Cherry & Associates

What Cherry & Associates does

Cherry & Associates is a privately held commercial real estate firm headquartered in Brentwood, Tennessee (Nashville metro), founded in 1994 by Joseph J. Cherry. The firm specializes exclusively in tenant and buyer representation, deliberately declining to represent landlords — a positioning the company markets as a "no-conflict" approach that delivers objective, unbiased advisory services. Its client base is entirely enterprise and corporate, spanning industries that include restaurant, retail, healthcare, legal, publishing, construction, automotive, and technology; named clients include Bridgestone, Darden Restaurants, HarperCollins, Captain D's, Rooms To Go, Viacom Realty, Baker Donelson, Panera, and O'Charley's, with several relationships extending 15+ years.

Name

Cherry & Associates

Legal name

Cherry & Associates

Website

https://cherryandassoc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJALAB

Retail Tenant Representation

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Leasing Services (Tenant Representation)

SECONDARYBPAJABAB

Retail Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJANAB

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Site selection consulting
• Lease negotiation services
• Commercial property advisory

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tenant Representation Commissions: Cherry & Associates earns commissions on completed commercial real estate transactions when representing tenants and buyers. As an exclusive tenant/buyer representation firm, they are paid by clients (tenants/buyers) for their services in site selection, lease negotiations, acquisitions, and dispositions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cherry & Associates is a commercial real estate firm that exclusively represents tenants and buyers of commercial space, providing site selection, lease negotiations, acquisitions, dispositions, and related advisory services across office, retail, restaurant, and industrial markets. Unlike traditional brokerages, the firm never represents landlords, delivering conflict-free, objective advice to corporate clients through a team of principals and brokers. Services are delivered locally in Middle Tennessee and globally through ITRA Global partnerships spanning 74+ markets.

Product overview

Cherry & Associates is a commercial real estate firm specializing exclusively in tenant and buyer representation, offering a unified suite of services without a software platform architecture. The core offering is Tenant Representation Services, supported by specialized market categories for Office, Retail, and Industrial spaces. Additional services include State & Local Incentive Negotiations, Strategic Planning, Project Management, Lease Management, and Buyer/Seller Representation—all delivered through their Global Market Expertise Network covering 74+ worldwide markets. The company does not offer a software product; all services are delivered through direct client engagement by their team of real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation Services Exclusive representation of tenants and buyers of commercial space and properties, providing conflict-free, objective advisory services for office, industrial, and retail facilities including acquisitions, dispositions, lease renewals, and negotiations. Target customers are corporate occupiers and buyers needing objective representation.
• Office Market Services Specialized commercial real estate representation for office spaces including Research & Development, Medical, Life Sciences, Technology, Law Firm, and Non-Profit facilities, as well as Regional, National, and International Headquarters. Target customers are office-using corporations and organizations.
• Retail Market Services Commercial real estate representation for retail and restaurant spaces, including site selection, lease negotiations, and development services for national credit tenants. Target customers are national, regional, and local retail chains and restaurant operators.
• Industrial Market Services Representation services for warehouse, distribution, and manufacturing facilities, including build-to-suit and NNN ground lease arrangements. Target customers are companies needing industrial properties for logistics and manufacturing operations.
• Buyer & Seller Representation Representation services for buyers and sellers of commercial properties, providing market expertise, real estate market analysis, location analysis, property evaluation, financial analysis, and negotiations to maximize investment value. Target customers are investors and owners buying or selling commercial properties.
• Global Market Expertise Network International network of tenant representatives addressing commercial real estate needs across 74+ global markets including North America, Europe, and Australia through trusted partner relationships. Target customers are clients with multi-market or international real estate needs.

Quantifiable outcome

• High customer retention rate maintained over decades of operation
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• International Tenant Representation Alliance (ITRA) GlobalcoreStrategic or Co-development PartnerCherry & Associates is an active member of ITRA Global, an international alliance of tenant representation firms. Principal Mylinda Vick has served as Chairman and Vice Chairman of the Board of Directors for ITRA Global. The partnership enables the firm to provide global commercial real estate services through trusted partners in 74+ markets worldwide.
• International Council of Shopping Centers (ICSC)coreStrategic or Co-development PartnerCherry & Associates team members including Gray Stubblefield and Charles Vaughn are members of ICSC, providing access to industry resources, networking, and professional development in the shopping center and retail real estate sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Colliers International: Colliers is a global commercial real estate services and investment management firm with strong occupier services, project management, and tenant representation capabilities. A direct competitor for corporate tenant mandates, with a regional Nashville/Middle Tennessee presence.
• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering a full range of agency leasing, tenant representation, capital markets, and advisory services. While it serves landlords and tenants, its occupier services practice competes directly for the same corporate clients Cherry & Associates targets.
• Newmark Group: Newmark is a global commercial real estate advisory firm offering tenant representation, capital markets, and leasing services to corporate occupiers and investors. Competes for similar enterprise tenants in healthcare, law, retail, and restaurant verticals.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with dedicated tenant representation and corporate occupier advisory practices serving enterprise clients across all major markets. Competes for the same healthcare, legal, publishing, and technology tenants that Cherry & Associates serves, but with substantially greater geographic and technology resources.
• Transwestern: Transwestern is a national commercial real estate firm providing agency leasing, tenant representation, and asset services across office, industrial, and retail. A regional/national competitor for similar corporate tenant mandates.

Direct peers

• Mohr Partners: Mohr Partners is a national commercial real estate firm that provides tenant representation, transaction management, and project management services to corporate occupiers. Closely aligned with Cherry & Associates in target customer (corporate tenants), service mix, and conflict-free positioning.
• Cresa: Cresa is the largest pure-play tenant representation firm in North America, offering exclusively conflict-free advisory services to office, industrial, and retail occupiers. Directly comparable to Cherry & Associates in business model and client value proposition, though at significantly greater scale and geographic breadth.
• SRS Real Estate Partners: SRS Real Estate Partners is a national commercial real estate firm with strong retail tenant representation and investment sales practices serving national retail and restaurant tenants. Comparable to Cherry & Associates' retail/restaurant tenant rep work, with similar client profiles including Darden, Captain D's, and Panera-equivalent accounts.
• Lee & Associates: Lee & Associates is a national commercial real estate brokerage firm organized as a partnership with strong regional offices serving office, industrial, and retail clients. Comparable in structure to Cherry & Associates with similar tenant and owner representation services.

Regional players

• Foundry Commercial: Foundry Commercial is a full-service commercial real estate firm operating across the Southeastern US with services in tenant representation, project management, and investment sales. Comparable in regional focus and service mix to Cherry & Associates' Middle Tennessee operations, with overlap in retail, office, and healthcare tenant work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cherryandassoc
• Facebookfacebook.com/CherryAssociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry & Associates