Fur-Get Me Not

What Fur-Get Me Not does

Fur-Get Me Not is a family-owned pet care services company headquartered in Arlington, Virginia, founded in December 2000 by Tammy Rosen as an in-home pet sitting business and subsequently expanded by her husband Steve Rosen, who joined as VP of Business Operations in 2010. The company operates a 6,000 sq ft dog daycare and boarding facility at 4140-4142 S Four Mile Run Drive alongside an adjacent Dog Training School at 4120 S Four Mile Run Drive, and delivers in-home services across Northern Virginia and 14+ Washington DC neighborhoods. Its service portfolio includes on-site dog daycare (full-day $48, half-day $38) with five dynamic playgroups matched by temperament, size, playstyle, age, and special needs; overnight boarding at $78–$90 per night; the Enrichment School premium program ($90/day or $325–$600/month memberships, capped at 10 dogs per session); group classes and private training at $55 per 30-minute session; in-home dog walking and pet sitting at $15+/hour; pet taxi services; and a catalog of activity add-ons (nature walks, treadmill walks, art projects, spa packages).

The underlying operational model is human- and process-driven rather than technology-driven: positive-reinforcement training methodology, a required daycare evaluation and playgroup assignment process, a tiered monthly membership program (Bronze through Ultimate Socialite at $775/month), and a workforce of 120 pet care professionals including CPDT-KA, CBCC-KA, IAABC, and KPA CTP-certified lead trainers. Revenue is generated through a mix of subscription-style memberships, pay-as-you-go transactional services, and peak-period surcharges, with marketing primarily driven by the company's website, email newsletter, organic social, community partnerships with the Animal Welfare League of Arlington and Homeward Trails, employee referrals, and an unusually consistent stream of regional best-of awards from Arlington Magazine, NOVA Best Pet Care, Washingtonian, Sun Gazette, and Angie's List spanning 2010–2026. The company has served over 10,000 clients cumulatively since founding, divested its Adams Morgan DIY Dog Wash subsidiary in 2020, and most recently doubled its physical footprint through a 2021 renovation.

Name

Fur-Get Me Not

Legal name

Fur-Get Me Not

Website

https://furgetmenot.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Fur-Get Me Not is a family-owned pet care services company founded in 2000 in Arlington, Virginia, offering dog daycare, boarding, walking, pet sitting, training, and an Enrichment School program to pet owners across Northern Virginia and Washington DC.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Small-Group / Structured Dog Daycare (HSANAFAD), Half-Day & Hourly Dog Daycare (HSANAFAB), Day Boarding (Non-Daycare) (HSANADAD), Senior & Special-Needs Dog Daycare (HSANAFAH), Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA)

Keywords

• Dog daycare services
• Pet boarding services
• Dog walking services
• Pet sitting services
• Dog training services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dog Daycare: Full-day structured daycare at $48/day (standard) or $38/day for VIP/Premier dog walking customers, half-day at $38. Monthly membership programs (Bronze through Ultimate Socialite unlimited at $775/month) provide recurring revenue with tiered discounts. Additional revenue from add-on services.
2. Dog Boarding: Overnight boarding at $78/night (standard crate) or $90/night (luxury suite). VIP/Premier customers receive discounted boarding at $68/night. Additional fees for plush bedding, slow feeder bowl, house food, holiday surcharges, and deposits. Boarding includes full structured daycare during the day.
3. Dog Walking & Pet Sitting: In-home dog walking and pet sitting services. Dog walkers are paid per visit; customers are charged per visit. Pet sitting conducted early mornings and evenings. Dog walking typically Monday-Friday 9AM-5PM. Pet sitting available in early morning before 9AM and evening after 5PM.
4. Dog Training Classes & Privates: Group training classes (6-week, 3-4 week, and 1-2 session workshops) and private consultations. Puppy Socials at $75, Tween Socials at $125. Private training at $55 per 30-minute session or packages of 5-10 sessions. On-Demand Training at daycare starting at $55 per session.
5. Enrichment School: A premium day program at $90/day (max 10 dogs, Tuesdays and Thursdays 8AM-3:30PM) combining enrichment activities with training. Memberships available at $325/mo for 1x/week or $600/mo for 2x/week. Packages combining Enrichment School with boarding also available at $120-$132/night.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fur-Get Me Not operates a 6,000 sq ft pet care facility in Arlington, VA offering on-site dog daycare and boarding across five temperament-matched playgroups, group and private dog training classes, an Enrichment School day program, and at-home dog walking and pet sitting services across Northern Virginia and Washington D.C. The company is staffed by 120 pet care professionals serving over 10,000 clients since founding in 2000.

Product overview

Fur-Get Me Not is a family-owned pet care company offering a comprehensive suite of services for dogs and pets. The company operates from a newly renovated 6,000 square foot dog daycare and boarding facility (4140-4142 S Four Mile Run Drive, Arlington, VA) and a Dog Training School next door (4120 S Four Mile Run Drive). The core offerings include: Dog Daycare with five dynamic playgroups and structured daily routines; Dog Boarding with standard crates or luxury suites; Dog Walking and Pet Sitting services delivered at client homes; and Dog Training through group classes, private consultations, and On-Demand Training during daycare. The company also offers Enrichment School, a premium Montessori-style program combining daycare, enrichment, and training twice weekly. Additional services include Pet Taxi transportation, activity add-ons (attention time, nature walks, art projects, enrichment camps), and monthly membership programs with tiered discounts. The company was founded in December 2000 and employs 120 pet care professionals serving Northern Virginia and Washington DC areas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dogs receive daily structured routines with nap times, outdoor breaks, and varied playroom rotations to reduce stress and boredom
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Dogtopia: National franchise operating open-play dog daycare, boarding, and spa services with a similar multi-service, membership-style offering. Directly comparable to Fur-Get Me Not's daycare/boarding core, though Dogtopia is a multi-unit franchise versus Fur-Get Me Not's single-region independent operation.
• Best Friends Pet Hotel: Operates pet hotels offering daycare, boarding, grooming, and training across multiple U.S. locations. Comparable to Fur-Get Me Not's comprehensive service stack and similar full-service positioning.
• Camp Bow Wow: Largest U.S. franchise of dog daycare and boarding camps with structured playgroups and web-cam access. Closest direct competitor in facility-based daycare/boarding model, comparable to Fur-Get Me Not's core service lines.
• K9 Resorts Luxury Pet Hotel: Premium cage-free dog daycare and luxury boarding franchise with an emphasis on structured play and high-end amenities. Comparable premium positioning and service mix to Fur-Get Me Not's daycare, boarding, and Enrichment School offerings.
• PetSuites (PetSuites of America): Multi-location pet resort offering daycare, boarding, grooming, and training with structured playgroups. Comparable service model and target customer base to Fur-Get Me Not, though larger national footprint.

Regional players

• Holiday Barn Pet Resorts: Long-standing Virginia-based pet resort offering daycare, boarding, grooming, and training. Operates primarily in the Richmond area, overlapping Fur-Get Me Not's Virginia footprint but in a different submarket — a comparable regional operator rather than a direct Arlington competitor.

Emerging players

• Wag!: App-based on-demand dog walking, boarding, and sitting platform. Directly competitive with Fur-Get Me Not's walking and sitting services, especially on convenience and price-sensitive segments.
• Rover: Online marketplace connecting pet owners with independent dog walkers, sitters, and boarders. Competes head-on with Fur-Get Me Not's in-home dog walking and pet sitting arms on convenience and price, though Fur-Get Me Not differentiates via employed (vs. independent contractor) staff.

Others

• Spot Pet Insurance:

Broad incumbents

• PetSmart (PetsHotel): Operates PetsHotel boarding and Doggie Day Camp at the majority of its U.S. retail locations. Competes with Fur-Get Me Not on convenience and one-stop retail-plus-services, but at a lower price point and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FurGetMeNotLLC
• Facebookfacebook.com/furgetmenot
• LinkedInlinkedin.com/company/fur-get-me-not

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fur-Get Me Not