MOOYYY

What MOOYYY does

MOOYYY s.r.o. is a privately-held Czech designer jewelry brand founded in 2012 and headquartered in Prague, operating a direct-to-consumer model through four showrooms in the Czech Republic (Westfield Chodov, Prague 1, Olympia Brno, Český Krumlov), one showroom in Slovakia, and a multilingual owned e-commerce site (Czech, English, Slovak). The company produces handcrafted minimalist jewelry primarily in Sterling silver (Ag 925/1000) with surface treatments including gold plating, rose gold, and black rhodium, and offers a premium Gold line in 14-karat and 18-karat variants as well as a dedicated Wedding Rings collection. Its signature technical differentiator is the combination of silver with handcrafted glass elements produced by traditional glassmakers from Železný Brod in northern Bohemia, used in the Frozen collection to create futuristic silver-glass pieces.

The product catalog spans 19+ thematic collections (including Amulet, Tasia, Roses, Manta, Elements, Crush, Arc, Rudra, Senso, Alfabeta, Origami, Champagne, Frozen, Lotos, Chia, Infinity, Elysium, Chains, and Gravity) developed in collaboration with named Czech designers such as Lucie Koldová, Anna Marešová, Daniel Pošta, Natalie Vicenová, Anna Steinerová, Mirka Talavašková, Pauline Hagan, Tasia Prataya, Kristýna Malovaná, and Blanka Róžová. Pricing is unit-based in Czech Koruna, ranging from approximately 1,100 Kč for entry silver bracelets to 27,000 Kč for premium gold ring sets, positioning the brand in the accessible-premium consumer jewelry segment. The customer base consists of fashion-conscious individual consumers seeking exclusive, author-designed pieces and gift purchasers; the company explicitly does not sell through third-party retailers, reinforcing its exclusivity positioning. MOOYYY operates with 11-50 employees, has no disclosed funding rounds, and is owned by its founders with no institutional investors or parent company.

Name

MOOYYY

Legal name

MOOYYY s.r.o.

Website

https://mooyyy.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MOOYYY is a Czech designer jewelry brand that designs, handcrafts, and sells exclusive minimalist Sterling silver and gold jewelry through 4 Czech showrooms, 1 Slovak showroom, and an owned multilingual e-commerce site.

Ownership category

akta.pro rank

Product category

Designer Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Designer jewelry
• Handcrafted silver jewelry
• Minimalist jewelry collections
• Sterling silver earrings
• Czech artisan jewelry

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Jewelry Retail: One-time purchase of handcrafted designer jewelry through showrooms and e-commerce. Products include earrings, bracelets, necklaces, rings, and collections in silver, gold-plated, rose gold, and black rhodium variants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MOOYYY designs, produces, and sells handcrafted minimalist jewelry—including earrings, bracelets, necklaces, rings, and wedding bands—through 22 designer collections developed in collaboration with selected Czech designers. The company uses Sterling silver (Ag 925/1000) with surface treatments such as gold plating, rose gold, and black rhodium, and combines silver with handcrafted glass elements from traditional glassmakers in Železný Brod. Products are sold exclusively through MOOYYY's own physical showrooms and e-commerce website.

Product overview

MOOYYY is a Czech jewelry brand offering minimalist, designer-crafted jewelry products through an e-commerce platform and physical showrooms. The company operates as a multi-collection jewelry retailer with 22 distinct collections (Amulet, Tasia, Roses, Manta, Elements, Crush, Arc, Rudra, Senso, Alfabeta, Origami, Champagne, Frozen, Lotos, Chia, Infinity, Elysium, Chains, Gravity, Gold, Snubní, and Champagne) spanning multiple jewelry categories including earrings, bracelets, necklaces, and rings. Products are primarily made from sterling silver (Ag 925/1000) with various surface treatments including gold plating, rose gold plating, and black rhodium plating. The collections feature designs by notable Czech designers including Lucie Koldová, Anna Marešová, Daniel Pošta, Natalie Vicenová, Blanka Róžová, Kristýna Malovaná, Anna Steinerová, Mirka Talavašková, Pauline Hagan, and Tasia Prataya. MOOYYY sells through 5 physical showrooms in the Czech Republic and Slovakia, plus an online e-commerce store.

Differentiator

Problem solved

Functional benefit

Brands

• Amulet Collection: Collection featuring amulet designs with materials like sapphire and hematite
• Tasia Collection
• Roses Collection
• Manta Collection
• Elements Collection
• Crush Collection
• Arc Collection
• Rudra Collection
• Senso Collection
• Alfabeta Collection
• Origami Collection
• Champagne Collection
• Frozen Collection
• Lotos Collection
• Chia Collection
• Infinity Collection
• Elysium Collection
• Gravity Collection
• Gold Collection
• Snubní Collection

Products and services

• Amulet Collection Jewelry collection featuring minimalist amulet designs, including rings, necklaces, bracelets, and earrings with gemstones like sapphire.
• Tasia Collection Design jewelry collection with distinctive designs inspired by various themes.
• Roses Collection Jewelry collection featuring rose-themed designs including rings with rose motifs, diamonds, and zircon.
• Manta Collection Minimalist jewelry collection returning to minimalist essence of elegance with natural and delicate motifs.
• Elements Collection Jewelry collection inspired by Vedic philosophy featuring four elements (Fire, Water, Air, Earth) and Ether symbols based on zodiac signs.
• Crush Collection Jewelry collection inspired by themes of love and worldly pleasures.
• Arc Collection Jewelry collection featuring minimalist ring designs including Serpent Ring and Echo Ring, hand-forged from silver.
• Rudra Collection Jewelry collection inspired by yoga and Eastern spirituality, featuring Rudraksha seed jewelry.
• Senso Collection Jewelry collection by Lucie Koldová inspired by natural branching patterns and hidden symbolism, featuring WAI earrings and Y-shaped designs.
• Alfabeta Collection Jewelry collection transforming traditional jewelry clichés into modern and surprising pieces.
• Origami Collection Jewelry collection inspired by Japanese culture and paper folding art.
• Champagne Collection Jewelry collection by Anna Marešová inspired by champagne wine, featuring Muselet (wire cage) and Bouchon (metal cap) motifs.
• Frozen Collection Futuristic jewelry collection by Lucie Koldová featuring silver and glass combinations, inspired by post-apocalyptic future and icy landscapes.
• Lotos Collection Jewelry collection by Anna Steinerová inspired by lotus flower symbolism, featuring MANI PADMA earrings and necklaces.
• Chia Collection Jewelry collection by Mirka Talavašková featuring lava stones, river pearls, rose quartz, and rubber, emphasizing femininity and protection.
• Gold Collection (Zlato) Gold jewelry collection featuring 14-karat and 18-karat gold pieces including rings, earrings, and necklaces.
• Wedding Rings (Snubní) Collection Wedding ring collection.
• Gift Certificates (Dárkové certifikáty) Gift certificates for purchasing MOOYYY jewelry products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Glassmakers from Železný BrodcoreStrategic or Co-development PartnerGlass components for the Frozen collection are handcrafted by traditional glassmakers from Železný Brod in northern Bohemia. This partnership brings unique glass elements (matte and transparent glass tubes) that are combined with Sterling silver in MOOYYY's futuristic jewelry designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nomination Italy: Nomination is an Italian charm-link jewelry brand selling modular silver/gold jewelry via own stores and e-commerce. Comparable to MOOYYY as a European designer-led silver jewelry brand with themed collections and gifting orientation, though differentiated by charm-link mechanics.
• Thomas Sabo: Thomas Sabo is a German designer jewelry brand producing silver-based collections with themed lines (Charm, Rebel at Heart, Sterling). Comparable to MOOYYY as an independent designer-led sterling silver jewelry brand with multi-channel retail and themed collections, operating in adjacent Central European markets.
• Pilgrim (jewelry): Pilgrim is a Danish design-led jewelry and accessories brand selling through own e-commerce and concept stores. Comparable to MOOYYY as a European independent jewelry brand with themed collections, sterling-silver/gold-plated products, and gift-oriented positioning.
• Ti Sento: Ti Sento is a Dutch designer jewelry brand producing sterling silver and gold-plated pieces with a contemporary aesthetic. Comparable to MOOYYY as an independent European silver-jewelry design brand with own-store DTC distribution and a fashion-forward minimalist positioning.
• Tous: Tous is a Spanish designer jewelry and accessories brand with themed collections (Bear motif) and own-store distribution. Comparable to MOOYYY as a design-forward silver-and-gold-plated jewelry brand with own-showroom DTC model and themed/seasonal collections.

Broad incumbents

• APM Monaco: APM Monaco is an accessible-luxury silver jewelry brand with global flagship-store distribution. Comparable to MOOYYY in target customer (fashion-conscious women) and silver/gold-plated product mix, with a similar premium-pret-a-porter aesthetic but a much larger international footprint.
• Pandora: Pandora is the dominant global affordable-charm and fashion jewelry brand with a multi-channel store-and-online network. Comparable to MOOYYY in selling silver-based fashion jewelry and rings/bracelets/earrings to a similar mass-premium consumer, but at vastly greater scale and with a different mix (mass-produced charms vs. author-designed pieces).
• Swarovski: Swarovski sells crystal-based and silver jewelry globally through own stores, e-commerce, and wholesale. Comparable to MOOYYY in premium fashion jewelry positioning and gifting use case, but broader assortment (crystals, watches, accessories) and global retail footprint.

Regional players

• Sokolov (jewelry): Sokolov is one of the largest Czech jewelry retailers, operating own showrooms across the Czech Republic. Directly comparable to MOOYYY as a Czech-based jewelry retailer with multi-showroom DTC distribution, but at vastly greater scale and broader assortment (including fine gold and diamonds).
• Granát (Turnov): Granát is a traditional Czech garnet-jewelry manufacturer and retailer based in Turnov, a historic Czech jewelry-making town. Comparable to MOOYYY as a Czech-designed branded jewelry house with own-store distribution, but with a different core product (Bohemian garnet) and heritage-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOYYY