What ALCOM Electronics does

ALCOM Electronics AG is a privately held Swiss specialty computer retailer and custom PC assembler headquartered at Bahnhofplatz 10 in Lachen, canton of Schwyz. The company has been building custom desktop PCs in its own in-house workshop since 1992 and today retails a catalog of more than 2,600 SKUs spanning ALCOM-branded desktops and gaming PCs, third-party notebooks, ultrabooks, mini-PCs, all-in-one PCs, Apple computers, smartphones, tablets, smart home devices, and PC components. It serves Swiss individual consumers, small and medium businesses, gamers, simulation enthusiasts, and educational customers across Switzerland and Liechtenstein.

ALCOM's core capability is custom desktop assembly using branded components from Intel, AMD, NVIDIA, Samsung, Corsair, be quiet!, Lenovo, and HP, with all systems stress-tested before delivery. The product portfolio is structured across eight tiers from the Best-Price office line at CHF 669 to the Gaming-PC Ultimate at CHF 9,799 featuring RTX5090 graphics and 128GB DDR5 RAM, including specialized SKUs for Microsoft Flight Simulator enthusiasts. The Lachen storefront doubles as an experiential showroom with live gaming setups, a dedicated Flight Simulator rig with Thrustmaster flight controls and a TCA Quadrant, and a racing simulator.

The business model is predominantly transactional one-time hardware sales, supplemented by three service streams: the Support-Abo recurring subscription for ongoing technical assistance, Vor-Ort on-site service, and Total-Check diagnostics. Distribution is hybrid across one physical retail location, the alcom.ch e-commerce site with CHF 7.90 flat-rate Swiss Post shipping across Switzerland and Liechtenstein, and a Ricardo.ch marketplace shop. Marketing relies on organic social channels (Facebook, Instagram, YouTube) and in-store experiential demonstrations rather than paid acquisition.

Name

ALCOM Electronics

Legal name

ALCOM Electronics AG

Website

https://alcom.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

ALCOM Electronics AG is a Swiss specialty computer retailer and custom PC assembler based in Lachen SZ, serving individual consumers, SMBs, and gamers across Switzerland and Liechtenstein with in-house built desktops, gaming rigs, components, and subscription-based technical support.

Ownership category

akta.pro rank

Product category

Custom PC Builder and Computer Hardware Retail

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components, Nec (3679), Electronic Computers (3571)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

akta.pro secondary industries

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI)

Keywords

• Custom desktop PCs
• Gaming computers
• PC assembly services
• Computer retail store
• PC components

Headquarters

HQ city

Lachen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Retail sale of computers, notebooks, components, peripherals, and accessories through physical store and e-commerce platform. Products include desktops, laptops, gaming PCs, mini-PCs, all-in-one PCs, Apple products, smartphones, tablets, smart home devices, and various computer components.
2. Custom PC Assembly: ALCOM designs and assembles custom desktop PCs under the ALCOM brand, including business PCs and gaming PCs. They build systems to customer specifications with branded components. Revenue generated from assembling and selling custom-built computers.
3. Technical Services: Repair services for own and third-party devices, PC installation, configuration, and troubleshooting. Includes on-site support, remote assistance via TeamViewer, and immediate in-store help.
4. Support-Abo: Recurring subscription support services providing ongoing technical assistance after purchase. Popular subscription service for continued support.
5. Used/Refurbished Sales: Sale of pre-owned electronics including gaming PCs, office computers, monitors, notebooks, printers, graphics cards, and RAM modules. Not listed online; available exclusively in-store. Comes with 3-month warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ALCOM Electronics AG assembles, brands, and sells its own line of custom desktop PCs (entry-level, business, multimedia, power, mini, and gaming tiers), notebooks, monitors, peripherals, and a 2,600+ item catalogue of third-party IT components and accessories. The company also delivers technical services including in-store and on-site repairs, remote support, and a recurring Support-Abo subscription plan.

Product overview

ALCOM Electronics is a Swiss electronics retailer and custom PC builder based in Lachen SZ, operating since 1992. The company offers a portfolio of branded desktop PCs (ALCOM Best-Price-PC, Basis-PC, Business-PC-Set, Enhanced-PC, Multimedia-PC, Power-PC), gaming PCs (Colossus, Warrior, Enforcer, Trooper, Warlord, Flight Simulator, Dominator, Elite, Master, Ultimate), Mini-PCs, and All-in-One PCs. All ALCOM PCs are assembled in their own workshop in Lachen SZ with brand-name components. The company also retails third-party products including Apple computers, notebooks, ultrabooks, smartphones, tablets, smart home devices, and PC components (CPUs, graphics cards, storage, memory, peripherals). Support services include Support-Abo subscriptions, Vor-Ort (on-site) service, and Total-Check diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• ALCOM Best-Price-PC Entry-level ALCOM-branded desktop PC designed for users with basic computing needs such as office work, email, and web browsing. Targeted at price-sensitive home users and small offices.
• ALCOM Best-Price-PC-Set Bundled Best-Price PC plus matching monitor, keyboard, mouse, speakers, and webcam intended as a turnkey workstation for SMBs, startups, and home offices.
• ALCOM Basis-PC Standard base-tier ALCOM desktop PC positioned above the Best-Price line for everyday productivity and home use.
• ALCOM Business-PC-Set Complete business workstation bundle including PC, monitor, and input peripherals aimed at professional/SMB office deployment.
• ALCOM Enhanced-PC Mid-tier ALCOM desktop PC with enhanced performance for multitasking, productivity, and light creative workloads.
• ALCOM Multimedia-PC ALCOM desktop PC configured for multimedia consumption and creation, including photo/video editing and streaming.
• ALCOM Power-PC High-performance ALCOM desktop PC targeted at demanding users running intensive applications such as 3D rendering, simulation, or content creation.
• ALCOM Mini-PC Compact form-factor ALCOM desktop PC for space-constrained environments, digital signage, or lightweight office use.
• ALCOM All-in-One PCs Integrated all-in-one desktop computers combining display and PC in a single chassis for clean desk setups at home or in offices.
• ALCOM Gaming-PC Colossus Flagship-tier ALCOM gaming desktop built for enthusiast gamers seeking maximum performance.
• ALCOM Gaming-PC Set Colossus Colossus gaming PC bundled with monitor and peripherals as a ready-to-play gaming system.
• ALCOM Gaming-PC Warrior High-end ALCOM gaming desktop targeting enthusiast players running modern AAA titles.
• ALCOM Gaming-PC Set Warrior Warrior gaming PC bundled with monitor, keyboard, mouse, and headset for an out-of-the-box gaming setup.
• ALCOM Gaming-PC Enforcer Mid-to-high tier ALCOM gaming desktop for mainstream gamers playing current-generation titles at high settings.
• ALCOM Gaming-PC Trooper Mid-tier ALCOM gaming desktop configured for solid 1080p/1440p gaming performance.
• ALCOM Gaming-PC Warlord High-performance ALCOM gaming desktop built for demanding modern and VR gaming workloads.
• ALCOM Gaming-PC Microsoft Flight Simulator Specialized ALCOM gaming desktop pre-configured and tuned for Microsoft Flight Simulator at the in-store simulator station.
• ALCOM Gaming-PC Dominator Premium ALCOM gaming desktop positioned for top-tier performance in AAA and esports titles.
• ALCOM Gaming-PC Elite Upper-tier ALCOM gaming desktop aimed at enthusiast buyers seeking strong price-to-performance.
• ALCOM Gaming-PC Master High-end ALCOM gaming desktop in the Master performance tier.
• ALCOM Gaming-PC Ultimate Top-of-the-line ALCOM gaming desktop positioned as the flagship Ultimate performance tier (CHF 9,799 reference price).
• Notebooks / Laptops Reseller offering of third-party notebook/laptop computers for mobile productivity and gaming use cases.
• Monitors, Peripherals, and PC Components Retail catalogue of 2,600+ third-party PC components, peripherals, monitors, keyboards, mice, and accessories for upgrade, replacement, and custom build purposes.
• Support-Abo (Subscription Support) Recurring subscription support plan providing ongoing PC maintenance, troubleshooting, and advisory services for individual and small-business customers.
• Vor-Ort Service (On-Site Service) On-site technical service dispatched to customer locations for installation, troubleshooting, and repair of PCs and peripherals.
• Total-Check (Repair/Health Check) Workshop-based diagnostic, repair, and maintenance service for customer PCs and notebooks carried out in the ALCOM workshop.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Origin PC: Custom high-performance gaming and workstation PC builder selling fully configured premium systems. Comparable to ALCOM's high-end Gaming-PC Master and Ultimate tier offerings.
• Digitec Galaxus: Switzerland's largest online electronics and computer retailer, headquartered in Zurich. Directly competes with ALCOM across the full PC, component, peripheral, and accessory catalog, but at much larger scale and with a deeper SKU base.
• Brack: Major Swiss B2C and B2B electronics retailer offering PCs, components, peripherals, and gaming hardware. Comparable product mix and customer base to ALCOM, with a broader e-commerce footprint across Switzerland.
• MIFCOM: German-based custom gaming and workstation PC builder selling configured systems online. Closely mirrors ALCOM's custom-build business model (assembly to customer spec using branded components), albeit serving the DACH market.
• PCSpecialist: UK-based custom PC builder with a dedicated Swiss site (pcspecialist.ch), selling configured gaming and workstation systems to Swiss consumers. Direct competitor to ALCOM's custom-build business in the same geography.
• Interdiscount: Coop-owned Swiss electronics retailer with deep assortment in computers, gaming PCs, and components. Overlaps with ALCOM's core PC retail offering and serves the same Swiss consumer base.
• MemoryPC: German custom PC builder offering individually configured gaming and workstation systems. Comparable assembly-led model with tiered product offerings similar to ALCOM's pre-built lines.
• Microspot: Migros-owned Swiss electronics retailer selling computers, peripherals, gaming hardware, and consumer electronics. Targets the same home and SMB segments as ALCOM at competitive price points.
• CyberpowerPC: Global custom gaming PC builder with tiered product lines from entry-level to enthusiast. Operates the same configuration-based business model as ALCOM's Gaming-PC series (Colossus through Ultimate).

Broad incumbents

• MediaMarkt Switzerland: Large European consumer electronics retailer with Swiss stores. Overlaps with ALCOM on PC, gaming, and peripheral categories as part of a much broader appliance and electronics portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ALCOMElectronicsCH
• Facebookfacebook.com/alcom.ch
• Instagraminstagram.com/alcom.ch
• Xx.com/alcom_ch
• LinkedInlinkedin.com/company/alcom.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALCOM Electronics