The Fallen Outdoors
- Company typePrivate
- Founded2008
- HeadquartersBrush Prairie, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
The Fallen Outdoors firmographics
Firmographics- Name
- The Fallen Outdoors
- Legal name
- The Fallen Outdoors
- Website
- https://thefallenoutdoors.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The Fallen Outdoors industry classification
Industry- Product category
- Veteran Outdoor Recreation Services
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Fishing, Hunting And Trapping (900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
- akta.pro secondary industry
- Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)
Keywords
Where The Fallen Outdoors is headquartered
LocationHeadquarters
- HQ city
- Brush Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Fallen Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Monthly Donations/Subscriptions: The $22 For The 22 campaign offers a $22 monthly subscription where donors receive entries to win a 2026 RAM 1500 Rebel vehicle. This recurring revenue model provides predictable monthly income while symbolizing support for the 22 veterans lost daily to suicide.
- General Donations: One-time and recurring donations from individuals supporting veteran outdoor recreation programs. The organization is transparent about 501(c)(3) status and offers tax-deductible giving.
- Merchandise and Gear Sales: Online shop selling Fallen Outdoors branded merchandise, gear, and limited edition items. Also offers Sitka apparel. Proceeds support the organization's mission.
- Corporate Sponsorships: Support from corporate partners who sponsor events, trips, and programs. The organization highlights community and corporate partner support as enabling free outdoor opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $22 monthly subscription supporting veteran programs |
| Other | Other | Free programs for eligible veterans and families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Fallen Outdoors product offering
Product offeringCore offering
The Fallen Outdoors is a 501(c)(3) nonprofit organization that organizes free outdoor adventures — including hunting, fishing, hiking, and camping trips — for Veterans, active-duty service members, and Gold Star families across the United States. All trips, events, and community programs are provided at no cost to eligible participants, funded through donations, monthly subscriptions, corporate sponsorships, and merchandise sales.
Product overview
The Fallen Outdoors is a 501(c)(3) nonprofit organization offering a unified program of free outdoor adventures for Veterans and military families. The core offering consists of outdoor activity trips (hunting, fishing, hiking, camping) supplemented by fundraising campaigns ($22 For The 22 monthly donations, 25 Days Of Christmas holiday giveaway), merchandise sales via Shopify, and signature events like Operation Salmon and the Kayak Fishing Series. All programs are provided at no cost to participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Adventures Program Core program offering free hunting, fishing, hiking, and camping trips to Veterans, active-duty service members, and Gold Star families at no cost, delivered through the nonprofit's regional director network across 38+ U.S. states.
- $22 For The 22 Monthly Donation Campaign Monthly recurring donation program of $22 per month, linked to the statistic that an average of 22 Veterans die by suicide each day, with a sweepstakes incentive (e.g., chance to win a Ram truck) for participating monthly donors.
- 25 Days Of Christmas Giveaway Annual holiday fundraising campaign featuring 25 days of prize giveaways for donors and supporters, designed to drive year-end donations to support the nonprofit's veteran outdoor programs.
- TFO National Kayak Fishing Series National series of kayak fishing events hosted by The Fallen Outdoors for Veterans and active-duty service members, providing competitive and recreational kayak fishing experiences.
- Iron Riders Program Specialized outdoor adventure program for Veterans run under the TFO campaigns umbrella, focusing on a specific subset of outdoor activities for participating Veterans.
- TFO Merchandise Shop Branded merchandise storefront operated on Shopify, selling TFO-branded apparel and gear (including co-branded Sitka apparel) to support the nonprofit's fundraising and brand visibility.
- Operation Salmon Signature annual fishing event hosted by The Fallen Outdoors for Veterans, providing a free, high-profile salmon fishing experience as part of the organization's core program offerings.
- American Lake Annual Trout Event Signature annual trout fishing event hosted by The Fallen Outdoors at American Lake, providing a free annual destination fishing experience for Veterans.
Quantifiable outcome
- More Than 30,000 Veterans Served Annually
- +2 more outcomes
Companies that use The Fallen Outdoors
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
The Fallen Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Fallen Outdoors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- SitkacoreSitka is a premium outdoor apparel brand that partners with The Fallen Outdoors to provide quality gear for veterans. The organization offers Sitka apparel through its shop, and the partnership supports both the merchandise program and mission of serving veterans.
- Choren ConsultingminorWebsite development and technical support partner powering the Fallen Outdoors website and digital presence.
- ZeffycoreZeffy is the payment processing platform powering the $22 For The 22 monthly subscription program. The platform enables secure processing of recurring donations and subscription payments.
- RAM (Stellantis)flagshipRAM (Stellantis) sponsors the $22 For The 22 campaign by providing a 2026 RAM 1500 Rebel as the grand prize for the monthly subscription sweepstakes, creating incentive for ongoing donor support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Fallen Outdoors competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Fallen Outdoors social profiles
Digital presenceThe Fallen Outdoors compliance and trust
Trust signalCompliance1 record
The Fallen Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fallen Outdoors leadership team
Management profileNumber of profiles
Profiles9 records
The Fallen Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fallen Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fallen Outdoors
What does The Fallen Outdoors do?
The Fallen Outdoors is a 501(c)(3) nonprofit organization that organizes free outdoor adventures — including hunting, fishing, hiking, and camping trips — for Veterans, active-duty service members, and Gold Star families across the United States. All trips, events, and community programs are provided at no cost to eligible participants, funded through donations, monthly subscriptions, corporate sponsorships, and merchandise sales.
Is The Fallen Outdoors a public or private company?
The Fallen Outdoors is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Fallen Outdoors founded?
The Fallen Outdoors was founded in 2008. It employs 101 to 250 people.
Where is The Fallen Outdoors based?
The Fallen Outdoors is headquartered in Brush Prairie, United States, in the North America region.
How does The Fallen Outdoors make money?
Four revenue lines are on record. Monthly Donations/Subscriptions are the primary driver. The others are general Donations, merchandise and Gear Sales and corporate Sponsorships.
Does The Fallen Outdoors have an API?
No public API is recorded for The Fallen Outdoors.
What industry is The Fallen Outdoors in?
The Fallen Outdoors's product category is Veteran Outdoor Recreation Services. Its primary akta.pro industry code is THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized), with a secondary code of THAAAOAG, Adventure Therapy & Therapeutic Wilderness Programs. Its NAICS code is 7212 and its SIC code is 900.