Reinteractive
Reinteractive is an Australian Ruby on Rails consultancy building custom Salesforce-integrated web and mobile applications, serving enterprises, startups, and non-profits globally with professional services, managed hosting (OpsCare), and maintenance subscriptions (CodeCare).
- Company typePrivate
- Founded2010
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reinteractive does
Reinteractive is a privately held Australian software consultancy founded in 2010 by Mikel Lindsaar, operating as the largest dedicated Ruby on Rails consultancy in the Asia Pacific region. The company builds custom web, mobile, and social applications with a core specialization in Salesforce-integrated solutions, leveraging Heroku Connect for real-time data synchronization between custom applications and Salesforce CRM instances. Its underlying architecture emphasizes reliability, including a Salesforce-outage-resilient design pattern that maintains local PostgreSQL copies synchronized via Heroku Connect.
The company's product portfolio centers on professional services (custom application development, UX/UI design, Salesforce integration, mobile app development, Rails upgrades) complemented by recurring managed services including OpsCare (24/7 hosted infrastructure management on AWS or Heroku) and CodeCare (monthly code maintenance subscriptions). Productized entry points include App Workshop (product validation), a fixed-price Ruby on Rails App Review at $2,950 per codebase, and an AI Proof of Concept service introduced in 2025. Distribution is primarily direct sales-led with field engagement for enterprise clients, supplemented by self-service productized pages, a Salesforce partner network referral channel, and community-led developer relations through InstallFest workshops and monthly Development Hub events.
Reinteractive serves a diversified mix of enterprise organizations, startups and scale-ups, non-profits, and government/educational institutions across Australia, the United States, and globally via a remote-first delivery model. The company maintains no external institutional investment, operates without a parent company, and is wholly owned and managed by its founder. Key partnerships include Salesforce (Registered Partner), Heroku, AWS (Advanced Consulting Partner), and StoreConnect, which collectively anchor the company's ecosystem positioning within the Salesforce/Heroku platform stack.
Reinteractive firmographics
Firmographics- Name
- Reinteractive
- Legal name
- reinteractive Pty Ltd
- Website
- https://reinteractive.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reinteractive is an Australian Ruby on Rails consultancy building custom Salesforce-integrated web and mobile applications, serving enterprises, startups, and non-profits globally with professional services, managed hosting (OpsCare), and maintenance subscriptions (CodeCare).
- Ownership category
- akta.pro rank
Reinteractive industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Reinteractive is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Reinteractive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Development Services: Custom software development, UX/UI design, and integration services billed as project-based work or time-and-materials engagements. Includes app workshops, scoping consultations, and full-stack development.
- OpsCare Managed Services: Monthly subscription for 24/7 infrastructure monitoring, support, and managed hosting on AWS or Heroku. Includes security patches, scaling, and deployment management.
- CodeCare Subscription: Monthly code maintenance subscription for Rails applications, providing ongoing support and improvements.
- App Review Service: One-time code review and security assessment service priced at $2,950 per codebase, providing comprehensive 9-point analysis of Rails applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | App Review - One-time Rails application code audit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Reinteractive product offering
Product offeringCore offering
Reinteractive is a software consultancy that builds custom web, mobile, and social applications, with deep specialization in Ruby on Rails development, Salesforce and Agentforce integration via Heroku Connect, and ongoing managed hosting/maintenance services (OpsCare and CodeCare). The company delivers end-to-end application development including UX/UI design, code maintenance, infrastructure management, and AI integration consulting for enterprises, startups, non-profits, and government clients.
Product overview
Reinteractive is Australia's leading Ruby on Rails consultancy offering a comprehensive suite of software development and maintenance services. Their portfolio centers on custom application development with primary platforms including Ruby on Rails, Salesforce/Agentforce, and Heroku. Key services include: App Workshop (product validation), Ruby on Rails App Review (code auditing), CodeCare (monthly code maintenance), OpsCare (24/7 managed hosting on AWS or Heroku), Salesforce Development & Integration (custom apps with Heroku Connect sync), StoreConnect (Salesforce-native ecommerce on Heroku), Mobile App Development (iOS/Android/cross-platform), UX/UI Design, Rails Upgrades, and AI Proof of Concept services. The ecosystem is tied together through their hosting (OpsCare) and maintenance (CodeCare) subscriptions, with Salesforce/Heroku serving as the primary integration platforms.
Differentiator
Problem solved
Functional benefit
Brands
- CodeCare: Monthly code maintenance and improvement subscription service for Ruby on Rails applications.
- OpsCare
- StoreConnect
- InstallFest
- Development Hub
Products and services
- App Workshop Product validation and product discovery service that helps clients explore business requirements and determine scope before development, targeting organizations planning custom app builds.
- Ruby on Rails App Review Comprehensive code review service examining 9 critical areas including setup/documentation, automated tests, database, performance, security, versions, code quality, sensitive data handling, and technical debt. Priced at $2,950 + GST for Rails application owners.
- OpsCare 24/7 managed hosting and operations support subscription for Ruby on Rails applications, built on AWS or Heroku, including monitoring, security patches, scaling, and infrastructure management following 12-Factor methodology.
- CodeCare Monthly code maintenance and improvement subscription service providing ongoing support, code improvements, and Rails application maintenance for clients.
- Salesforce Development & Integration Custom-built consumer-facing application development service that syncs with Salesforce using Heroku Connect for real-time data synchronization, targeting enterprises needing CRM-integrated applications.
- StoreConnect 100% customizable, fully integrated Salesforce ecommerce solution built on Heroku with online stores fully managed within Salesforce for a unified customer view.
- Ruby on Rails Development Core web application development service using Ruby on Rails framework with HTML5, CSS3, JavaScript, React, and Angular, targeting organizations needing custom web applications.
- Mobile App Development
Quantifiable outcome
- 40% reduction in manual data entry and errors
- +5 more outcomes
Companies that use Reinteractive
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Reinteractive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
Reinteractive partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SalesforcecoreReinteractive is a Salesforce Registered Partner specializing in building custom-built consumer-facing applications that sync with Salesforce via Heroku Connect. They leverage Heroku's direct access to Salesforce for seamless data synchronization in custom apps.
- HerokucoreAs a Salesforce company, Heroku provides the platform for Reinteractive's custom application deployments with direct Salesforce integration capabilities. Reinteractive offers Heroku migrations, platform audits, and environment setup services.
- Amazon Web Services (AWS)coreReinteractive is an Advanced Consulting Partner in the AWS Partner Network with deep expertise in AWS infrastructure. Their OpsCare managed hosting service is built on AWS, offering 24/7 monitoring and support.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Reinteractive competitors and assessment
Company assessmentDirect peers
- Hashrocket: A long-running, US-based Ruby on Rails consultancy with comparable senior-developer-led delivery and a focus on Rails upgrades, code reviews, and custom application development. Overlaps with Reinteractive on Rails upgrade, CodeCare-like maintenance, and Rails community positioning.
- RailsCarma: A dedicated Ruby on Rails development company offering custom Rails development, migration, and maintenance services. Directly comparable on Rails specialization, maintenance subscriptions, and enterprise/mid-market project work, with somewhat larger global delivery.
- thoughtbot: US-based Ruby on Rails design and development consultancy with a similar boutique size and Rails-first focus. Highly comparable business model: senior-led delivery, productized audits, and a community/devrel footprint, directly competing for Rails and Salesforce integration work.
- Codemancers: A boutique Ruby on Rails and Salesforce/Heroku integration consultancy with a similar focus on custom Salesforce-connected applications. Closely matches Reinteractive on Salesforce + Heroku + Rails delivery, target mid-market/enterprise clients, and follow-the-sun delivery model.
- Brails: Brazil-based Ruby on Rails and full-stack development agency. Comparable in offering custom web and mobile apps with senior Rails developers, though it serves a different primary geography and lacks the Salesforce specialization of Reinteractive.
Broad incumbents
- Simplus (an Infosys company): Salesforce-focused consulting and implementation partner, now part of Infosys. Directly comparable on Salesforce consulting and integration services for mid-market and enterprise, but at much larger scale and without Reinteractive's Rails/Heroku specialization.
- West Monroe Partners: US-based management and technology consultancy with Salesforce, cloud, and custom development capabilities. Competes for mid-market and enterprise Salesforce integration work as one of many service lines, with significantly broader industry and capability coverage.
- Cognizant: Global IT services firm with a sizable Salesforce and digital engineering practice. Competes for enterprise Salesforce integration and custom app development budgets, with vastly greater scale, geographic reach, and breadth of services than Reinteractive.
- Slalom: Large global management and technology consulting firm with a significant Salesforce delivery practice. Competes for the same enterprise Salesforce integration RFPs as Reinteractive, but offers a much broader portfolio (strategy, cloud, data, AI) and far larger headcount.
- Persistent Systems: Global digital engineering and Salesforce services provider with a large Salesforce delivery practice. Overlaps with Reinteractive on enterprise Salesforce integration and custom app development, but operates at much greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reinteractive social profiles
Digital presenceReinteractive compliance and trust
Trust signalCompliance1 record
Reinteractive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reinteractive leadership team
Management profileNumber of profiles
Profiles1 record
Reinteractive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reinteractive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reinteractive
What does Reinteractive do?
Reinteractive is a software consultancy that builds custom web, mobile, and social applications, with deep specialization in Ruby on Rails development, Salesforce and Agentforce integration via Heroku Connect, and ongoing managed hosting/maintenance services (OpsCare and CodeCare). The company delivers end-to-end application development including UX/UI design, code maintenance, infrastructure management, and AI integration consulting for enterprises, startups, non-profits, and government clients.
Is Reinteractive a public or private company?
Reinteractive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reinteractive founded?
Reinteractive was founded in 2010. It employs 11 to 50 people.
Where is Reinteractive based?
Reinteractive is headquartered in North Sydney, Australia, in the Oceania region.
How does Reinteractive make money?
Four revenue lines are on record. Professional Development Services are the primary driver. The others are opsCare Managed Services, codeCare Subscription and app Review Service.
Who are Reinteractive's main competitors?
Direct peers on record are Hashrocket, RailsCarma, thoughtbot, Codemancers and Brails. Broad incumbents are Simplus (an Infosys company), West Monroe Partners, Cognizant, Slalom and Persistent Systems.
Does Reinteractive have an API?
No public API is recorded for Reinteractive.
What industry is Reinteractive in?
Reinteractive's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541511 and its SIC code is 7371.