Willow Park Family Dentistry

What Willow Park Family Dentistry does

Willow Park Family Dentistry is a privately held, single-location family dental practice operating from 5189 East Interstate 20 Service Rd N, Willow Park, Texas, founded in 2017 by husband-and-wife dentists Dr. Rita Okugbay e (DMD, Boston University 2011) and Dr. Eseoghene Okugbay e (DDS, NYU 2009). The practice serves patients of all ages and delivers comprehensive general, restorative, cosmetic, and orthodontic dental services — including cleanings, fillings, crowns and bridges, dentures, dental implants, root canal therapy, veneers, bonding, teeth whitening, Invisalign, traditional braces, periodontal therapy, oral cancer screenings, TMJ treatment, tooth extractions, and emergency dental care. It is supported by a small team including an office manager, a patient coordinator, and a registered dental assistant, with operations running Monday-Thursday 9 AM-5 PM and Friday 9 AM-4 PM.

The practice generates revenue primarily through fee-for-service dental care, supplemented by an in-house annual membership plan ($199 primary, $99 per additional family member) that bundles preventive care and a 20% procedure discount. It accepts a broad network of dental insurance plans (Aetna, BCBS, Cigna, Delta Dental, Humana, MetLife, United Healthcare, plus Medicaid via Dentaquest and MCNA, and Medicare dental plans) and offers patient financing through CareCredit, Cherry, and Sunbit. Go-to-market is direct-to-consumer and community-led: prospective patients are acquired through the website, online appointment request forms, Google reviews, patient testimonials, an active educational blog, and a Smile Gallery of before-and-after cases — with no disclosed paid advertising or enterprise/B2B channel. Patient-facing technology is limited to a website with online forms, integrated financing portals, and Google review integration; no app, API, or AI-enabled features are described.

Name

Willow Park Family Dentistry

Legal name

Willow Park Family Dentistry

Website

https://willowparkfamilydentistry.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Park Family Dentistry is a privately held, single-location family dental practice in Willow Park, Texas, founded in 2017 by two dentists who deliver comprehensive general, restorative, cosmetic, and orthodontic care to patients of all ages via fee-for-service, insurance, and an in-house membership plan.

Ownership category

akta.pro rank

Product category

Family Dentistry Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry
• Family dental care
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment

Headquarters

HQ city

Texas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fee-for-service dental care: The practice generates revenue primarily through direct patient payments for dental procedures and treatments. Services include cleanings, exams, fillings, crowns, bridges, implants, root canals, extractions, orthodontics, and cosmetic procedures. Revenue is one-time per service, with recurring visits for preventive care.
2. In-house membership plan (Willow Park Family Dentistry Plan): The practice sells an annual in-house discount dental plan. Primary member pays $199/year; additional family members pay $99/year each. Members receive two free exams with x-rays, two free cleanings, one free teeth whitening kit, and 20% off all dental procedures. This provides a recurring subscription-like revenue stream while building patient loyalty.
3. Third-party financing / payment plans: The practice accepts third-party financing through CareCredit, Cherry (buy now pay later), and Sunbit, enabling patients to spread payments over time. These arrangements facilitate higher-value treatments and drive conversion for fee-for-service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Willow Park Family Dentistry delivers comprehensive family dental care from a single Willow Park, Texas office, offering preventive, restorative, cosmetic, and orthodontic services for patients of all ages. Core services include general dentistry, fillings, crowns and bridges, dentures, dental implants, root canal therapy, teeth whitening, veneers, bonding, Invisalign, periodontal therapy, TMJ/TMD treatment, oral cancer screenings, sealants, tooth extractions, and emergency dental care.

Product overview

Willow Park Family Dentistry is a dental practice offering comprehensive oral healthcare services for patients of all ages. The practice provides a full range of dental services including preventive care (general dentistry, cleanings, sealants), restorative treatments (fillings, crowns, bridges, dentures, dental implants, root canals), cosmetic procedures (teeth whitening, veneers, bonding), and orthodontic treatment (braces and Invisalign). The practice is led by Dr. Rita Okugbay (DMD) and Dr. Eseoghene Okugbay (DDS), supported by a team including office manager Megan, patient coordinator Elizabeth, and dental assistant Erica.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive preventive, diagnostic, and restorative dental care for patients of all ages, including cleanings, exams, and routine oral health maintenance.
• Dental Fillings Restoration of teeth damaged by cavities using amalgam or tooth-colored composite materials.
• Dentures Removable prosthetic devices made of acrylic resin that replace missing teeth and adjacent tissues, available as complete or partial dentures.
• Teeth Whitening Professional whitening procedures that restore brightness and color to stained, dull, or discolored teeth.
• Dental Implants Synthetic tooth root structures surgically placed in the jawbone to support artificial teeth as a long-term replacement for missing teeth.
• Bonding Application of tooth-colored enamel-like material in a single visit to repair chips, cracks, fill gaps, or change tooth color.
• Crowns and Bridgework Custom-made dental prosthetics including caps placed over damaged teeth and fixed appliances that replace sections of missing teeth.
• Oral Cancer Screenings Diagnostic examinations to detect oral cancer and precancerous conditions at early, treatable stages.
• Orthodontic Treatment Teeth alignment procedures including traditional braces and Invisalign clear aligners to correct malocclusion and straighten teeth.
• Periodontal (Gum) Disease Therapy Treatment for gum disease including scaling, root planing, and flap surgery to prevent tooth loss and restore gum health.
• Porcelain Veneers Thin porcelain shells bonded to the front of teeth to improve appearance by changing color, shape, or closing gaps.
• Root Canal Treatment Endodontic procedure to save infected teeth by removing diseased pulp, cleansing the inner chamber, and sealing the tooth to prevent further infection.
• Sealants Protective liquid coatings applied to the chewing surfaces of teeth to seal pits and grooves and prevent cavities.
• TMJ/TMD Treatment Therapy for temporomandibular joint disorders including medications, bite splints, and jaw exercises to relieve jaw pain.
• Tooth Extractions Surgical removal of damaged, decayed, or problematic teeth, including wisdom teeth extractions.
• Emergency Dental Treatment Urgent care for traumatic dental injuries including chipped, moved, or knocked-out teeth.
• Invisalign Clear, removable orthodontic aligners that straighten teeth without metal wires or brackets, using a series of custom-made trays.
• Willow Park Family Dentistry Plan (In-House Membership Plan) Annual subscription-style dental discount plan for uninsured patients, priced at $199/year for the primary member and $99/year per additional family member, including two free exams with x-rays, two free regular cleanings, one free teeth whitening take-home kit, and 20% off all dental procedures.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Western Dental & Orthodontics: Multi-state DSO with strong general dentistry, orthodontics, and Medicaid focus; comparable as a high-volume primary-care dental competitor with similar service breadth.
• Jefferson Dental & Orthodontics: Texas-headquartered dental group offering general, orthodontic, and specialty care with insurance and Medicaid focus; a directly comparable Texas-focused competitor to Willow Park Family Dentistry.

Broad incumbents

• Heartland Dental: Largest US dental support organization backing thousands of general and specialty practices; comparable as a broad incumbent shaping the competitive landscape that Willow Park Family Dentistry operates in.
• Pacific Dental Services: Major DSO supporting hundreds of general and specialty dental practices across the US; directly comparable as the corporate-scale counterpart to an independent family dental practice.
• Great Expressions Dental Centers: Multi-state DSO providing general, cosmetic, orthodontic, and specialty care with broad insurance participation; comparable as a multi-site general dentistry operator serving insured patient bases.
• Smile Brands Dental: DSO supporting hundreds of affiliated general and multi-specialty practices (including Monarch Dental in Texas); comparable as a scaled general-and-specialty dental competitor in overlapping categories.
• Aspen Dental: National DSO brand offering general, restorative, and cosmetic dentistry through company-owned offices; broadly comparable as a primary-care dental services competitor and reference point for consumer-facing dental brands.

Emerging players

• Tend Dental: VC-backed modern dental brand offering consumer-focused general and cosmetic dentistry with design-forward clinics; comparable as an emerging player pursuing the same consumer-DTC GTM through reviews, content, and online booking.
• Affordable Dentures & Implants: National chain focused on dentures, extractions, and implants; directly overlaps with Willow Park's high-value restorative offering (implants, dentures, extractions) at similar price-sensitive patient segments.
• Benevis: DSO focused on providing dental care to Medicaid and CHIP-insured families across multiple states; comparable on service mix and insurance-network dependence, especially relevant given Willow Park's Medicaid acceptance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/willow-park-family-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Park Family Dentistry