ProPluS
ProPlus B.V. is a Netherlands-based full-service visual merchandising company, founded in 1999, that designs and installs window displays, custom furniture, and promotional installations for luxury cosmetics brands across the Benelux region, including travel retail operations at major Dutch airports.
- Company typePrivate
- Founded1999
- HeadquartersWeesp, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What ProPluS does
ProPlus B.V. is a Dutch visual merchandising and promotional services company founded in 1999 and headquartered in Weesp, Netherlands. The company serves luxury cosmetics, fragrance, and beauty brands with end-to-end retail presentation services, including window display design and installation, custom display and furniture production, in-store promotional campaigns, event styling, and post-event storage and asset management. ProPlus operates across the full Benelux region and maintains a specialized travel retail practice managing gondolas, furniture, and promotional installations in duty-free zones at Amsterdam Schiphol, Eindhoven, and Rotterdam The Hague airports. Its named enterprise client portfolio includes DIOR, SHISEIDO, Benefit Cosmetics, NARS, Tom Ford Beauty, Dolce & Gabbana Beauty, Kylie Cosmetics, and Kilian Paris, with execution taking place through major retail channels such as de Bijenkorf, Douglas, and ICI Paris XL.
The business operates as a sales-led professional services firm rather than a software or technology platform. Revenue is generated through project-based, custom-quoted engagements across seven integrated service lines: window displays, prints and visuals, in-store promotions, custom displays and furniture, events, travel retail installations, and storage and asset management. Materials are produced in-house, enabling quality control across the full execution chain, and the company owns and operates its own warehouse for post-campaign material handling. Pricing is not publicly disclosed and contracts appear to be project-by-project rather than recurring SaaS-style arrangements. The company maintains a Wix-based website with presence on Facebook, Twitter, and Instagram; team-profile sections on the site are labeled "Under construction," and no public LinkedIn page is maintained.
ProPlus is a privately held Dutch BV with no disclosed parent company, institutional investors, funding history, subsidiaries, M&A activity, partnerships, certifications, patents, or management team details beyond a single general contact channel. Headcount is not disclosed, there is no API or technology platform, and no AI/ML capabilities are indicated. The company's competitive position rests on its established Benelux distribution footprint, in-house production capabilities, and long-tenured relationships with luxury cosmetics brand managers and major retail intermediaries rather than on any proprietary technology or data asset.
ProPluS firmographics
Firmographics- Name
- ProPluS
- Legal name
- ProPlus BV
- Website
- https://proplus.info
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- ProPlus B.V. is a Netherlands-based full-service visual merchandising company, founded in 1999, that designs and installs window displays, custom furniture, and promotional installations for luxury cosmetics brands across the Benelux region, including travel retail operations at major Dutch airports.
- Ownership category
- akta.pro rank
ProPluS industry classification
Industry- Product category
- Visual Merchandising Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
- akta.pro secondary industries
- Prop Storage, Warehousing & Asset Management (MPADAIAM), Event Draping, Backdrops & Fabric Styling (HSACAOAD)
Keywords
Where ProPluS is headquartered
LocationHeadquarters
- HQ city
- Weesp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ProPluS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Visual Merchandising Services: ProPlus generates revenue through professional services including window display design and styling, visual merchandising, and promotional setups for luxury cosmetics brands. Services are project-based and customized to each brand's guidelines and aesthetic requirements.
- Custom Displays and Furniture Production: The company designs and produces custom displays and furniture pieces for retail environments, delivering bespoke solutions with high-quality materials that match brand aesthetics.
- Event and Exhibition Services: ProPlus provides event styling services including space design, audiovisual equipment provision, and furniture setup for brand events and exhibitions.
- Travel Retail Solutions: Services specifically for duty-free zones at airports including design, installation, and maintenance of gondolas, furniture, and promotional displays.
- Storage and Asset Management: Post-event and post-promotion storage and management services for materials and equipment, providing ongoing client value and relationship maintenance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ProPluS product offering
Product offeringCore offering
ProPluS is a full-service visual merchandising and promotional services company that designs, produces, installs, and stores custom retail displays, window displays, promotional setups, custom furniture, and event environments for luxury cosmetics brands across the Benelux region. The company executes campaigns end-to-end, from creative concept and in-house production through on-site installation by experienced stylists, and provides ongoing storage and asset management for promotional materials.
Product overview
ProPluS is a full-service visual merchandising and promotional services company serving the luxury cosmetics segment since 1999. Rather than a unified software platform, the company offers a portfolio of complementary service offerings: Etalageverzorging (window display services), Prints & Visuals (print production), Promotions (retail promotional displays), Displays & Meubels (custom furniture and displays), Events (event styling), Travel Retail (airport Duty Free merchandising), and Opslag & Beheer (storage and inventory management). These services are designed to work together as an integrated full-service solution, with materials often produced in-house and managed through the company's own warehouse facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Etalageverzorging (Window Display Services) Design, production, in-house fabrication, and styling of commercial and creative window displays based on each brand's wishes and guidelines, with installation handled by experienced in-house stylists to deliver the desired brand-aligned aesthetic.
- Prints & Visuals Design, production, finishing, and mounting of visual merchandising materials and eye-catching displays in various sizes and materials, producing luxury-finish visuals for product and brand presentations.
- Promotions Design and implementation of promotional displays for premium retail locations including de Bijenkorf, Douglas, and ICI Paris XL, with creative styling tailored to available space so the brand and promotion stand out.
- Displays & Meubels (Custom Displays and Furniture) Custom design and production of furniture and display units with a luxury aesthetic, using high-quality materials, with installation, finishing, on-site delivery, and optional warehouse storage for the finished pieces.
- Events Event space design and styling services including booth setup, audiovisual equipment provisioning, furniture rental, and post-event handling and storage of materials and equipment.
- Travel Retail Specialized visual merchandising services for Duty Free zones at Amsterdam Schiphol Airport, Eindhoven Airport, and Rotterdam The Hague Airport, including gondola displays, furniture, and promotional installations executed in line with airport guidelines and operating behind customs.
- Opslag & Beheer (Storage & Management) Warehouse storage and inventory management of promotional materials and equipment in ProPluS's own storage facility, with on-demand retrieval for reuse in future campaigns or events.
Companies that use ProPluS
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
ProPluS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProPluS partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
ProPluS competitors and assessment
Company assessmentDirect peers
- VM Group: European visual merchandising services provider offering retail installations, display production, and campaign execution for international brands. Comparable to ProPluS in full-service VM model and luxury/premium brand focus.
- Stylmark: US-based manufacturer of custom display fixtures, merchandising systems, and architectural products for retail environments. Comparable to ProPluS as a custom-display production house serving premium retail brands, though larger and more productized.
- Harlequin Design Group: UK-based visual merchandising and retail design agency producing bespoke displays, window schemes, and pop-up environments for global brands. Comparable to ProPluS in service scope and luxury/premium brand clientele, though UK-focused.
- Almax: Italian visual merchandising specialist serving global luxury and premium brands with mannequin production, custom displays, and window installations. Comparable to ProPluS as a European luxury-focused VM peer with similar craft-led model.
- The Visual Company: A Dutch visual merchandising agency providing retail displays, window installations, and in-store campaigns to brand and retailer clients in the Benelux market. Directly comparable to ProPluS by geography, service mix, and customer base.
Others
- Landor & Fitch: Global brand consulting and design firm within WPP, with retail design and brand experience capabilities serving luxury clients including beauty brands. Adjacent to ProPluS through shared luxury beauty clients and retail environment work, though broader in scope.
Regional players
- Workshop APD: New York-based design and production studio specializing in retail environments, custom displays, and immersive brand experiences. Comparable to ProPluS in custom fabrication and luxury retail work, but operating in North America rather than Benelux.
Emerging players
- Deknudt Frames: Belgian picture frame and display manufacturer with custom retail display capabilities. Partially comparable to ProPluS in Benelux-based custom display production for premium retail, though narrower product range and not focused on luxury cosmetics specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ProPluS social profiles
Digital presenceProPluS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProPluS leadership team
Management profileNumber of profiles
ProPluS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProPluS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProPluS
What does ProPluS do?
ProPluS is a full-service visual merchandising and promotional services company that designs, produces, installs, and stores custom retail displays, window displays, promotional setups, custom furniture, and event environments for luxury cosmetics brands across the Benelux region. The company executes campaigns end-to-end, from creative concept and in-house production through on-site installation by experienced stylists, and provides ongoing storage and asset management for promotional materials.
Is ProPluS a public or private company?
ProPluS is a private company. It is classified as unknown and is currently operating.
When was ProPluS founded?
ProPluS was founded in 1999.
Where is ProPluS based?
ProPluS is headquartered in Weesp, Netherlands, in the Europe region.
How does ProPluS make money?
Five revenue lines are on record. Visual Merchandising Services are the primary driver. The others are custom Displays and Furniture Production, event and Exhibition Services, travel Retail Solutions and storage and Asset Management.
Who are ProPluS's main competitors?
Direct peers on record are VM Group, Stylmark, Harlequin Design Group, Almax and The Visual Company. Landor & Fitch is listed as an others. Workshop APD is listed as a regional player. Deknudt Frames is listed as an emerging player.
Does ProPluS have an API?
No public API is recorded for ProPluS.
What industry is ProPluS in?
ProPluS's product category is Visual Merchandising Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations, with a secondary code of MPADAIAM, Prop Storage, Warehousing & Asset Management. Its NAICS code is 541850 and its SIC code is 2540.