Joplin Regional Stockyards

What Joplin Regional Stockyards does

Joplin Regional Stockyards (JRS) is a privately held regional livestock auction company headquartered in Carthage, Missouri, operating primarily in the four-state area of Missouri, Kansas, Oklahoma, and Arkansas. The company runs weekly live cattle auctions at its facility (Monday feeder cattle sales and Wednesday cow and bull sales), supplemented by periodic special sales such as the Cow and Bull Special Sale. Core products include the live auction platform, video sales via DVAuction and PrimeTime Livestock, weighted-average market reports, value-added preconditioning programs, commingling services, and the Cattlemen's News monthly publication, which reaches 20,000 readers across the region.

The technology stack is conventional rather than proprietary: live and remote video bidding through third-party platforms (DVAuction, PrimeTime Livestock), delayed CME/ICE cattle futures data via Barchart Solutions, and a digital newsletter distributed through FlippingBook. The company's website and digital infrastructure are operated by 3Nerds.com, and integrations are limited to standard agribusiness tooling. Differentiated capability rests less on technology than on physical infrastructure, a field-rep sales force, a preconditioning/consultation network (including veterinary partners such as Animal Clinic of Diamond LLC), and editorial content via Cattlemen's News.

The business model is built on transaction-fee commissions on cattle sold through live and video auctions, with a secondary advertising revenue stream from Cattlemen's News. Pricing details are not publicly disclosed. Customer segments are primarily small-to-mid-sized cow-calf producers in the four-state region, with secondary segments including order buyers (e.g., Wes Spinks purchasing 28,000 head/year for a major Nebraska feedyard), feedlot operators, and veterinary/preconditioning service providers. The Merck Animal Health partnership around the August 2026 Cow and Bull Special Sale indicates incremental co-marketing monetization tied to special sale events.

Name

Joplin Regional Stockyards

Legal name

Joplin Regional Stockyards

Website

https://joplinstockyards.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Joplin Regional Stockyards is a privately held regional livestock auction company in Carthage, Missouri, running weekly live cattle auctions and video sales for producers, order buyers, and feedlots across the four-state area, supplemented by the Cattlemen's News monthly publication.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Services (700)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Cattle auction services
• Livestock marketing
• Video cattle sales
• Feeder cattle sales
• Livestock market reports

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cattle Auction Commissions: Company charges commission fees on cattle sold through live auctions and video sales. Commission rates are based on sales volume and are disclosed in the Commission & Charges service section.
2. Cattlemen's News Advertising: The company's monthly publication reaches 20,000 readers with paid advertising from agribusinesses in the four-state area

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Joplin Regional Stockyards operates a livestock auction marketplace in Carthage, Missouri, conducting live cattle auctions every Monday (feeder cattle) and Wednesday (cow and bull sales), and extending reach through remote video sales on DVAuction and PrimeTime Livestock. The company provides weekly market reports with weighted-average pricing, value-added sales programs for preconditioned cattle, commingling services, and supporting content through its monthly Cattlemen's News publication reaching 20,000 readers across the four-state area.

Product overview

Joplin Regional Stockyards operates as a livestock marketing and auction company serving the four-state area. The company offers a unified platform combining live auction services and video sales for cattle transactions. Core offerings include market reports with weighted averages (Monday Feeder Market, Wednesday Cow & Bull Sale), live auction capabilities through DVAuction, and video sales via PrimeTime Livestock. Supporting services include Value-Added Sales for preconditioned cattle, downloadable worksheets for backgrounding, and the monthly Cattlemen's News newsletter reaching 20,000 readers. The company also hosts periodic Cow and Bull Special Sale events.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Cattle Auction In-person cattle auction service conducted at the Carthage, Missouri facility every Monday for feeder cattle and every Wednesday for cow and bull sales. Buyers attend on-site to bid in real time on livestock consigned by cattle producers.
• Video Cattle Sales Remote cattle sales service that allows buyers to bid on livestock via live video through partnerships with DVAuction and PrimeTime Livestock, extending the auction's buyer pool beyond the on-site facility.
• Market Reports Weekly market data publications including Monday feeder cattle weighted averages, Monday and Wednesday live market reports, and weighted-average pricing for cow and bull sales. Provides cattle producers and buyers with transparent pricing benchmarks.
• Value-Added Sales Program Program that markets preconditioned and value-added cattle with documented health, vaccination, and management protocols, typically commanding a $10-15/cwt premium over non-preconditioned cattle. Targets producers seeking to maximize returns through certified cattle management.
• Cattlemen's News Newsletter Monthly publication delivering agricultural industry news, market commentary, cattle management advice, and advertising to cattle producers and agribusinesses across the four-state area, available in print, digital flipbook, and email formats.
• Cow and Bull Special Sale Periodic special sale event featuring cow and bull offerings, sponsored by Merck Animal Health, held at the Carthage, Missouri facility to concentrate high-quality breeding stock offerings for buyers.

Quantifiable outcome

• Producers receive $10-15/cwt premium for preconditioned cattle vs. non-preconditioned cattle
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Merck Animal HealthcoreStrategic or Co-development Partner · 6 August 2026Merck Animal Health sponsors the Cow and Bull Special Sale events at Joplin Regional Stockyards. Logo appears prominently on sale event materials, indicating co-marketing partnership for cattle health programs.
• DVAuctioncoreTechnology or IntegrationDVAuction provides video cattle sales platform enabling remote buyers to participate in Joplin Regional Stockyards auctions. Buyers access the schedule at joplin.dvauction.com for live video bidding on cattle.
• PrimeTime LivestockcoreTechnology or IntegrationPrimeTime Livestock provides video marketing platform for Joplin Regional Stockyards cattle sales, complementing the live auction and DVAction video channels.
• 3Nerds.comminorOthersWebsite development and hosting provider for Joplin Regional Stockyards digital platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Superior Livestock Auction: The largest US video cattle auction company, running national satellite and online video sales of feeder, calf, and breeding stock. Most directly comparable to JRS because it monetizes the same commission-based live-and-video cattle marketing model, only at a national scale and on a proprietary video platform.
• Western Video Market: Western US video cattle auction operator running satellite and internet video sales of feeder and calf cattle. Directly comparable to JRS's video sales channel via PrimeTime Livestock and to its live auction model in core cattle-marketing function and buyer base.
• United Producers Inc. Farmer-owned livestock marketing cooperative running multiple auction facilities across the Midwest and South. Comparable to JRS in core commission-based cattle auction model, multi-site live sales, and value-added preconditioning and risk-management services.
• Oklahoma National Stockyards (OKC West): One of the largest traditional live cattle auction markets in the US, holding weekly sales in Oklahoma City. Directly comparable to JRS as a regional sale-barn operator with multi-decade history, weekly feeder and cow/bull sales, and order-buyer relationships.

Regional players

• Tulare Sales Yard: California-based regional livestock auction market holding weekly sales for the West Coast cow-calf and feeder segment. Comparable to JRS in single-site live auction operations and weekly feeder/cow sale cadence, but serves a different regional cattle supply.
• Pratt Livestock Auction: South-central Kansas weekly cattle auction market in the heart of the Flint Hills stocker/feeder region. Comparable to JRS in scale, weekly feeder and cow sale schedule, and feeder-cattle focus, but operates in a different regional catchment.
• Turlock Livestock Auction Yard: Long-running California livestock auction market for cattle, sheep, and goats. Comparable to JRS as a traditional sale-barn operator serving regional cow-calf producers, but with a more diversified species mix and a distinct geographic market.

Others

• CattleFax: US beef-industry market analysis, research, and data subscription service. Comparable to JRS's data/media functions (Cattlemen's News, weekly weighted averages, futures integration) as a cattle-market intelligence provider, though it does not run physical or video auctions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JoplinStockyard
• Facebookfacebook.com/306668386052
• LinkedInlinkedin.com/company/6426358

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joplin Regional Stockyards