Souer
INNIO Souer is a Thailand-based distributor and lifecycle service provider of Waukesha and Jenbacher gas and diesel engines, serving oil & gas and power generation operators across Thailand, Laos, Myanmar, and Cambodia. Acquired by INNIO Group in 2024.
- Company typePrivate
- Founded1987
- HeadquartersMuang Phitsanulok, Thailand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Souer does
INNIO Souer Co., Ltd. (founded 1987 as Souer Co., Ltd. by Dutch national Jos Souer, a former Shell International employee) is a Thailand-based distributor and lifecycle service provider for industrial gas and diesel engines serving the oil & gas and power generation industries. The company operates as the exclusive authorized distributor for INNIO Group's Waukesha engines (since 1990) across Thailand, Laos, Myanmar, and Cambodia, and for Jenbacher engines (since 2016) in Thailand. It also distributes Arrow Engines, Kenco instrumentation, and Stitt spark plugs. Customers are multinational and local oil & gas operators (e.g., Chevron Offshore Thailand, PTTEP) and power generation developers, including biogas operators.
The product portfolio centers on two engine families: Jenbacher gas engines (Types 2, 3, 4, 6; 250 kW to 4.5 MWe) and Waukesha gas engines (VGF, VHP, 275GL+; 220 kW to 3,729 kW). Beyond new unit sales, the company packages customized generator sets (350 kW and upward) for challenging ambient conditions. Operations are anchored by a Phitsanulok facility (occupied March 2017) comprising a 2,400 m² workshop, 25-ton overhead crane, paint and fabrication rooms, an electrical workshop, large spare-parts stores, and a soundproofed 1,600+ HP engine load-test room. The facility hosts INNIO Group's Jenbacher and Waukesha Asian Product Training Centers.
The business model combines hardware sales (new engines and packaged gensets) with recurring professional services: commissioning, planned and unplanned maintenance, engine overhauls, OEM spare-parts supply, remote monitoring, and certified product training. Go-to-market is direct enterprise field sales supplemented by an authorized service-provider/distributor model, with demand generated through trade exhibitions (ASEAN Sustainable Energy Week, Palmex, Sugarex), technical seminars, and social channels. No pricing is publicly disclosed; all sales and service are quote-based. In December 2024, INNIO Group acquired the company, renaming it INNIO Souer Co., Ltd. (effective April 2025) and making it a wholly-owned APAC platform subsidiary.
Souer firmographics
Firmographics- Name
- Souer
- Legal name
- INNIO Souer Co., Ltd.
- Website
- https://souer.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- INNIO Souer is a Thailand-based distributor and lifecycle service provider of Waukesha and Jenbacher gas and diesel engines, serving oil & gas and power generation operators across Thailand, Laos, Myanmar, and Cambodia. Acquired by INNIO Group in 2024.
- Ownership category
- akta.pro rank
Souer industry classification
Industry- Product category
- Industrial Engine Distribution and Services
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Engines & Turbines (3510), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)
- akta.pro secondary industry
- Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI)
Keywords
Where Souer is headquartered
LocationHeadquarters
- HQ city
- Muang Phitsanulok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Souer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Engine and Genset Sales: Sale of new gas and diesel engines including Jenbacher, Waukesha, and Arrow engines, as well as customized generator sets packaged by Souer for various power generation applications.
- After-Sales Service and Support: Full suite of lifecycle solutions including commissioning, planned and unplanned maintenance, engine overhauls, upgrades, OEM spare parts supply, and remote monitoring for gas and diesel engines.
- Genset Packaging: Design, construction, and supply of customized generator sets even under challenging ambient conditions, including gensets from 350 kW upwards.
- Product Training Services: Training programs for Jenbacher and Waukesha engines conducted at INNIO Group's Asian Product Training Centers hosted by INNIO Souer.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Souer product offering
Product offeringCore offering
Souer (INNIO Souer Co., Ltd.) is the exclusive authorized distributor and service provider for INNIO Group's Jenbacher and Waukesha gas engines, as well as Arrow gas/diesel engines, Kenco instrumentation, and Stitt spark plugs in Thailand and parts of Southeast Asia. The company sells new engines, designs and packages customized generator sets (350 kW and above), and delivers full lifecycle services including commissioning, planned and unplanned maintenance, full engine overhauls, OEM spare parts, remote monitoring, and certified training programs from its Phitsanulok, Thailand facility.
Product overview
INNIO Souer Co., Ltd. is a distributor and service provider for industrial gas and diesel engines, operating as part of the INNIO Group. The product portfolio centers on two major engine brands: Jenbacher gas engines (Types 2, 3, 4, and 6, ranging from 250 kW to 4.5 MWe) and Waukesha gas engines (VGF, VHP, and 275GL+ models, ranging from 220 kW to 3,729 kW). Additional distributed brands include Arrow Engines (single and multi-cylinder gas/diesel engines, generator sets, compressors), Kenco products (liquid level gauges, oil level controllers), and Stitt spark plugs. The company provides comprehensive lifecycle services including commissioning, maintenance, engine overhauls, remote monitoring, and product training for both Jenbacher and Waukesha engines through INNIO Group's Asian Product Training Centers. Services are delivered from the company's facility in Phitsanulok, Thailand, with a 2,400 m² workshop, 25-ton overhead crane, paint room, fabrication facilities, and a soundproofed 1,600+ HP engine load test room.
Differentiator
Problem solved
Functional benefit
Products and services
- Jenbacher Type 2 Gas Engine
Quantifiable outcome
- Workshop facility of 2,400 m² with 25 t overhead crane and soundproofed 1,600+ HP engine load test room
- +1 more outcomes
Companies that use Souer
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Souer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Souer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- INNIO GroupcoreINNIO Group acquired Souer Co., Ltd. on December 3, 2024, and changed its legal entity name to INNIO Souer Co., Ltd. (effective April 21, 2025). Souer is now part of the INNIO Group, expanding the group's presence in the Asia Pacific region. Souer serves as the authorized distributor for INNIO Group's Jenbacher and Waukesha engines and hosts INNIO Group's Asian Product Training Centers.
- Waukesha (INNIO Group Brand)coreSouer has been the authorized distributor for Waukesha Engines since 1990, covering Thailand, Laos, Myanmar, and Cambodia. The company provides supply, service, and support of Waukesha gas engines for distributed gas compression and power generation applications.
- Jenbacher (INNIO Group Brand)coreSouer was awarded the Jenbacher distributorship for Thailand in 2016, bringing the complete range of gas engines (power and energy) under the Souer portfolio. The company provides comprehensive lifecycle support for Jenbacher Type 2, 3, 4, and 6 engines.
- Arrow Engine CompanyminorSouer is the regional distributor for the Arrow Engine Company in Thailand. Arrow's product range includes single and multi-cylinder gas and diesel engines, generator sets, gas compressors, process equipment, chemical pumps, engine parts, and controls.
- Kenco International, Inc.minorSince 1958, Kenco International has been recognized as a key supplier of instrumentation for various industries including oil and gas, petrochemical, power, pulp and paper, and water and waste treatment. Kenco is known for its Liquid Level Gauges and Oil Level Controllers. INNIO Souer represents Kenco's products in Thailand.
- Stitt Spark Plug CompanyminorStitt Spark Plug Company is one of the oldest continuously active spark plug manufacturers in the world. INNIO Souer represents Stitt's spark plug products, which are used in stationary engines and compressors in the oil and gas industry.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Souer competitors and assessment
Company assessmentBroad incumbents
- Rolls-Royce Power Systems (MTU): Rolls-Royce Power Systems (mtu) manufactures gas engines and gas engine-based power generation systems under the mtu brand, targeting oil & gas, utilities, and industrial customers globally. It is a competing OEM for the same engine categories that Souer distributes.
- Siemens Energy: Siemens Energy supplies gas turbines, power generation packages, and related services to utilities and oil & gas customers across Southeast Asia. While focused on larger MW-scale solutions than Souer's engine portfolio, it competes for the same project pipelines and service contracts.
- Cummins Inc. Cummins manufactures gas and diesel engines and power generation systems used across oil & gas and industrial power applications globally. It competes with INNIO/Waukesha engines for the same Southeast Asian customer base, and offers direct regional service that could threaten Souer's distributor economics.
- MAN Energy Solutions: MAN Energy Solutions manufactures large-bore gas and dual-fuel engines for power plants and gas compression, with established distribution and service in Southeast Asia. It targets the same utility and oil & gas customers as Souer via its regional partners.
- INNIO Group: INNIO Group is Souer's parent company and the global manufacturer of Waukesha and Jenbacher engines. It is the broadest direct comparable — Souer is INNIO's regional distribution and service platform — and INNIO's strategic direction determines Souer's product roadmap and territorial rights.
- Caterpillar (Cat): Caterpillar produces gas engines (CG series) and full power generation systems, and has its own Southeast Asian dealer/service network for oil & gas and power gen customers. It competes with Waukesha in gas compression and with Jenbacher in distributed power generation.
- Wärtsilä: Wärtsilä is a global manufacturer of gas and dual-fuel engines for power generation and marine applications, with a strong Southeast Asian service presence. It competes with INNIO Jenbacher for large-scale power plant orders and services the same oil & gas customers.
- Kawasaki Heavy Industries (Gas Turbine & Engine Division): Kawasaki produces gas engines and gas turbines for power generation and oil & gas applications, with active sales across Southeast Asia through local agents. It is a competing OEM for distributed power and gas compression in the same customer segments Souer serves.
Emerging players
- MWM (Caterpillar Energy Solutions): MWM, now part of Caterpillar Energy Solutions, manufactures gas engines for distributed power generation and cogeneration (0.4-4.5 MWe range), directly overlapping with Souer's Jenbacher Type 2-6 portfolio. It represents a competing OEM channel for the same end-customers.
Direct peers
- Clarke Energy: Clarke Energy is a leading authorized distributor and service provider for INNIO's Jenbacher gas engines across Europe, Africa, and Australia, and also distributes other gas engine brands. It is the most direct functional peer to Souer — same brand relationship, same distributor/service business model, just in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Souer social profiles
Digital presenceSouer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Souer leadership team
Management profileNumber of profiles
Profiles2 records
Souer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Souer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Souer
What does Souer do?
Souer (INNIO Souer Co., Ltd.) is the exclusive authorized distributor and service provider for INNIO Group's Jenbacher and Waukesha gas engines, as well as Arrow gas/diesel engines, Kenco instrumentation, and Stitt spark plugs in Thailand and parts of Southeast Asia. The company sells new engines, designs and packages customized generator sets (350 kW and above), and delivers full lifecycle services including commissioning, planned and unplanned maintenance, full engine overhauls, OEM spare parts, remote monitoring, and certified training programs from its Phitsanulok, Thailand facility.
Is Souer a public or private company?
Souer is a private company. It is classified as corporate owned and is currently operating.
When was Souer founded?
Souer was founded in 1987. It employs 101 to 250 people.
Where is Souer based?
Souer is headquartered in Muang Phitsanulok, Thailand, in the Asia region.
How does Souer make money?
Four revenue lines are on record. Engine and Genset Sales are the primary driver. The others are after-Sales Service and Support, genset Packaging and product Training Services.
Who are Souer's main competitors?
Broad incumbents on record are Rolls-Royce Power Systems (MTU), Siemens Energy, Cummins Inc., MAN Energy Solutions, INNIO Group, Caterpillar (Cat), Wärtsilä and Kawasaki Heavy Industries (Gas Turbine & Engine Division). MWM (Caterpillar Energy Solutions) is listed as an emerging player. Clarke Energy is listed as a direct peer.
Does Souer have an API?
No public API is recorded for Souer.
What industry is Souer in?
Souer's product category is Industrial Engine Distribution and Services. Its primary akta.pro industry code is IMACAHAA, Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel), with a secondary code of IMAHANAI, Controls, Monitoring & Condition Management (for Pumps/Compressors). Its NAICS code is 333611 and its SIC code is 3510.