Nomination
Nomination is an Italian fashion jewelry company designing, manufacturing, and selling customizable bracelets, watches, and accessories through its proprietary Composable® modular system. Operating from Florence, Italy, it serves consumers in 50+ countries via direct e-commerce, B2B wholesale, and physical retail.
- Company typePrivate
- Founded1987
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nomination does
Nomination s.r.l. is an Italian fashion jewelry company founded in 1987 and headquartered in Sesto Fiorentino (Florence), Italy. The company designs, manufactures, and sells bracelets, necklaces, earrings, rings, watches, and accessories primarily in stainless steel, silver 925, gold, and cubic zirconia, all marketed as Made in Italy. Its commercial center of gravity is the proprietary Composable® modular bracelet system, in which customers build personalized bracelets by combining interchangeable themed links and charms; the same modularity has been extended to customizable watches (Composable Time) and a Glam variant. The product portfolio spans more than twenty named sub-collections (LifePoetry, My Rebel Art, Colour Wave, Manvision, SeiMia, Petit Sparkle, SweetMadame, Ritmatika, Cosmiclove, MyRadiance, Emosfere, Milleluci, Armonica, Melodie, TrueJoy, Crysalis, among others), supported by an online Bracelet Configurator and a hand-engraving personalization service.
Nomination operates a direct-to-consumer e-commerce model through country-specific nomination.com storefronts shipping to more than 50 countries across Europe, the Americas, Oceania, Africa, and Asia, alongside a B2B trade portal (b2b.it.nomination.com) for wholesale partners and a physical retail footprint surfaced through its store locator. Unit-priced products range from roughly €19 entry-level charms to €249+ premium extensible pieces, with checkout supported by Klarna pay-in-3, PayPal, Apple Pay, and Google Pay. The customer base is primarily women seeking fashion and personalized jewelry, with secondary segments for men (Manvision collection), gift buyers, and families purchasing gifts for religious ceremonies such as First Communion and Confirmation. The company is privately held (s.r.l.) with €2,000,000 paid-in capital, 101–250 employees, and no disclosed institutional investors, M&A activity, or funding rounds in the source material.
Nomination firmographics
Firmographics- Name
- Nomination
- Legal name
- Nomination s.r.l.
- Website
- https://nomination.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nomination is an Italian fashion jewelry company designing, manufacturing, and selling customizable bracelets, watches, and accessories through its proprietary Composable® modular system. Operating from Florence, Italy, it serves consumers in 50+ countries via direct e-commerce, B2B wholesale, and physical retail.
- Ownership category
- akta.pro rank
Nomination industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (339910), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)
- akta.pro secondary industries
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
Keywords
Where Nomination is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Nomination business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Jewelry Product Sales: Nomination generates revenue through the sale of jewelry products including bracelets, necklaces, earrings, rings, watches, and accessories. Products are sold at various price points ranging from entry-level charms (€20-50) to premium pieces (€100+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Composable Links/Charms |
| Unit Pricing | Pay-as-you-go | Bracelets and Fashion Jewelry |
| Unit Pricing | Pay-as-you-go | Watches |
| Unit Pricing | Pay-as-you-go | Extensible/ premium Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nomination product offering
Product offeringCore offering
Nomination designs, manufactures, and sells fashion jewelry for men and women using stainless steel, gold, and silver, anchored by its proprietary Composable® modular bracelet system that lets customers build personalized bracelets and watches by combining interchangeable links and charms. The product portfolio spans bracelets, necklaces, earrings, rings, watches, and accessories, supported by hand engraving, an online bracelet configurator, and gift cards. Distribution runs through owned e-commerce, branded retail stores, and a B2B wholesale portal serving trade partners in 50+ countries.
Product overview
Nomination is an Italian jewelry brand offering a comprehensive portfolio of fashion jewelry centered around its signature Composable® modular bracelet system. The core offering includes customizable Composable® bracelets with interchangeable links and charms in various themes (love, family, travel, friendship, letters, stones, pride, diamonds), complemented by watches, necklaces, earrings, rings, and accessories. The portfolio spans multiple sub-collections including LifePoetry, My Rebel Art, Colour Wave, Manvision, SeiMia, Petit Sparkle, SweetMadame, Dreams Beats, Ritmatika, Cosmiclove, MyRadiance, Emosfere, Shine Me Up, Carismatica, Milleluci, Armonica, Melodie, TrueJoy, and Crysalis. Key differentiating services include an online bracelet configurator tool and hand engraving services. Products are primarily made in Italy using materials including steel, silver 925, gold, cubic zirconia, and precious stones.
Differentiator
Problem solved
Functional benefit
Brands
- Composable®: Signature bracelet system with interchangeable links and charms, including Composable® Glam collection
Products and services
- Composable® Bracelet System The signature modular bracelet system allowing customers to create personalized bracelets by combining interchangeable links and charms in various themes including love, family, travel, friendship, letters, and precious stones. Made in Italy in stainless steel and gold.
- Composable® Glam A glamorous variant of the classic Composable® bracelet collection featuring more elaborate designs and enhanced sparkle.
- Composable® Watches (Time Collection) Customizable watches compatible with Composable® bracelet links, featuring various dial styles including oval, round, mother of pearl, and glitter finishes.
- LifePoetry Collection Jewelry collection featuring bombato (domed) designs with cubic zirconia accents, including bracelets, rings, necklaces, and earrings.
- Manvision Collection Men's jewelry collection featuring masculine designs with cubic zirconia accents, including bracelets, necklaces, and accessories.
- My Rebel Art Collection Contemporary jewelry collection featuring bold oval shapes and white stone accents for women.
- Colour Wave Collection Jewelry collection featuring colorful cubic zirconia pieces including bangles, earrings, and piercing items.
- SeiMia Collection Jewelry collection featuring heart-shaped pendants, stars, and crosses in silver and gold with cubic zirconia accents.
- Petit Sparkle Collection Delicate silver 925 jewelry collection featuring butterfly, flower, and clover motifs with cubic zirconia.
- SweetMadame Collection Silver 925 jewelry collection featuring floral and butterfly designs with cubic zirconia pavé.
- Dreams Beats Collection Silver jewelry collection featuring heart and moon motifs with cubic zirconia for women.
- Ritmatika Collection Jewelry collection featuring rosary-style necklaces with heart motifs and stud earrings.
- Cosmiclove Collection Silver jewelry collection with rhodium white or rose gold plating featuring hearts, ovals, and cubic zirconia.
- MyRadiance Collection Silver jewelry collection with white rhodium plating featuring colored stones including Tourmaline Paraiba.
- Emosfere Collection 316 stainless steel hypoallergenic jewelry collection featuring hearts and mother-of-pearl accents.
- Hand Engraving Service Hand engraving service available on Composable® links, bracelets, and jewelry pieces for personalization.
- Gift Card Digital gift cards available in various denominations for gifting.
Companies that use Nomination
Customer profileSegments4 records
Ideal customer profiles4 records
Nomination technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Nomination partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnaminorPayment services partnership enabling customers to pay for purchases in 3 interest-free installments. Available at checkout on nomination.com.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Nomination competitors and assessment
Company assessmentDirect peers
- Pandora: Pandora is the global market leader in charm bracelets and modular jewelry, operating in 100+ countries with multi-billion dollar revenue. It directly competes with Nomination's Composable® system in the personalized charm bracelet category with similar interchangeable link mechanics and brand positioning around self-expression.
- Thomas Sabo: Thomas Sabo is a German lifestyle jewelry brand specializing in charm bracelets and sterling silver fashion jewelry with interchangeable elements. Its Charm Club collection is conceptually parallel to Nomination's Composable® system, targeting similar female demographics seeking personalized silver jewelry.
- Swarovski: Swarovski is an Austrian crystal and fashion jewelry brand with global retail presence across 50+ countries. It competes with Nomination in the fashion/crystal jewelry category, particularly in the cubic zirconia and crystal-embedded pieces where Nomination's LifePoetry and Colour Wave collections overlap.
- Links of London: Links of London is a British jewelry brand historically known for charm bracelets and sterling silver fashion jewelry with collectible mechanics. It competed directly with Nomination in the charm bracelet category before restructuring, serving as a comparable concept and customer base benchmark.
- Morellato: Morellato is an Italian jewelry and watches group headquartered in Venice, competing in fashion jewelry and watches with similar Made in Italy positioning. It is a comparable Italian peer in the same product categories (bracelets, charms, watches) and overlapping wholesale distribution channels.
- Brosway: Brosway is an Italian fashion jewelry brand founded in the late 1970s, specializing in bracelets, charms, and watches with Made in Italy positioning. It directly competes with Nomination in the Italian and European fashion jewelry market across similar price points and product categories.
- Alex and Ani: Alex and Ani is a US-based lifestyle brand known for expandable wire bangles and charm-based jewelry with symbolic and personalized themes. It competes with Nomination in the symbolic/meaningful charm jewelry segment, targeting similar gift-giving and self-expression use cases.
Broad incumbents
- Dolce & Gabbana (Fine Jewelry): Dolce & Gabbana is an Italian luxury fashion house with a fine jewelry and fashion jewelry division leveraging strong Made in Italy positioning. It competes with Nomination at the higher end of Italian-made fashion jewelry, with broader luxury brand portfolio resources.
- Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent (now part of LVMH) with broad fine and fashion jewelry assortments. While positioned significantly above Nomination's price points, it competes in the gifting, personalization, and silver jewelry categories where Nomination also operates.
Emerging players
- Mejuri: Mejuri is a Canadian D2C fine and fashion jewelry brand focusing on everyday wear and gifting. While positioned more toward fine jewelry, it overlaps with Nomination in the D2C gifting and personalized jewelry segments and represents the digital-native challenger model.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nomination social profiles
Digital presenceNomination financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nomination leadership team
Management profileNumber of profiles
Nomination funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nomination M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nomination
What does Nomination do?
Nomination designs, manufactures, and sells fashion jewelry for men and women using stainless steel, gold, and silver, anchored by its proprietary Composable® modular bracelet system that lets customers build personalized bracelets and watches by combining interchangeable links and charms. The product portfolio spans bracelets, necklaces, earrings, rings, watches, and accessories, supported by hand engraving, an online bracelet configurator, and gift cards. Distribution runs through owned e-commerce, branded retail stores, and a B2B wholesale portal serving trade partners in 50+ countries.
Is Nomination a public or private company?
Nomination is a private company. It is classified as unknown and is currently operating.
When was Nomination founded?
Nomination was founded in 1987. It employs 101 to 250 people.
Where is Nomination based?
Nomination is headquartered in Paris, France, in the Europe region.
How does Nomination make money?
One revenue line is on record: jewelry Product Sales.
Who are Nomination's main competitors?
Direct peers on record are Pandora, Thomas Sabo, Swarovski, Links of London, Morellato, Brosway and Alex and Ani. Broad incumbents are Dolce & Gabbana (Fine Jewelry) and Tiffany & Co.. Mejuri is listed as an emerging player.
Does Nomination have an API?
No public API is recorded for Nomination.
What industry is Nomination in?
Nomination's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAE, Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo), with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 458310 and its SIC code is 5944.