Cintermex

What Cintermex does

Cintermex (legal name: Centro Internacional de Negocios Monterrey, A.C.) is a Mexican convention and exhibition venue located inside Parque Fundidora in Monterrey, Nuevo Le\u00f3n, operating as a non-profit civil association (Asociaci\u00f3n Civil) since 25 April 1991. The venue spans two convention floors (Convenciones 1 with rooms 101-113, 201-206, M\u00e9xico/EUA/Canad\u00e1/Europa, Gran Sal\u00f3n, MTY 400, VIP, Ocean\u00eda, Ant\u00e1rtida; Convenciones 2 with rooms 301-309 forming the 4,042 m² Magno Sal\u00f3n, plus La Silla), exhibition halls Salas A1-H and MTY 400, an exclusive in-house catering operation led by Executive Chef Pedro Mart\u00ednez with capacity for 14,000+ diners, the LA ARCADA 1200 on-site restaurant, 2,280 underground parking spaces across five zones, on-site medical response with ambulance transfer, customizable WiFi and dedicated internet links for events, and a digital advertising network (eight panoramic interior screens, an exterior 14x12m macro screen, MUPI units, Marquesina). The facility hosts 800+ events annually serving approximately 3.8 million visitors, and holds ISO 9001:2015 certification for event-organization and customer-service processes.

Cintermex serves three customer cohorts: enterprise event organizers (corporate conventions, medical and industry congresses, trade exhibitions) who book through dedicated event managers; exhibitors and attendees who contract space and tickets through dedicated online portals (cintermexms.com, cintermexnetwork.com); and SMB/individual consumers hosting social events (weddings, quincea\u00f1eras, baby showers) via the cintermexsocial.com microsite and off-premise catering via cintermexcatering.com. Revenue is generated through six streams: venue rental for conventions and exhibitions, exclusive in-house catering, parking operations (per-visit fees via Parco app and ATM), advertising and sponsorship (macro screen, panoramic screens, MUPI, mailing blasts of 20,000 contacts, social media posts), owned-event production under the APEX by CINTERMEX division (proprietary expos including Expo Tu Casa, Constructo, Poliplast, Expo Franquicias Monterrey, Mexigr\u00e1fika, Expo Living), and equipment/AV rental. Pricing is quote-based for venue and bundled services, with usage-based AV rental and per-visit parking; no public price list is disclosed.

Distribution combines enterprise field sales (dedicated event manager per booking), self-serve online intake forms (recomendador), an e-commerce exhibitor contracting platform, dedicated microsites for social events and off-premise catering, and a partner ecosystem that includes four directly-connected hotels (691 rooms total: Holiday Inn Parque Fundidora, Holiday Inn Express Fundidora, Antaris Cintermex, Tru by Hilton), strategic brand partners (Coca-Cola FEMSA, Grupo Bimbo), strategic suppliers (Heineken Mexico, Encore, Eventus, GCC Expo Dise\u00f1o, Urbana MK), airline partner Volaris, and the OCV Monterrey convention bureau. The technology stack is conventional: no public or partner-facing API is offered, and the digital surface consists of portal-based tools (exhibitor contracting at cintermexms.com, Omnilane-powered parking invoicing, Wansoft/IYAAX CFDI invoicing, Room Arranger-distributed floor plans) rather than a unified platform.

Name

Cintermex

Legal name

Centro Internacional de Negocios Monterrey, A.C.

Website

https://cintermex.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Cintermex is an ISO 9001:2015-certified convention and exhibition venue in Monterrey, Mexico, operating since 1991 inside Parque Fundidora. It hosts 800+ events and 3.8M visitors annually through venue rental, exclusive in-house catering, parking, advertising, and owned-event production under APEX by CINTERMEX.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Venue Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Convention venue services
• Exhibition center hosting
• Event management solutions
• Corporate catering services
• Social event planning

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rental (Conventions and Exhibitions): Primary revenue from renting convention halls (Convenciones 1 with 12 salons, Convenciones 2 with Magno Salón of 4,042 m²) and exhibition rooms (Salas A1 through H). Quote-based pricing per event with dedicated event manager.
2. Exclusive Food & Beverage Services: Mandatory exclusive in-house catering for events, supporting up to 14,000 diners across buffets, coffee breaks, bars, and full-service menus led by Executive Chef Pedro Martínez. Includes off-premises Cintermex Catering service.
3. Parking Operations: 2,280-space underground parking facility with revenue from per-visit parking fees; operated 7:00-22:00 for entry and 24-hour exit. Includes Parco app-based and ATM cash payment options.
4. Advertising and Sponsorship Spaces: Sale of advertising media including exterior macro screen (monthly or 7-day campaign), panoramic screens (8 screens, 10-second spots), MUPI interior units, Marquesina, mailing blasts (20,000 contacts), and social media posts on Cintermex Facebook/Instagram.
5. Owned Event Production (APEX): Revenue from operating proprietary expos and congresses (Expo Tu Casa, Constructo, Poliplast, Expo Franquicias Monterrey, Mexigráfika, Expo Living) as event organizer.
6. Equipment and AV Rental: Rental of audiovisual equipment (microphones, screens, projectors, podiums, dance floor, tarima, unifilas, vallas, etc.) charged daily or per event.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Cintermex operates a large-scale convention and exhibition complex in Monterrey, Mexico, renting modular convention halls (Convenciones 1 and 2, including the 4,042 m² Magno Salón) and exhibition rooms (Salas A1–H) to event organizers. It provides exclusive in-house food and beverage service for up to 14,000 diners, audiovisual and internet infrastructure, parking, advertising media, and full event organization through its APEX division, complemented by off-premise catering (Cintermex Catering) and social event hosting (Cintermex Social).

Differentiator

Problem solved

Functional benefit

Brands

• APEX by CINTERMEX: In-house specialized department that organizes and operates proprietary B2B and B2C events, expositions, congresses, summits and workshops inside and outside Cintermex.
• LA ARCADA 1200
• Cintermex Catering
• Cintermex Social

Products and services

• Cintermex Convention & Exhibition Center (Centro Internacional de Negocios Monterrey, A.C.) Iconic Monterrey convention and exhibition center operating 800+ events per year for ~3.8 million visitors, ISO 9001:2015 certified; rents modular halls (Convenciones 1 with rooms 101–113, 201–206, México/EUA/Canadá/Europa, Gran Salón, MTY 400, VIP, Oceanía, Antártida; Convenciones 2 with rooms 301–309 forming the 4,042 m² Magno Salón, plus La Silla) and exhibition halls Salas A1–H, bundled with catering, AV, internet, security, cleaning and parking.
• Convenciones 2 / Magno Salón 301-309 New convention area connected by a bridge to Convenciones 1, comprising divisible rooms 301–309 plus the La Silla room and terrace, which together form the 4,042 m² Magno Salón, a new event space with downloadable floor plans.
• LA ARCADA 1200 On-site restaurant located on Cintermex's main Arcada corridor in front of Sala D, serving breakfast and lunch buffets (salads, chicken, pork, chile relleno, Guatemalan-style tostadas) and a daily pastry/dessert bar; issues CFDI invoices via the integrated Wansoft system.
• Cintermex Catering (off-premise catering) Extension of Cintermex's exclusive in-house catering operation to outside venues such as private homes, offices, museums and quintas, offering full international cuisine, buffets, coffee breaks, parrilladas, bars, desserts, wines and liquors.
• APEX by CINTERMEX In-house specialized B2B/B2B event organization division with 30 years of experience, producing the venue's own branded exhibitions (Expo Tu Casa, Expo Franquicias Monterrey, Constructo, Expo Poliplast, Expo Living, Mexigráfica) and providing end-to-end congress, expo, summit, workshop, registration, logistics, audiovisual, simultaneous translation, catering, marketing and post-event reporting for clients inside and outside Cintermex.
• Plataforma Digital Cintermex Network Online digital platform accessed from the Organizadores menu for organizers to manage their event operations at Cintermex.
• Cintermex Social (Bodas y eventos sociales) Subsidiary digital storefront dedicated to social events at Cintermex including weddings, quinceañeras, farewells, baby showers, birthdays and anniversaries, with a directory of approved decorators, florists and planners (Armando Elizondo Eventos, Masagar Florería, Forever Planners) and WhatsApp contact (811 414 14 70).
• Cintermex Expos (in-house exhibition portfolio) Year-round portfolio of proprietary Cintermex-produced expos including Constructo (construction), Expo Tu Casa (housing), Expo Living (real estate), Expo Franquicias Monterrey (franchises), Poliplast (plastics) and Mexigráfica (graphic arts).
• Cintermex Estacionamiento (Parking) 2,280-space underground parking facility across zones E1–E5, operated 7:00–22:00 for entry and 24-hour exit, with cash payment at automated teller or via the Parco app (credit/debit); 15-minute grace period, no long-term parking.

Quantifiable outcome

• 3.8 million visitors per year across 800+ events
• +4 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

19 partnerships are on record, tiered strategic and operational.

• Coca-Cola FEMSAstrategicStrategic or Co-development PartnerCoca-Cola FEMSA (Coca-Cola Mexico) is listed as one of two strategic brand partners of Cintermex alongside Grupo Bimbo. Their logos appear on the website's 'Socios Estratégicos' section and as a banner on the main page.
• Grupo BimbostrategicStrategic or Co-development PartnerGrupo Bimbo is listed as a strategic brand partner of Cintermex alongside Coca-Cola FEMSA, with logos displayed in the 'Socios Estratégicos' section and on the homepage banner.
• Heineken MexicostrategicStrategic or Co-development PartnerHeineken Mexico (HNV) logo appears in the 'Socios y Proveedores Estratégicos' section as a strategic supplier, complementing on-site beverage service.
• Encore (encore-mx.com)strategicImplementation/ SI/ Consulting PartnerEncore is listed as a strategic supplier providing comprehensive audio/video production services for events. Contacts: Yesenia Espinosa ([email protected]) and Armando Barrios ([email protected]).
• Eventus (eventusmx.com)strategicImplementation/ SI/ Consulting PartnerEventus is a strategic supplier for LED screens, audio, video, lighting, streaming, and digital printing at events. Contact: Luis Valverde ([email protected], 811 616 40 06).
• GCC Expo Diseño (gccexpodiseno.com)strategicImplementation/ SI/ Consulting PartnerGCC Expo Diseño is a strategic supplier specialized in stand assembly, focused on client projection and communication needs. Contact: Javier Gutiérrez ([email protected], 81 8369 6580).
• Urbana MK (urbanamk.com)strategicImplementation/ SI/ Consulting PartnerUrbana MK is a marketing and advertising agency specialized in creating memorable experiences connecting brands with people; provides stand production and assembly, mass event organization, BTL activations, brand experiences, and graphic/conceptual design. Contact: Thania Ibarra ([email protected], 818 180 31 38).
• VolarisstrategicGTM or Marketing PartnerVolaris, the ultra-low-cost carrier operating in Mexico, the US, Costa Rica, Guatemala, and El Salvador, is Cintermex's strategic airline partner offering competitive fares for event attendees. Contact: Nora Edith Garza González ([email protected]).
• OCV Monterrey (Convention & Visitors Office)strategicGTM or Marketing PartnerOCV Monterrey is the city's convention and visitors bureau; Cintermex cross-promotes Monterrey tourism and connectivity information sourced from OCV Monterrey (ocvmty.com.mx).
• Holiday Inn Parque FundidorastrategicChannel Partner/ Reseller/ DistributorAdjacent hotel with 246 rooms connected via enclosed tunnel from hotel lobby to first level of Cintermex. Part of IHG (InterContinental Hotels Group).
• Holiday Inn Express FundidorastrategicChannel Partner/ Reseller/ DistributorAdjacent hotel with 179 rooms connected by bridge from hotel food court to Parque Fundidora sidewalk. IHG property.
• Antaris CintermexstrategicChannel Partner/ Reseller/ DistributorAdjacent hotel with 146 rooms connected via bridge from hotel lobby directly into Parque Fundidora (Access 1). Local Mexican chain.
• Tru by Hilton Monterrey FundidorastrategicChannel Partner/ Reseller/ DistributorAdjacent hotel with 120 rooms. Hilton Worldwide property.
• WansoftoperationalTechnology or IntegrationWansoft provides the restaurant online invoicing system for LA ARCADA 1200. The integration runs through wansoft.net with a dedicated AutoInvoicing URL for Cintermex.
• Parco (parcoapp.com)operationalTechnology or IntegrationParco mobile app enables credit/debit card payments for Cintermex parking and self-service invoicing of parking tickets (facturacion.parcoapp.com).
• Omnilane (omnilane.io)operationalTechnology or IntegrationOmnilane powers the Cintermex self-service parking invoicing portal (facturaestacionamiento.cintermex.com).
• Armando Elizondo EventosoperationalChannel Partner/ Reseller/ DistributorListed in the Cintermex 'Directorio Social' of decorators for social events; reachable via Instagram (@armandoelizondoeventos) and phone 81 8378 4640.
• Masagar FloreríaoperationalChannel Partner/ Reseller/ DistributorFloral decor partner listed in Cintermex's social event directory. Contact: José Antonio Marina (81 1395 5403, [email protected]).
• Forever PlannersoperationalChannel Partner/ Reseller/ DistributorEvent planning partner in Cintermex's social event directory. Contact: Iván Arámbula (812 029 94 19, [email protected]).

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Cvent: Event management software platform used by meeting planners and venue sourcing teams; an ecosystem participant whose technology increasingly competes with Cintermex's own Cintermex Network platform for organizer mind-share.
• Hilton Hotels & Resorts (Mexico meetings & events): Major hotel group with substantial Mexican meetings & events space (including the Tru by Hilton Monterrey Fundidora adjacent to Cintermex); competes for smaller meetings and social events while Cintermex's adjacent hotels compete for organizer room-block business.
• Encore (Mexico): Cintermex's named strategic AV partner for comprehensive audio/video production; comparable as an event services supplier that is also embedded with competing Mexican convention venues.
• Freeman (Mexico operations): Global event production and AV services company with operations serving Mexican conventions; comparable as an enabler/competitor in event delivery services that Cintermex bundles with its venue offering.

Regional players

• Palacio de la Música (Yucatán) / Centro de Convenciones Siglo XXI: Yucatán-based convention and exhibition complex comparable in offering to Cintermex (multi-hall venue, B2B expos, congress services) but serves Mexico's southeastern market rather than northern Mexico.
• Expo Cancun / Cancún Center: Cancún-based convention center competing for international association congresses that pair business programs with leisure travel; comparable in product offering (modular halls, F&B, exhibition services) but serves a different geographic catchement.

Direct peers

• Centro Citibanamex: Mexico City's flagship convention center operated by Grupo CIE; directly comparable as a large multi-hall Mexican convention and exhibition venue hosting medical, industrial, and consumer congresses with bundled F&B and event services.
• Expo Guadalajara: Major convention and exhibition center in Guadalajara (Mexico's second-largest city), offering similar multi-hall configuration, exhibition space, and bundled event services targeting national medical, industrial, and consumer congresses.
• World Trade Center Mexico City: Mexico City convention and exhibition complex directly comparable to Cintermex in product offering (modular halls, B2B expos, congress services) and customer base (corporate and association event organizers in Mexico).
• Centro de Congresos y Convenciones de Querétaro: Querétaro convention center serving central Mexico's industrial corridor (aerospace, automotive) with comparable medical and industrial congresses; directly competes for the same Mexican association event bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cintermex
• Xx.com/cintermexmty
• LinkedInlinkedin.com/company/cintermex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cintermex