AQUA-TREK
Aqua-Trek is a Fiji-based PADI 5-Star dive operator that runs shark and soft coral dive experiences in Beqa Lagoon for international tourists, offering certifications and integrated resort packages via partner properties in Pacific Harbour.
- Company typePrivate
- Founded1989
- HeadquartersNasese, Fiji
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AQUA-TREK does
Aqua-Trek (legally Aqua Trek Beqa) is a Fiji-based scuba diving tour operator founded in 1989, with its primary dive center located on the grounds of The Pearl South Pacific Resort in Pacific Harbour and an administrative office in Nasese. The company pioneered shark diving in Fiji, originally operating from Mana Island before relocating in 1999 to Beqa Lagoon, where it now runs the flagship Ultimate Shark Encounter at the "The Bistro" dive site — a 2-tank boat dive offering encounters with up to eight shark species and 300+ fish species — alongside Soft Coral Dives across more than 30 named lagoon sites including wrecks and pinnacles. The company is a PADI 5-Star certified center delivering the full course ladder from Discover Scuba (USD $150) through professional Dive Master (USD $950), with e-learning, pool, and open water instruction conducted in Beqa Lagoon.
The business operates a direct-to-consumer model via a website-based booking request system (no instant booking), complemented by channel partnerships with three resorts spanning 3-star to 5-star tiers (Pearl South Pacific, Uprising Beach Resort, Nanuku Resort) for integrated dive-and-stay packages ranging from USD $730 for a 3-night shark-dive add-on up to USD $3,480 for a 7-night 5-star luxury package, plus a distribution relationship with Ultimate Fiji Vacations for group travel. Equipment rental (USD $25/day) and a small branded merchandise sub-brand round out the revenue mix. The operation is owner-led by Anni Meier and MaryAnne Hines, with a small team of approximately 10 Fijian dive professionals including an operations manager, office manager, instructors, shark feeders, and dive masters.
Aqua-Trek differentiates on three reinforcing axes: a 36-year operational track record and a maintained safety record; the regulatory anchoring of Shark Reef, Lake Reef, and the barrier reef as Marine Protected Areas (declared 2006) that protect the marine ecosystem the product depends on; and an authentic cultural positioning tied to the traditional Fijian Shark God Dakuwaqa belief, supported by local dive masters and the channeling of 100% of the USD $15 Marine Reserve Fee to the local Wainiyabia village for conservation. Recognition includes the TripAdvisor Traveler's Choice 2024, the Skål International Sustainable Tourism Award, the WTTC Tourism for Tomorrow Conservation Award (finalist), a Straight A Tour Operator rating from Scuba Diving Magazine, and a Top 10 Dives in the World designation, alongside a Fiji Excellence in Tourism Award.
AQUA-TREK firmographics
Firmographics- Name
- AQUA-TREK
- Legal name
- Aqua Trek Beqa
- Website
- https://aquatrek.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua-Trek is a Fiji-based PADI 5-Star dive operator that runs shark and soft coral dive experiences in Beqa Lagoon for international tourists, offering certifications and integrated resort packages via partner properties in Pacific Harbour.
- Ownership category
- akta.pro rank
AQUA-TREK industry classification
Industry- Product category
- Scuba Diving Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (56152)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)
- akta.pro secondary industries
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)
Keywords
Where AQUA-TREK is headquartered
LocationHeadquarters
- HQ city
- Nasese
- HQ country
- Fiji
- HQ region
- Oceania
Offices1 record
Markets served
AQUA-TREK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Shark Dive Experiences: The Ultimate Shark Encounter is the flagship product, offering 2-tank boat dives featuring up to 8 species of shark at 'The Bistro' site. Pricing varies by season with a marine reserve fee that goes directly to local village conservation efforts.
- Soft Coral Dives: 2-tank boat dives exploring Beqa Lagoon's soft coral dive sites, offered Tuesday, Thursday, and Sunday. Includes tanks and weight belts.
- PADI Dive Courses: Certification courses from beginner (Discover Scuba) through professional (Divemaster) levels. Includes e-learning materials, pool training, and open water checkout dives.
- Dive & Stay Packages: Integrated accommodation and diving packages through partner resorts including The Pearl South Pacific, Uprising Beach Resort, and Nanuku Resort. Packages include transfers, accommodation, breakfast, and diving.
- Equipment Rental: Gear hire available for divers including full sets of diving equipment at USD $25 per person per day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultimate Shark Encounter - Flagship 2-tank shark dive |
| Unit Pricing | Pay-as-you-go | Soft Coral Dives - 2-tank boat dive |
| Unit Pricing | Pay-as-you-go | PADI Discover Scuba Diving |
| Unit Pricing | Pay-as-you-go | PADI Open Water Diver (3-day) |
| Unit Pricing | Pay-as-you-go | PADI Open Water Referral (2-day) |
| Unit Pricing | Pay-as-you-go | PADI Advanced Open Water Diver |
| Unit Pricing | Pay-as-you-go | PADI Rescue Diver |
| Unit Pricing | Pay-as-you-go | PADI Dive Master |
| Unit Pricing | Pay-as-you-go | The Pearl South Pacific Resort Package |
| Unit Pricing | Pay-as-you-go | Uprising Beach Resort Package |
| Unit Pricing | Pay-as-you-go | Nanuku Resort Package |
| Unit Pricing | Pay-as-you-go | Shark Dive Add-On Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AQUA-TREK product offering
Product offeringCore offering
AQUA-TREK is a Fiji-based PADI 5-Star scuba diving tour operator that runs guided boat dives, shark encounters, soft coral and wreck dives across 30+ Beqa Lagoon sites, and full PADI certification courses from beginner through Dive Master. The company sells these dives and integrated resort dive-and-stay packages direct to individual tourists, with bookings processed through a request-based system rather than instant confirmation.
Product overview
Aqua-Trek is a scuba diving tour operator and certified PADI dive center operating in Beqa Lagoon, Fiji since 1999. The company offers two core diving experiences: the Ultimate Shark Encounter (featuring up to 8 shark species) and Soft Coral Dives exploring over 30 dive sites. The portfolio includes PADI dive courses ranging from Discover Scuba to Dive Master level, and Dive & Stay packages at partnered resorts (Pearl South Pacific, Uprising Beach Resort, and Nanuku Resort). The company pioneered shark diving in Fiji over 30 years ago and operates the world-renowned Ultimate Shark Encounter at The Bistro dive site.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Shark Encounter A 2-tank boat dive at The Bistro site in Beqa Lagoon featuring up to eight shark species (bull, whitetip reef, blacktip reef, nurse, lemon, grey reef, silvertip, and tiger shark) plus over 300 fish species. Divers observe from the reef perimeter (un-caged) while shark feeders operate. Pricing is USD $180 per person until March 31, 2026 and USD $190 from April 1, 2026, plus a USD $15 Marine Reserve Fee directed to local village conservation. Minimum age 15; open-water certification required.
- Soft Coral & Wreck Dives A 2-tank boat dive exploring Beqa Lagoon's soft coral and wreck dive sites, including named locations such as Ceasars Rock, ET/Cyclops, Pearl Rock, Glory Hole, Seven Sisters, and the Tasu II wreck. Offered Tuesday, Thursday, and Sunday. Pricing is USD $145 per person until March 31, 2026 and USD $155 from April 1, 2026. Tanks and weight belts included. Minimum age 12; open-water certification required.
- PADI Discover Scuba Diving
Quantifiable outcome
- TripAdvisor Traveler's Choice Award 2024 - ranked in top 10% of things to do worldwide
- +4 more outcomes
Companies that use AQUA-TREK
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
AQUA-TREK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AQUA-TREK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Pearl South Pacific ResortcoreThe Aqua Trek Beqa dive shop is located on the grounds of The Pearl South Pacific Resort and SPA. The resort offers dive and stay packages with Aqua-Trek including accommodation, daily breakfast, 2-tank dives, and transfers. Premium ocean view accommodation included in packages.
- Uprising Beach ResortcoreBeachfront resort in Pacific Harbour offering dive and stay packages with Aqua-Trek diving included. Aqua-Trek provides daily transfers to the dive center. Packages include beachfront bure accommodation, breakfast, and diving activities.
- Nanuku Resortcore5-star beachfront resort offering luxury dive and stay packages with Aqua-Trek. Includes Fijian Warrior Welcome, beachfront pool suite accommodation, gourmet breakfast, yoga, water sports, and complimentary Wi-Fi. Group bonuses available.
- PADI (Professional Association of Diving Instructors)coreAQUA-TREK offers PADI 5-Star certified dive courses ranging from Discover Scuba through Dive Master level. All courses taught by highly skilled team with in-classroom, pool, and open water instruction. E-learning provided through PADI systems.
- Ultimate Fiji VacationsminorTravel agency with 35+ years of dedicated Fiji travel expertise creating seamless trips for individuals and groups of 10+. Provides travel planning services that include Aqua-Trek diving packages.
- Village of WainiyabiacoreLocal Fijian village receives 100% of the USD $15 Marine Reserve Fee from shark dive participants. This funding supports shark conservation and preservation of the marine protected area. The company has established Marine Protected Areas in collaboration with local villages.
- Fijian GovernmentcoreAQUA-TREK worked closely with the Fijian government to help protect reefs within Beqa Lagoon. Shark Reef, Lake Reef, and the barrier reef system were declared Marine Protected Areas by the national government in 2006.
Scale indicators8 records
Recent moves8 records
Expansion highlights4 records
AQUA-TREK competitors and assessment
Company assessmentDirect peers
- Volivoli Beach Resort: Fiji dive resort on Viti Levu with Ra Divers PADI 5-Star dive center on-site, offering dive and stay packages. Comparable as a Fiji resort-integrated PADI dive operation serving international tourists.
- Beqa Lagoon Resort: Beachfront resort with its own in-house dive operation in Beqa Lagoon, Fiji, also offering shark diving experiences in the same waters as Aqua-Trek. Most direct competitor given shared location and overlapping shark dive product.
- Waidroka Bay Resort: Fiji dive resort on Viti Levu's Coral Coast with its own PADI dive shop offering shark encounters, reef dives, and certification courses. Comparable as a Fiji-based PADI dive operation targeting international dive tourists.
- Koro Sun Resort & Rainforest Spa: Fiji resort in Savusavu with on-site PADI dive operation offering reef and shark dives. Comparable as a Fiji luxury dive-and-stay operation bundling accommodation with PADI courses and boat dives.
- Garden Island Resort: Dive resort on Taveuni, Fiji, offering dive packages including the world-famous Somosomo Strait dives. Comparable as a long-established Fiji resort-based dive operation catering to certified divers seeking premium dive experiences.
- Taveuni Dive Resort: PADI 5-Star dive resort on Taveuni, Fiji, offering dive and stay packages with Rainbow Reef access. Comparable as a Fiji destination dive resort combining accommodation, certification, and boat dive experiences.
Regional players
- Nai'a Fiji Liveaboard: Luxury Fiji-based liveaboard dive vessel operating multi-day cruises including shark and reef diving. Comparable as a Fiji dive tourism operator targeting the same international certified-diver segment, though with a multi-day liveaboard model instead of a land-based resort.
- Blue Lagoon Cruises: Fiji-based small-ship cruise operator offering multi-day island and snorkeling experiences including marine encounters. Comparable as a Fiji marine tourism operator in the same geography, though focused on cruising rather than scuba diving.
Others
- The Pearl South Pacific Resort: Aqua-Trek's on-site host resort in Pacific Harbour offering dive & stay packages with Aqua-Trek diving included. Adjacent rather than competitive — functions as a key channel partner and physical location for the dive shop.
- Nanuku Resort Fiji: Luxury 5-star resort in Pacific Harbour bundling Aqua-Trek diving into its premium dive & stay packages. Acts as a distribution partner rather than a competitor, channeling high-LTV guests to Aqua-Trek.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AQUA-TREK social profiles
Digital presenceAQUA-TREK financial estimates
Financial estimateRevenue estimate
Valuation estimate
AQUA-TREK leadership team
Management profileNumber of profiles
Profiles10 records
AQUA-TREK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AQUA-TREK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AQUA-TREK
What does AQUA-TREK do?
AQUA-TREK is a Fiji-based PADI 5-Star scuba diving tour operator that runs guided boat dives, shark encounters, soft coral and wreck dives across 30+ Beqa Lagoon sites, and full PADI certification courses from beginner through Dive Master. The company sells these dives and integrated resort dive-and-stay packages direct to individual tourists, with bookings processed through a request-based system rather than instant confirmation.
Is AQUA-TREK a public or private company?
AQUA-TREK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AQUA-TREK founded?
AQUA-TREK was founded in 1989. It employs 11 to 50 people.
Where is AQUA-TREK based?
AQUA-TREK is headquartered in Nasese, Fiji, in the Oceania region.
How does AQUA-TREK make money?
Five revenue lines are on record. Shark Dive Experiences are the primary driver. The others are soft Coral Dives, PADI Dive Courses, dive & Stay Packages and equipment Rental.
Who are AQUA-TREK's main competitors?
Direct peers on record are Volivoli Beach Resort, Beqa Lagoon Resort, Waidroka Bay Resort, Koro Sun Resort & Rainforest Spa, Garden Island Resort and Taveuni Dive Resort. Regional players are Nai'a Fiji Liveaboard and Blue Lagoon Cruises. Others are The Pearl South Pacific Resort and Nanuku Resort Fiji.
Does AQUA-TREK have an API?
No public API is recorded for AQUA-TREK.
What industry is AQUA-TREK in?
AQUA-TREK's product category is Scuba Diving Services. Its primary akta.pro industry code is THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses), with a secondary code of THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications). Its NAICS code is 48721 and its SIC code is 4400.