Gunn Jerkens

Name

Gunn Jerkens

Legal name

Gunn Jerkens

Website

https://gunnjerkens.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services and Marketing Campaigns: The agency generates revenue through providing comprehensive creative and marketing services to real estate developers and homebuilders. Services include brand strategy and positioning, creative campaign development, video and motion production, digital marketing, and social media integration. Work is project-based and client-specific, ranging from full brand development to individual campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Gunn Jerkens is a creative marketing communications agency that provides brand strategy, visual identity, creative campaign development, video and motion production, digital marketing, and social media integration services. The agency serves homebuilders, residential developers, and real estate visionaries, helping them transform land, lifestyle, and living into brands that connect with target buyers across B2B and B2C contexts.

Product overview

Gunn Jerkens is a creative marketing communications agency specializing in real estate and placemaking. For more than four decades, the agency has helped builders, developers and visionaries transform land, lifestyle and living into brands that connect. The agency's core service offerings include Brand Strategy & Positioning (strategic frameworks for community positioning), Creative & Campaign Development (design, content and storytelling across channels), Video, Motion & Digital (immersive video production and motion graphics), and Social & Media Integration (multi-channel media strategy and execution). Working across both B2B and B2C contexts, the agency partners with homebuilders and developers including Brookfield Residential, Trumark Homes, Landsea Homes, and Lennar to deliver campaigns spanning brand development, community launches, sales experiences, and ongoing marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Building strategic frameworks that define the 'why' behind every place, establishing a community's market position and differentiation for homebuilders and developers.
• Creative & Campaign Development Bringing ideas to life through design, content, and storytelling across visual identity systems, marketing collateral, advertising campaigns, and brand expression.
• Video, Motion & Digital Crafting immersive experiences that connect emotion with action through cinematic video production, motion graphics, animation, and digital experience design for real estate clients.
• Social & Media Integration Meeting audiences where they are with social media strategy, content creation, paid media campaigns, and multi-channel media integration including CTV, programmatic display, paid search, and DOOH.
• B2B, B2C & Beyond Communications Creating communication that resonates from entitlement to engagement, spanning the full buyer journey for real estate developments from land development through community sales.

Quantifiable outcome

• Web traffic more than doubled compared to prior quarter; Organic traffic increased 110%; Video completion rates exceeded 99%
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AKQA (WPP): AKQA is a WPP-owned digital creative and experience agency that designs brand, digital, and content experiences for large enterprise clients. It is broadly comparable to Gunn Jerkens on integrated creative and digital work, though it operates across many verticals beyond real estate.
• Ogilvy: Ogilvy is a global advertising and brand network that routinely wins real estate and developer mandates at the largest enterprise accounts. It competes with Gunn Jerkens in brand strategy, integrated campaigns, and digital execution across enterprise homebuilders, though real estate is one of many verticals.
• McCann Worldgroup: McCann is a global creative agency network with deep real estate and developer clients (including property and master-planned community work). It competes with Gunn Jerkens on enterprise homebuilder brand and campaign mandates, but its portfolio spans many industries beyond real estate.
• Digitas (Publicis): Digitas is the Publicis-owned digital creative agency with strong consumer and property marketing capabilities, including paid media, social, and CRM for major real estate developers. It competes with Gunn Jerkens on enterprise-scale digital and media integration mandates.

Direct peers

• The Marketing Directors: The Marketing Directors is a real estate marketing and sales firm focused on new development and luxury condo/residential projects, with branding and integrated campaigns comparable to Gunn Jerkens' B2B and B2C placemaking work. Both firms pitch enterprise developers on brand strategy and launch campaigns.
• Real Estate Webmasters: Real Estate Webmasters is a digital marketing agency specializing in SEO, web design, and lead generation for builders and developers. It serves the same homebuilder buyer as Gunn Jerkens and is a frequent competitor on mid-market and enterprise digital briefs.
• LCP Media: LCP Media produces video and content marketing specifically for homebuilders and real estate developers, operating in the same vertical as Gunn Jerkens and serving many of the same enterprise homebuilder clients nationally. Both firms compete for brand and video mandates from enterprise homebuilders.
• BDX (Builder Digital Experience): BDX is a digital marketing and lead-generation platform purpose-built for production homebuilders, offering web, advertising, and CRM-integrated marketing services. It overlaps directly with Gunn Jerkens' digital campaigns and social/media integration capabilities.

Emerging players

• Compass Real Estate: Compass is a technology-driven residential brokerage that has invested heavily in in-house marketing, brand content, and digital media for new development. As Compass expands its new-development vertical marketing capabilities, it represents both an inbound channel and an emerging in-house competitor to specialists like Gunn Jerkens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gunnjerkensmarketing
• LinkedInlinkedin.com/company/gunn-jerkens-marketing-communications
• Instagraminstagram.com/gunnjerkens
• TikToktiktok.com/@gunn_jerkens
• Xx.com/gunnjerkens

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunn Jerkens