The Atlantic Club

Name

The Atlantic Club

Legal name

The Atlantic Club

Website

https://theatlanticclub.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Health club services
• Fitness memberships
• Racquet sports facilities
• Aquatics and swim programs
• Spa and wellness services

Headquarters

HQ city

Manasquan

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: The club generates primary revenue through various membership tiers including 12-month memberships and month-to-month options. Membership provides access to fitness facilities, group classes, pools, tennis courts, and other club amenities.
2. Spa and Salon Services: Milagro Spa and Salon generates revenue through massage memberships (starting at $75/month) and facial memberships (starting at $95/month), as well as individual service appointments for massages, facials, hair, nails, waxing and makeup services.
3. Dining and Catering: On-site dining facilities including The Cafe in Manasquan, Annie's Cafe in Red Bank, and Cabana Grill during summer months. Catering services for private events are also available.
4. Preschool and Youth Programs: Atlantis Preparatory School provides early childhood education services. Additional revenue comes from summer camps, childcare, and enrichment programs.
5. Racquet Sports Facilities: Revenue from tennis courts, pickleball center, paddle courts, and racquetball court rentals, including pro shop sales and lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Atlantic Club operates full-service family health and fitness clubs at its Manasquan and Red Bank, New Jersey locations, selling membership-based access to fitness facilities, group exercise, racquet sports, aquatics, youth programs, spa, and dining. It also offers standalone paid services including Atlantis Preparatory School, Milagro Spa and Salon, personal training, summer camps, and private event catering.

Product overview

The Atlantic Club is a health and fitness club operator with two New Jersey locations (Manasquan on 44 acres and Red Bank) offering a comprehensive suite of fitness and wellness services. The core fitness operations include fitness centers with more than 120 weekly group exercise classes, personal training, and the Medical Fitness Program with a dedicated Medical Advisory Board. Racquet sports feature the Tennis Center (13 outdoor courts, 5 indoor courts) and Pickleball Center (12 indoor courts). Aquatic facilities include indoor/outdoor pools and the Riptide swim team. The club operates Atlantis Preparatory School (preschool for ages 18 months-Kindergarten) and provides youth summer camps and childcare. Dining includes three venues: The Café, Annie's Café, and seasonal Cabana Grill. Milagro Spa offers full spa and salon services. Catering and event services are available for both members and the public.

Differentiator

Problem solved

Functional benefit

Brands

• Atlantis Preparatory School: Preschool and early childhood education program serving children ages 18 months to Kindergarten at the Manasquan location
• Milagro Spa

Products and services

• Club Membership Subscription access to fitness centers, group exercise, pools, racquet sports, dining, and family amenities at The Atlantic Club's Manasquan and Red Bank locations. Sold to individuals and families in Monmouth County, NJ.
• Personal Training One-on-one and small group training sessions delivered by certified fitness professionals. Sold to club members seeking individualized exercise programming.
• Small Group Training Group-based personal training delivered to small cohorts. Sold to club members seeking coached training in a small group format.
• Medical Fitness Program Medically supervised fitness programming for members with specific health, rehabilitation, or chronic condition needs, governed by a dedicated Medical Advisory Board.
• Tennis Center Tennis facility and programming including court rentals, adult and junior lessons, leagues, drills, and a pro shop at the Manasquan location.
• Pickleball Center Pickleball facility with 12 indoor courts, social area, and programming for players of all skill levels.
• Aquatics and Riptide Swim Team Aquatics programming including lap swimming, family swim, swim lessons, master swimming, and the Riptide competitive swim team across indoor and outdoor pools at Manasquan and Red Bank.
• Atlantis Preparatory School Licensed preschool and early childhood education program for children ages 18 months through Kindergarten, with seasonal enrichment programming, operated as a sub-brand of the club.
• Youth & Summer Camp Summer camps, sports programs, and year-round youth activities and childcare services for members' children.
• Milagro Spa and Salon Full-service spa and salon offering massages, facials, hair, nails, waxing, and makeup services, with subscription memberships and individual appointments at Red Bank and Manasquan locations.
• Dining Services Food and beverage service at three on-site venues: The Cafe in Manasquan, Annie's Cafe in Red Bank, and seasonal Cabana Grill (Memorial Day through Labor Day).
• Catering and Private Events Private event catering and venue rental services offered to both members and the general public, including use of the outdoor Cabana pool deck at Manasquan.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Genesis Health ClubscoreStrategic or Co-development PartnerThe Atlantic Club is owned by Genesis Health Clubs, a fitness chain that has been expanding through acquisitions including LA Fitness and PureGym. The club operates as part of the Genesis Health Clubs portfolio.
• CBIZminorOthersCBIZ Employee Services Organization provides employee benefits consulting, payroll services and HRIS technology from their Manasquan office. Corporate sponsor offering member discounts.
• Dr. Michael NagyminorOthersBoard-certified plastic surgeon offering Atlantic Club members 10% off any service or treatment at his practice in the area.
• All In The Family Dental CareminorOthersFour-generation dental practice serving Monmouth & Ocean Counties. Atlantic Club members receive an $85 credit towards any dental services when becoming new patients. Long-standing partnership with 85-year anniversary recognition.
• NJ SwimcoreStrategic or Co-development PartnerNJ Swim provides swim lessons at the Atlantic Club's Manasquan location, managing the aquatics swim lesson program.

Scale indicators6 records

Recent moves1 record

Broad incumbents

• Gold's Gym: Established global fitness brand with multi-amenity clubs including group exercise, personal training, and family programming. Comparable as a mid-to-upper tier national operator.
• Life Time Fitness: Large publicly-traded operator of premium multi-amenity fitness clubs with a similar mix of tennis, aquatics, group classes, spa, kids programming, and family-oriented positioning. Represents the scaled public-market analog of the Atlantic Club model.
• Equinox: Premium fitness club operator with a high-end positioning that integrates group fitness, spa, and wellness services. Comparable as a higher-end reference point for The Atlantic Club's full-service premium positioning.
• LA Fitness: Mid-tier multi-amenity fitness chain now partially consolidated under Genesis Health Clubs via acquisition. Comparable operating model and shared corporate parent make it a directly relevant peer.
• PureGym: Low-cost fitness chain with US locations also consolidated under Genesis Health Clubs. Relevant as a value-tier counterpoint within the same parent's portfolio strategy.
• Town Sports International (New York Sports Clubs, Boston Sports Clubs): Regional fitness club operator offering multi-amenity facilities across the Northeast US. Comparable in regional, multi-location operating model and overlapping member demographic.

Direct peers

• Genesis Health Clubs: Parent company and operator of an overlapping multi-amenity club portfolio across multiple states, including acquired LA Fitness and PureGym locations. Most directly comparable as the controlling entity and shared platform for The Atlantic Club.
• Invited (formerly ClubCorp): Operator of a national portfolio of private member clubs with multi-amenity offerings including racquet sports, fitness, aquatics, dining, and family programming. Closest analog in business model to a family-focused, full-service membership club.
• Chelsea Piers: Multi-sport lifestyle club combining fitness, aquatics, tennis, pickleball, youth programming, and event catering under a single membership. Highly comparable in amenity breadth and family-oriented positioning.

Regional players

• American Family Fitness: Mid-Atlantic regional multi-amenity fitness club operator with similar family-oriented programming, group fitness, and youth offerings. Closest geographic / scale analog to The Atlantic Club as a privately held regional club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theatlanticclub
• Facebookfacebook.com/theatlanticclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Atlantic Club