Rattan Garden Furniture

What Rattan Garden Furniture does

Rattan Garden Furniture Ltd is an independent, family-run UK retailer and importer of outdoor garden furniture, operating a direct-to-consumer model through its e-commerce website and a 28,000-square-foot flagship showroom in Romford, Essex. The catalogue spans more than 353 SKUs across rattan sofa sets, dining sets, corner sofas with rising and fire-pit tables, cube sets, sun loungers, aluminium furniture, rope garden furniture, parasols, accessories, and a modular stainless steel outdoor kitchen range. Core products use HDPE (High-Density Polyethylene) synthetic rattan handwoven over rust-proof powder-coated aluminium frames, marketed as UV-stabilised, fully weatherproof, maintenance-free, and backed by a 5-year structural guarantee.

Revenue is generated through one-time hardware sales ranging from sub-£300 accessories to £5,000+ outdoor kitchen configurations, with an automatic 15% discount applied at checkout, free delivery on orders over £499 across England and Wales, and a paid white-glove delivery and assembly service. The company ships throughout mainland UK and parts of Europe using its own delivery team, and supports the online channel with regional SEO landing pages, a content blog, Trustpilot (4.7) and Google (4.3) reviews, and Facebook video content. The primary customer base is UK homeowners furnishing gardens, patios and compact outdoor spaces, with secondary segments for outdoor entertainers and small-space owners.

Name

Rattan Garden Furniture

Legal name

Rattan Garden Furniture Ltd

Website

https://rattangardenfurnitureltd.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Rattan Garden Furniture Ltd is a family-run UK DTC retailer of weatherproof HDPE rattan garden furniture, selling 353+ products via e-commerce and a 28,000 sq ft Romford showroom, serving UK and European homeowners with sofa, dining, corner, fire-pit, aluminium and outdoor kitchen ranges.

Ownership category

akta.pro rank

Product category

Outdoor Garden Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industries

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Outdoor garden furniture
• Rattan furniture sets
• Aluminium patio furniture
• Outdoor kitchen modules
• Garden dining sets

Headquarters

HQ city

Romford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Outdoor Furniture Sales: One-time sales of weatherproof rattan garden furniture including sofa sets, dining sets, corner sets, sun loungers, fire pit sets, aluminium furniture, BBQs, outdoor kitchens, and accessories. Products are sold as complete sets with cushions included. Additional revenue from accessories such as rain covers, parasols, parasol bases, storage boxes, and replacement cushions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rattan Garden Furniture Ltd designs, manufactures, and sells weatherproof outdoor garden furniture built from HDPE (High-Density Polyethylene) synthetic rattan handwoven over rust-proof powder-coated aluminium frames. The product portfolio covers rattan sofa sets, dining sets, corner sofas, cube sets, fire pit sets, sun loungers, aluminium and rope furniture, modular stainless steel outdoor kitchens, parasols, hanging chairs, rain covers, and accessories. The company sells direct-to-consumer through a 28,000-square-foot flagship showroom in Romford, Essex, and an e-commerce website with delivery across mainland UK and parts of Europe.

Product overview

Rattan Garden Furniture Ltd is an independent, family-run UK business founded over 30 years ago, operating as a manufacturer, distributor, and supplier of premium outdoor garden furniture. The product portfolio centers on HDPE (High-Density Polyethylene) synthetic rattan woven over rust-proof powder-coated aluminium frames, supplemented by aluminium-only furniture, rope garden furniture, and modular stainless steel outdoor kitchens. Core product lines include: Rattan Sofa Sets and Corner Sofa Sets (in Champagne, Serena, Platinum sub-brands), Rattan Dining Sets and Corner Dining Sets (with rising tables and fire pit options), Rattan Cube Sets, Sun Loungers, and Fire Pit Sets. Supporting categories include Aluminium Garden Furniture, Rope Garden Furniture, BBQs & Outdoor Kitchens (comprising modular stainless steel outdoor kitchen components including gas grills, sinks, refrigerators, and pizza ovens), Parasols and Bases, Hanging Chairs and Pods, Deluxe Rain Covers, and Accessories (Lazy Susans, scatter cushions, storage boxes, Winawood benches). The company operates a 28,000-square-foot showroom in Romford, Essex and offers free delivery across England and Wales on orders over £499 with a 5-year frame guarantee on most products.

Differentiator

Problem solved

Functional benefit

Brands

• Rattan Garden Furniture: The primary brand offering HDPE rattan garden furniture with aluminium frames, including dining sets, sofa sets, corner sets, cube sets, fire pit sets, sun loungers, and accessories.
• Serena Range
• Champagne Range
• Platinum Range
• Ivory Range
• Tokyo Series
• Atlanta Series
• Genoa Rope
• Breeze Aluminium
• Aspen Aluminium
• Luxe Aluminium
• Neptune Aluminium

Products and services

• Rattan Sofa Sets Handwoven HDPE rattan sofa sets with rust-proof powder-coated aluminium frames, available in 4-seat and 5-seat configurations across Champagne, Serena Grey, and Platinum weave ranges, sold to UK homeowners for outdoor seating.
• Rattan Dining Sets Outdoor rattan dining sets in configurations from 2-seat bistro to 8+ seats, featuring Champagne, Serena, Platinum, and standard weave ranges, designed for garden and patio dining by individual consumers.
• Corner Dining Sets Modular corner dining sets with rising tables for casual-to-dining height adjustment, available in Serena, Platinum, and Champagne weave finishes, intended for garden entertaining.
• Corner Sofa Sets L-shaped outdoor corner sofa configurations with optional fire pit tables, rising tables, or coffee tables in various weave styles, providing lounge seating for patios and gardens.
• Rattan Cube Sets Space-efficient cube-shaped seating sets with storage footstools, available in Serena Grey, Champagne, and Value ranges, suited to compact outdoor spaces and balconies.
• Rattan Fire Pit Sets Outdoor dining and seating sets with integrated gas fire pit tables for ambient heating, available in corner dining and standard configurations, sold to consumers for year-round garden use.
• Sun Loungers Outdoor reclining chairs with adjustable backs, available in Champagne, Platinum, Serena Grey, and Value weave options, intended for sunbathing and poolside relaxation.
• Aluminium Garden Furniture Lightweight, rust-resistant powder-coated aluminium furniture including sofa sets, corner dining sets, sun loungers, and tables in collections such as Breeze, Aspen, Luxe, and Neptune.
• Rope Garden Furniture Contemporary outdoor furniture crafted with textured rope material wrapped around aluminium frames, including the Genoa Rope corner sofa collection for modern garden aesthetics.
• BBQs & Outdoor Kitchens Modular stainless steel outdoor kitchen components including 304 stainless steel gas grills, sinks, refrigerators, pizza ovens, and storage cabinets in configurations from C1 through C14.
• Parasols and Bases Garden shade solutions including standard crank-operated Shanghai parasols, 3m square cantilever parasols (with optional LED lights), and weighted bases in grey, beige, cream, and natural colours.
• Hanging Chairs and Pods Suspended outdoor seating options including egg chairs and pod-style loungers designed for gardens, patios, and indoor-outdoor relaxation.
• Deluxe Rain Covers and Storage Bags Weatherproof protective covers made from 260gsm woven polyester with TPU coating for UV resistance and waterproofing, plus Ripstop Oxford storage bags in large, medium, and square sizes for cushion protection.
• Outdoor Furniture Accessories Complementary garden items including Lazy Susans, fire pit grills, scatter cushions, weatherproof storage boxes, Winawood benches, and replacement cushion covers.

Quantifiable outcome

• 5-year waterproof guarantee on all products
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garden Trading: UK outdoor and garden furniture retailer offering dining sets, lounge sets, and accessories directly to consumers. Overlaps on rattan/aluminium garden furniture range and UK homeowner target customer.
• Cox & Cox: UK online home and garden retailer with a meaningful outdoor furniture range. Comparable in DTC positioning, style-led assortment, and mid-to-premium price points across outdoor seating and dining.
• Harbour Lifestyle: UK outdoor furniture specialist selling rattan, aluminium, and rope garden furniture directly to consumers online. Highly comparable in product mix (rattan sofa sets, dining sets, sun loungers, fire pit) and customer segment.
• Bridgman: Long-established UK premium outdoor furniture retailer with showroom presence. Comparable as a higher-end outdoor furniture specialist with strong warranty/quality positioning, though skews more premium than Rattan Garden Furniture's mid-market core.
• Lazy Susan: UK direct-to-consumer retailer specialising in metal and rattan garden furniture. Closest like-for-like competitor in the mid-market rattan/aluminium outdoor furniture category, sharing the DTC, showroom-supported, online-led model.

Broad incumbents

• IKEA: Global home furnishings giant with outdoor furniture range sold through UK stores and online. Competes on price and scale, primarily in flat-pack outdoor categories, but a meaningful category benchmark for UK shoppers.
• B&Q (Kingfisher): UK home improvement and garden superstore with a large outdoor furniture range, hundreds of stores, and click-and-collect logistics. A broad incumbent that competes on price, range, and convenience rather than specialism.
• John Lewis & Partners: UK department store with a substantial outdoor furniture assortment and strong trust/returns proposition. Competes on selection and brand trust but does not specialise in rattan/aluminium outdoor sets to the same depth.

Regional players

• Dobbies Garden Centres: UK garden centre chain with in-store and online outdoor furniture. Physically proximate competitor in the garden centre channel, particularly for buyers who prefer to view sets in person before purchasing.

Emerging players

• ManoMano: European online marketplace for home, garden, and DIY including outdoor furniture from multiple sellers. An emerging channel where the company is not currently listed, representing both a competitive threat and a potential expansion route.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RattanGardenFurnitureLtd
• Xx.com/Rattangardenfu1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rattan Garden Furniture