What The Osthoff Resort does

The Osthoff Resort & Spa is a privately held, AAA Four Diamond hospitality property founded in 1886 and located on the shores of Elkhart Lake, Wisconsin. The company operates an integrated resort campus comprising approximately 240 suites and guest rooms, a 22,000-square-foot award-winning spa (Aspira), five on-site food and beverage outlets, 38,000 square feet of flexible meeting and event space, recreational watercraft rentals, a Kids Club, a hands-on Cooking School, Cocktail Classes, and a gift shop. Headcount is reported at 251-500 employees. The property markets itself across six customer segments — families with children, couples, corporate groups, wedding parties, spa and wellness guests, and golf enthusiasts — and supports demand with events including the Old World Christmas Market, Lake Deck Music Series, and Jazz on the Vine festival.

Revenue is generated across nine streams: overnight suite accommodations (including seasonal packages), Aspira Spa treatments and day passes, dining across Concourse, Otto's, The Elk Room, Lake Deck, and room service, recreation rentals (pontoons, kayaks, paddleboats, hydrobikes, bicycles, fishing cruises), corporate meetings and conferences (Grand Libelle, Palm Garden, Villa Gottfried, Elkhart Lake ballrooms), wedding ceremonies and receptions, the Cooking School and Cocktail Classes ($49.99-$99.99 per-person pricing), ticketed entertainment events, and retail at The Elk Trader Gift Shop. Pricing varies materially by season, with summer peak rates and shoulder-season packages such as "A Night on Us" (third-night-free) and the Summer Sparkler at rates starting at $209 per night.

The go-to-market motion is direct-to-consumer through the resort's website (osthoff.com) and a centralized phone reservations team (855-876-3399), supplemented by third-party booking platforms and a dedicated corporate RFP process. Distribution also extends to public-facing F&B and a public-accessible spa via day passes, broadening the addressable revenue beyond overnight guests. The resort markets through owned digital channels (website, blog, email newsletter, Facebook, Instagram, Pinterest, LinkedIn) and leverages third-party awards (Spas of America partnership, AAA, USA Today Readers' Choice) for credibility-driven inbound demand. No revenue, funding, or financial details are publicly disclosed.

Name

The Osthoff Resort

Legal name

The Osthoff Resort

Website

https://osthoff.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

251–500 employees

Short description

The Osthoff Resort is a private, AAA Four Diamond resort founded in 1886 on Elkhart Lake, Wisconsin, operating 240 suites alongside the award-winning Aspira Spa, multiple dining venues, recreation rentals, a Cooking School, and 38,000 sq ft of meeting and event space serving families, couples, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Resort Hospitality and Spa Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Lakeside resort hospitality
• Spa and wellness services
• Wedding and event venues
• Culinary cooking classes
• Recreational boat rentals

Headquarters

HQ city

Elkhart Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Resort Accommodations: The primary revenue stream includes one-bedroom, two-bedroom, and three-bedroom suites with full kitchens, private balconies, and views of woodlands or Elkhart Lake. Pricing varies by season and room type, with packages combining lodging with dining credits or spa services.
2. Aspira Spa Services: A full-service spa offering massages, facials, body treatments, nail services, salt room therapy, contrast therapy, and spa events. Revenue from individual treatments, day passes ($55), and spa packages. Spa recognized as Best Spa in Wisconsin by Spas of America.
3. Dining: Multiple on-site restaurants including Concourse Restaurant & Lounge (dinner), Otto's Restaurant (breakfast/lunch), The Elk Room (coffee/lounge), Lake Deck (seasonal casual), and room service. Dining venues also serve the general public, not just resort guests.
4. Recreation Rentals: Watercraft and equipment rentals including pontoon boats ($200-$350 for 2-hour rentals), kayaks ($10-$35/hour), paddleboards, canoes, paddleboats, hydrobikes ($30/hour), and bicycles ($20/rental). Also offers fishing cruises ($40/person) and guided pontoon cruises ($25/person).
5. Meetings & Events: Corporate retreats, conferences, and events utilizing 38,000 square feet of flexible meeting space including ballrooms (Grand Libelle 10,164 sq ft, Palm Garden 7,526 sq ft, Villa Gottfried 2,400 sq ft, Elkhart Lake 3,600 sq ft) and boardrooms. Services include event planning, catering, and audiovisual equipment.
6. Weddings: Wedding ceremonies and receptions at indoor or lakeside venues, with customizable dining and event planning services. The resort markets itself as one of Wisconsin's premier wedding destinations.
7. Cooking School: Culinary classes taught by Chef Rodney Schulz, offering Italian cooking, BBQ, pasta making, pizza, ramen, seafood, and French cuisine classes. Priced at $79-$99 per person, with private classes available for groups of 10+ at $49.99-$99.99 per person.
8. Events & Entertainment: Live music events including Lake Deck Music Series, Jazz on the Vine festival, and the Old World Christmas Market ($8/adult, free for children 14 and under). Ticketed entertainment events in conference center.
9. Retail - Gift Shop: The Elk Trader Gift Shop offers resort apparel, Wisconsin-made goods, Elkhart Lake-themed souvenirs, snacks, and convenience items. Mini Market operates 24/7 for guest essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Osthoff Resort operates a 240-suite lakeside resort property on Elkhart Lake, Wisconsin, selling overnight accommodations in one-, two-, and three-bedroom suites with full kitchens, four on-site dining outlets, a 22,000 sq ft spa (Aspira), and lakefront recreation. The resort also markets meeting and wedding venues (38,000 sq ft of flexible space), cooking and cocktail classes, a seasonal Kids Club, and signature events such as the Old World Christmas Market and Jazz on the Vine. Dining, spa, retail, recreation, and event services are sold individually to guests and to walk-in visitors from the surrounding Midwest market.

Product overview

The Osthoff Resort & Spa is a AAA Four Diamond resort offering a comprehensive lakeside vacation experience centered around its accommodations, dining venues, and wellness amenities. The resort features spacious suite accommodations (one- to three-bedroom options), multiple dining outlets including Concourse Restaurant & Lounge, Otto's Restaurant, The Elk Room, and Lake Deck, along with the award-winning Aspira Spa. Recreational offerings include lakefront activities with pontoon and watersport rentals, a Kids Club, Cooking School, and Cocktail Classes. The property also serves as a conference and wedding venue with over 38,000 square feet of meeting space. Seasonal programming includes the Old World Christmas Market, Jazz on the Vine festival, and various holiday events. Vacation packages bundle accommodations with dining credits and resort perks.

Differentiator

Problem solved

Functional benefit

Brands

• Aspira Spa: Award-winning spa at The Osthoff Resort recognized as the Best Spa in Wisconsin by Spas of America. Features 22,000 square feet of space with 22 treatment rooms, salt room, meditation sanctuary, indoor/outdoor whirlpools, and sauna. Offers massages, facials, body treatments, and holistic wellness services.
• Concourse Restaurant & Lounge
• Otto's Restaurant
• The Elk Room
• Lake Deck
• Osthoff Resort Cooking School
• The Elk Trader Gift Shop

Products and services

• Resort Accommodations Suite-style overnight lodging featuring 240 one-, two-, and three-bedroom suites with full kitchens, living areas, private balconies, and views of woodlands or Elkhart Lake, sold nightly to leisure and corporate guests with seasonal and package pricing.
• Aspira Spa 22,000-square-foot spa with 22 treatment rooms offering massages, facials, body treatments, nail services, salt room therapy, contrast therapy, and curated spa events, available to resort guests and the public via spa day passes ($55) and individual treatment pricing.
• Concourse Restaurant & Lounge Elevated lakefront dinner outlet serving chef-driven cuisine, full bar service, and many gluten-free options overlooking Elkhart Lake; open to resort guests and the general public.
• Otto's Restaurant Casual American dining outlet for breakfast and lunch with diverse, kid-friendly menus and seasonal outdoor seating offering lake views; open to resort guests and the general public.
• The Elk Room Cozy lounge with floor-to-ceiling windows framing views of Elkhart Lake and a fireplace, transitioning from morning coffee service through evening cocktails.
• Lake Deck Seasonal lakeside venue operating Memorial Day through Labor Day with casual concession food, full bar service, and live entertainment overlooking Elkhart Lake.
• Lakefront & Recreation Rentals Hourly and per-trip rentals of pontoon boats ($200-$350 for two hours), kayaks ($10-$35/hour), paddleboards, paddleboats, hydrobikes ($30/hour), bicycles ($20), fishing cruises ($40/person), and guided pontoon cruises ($25/person) on Elkhart Lake.
• Kids Club Supervised children's program for ages 4-12 running seasonally with morning ($75) and full-day ($150) sessions, plus a fishing class ($30), covering fishing, arts and crafts, Tiny Chefs cooking, kayaking, tie-dyeing, and movie nights.
• Cooking School Hands-on culinary classes taught by Chef Rodney Schulz covering Italian, BBQ, pasta-making, pizza, ramen, seafood, and French cuisines priced $79-$99 per person, with private classes for groups of 10+ at $49.99-$99.99 per person.
• Cocktail Classes Mixology and beverage educational sessions covering wine pairing, classic cocktails (Bloody Mary, Old Fashioned, martinis, margaritas), and fun fruity cocktails, available in shared and private formats.
• Meeting & Conference Services Full-service corporate retreat and meeting venue offering 38,000 sq ft of flexible function space, on-site event planning, catering, and audiovisual equipment, accommodating up to 1,200 guests theater-style.
• Weddings & Events Wedding ceremony and reception venue offering indoor and lakeside ceremony options, customizable dining, event planning services, and on-property guest lodging blocks.
• Old World Christmas Market Annual European-style holiday market held under a heated tent with international artisans, German food, and horse-drawn wagon rides; admission $8 per adult (children 14 and under free), with group rates for 20+.
• Jazz on the Vine Annual music festival featuring world-class jazz performances by regional and touring artists, integrated with resort lodging and event programming.
• Vacation Packages Curated multi-night packages bundling suite accommodations with F&B credits, spa perks, and seasonal offers (e.g., Summer Sparkler from $209/night, Summer Getaway Sunday-Thursday F&B credit, A Night on Us third-night-free).
• The Elk Trader Gift Shop Retail store offering resort apparel, Wisconsin-made goods, Elkhart Lake-themed souvenirs, local crafts, snacks, and convenience items, with a 24-hour Mini Market for guest essentials.
• Contrast Therapy Experience Signature 60-minute contrast therapy experience ($105) alternating cold plunge and infrared sauna treatments, including access to spa amenities, sold at Aspira Spa.

Quantifiable outcome

• AAA Four Diamond resort rating maintained
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Spas of AmericacoreGTM or Marketing PartnerSpas of America is a leading spa review and booking platform that recognized Aspira Spa as the Best Spa in Wisconsin. This recognition is featured prominently in Aspira's marketing materials and website, driving visibility among wellness-focused travelers seeking spa experiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chula Vista Resort: Wisconsin Dells full-service family resort with multiple F&B outlets, waterpark, conference space, and recreational activities — competes for similar family and group segments.
• Sundara Inn & Spa: Wisconsin destination spa resort in Wisconsin Dells with award-winning wellness programming — directly comparable premium spa experience in the same state.
• Lake Lawn Resort: Historic Wisconsin lakefront resort in Delavan with full-service amenities, dining, and recreation — comparable heritage full-service lakeside resort in the broader Wisconsin market.
• The American Club (Kohler Hospitality): Five-diamond luxury Wisconsin resort near Whistling Straits with spa, multiple restaurants, and historic character — closest luxury-positioned peer in the same Sheboygan-area golf destination.
• Kalahari Resorts & Conventions: Large-scale Wisconsin Dells family resort with extensive amenities, dining, and conventions — comparable multi-vertical resort model targeting families and corporate groups.
• Grand Geneva Resort & Spa: Wisconsin full-service lakeside resort with spa, multiple dining venues, and meeting space serving families, couples, and corporate groups — directly comparable in geography, scale, and amenity mix to The Osthoff.
• Blue Harbor Resort & Conference Center: Sheboygan-area family-friendly lakeside resort with conference facilities and indoor waterpark — directly comparable family/MICE positioning to Osthoff in the same Wisconsin geography.

Broad incumbents

• The Pfister Hotel: Historic AAA Four Diamond hotel in Milwaukee with spa and dining — same Wisconsin heritage/luxury positioning, but city-focused rather than destination-resort format.

Regional players

• Grand Hotel (Mackinac Island): Iconic historic Midwest resort on Mackinac Island with full-service amenities, F&B, and family programming — comparable heritage destination-resort positioning serving Great Lakes leisure demand.
• Mohonk Mountain House: Historic all-inclusive Victorian mountain resort in New York's Hudson Valley offering full-service experiences, spa, dining, and recreation — comparable multi-generational destination resort model in a different region.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/the-osthoff-resort-219117760299
• LinkedInlinkedin.com/company/the-osthoff-resort
• Instagraminstagram.com/osthoffresort
• Pinterestpinterest.com/theosthoffresor
• Xx.com/osthoffresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Osthoff Resort