LCP Media
LCP Media is a Chicago-based visual media technology company serving 7,000+ US multifamily properties with the TourBuilder virtual tour platform, professional photography, 3D rendering, and virtual staging. Acquired by Yardi in February 2025, it now operates as a RentCafe-integrated subsidiary.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LCP Media does
LCP Media (legal entity Lights Camera Pixels, LLC) is a Chicago-based visual media technology company founded in 2011 that provides virtual tours, professional photography, 3D renderings, virtual staging, floor plans, and drone services to the US real estate industry, primarily multifamily property operators. The company's core technology is the TourBuilder platform, a web application for creating, managing, distributing, and analyzing virtual tour content, with product tiers spanning TourBuilder Pro (professional capture and management), TourBuilder One (mobile self-capture via iPhone and gimbal), TourBuilder Go (camera-kit self-service), TourBuilder Insights (analytics), TourBuilder Connect (live-guided virtual tours), and TourBuilder Clips (AI-generated marketing videos and GIFs). TourBuilder Sync automatically distributes content to Google Business Profile and to more than 20 partner platforms including Yardi, Entrata, RealPage, Apartments.com, Zillow, Apartment List, Realtor.com, and Zumper.
LCP Media generates revenue through a hybrid model combining annual subscription fees for TourBuilder platform tiers (Pro, One, Go) with per-project professional services revenue for photography, drone work, 3D renderings, virtual staging, and floor plans; pricing is quote-based through an enterprise field sales team rather than publicly disclosed. Go-to-market combines enterprise field sales targeting multifamily owners, managers, developers, and operators (including Greystar, Bozzuto, Lincoln Property, Morgan Properties, and all Top 50 NMHC-ranked firms), event-driven marketing through title sponsorship of the AIM Conference for 8 consecutive years, channel distribution through PMS and ILS integrations, and a product-led self-serve motion via TourBuilder One and Go. The company serves 7,000+ properties and operates an international engineering and production office in Krakow, Poland, supporting a 32,000+ Google-affiliated photographer network. On February 26, 2025, LCP Media was acquired by Yardi and now operates as a wholly-owned subsidiary integrated into Yardi's RentCafe platform; subsequent launches include the Zillow free virtual tours partnership (February 2026) and REACH 360 multichannel marketing package (May 2026).
LCP Media firmographics
Firmographics- Name
- LCP Media
- Legal name
- Lights Camera Pixels, LLC
- Website
- https://lcpmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- LCP Media is a Chicago-based visual media technology company serving 7,000+ US multifamily properties with the TourBuilder virtual tour platform, professional photography, 3D rendering, and virtual staging. Acquired by Yardi in February 2025, it now operates as a RentCafe-integrated subsidiary.
- Ownership category
- akta.pro rank
LCP Media industry classification
Industry- Product category
- Real Estate Visual Media Services
- NAICS
- Commercial Photography (541922), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
- akta.pro secondary industries
- Media Asset Management (MAM) Platforms (MPAHAGAA), Media Management for Post (Proxy/Transcode, Project Organization) (MPAHAAAI)
Keywords
Where LCP Media is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LCP Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Visual Media Services and Technology Platform: Revenue generated from virtual tour creation and management platform (TourBuilder) combined with professional photography, 3D rendering, virtual staging, drone services, and floor plan services. Subscription or per-property pricing model integrated with property management systems.
- Professional Services: One-time services including professional photography, drone photography, 3D renderings, virtual staging, and floor plan creation. Priced per project or bulk order with discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TourBuilder Pro - Professional virtual tour platform |
| Subscription | Annual | TourBuilder One - Mobile capture solution |
| Subscription | Annual | TourBuilder Go - Self-service kit |
| Unit Pricing | Pay-as-you-go | Floor Plan Services |
| Unit Pricing | Pay-as-you-go | Professional Photography and Drone Services |
| Unit Pricing | Pay-as-you-go | 3D Renderings and Virtual Staging |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
LCP Media product offering
Product offeringCore offering
LCP Media is a visual media technology company that creates virtual real estate experiences for the multifamily and commercial property industries through its TourBuilder platform. The company combines proprietary virtual tour software with professional production services including photography, 3D renderings, virtual staging, floor plans, and drone imagery, distributing content to Google Business Profile and major apartment listing platforms.
Product overview
LCP Media is a national visual media technology company offering a unified platform, TourBuilder, for virtual real estate experiences. The core TourBuilder platform supports multiple product tiers including TourBuilder Pro (professional virtual tours with asset management), TourBuilder One (mobile self-capture solution), TourBuilder Go (camera kit-based capture), TourBuilder Insights (analytics), TourBuilder Connect (live-guided virtual meetings), and TourBuilder Clips (AI-generated video/GIF content). The company also provides complementary visual media services including professional photography, 3D renderings, virtual staging, drone services, and floor plans. Following Yardi's 2025 acquisition, TourBuilder integrates natively with Yardi's RentCafe platform and supports distribution through major listing sites including Zillow, Apartments.com, and Apartment List.
Differentiator
Problem solved
Functional benefit
Brands
- TourBuilder: A feature-rich visual media platform that makes it easy for real estate marketing professionals to create, store, organize, and track the performance of their digital content including virtual tours, photos, and videos.
- TourBuilder One
- TourBuilder Pro
- TourBuilder Insights
- TourBuilder Connect
- TourBuilder Clips
Quantifiable outcome
- Increase in qualified leads for Western Wealth Communities through LCP Media partnership
- +5 more outcomes
Companies that use LCP Media
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles3 records
LCP Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability6 records
Feature12 records
LCP Media partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- REACH by RentCafecoreCo-developed TourBuilder One with LCP Media. REACH 360 multichannel marketing package includes TourBuilder One automated property media capture solution. Partnership enables integration of visual media technology into RentCafe marketing platform.
- ZillowcoreZillow Rentals and LCP Media announced partnership to offer free virtual tours to eligible properties. Integration enables LCP Media content distribution through Zillow rental network.
- YardiflagshipYardi acquired LCP Media in February 2025, integrating LCP Media's visual media capabilities into Yardi's RentCafe platform. The acquisition enables property clients to enhance listings and improve renter experience while streamlining marketing and leasing operations. Yardi is the parent company of LCP Media.
- CORT Furniture RentalminorLCP Media and CORT Furniture Rental partnership to redefine virtual experiences for apartment industry. Combines virtual tour technology with furniture staging.
- GoogleflagshipPartnership with Google since 2013. LCP Media is one of the largest Google Photography Agencies in the world with network of 32,000+ photographers. TourBuilder automatically uploads virtual tours to Google Business Profile.
- Yardi Property Management SystemflagshipNative integration with Yardi PMS. TourBuilder Sync enables automatic content distribution through Yardi platform.
- EntratacoreNative integration with Entrata property management system for seamless virtual tour distribution.
- RealPagecoreNative integration with RealPage property management system.
- Apartments.comcoreTourBuilder Sync integration with Apartments.com for automatic virtual tour distribution to major apartment listing platform.
- Apartment ListcorePartnership announcement August 2023 for integration with Apartment List listing platform.
- Realtor.comcoreTourBuilder Sync integration with Realtor.com for virtual tour distribution.
- Apartment SEOminorPartnership announced June 2023 for Google Ads PMax campaign collaboration and rich media marketing.
- FlyGuys Drone ServicesminorPartnership announced October 2022 for drone photography services.
- Multifamily InsidersminorStrategic partnership and sponsorship for $50 Fridays announced January 2024.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
LCP Media competitors and assessment
Company assessmentBroad incumbents
- RealPage: RealPage is a major multifamily property management software platform and a TourBuilder integration partner. As a broad incumbent in multifamily operations, it competes indirectly with Yardi/LCP and could deepen its own visual media capabilities.
- Entrata: Entrata is a multifamily property management platform and a TourBuilder integration partner. It competes for the same property marketing and leasing workflow budget that LCP Media addresses.
- Zillow 3D Home: Zillow operates Zillow 3D Home as an in-house virtual tour offering and is simultaneously an LCP Media distribution partner through Zillow Rentals. The dual role creates direct overlap with TourBuilder while also providing LCP with a key listing channel.
Emerging players
- Apartment SEO: Apartment SEO is a multifamily digital marketing agency offering Google Ads, SEO, and rich media campaigns and is a TourBuilder integration partner. It competes for overlapping marketing budget allocations in the same multifamily buyer profile.
- Knock CRM: Knock is a multifamily-focused CRM and marketing automation platform with which LCP Media integrates. It competes for the same leasing and marketing workflow spend, with partial overlap on lead nurturing and prospect engagement.
Direct peers
- Matterport: Matterport is the leading 3D spatial capture platform used for real estate virtual tours, floor plans, and digital twins. It directly competes with TourBuilder Pro and LCP's 3D rendering services across multifamily, commercial, and hospitality segments.
- BoxBrownie: BoxBrownie is a global visual media services company offering virtual staging, 3D renderings, photo enhancement, floor plans, and virtual tours for real estate. It is the closest international analog to LCP Media's professional services portfolio, with strong overlap in staging and rendering.
- CloudPano: CloudPano is a self-serve 360° virtual tour platform used widely in real estate and adjacent verticals. It competes with TourBuilder One and TourBuilder Go on SMB and mid-market property virtual tour creation.
- Asteroom: Asteroom is a 3D virtual tour platform aimed at residential and multifamily listings. It overlaps with TourBuilder Pro on immersive property capture and is one of several direct self-serve alternatives.
- Engrain: Engrain provides interactive maps, virtual tours, and visualization tools purpose-built for multifamily. It directly competes with TourBuilder Pro and is integrated with LCP for map views, indicating close product overlap in the same buyer workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LCP Media social profiles
Digital presenceLCP Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
LCP Media leadership team
Management profileNumber of profiles
Profiles9 records
LCP Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LCP Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LCP Media
What does LCP Media do?
LCP Media is a visual media technology company that creates virtual real estate experiences for the multifamily and commercial property industries through its TourBuilder platform. The company combines proprietary virtual tour software with professional production services including photography, 3D renderings, virtual staging, floor plans, and drone imagery, distributing content to Google Business Profile and major apartment listing platforms.
Is LCP Media a public or private company?
LCP Media is a private company. It is classified as corporate owned and is currently acquired.
When was LCP Media founded?
LCP Media was founded in 2011. It employs 51 to 100 people.
Where is LCP Media based?
LCP Media is headquartered in Chicago, United States, in the North America region.
How does LCP Media make money?
Two revenue lines are on record. Visual Media Services and Technology Platform is the primary driver. The others are professional Services.
Who are LCP Media's main competitors?
Broad incumbents on record are RealPage, Entrata and Zillow 3D Home. Emerging players are Apartment SEO and Knock CRM. Direct peers are Matterport, BoxBrownie, CloudPano, Asteroom and Engrain.
Does LCP Media have an API?
No public API is recorded for LCP Media.
What industry is LCP Media in?
LCP Media's product category is Real Estate Visual Media Services. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative, with a secondary code of MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 541922 and its SIC code is 7330.