.

The platform monetizes exclusively through advertising and provider subscriptions rather than student fees, with pricing not publicly disclosed. Marketing and distribution are dominated by SEO-optimized organic content (discipline, country, funding, and rankings guides), supplemented by email newsletters, social login integration, content marketing, and an events business via Postgrad LIVE study fairs and the Postgrad Awards program. FindAMasters operates alongside sister platforms FindAPhD, FindAPostDoc, FindCourses, and the Postgraduate Forum under the FindAUniversity umbrella, covering adjacent stages of the postgraduate lifecycle from short courses through postdoctoral positions.

Name

FindAMasters

Legal name

FindAUniversity Ltd

Website

https://findamasters.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

FindAMasters is a Sheffield-based online directory indexing Masters degrees across 40+ countries and 37 disciplines, serving prospective postgraduate students with free search and scholarship tools while monetizing through advertising from universities and higher-education institutions.

Ownership category

akta.pro rank

Product category

Online Postgraduate Education Marketplace

NAICS

Educational Services (611), Web Search Portals and All Other Information Services (519290)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

akta.pro secondary industries

Degree Planning, Course Planning & Academic Progress Monitoring (EDAFAMAI), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Postgraduate education directory
• Masters degree search
• University course listings
• Scholarship finder
• Online education marketplace

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. University/Institution Advertising: Universities and business schools pay to advertise their Masters courses on the platform through featured listings, display advertising, and sponsored content placements
2. Email Marketing Campaigns: Paid email campaigns to the platform's subscriber base targeting prospective postgraduate students
3. Display Advertising: Banner and display advertising placements on the website and in communications
4. Provider Portal Access: Universities and institutions access the provider login portal to manage their course listings and advertising campaigns

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FindAMasters operates a comprehensive online directory of Masters degree and postgraduate qualification programs (MSc, MA, MBA, MRes, MPhil, LLM, PGCert, PGDip, PGCE) offered by universities across 40+ countries. The platform provides searchable course listings with filtering by discipline, subject, country, study mode, and start date, complemented by a Scholarship Finder, funding and advice guides, and Postgrad LIVE study fairs and open days. Universities pay to advertise their programs on the platform through featured listings, display advertising, email campaigns, and a provider portal, while students access the directory and resources free of charge.

Product overview

FindAMasters operates as a comprehensive online directory and information platform for postgraduate education. The core offering is the Masters Degree Database/Directory—a searchable catalog of MSc, MA, MBA, MRes, MPhil, LLM, and other postgraduate qualifications from universities worldwide. This core product is supplemented by specialized search features (Masters by Discipline, Masters by Subject Area, Masters by Country, Online/Distance Learning Masters, Part-Time Masters) that help students narrow their search. Additional value-added services include the Scholarship Finder, Funding Guides, Masters Advice Guides, International Study Guides, and University Rankings Guides. The platform also facilitates student-university engagement through Postgrad Study Fairs, University Open Days, and the Postgrad Forum community. The company targets prospective postgraduate students seeking to find, compare, and apply to Masters programs, while also serving universities through advertising and listing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Masters Degree Database and Directory A comprehensive searchable online database of Masters degree courses (MSc, MA, MBA, MRes, MPhil, LLM, PGCert, PGDip, PGCE) offered by universities worldwide, with filtering by discipline, subject, country, study mode, qualification type, and start date. Used by prospective postgraduate students to discover and compare programs and by universities to advertise their Masters offerings.
• Scholarship Finder A searchable database of scholarships and funding opportunities for postgraduate study, including international and institution-specific awards, with filtering and search capabilities to help students locate financial support for Masters programs.

Quantifiable outcome

• 15+ years helping students find Masters degrees
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FindAUniversity LtdcoreOthersFindAMasters is a trading name of FindAUniversity Ltd, which is part of the Keystone company group. The parent company operates multiple related education platforms.
• FindAPhDminorOthersSister site under the FindAUniversity umbrella, focusing on PhD programs. Listed as one of the 'Our websites' alongside FindAMasters.
• FindAPostDocminorOthersSister site focusing on postdoctoral positions and opportunities. Part of the FindAUniversity education platform network.
• FindCoursesminorOthersProfessional training and short courses platform. Cross-promoted as part of the FindAUniversity network.
• Postgraduate ForumminorOthersCommunity forum for postgraduate students. Listed as part of the FindAUniversity website network for student engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prospects.ac.uk: UK-based postgraduate course database and careers information service. Highly comparable in target audience (UK postgraduate prospects) and directory-based information offering, though operated as a careers/graduate-prospects resource.
• Masters Portal: Global online directory of Masters degrees connecting prospective students with universities worldwide. Directly comparable in product, audience, and advertising-supported revenue model across international markets.
• FindAPostDoc: Another sister platform under FindAUniversity Ltd/Keystone focused on postdoctoral positions. Operates with the same directory and advertiser-supported model across an adjacent stage of the postgraduate journey.
• FindCourses: Sister platform under Keystone targeting professional training and short courses. Comparable directory/advertising business model but in a different credentialing segment, making it a strong operational peer.
• Postgrad Solutions: Postgraduate study portal covering Masters, PhDs, and funding opportunities with strong UK presence. Closely matches FindAMasters in scope, content focus, and advertising-driven business model.
• The Complete University Guide: UK-focused higher education directory offering course listings, rankings, and university profiles including postgraduate programs. Directly comparable in serving UK postgraduate prospects seeking course comparison and rankings content.
• Hotcourses Abroad: International course directory covering undergraduate and postgraduate study options globally. Comparable in directory/aggregator function and international study focus, serving overlapping student audiences.
• FindAPhD: Sister platform under the same FindAUniversity Ltd / Keystone parent. Targets prospective PhD students with the same directory/advertising model, making it the closest operational and structural comparable to FindAMasters.

Broad incumbents

• QS (Quacquarelli Symonds): Global higher education analytics and events company producing university rankings, student recruitment fairs, and lead-generation services for universities. Comparable in serving university marketing teams and prospective postgraduate students but as part of a much broader portfolio.
• Course Hero / Study.com: Large online learning platforms with course directories, study resources, and matching tools serving students across many stages of the educational journey. Broader and more capitalized than FindAMasters, with overlapping student-search and content use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FindAMasters
• Facebookfacebook.com/FindAMasters

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FindAMasters