Heartland Community Health Center

Name

Heartland Community Health Center

Legal name

Heartland Community Health Center

Website

https://heartlandhealth.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

Public/County Primary Care Clinics (HLAFAGAI), School-Based Health Centers (HLAFAGAG), Public Health & Health Equity Organizations (BPAGACAL)

Keywords

• Community health services
• Federally qualified health center
• Primary and preventive care
• Integrated behavioral health
• 340B pharmacy services

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fee-for-Service Billing: Heartland generates revenue through traditional fee-for-service billing for patient visits across primary care, dental, mental health, and pharmacy services. In 2024, total charges amounted to $35,706,377 with $19,421,291 collected from billing.
2. Sliding Fee Scale Program: Revenue from discounted services for patients at or below 200% Federal Poverty Level. In 2024, the sliding discount program totaled $5,105,240, providing reduced-cost care to income-eligible patients.
3. 340B Pharmacy Revenue: River City Pharmacy, a 340B pharmacy, generates revenue by using insurance reimbursements to subsidize care for uninsured patients. For every prescription filled through insurance, funds help cover medications for uninsured patients. In 2024, patients saved $6.7 million on prescriptions through River City Pharmacy.
4. Federal FQHC Funding: As a Federally Qualified Health Center, Heartland receives federal funding support through the Health Resources and Services Administration (HRSA). This designation, earned in 2012, enables partnership with Panda Pediatrics using federal funding to support pediatric care.
5. Uncompensated Care Write-offs: Heartland writes off debt to ensure no patient is burdened by unaffordable costs. In 2024, $998,435 was written off in uncompensated care, and over the past 5 years, the organization provided $8,967,397 in discounted care.
6. Compassionate Care Fund Donations: Partnership with Douglas County Community Foundation through the Compassionate Care Fund, which helps provide life-saving healthcare completely free-of-charge for families experiencing hardship. Funded through charitable donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Heartland Community Health Center is a Federally Qualified Health Center (FQHC) providing integrated primary care, pediatric care, dental, mental and behavioral health, and 340B pharmacy services to patients in Lawrence, Kansas and surrounding areas. It serves all patients regardless of insurance status, offering a sliding fee scale for those at or below 200% of the Federal Poverty Level, and operates three physical clinics plus a school-based dental program reaching 102 Kansas schools.

Product overview

Heartland Community Health Center is a Federally Qualified Health Center (FQHC) providing integrated, whole-person healthcare through multiple service lines. The organization operates a platform-plus-modules model centered on Primary Care/Family Medicine, with integrated services including Panda Pediatrics (pediatric primary care), Mental & Behavioral Health Services, Dental Services, River City Pharmacy (340B pharmacy), Bluestem Wellness (dedicated mental health facility), and Healthy Futures (school-based dental program). Additional support services include Telehealth, Care Cupboard Food Pantry, Family Planning, Community Health Workers, Insurance Eligibility Assistance, and Medication Assistance Programs. The integrated care model allows patients to receive multiple services under one roof, with a focus on serving uninsured and underserved populations through a sliding fee scale.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Futures: Community-based program that brings diagnostic, preventative and operative dental services to children at schools throughout the state of Kansas.

Products and services

• Primary Care / Family Medicine Comprehensive primary care services for children, adolescents, and adults including wellness visits, immunizations, chronic illness management, medication-assisted treatment for substance use disorder, and gynecological services. Available at the main clinic on W. 6th Street, Lawrence, KS.
• Panda Pediatrics Pediatric primary care clinic specializing in care for children from birth to age 21, offering well-child visits, walk-in clinic services (Monday-Friday 8AM-10AM), dental, mental health, and pharmacy services in an integrated, patient-centered model. Voted Best of Lawrence Pediatric Care for 12 consecutive years.
• Mental & Behavioral Health Services Integrated behavioral health services including individual, couples, and family therapy, EMDR therapy, play therapy, psychiatric medication management, and substance use disorder treatment across multiple locations for all ages.
• Dental Services Comprehensive dental and oral health care including cleanings, x-rays, fluoride treatments, fillings, sealants, extractions, crowns, bridges, and simple endodontics for patients and the public.
• River City Pharmacy 340B non-profit pharmacy located at Heartland offering affordable medications, medication therapy management, clinical pharmacy services, free delivery, and drive-thru service. Helps subsidize care for uninsured patients—in 2024, patients saved $6.7 million on prescriptions.
• Bluestem Wellness Dedicated mental health facility opened in 2024 offering psychiatry, psychology, therapy, play therapy, couples and family therapy, and substance use treatment for children, adolescents, and adults. Hours: Monday-Wednesday 8AM-6PM.
• Healthy Futures School-Based Dental Program Community-based school dental program bringing diagnostic, preventative, and operative dental services to children at 102 schools throughout Kansas, including exams, cleanings, sealants, and fluoride treatments.
• Family Planning Services Sexual and reproductive health services including contraception, pregnancy testing, STI testing and treatment, HIV testing and prevention (PrEP/PEP), and cervical cancer screening. Includes the Ryan White Program for Kansans with HIV at or below 400% of federal poverty guidelines.
• Community Health Worker Program Services connecting patients with social services, housing resources, early childhood programs, insurance eligibility assistance, and financial aid resources to bridge care gaps.
• Care Cupboard Food Pantry On-site food pantry in collaboration with Just Food, offering healthy foods and free nutrition classes to Heartland patients and the general public. Includes the Food is Medicine program with monthly nutrition education classes.

Quantifiable outcome

• 22,586 patients served for 82,084 visits in 2024
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bluestem WellnesscoreStrategic or Co-development Partner · 1 January 2024Bluestem Wellness opened in fall 2024 as a dedicated mental health facility at 534 Michigan, Lawrence. Provides comprehensive mental health services including psychiatry, psychology, therapy, play therapy, couples and family therapy, and substance use treatment.
• River City PharmacycoreStrategic or Co-development Partner · 1 January 2022River City Pharmacy opened in 2022 as a 340B pharmacy located at Heartland Community Health Center. The pharmacy offers prescription services with free delivery and drive-thru, and its revenue model subsidizes care for uninsured patients.
• Panda PediatricscoreStrategic or Co-development Partner · 1 January 2020Panda Pediatrics merged with Heartland Community Health Center in 2020, expanding pediatric services and enabling Panda to utilize federal FQHC funding to support care for children and adolescents, reducing reliance on state and local funding.
• Douglas County Dental CliniccoreStrategic or Co-development Partner · 1 January 2020Douglas County Dental Clinic merged with Heartland in 2020, expanding dental services and enabling the organization to reach more at-risk patients.
• Lawrence Memorial HospitalcoreStrategic or Co-development PartnerHeartland and Panda Pediatrics are affiliated with Lawrence Memorial Hospital (LMH), where Panda delivers well newborn care to patients. Providers are credentialed members of the LMH Department of Pediatrics.
• Just FoodcoreStrategic or Co-development PartnerHeartland's Care Cupboard is a satellite location for Just Food, providing food pantry services to Heartland patients and the general public. Just Food also provides monthly nutrition education classes through the Food is Medicine program.
• HarvestersminorStrategic or Co-development PartnerCollaboration with Harvesters (regional food bank) for the Food is Medicine program, providing monthly nutrition classes at Heartland focused on diabetes nutrition management.
• Bert Nash CentercoreStrategic or Co-development PartnerReferral partnership for mental health crisis services. Bert Nash Center provides 24/7 emergency mental health services and operates the Treatment & Recovery Center for crisis care. Heartland serves as referral source for behavioral health services.
• KanCare (Sunflower Health Plan, UnitedHealthcare, Aetna)coreChannel Partner/ Reseller/ DistributorKanCare is Kansas Medicaid managed care program. Heartland is in-network with Sunflower Health Plan, UnitedHealthcare Community Plan, and Aetna Better Health, serving Medicaid patients through these managed care organizations.
• A Compass ProjectminorStrategic or Co-development PartnerPartnership providing KanCare-Medicaid eligibility assistance and education for Heartland patients. Staff available Monday-Friday for in-person or phone consultations.
• Children's Mercy HospitalminorStrategic or Co-development PartnerChildren's Mercy Hospital provides nurse triage line services for after-hours pediatric care questions. Some providers have training backgrounds at Children's Mercy.
• Kansas Schools (102 schools)coreChannel Partner/ Reseller/ DistributorHealthy Futures program provides school-based dental services at 102 Kansas schools throughout the state, bringing diagnostic, preventive, and operative dental services directly to children.

Scale indicators20 records

Recent moves9 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hchc_lawrence
• YouTubeyoutube.com/@heartlandhealthcenter
• Facebookfacebook.com/heartlandcommunityhealthcenter
• LinkedInlinkedin.com/company/heartland-community-health-center
• Instagraminstagram.com/heartlandhealthcenter

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Community Health Center