Web Alliance Limited

Name

Web Alliance Limited

Legal name

Web Alliance Limited

Website

https://web-alliance.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bespoke Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Bespoke software development
• Custom CRM systems
• Custom ERP solutions
• Mobile app development
• Web development services

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Software Development: Custom CRM, ERP, database, and software application development. One-time development fees with full software ownership transferred to client. No ongoing licensing fees.
2. Software Maintenance & Support: Ongoing support packages resolving software issues. Three months free support included with all projects. Support covers wide range of devices and systems.
3. Marketing Automation Solutions: Bespoke marketing automation software development including CRM automation, email marketing, lead scoring, and analytics. Delivered as custom software with no recurring license fees.
4. Mobile App Development: Native mobile app development for iOS and Android. Apps published to Apple App Store and Google Play. Intellectual property rights transferred to client.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Web Alliance Limited builds bespoke (custom) software for businesses, including CRM systems, ERP applications, WAMRAD (CRM-to-ERP for SME manufacturers), databases, online portals, marketing automation, mobile apps (iOS/Android), and web/eCommerce sites. Solutions are built on a Microsoft cloud stack, transferred to the client with full intellectual property ownership and no ongoing licence fees, with three months of free support included.

Product overview

Web Alliance Limited is a bespoke software development company offering a unified portfolio of custom-built business applications. The core offerings consist of Bespoke CRM for customer relationship management, Bespoke ERP for enterprise resource planning, and Bespoke Software as the foundational custom development platform. These are complemented by specialized solutions including WAMRAD (a CRM-to-ERP bridge for SME manufacturers), Bespoke Databases for data management, Online Portal for customer self-service, and Bespoke Marketing Automation for marketing workflow automation. The company also provides supporting services including Mobile App Development, Web Development, eBay & Amazon Shops integration, Software Consultancy, Software Maintenance & Support, and Legacy System Modernization. Clients own the intellectual property of developed solutions with no ongoing licence fees, and systems are built to be device-independent and scalable with the business.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke CRM Custom-built customer relationship management system designed to manage prospects, nurture client relationships, and streamline sales processes for SMEs, large corporates, and public sector organisations. Includes lead generation, contact management, sales reporting, and workflow automation tailored to client workflows.
• Bespoke ERP Custom enterprise resource planning application that integrates finance, accounting, supply chain, and other operational processes into a single, unified system tailored to the client's business needs.
• Bespoke Software Fully customised business application software built to client specifications with no ongoing licence fees. Grows and changes with the client's business needs and is maintainable by any competent Microsoft developer.
• WAMRAD Flexible, cost-effective CRM-to-ERP software designed specifically for SME manufacturers, providing an affordable alternative for building manufacturing-specific business management systems.
• Bespoke Databases Custom database systems designed to fit the specific working style and requirements of the client's business, providing centralized data access and storage with enhanced security features.
• Online Portal Customer-facing portal software providing real-time access and self-service capabilities for clients to access their information, track orders, and interact with the business.
• Mobile App Development Custom mobile application development for iOS and Android platforms. Apps are built to be attractive, highly functional, and user-friendly, with optional hosting and ongoing support services. Intellectual property rights are transferred to the client.
• Software Consultancy Expert software consultancy services delivered either as standalone consulting engagements or as the initial phase of a development project. Includes requirements analysis and solution recommendations for SMEs, corporates and public sector clients.
• Web Development Custom website and ecommerce development services including design, build, and ongoing maintenance. Covers everything from new builds to existing site enhancements.
• eBay & Amazon Shops Multichannel ecommerce solution enabling management of listings across eBay and Amazon marketplaces from a single admin interface. Includes store design, branding, inventory management, and sales tracking.
• Software Maintenance & Support Ongoing software support and maintenance packages addressing expected and unexpected software issues across a wide range of devices and systems. Includes three months of free support with new projects.
• Bespoke Marketing Automation Solutions Custom marketing automation software designed for small businesses and startups, including CRM automation, email marketing automation, lead scoring, analytics, and integration with digital marketing tools such as chatbots, social media, and video connectors.
• Legacy System Modernization Upgrade and modernization services for existing legacy software systems, helping businesses transition to contemporary technology platforms.

Quantifiable outcome

• 5 times more effective to sell to current customers than find new ones
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Odoo: Open-source ERP/CRM platform popular with SMEs and manufacturers as an affordable alternative to bespoke or expensive enterprise systems. Competes with Web Alliance's WAMRAD offering for SME manufacturer CRM-to-ERP needs.

Direct peers

• Kainos: UK-based IT services firm delivering custom digital and enterprise software to public sector and commercial clients. Comparable as a UK-headquartered custom software house with strong government sector exposure and Microsoft stack expertise.
• Thoughtworks: Global bespoke software consultancy building custom business applications and digital platforms. Directly comparable in custom software delivery model, multi-continent delivery, and enterprise CRM/ERP modernization services.
• Endava: Global custom software development and digital transformation services firm with delivery centers on multiple continents. Comparable in delivering bespoke enterprise software using modern stacks with agile delivery model.
• Theodo: Bespoke web and mobile application development agency delivering custom CRM, ERP and business apps for SMEs and enterprises. Comparable in services-based bespoke model and SME/manufacturing segment focus.

Broad incumbents

• Appian: Low-code application platform used by enterprises to build bespoke CRM, ERP and workflow apps. Competes with Web Alliance by enabling clients to build custom apps in-house rather than outsourcing to a bespoke development shop.
• Microsoft Dynamics 365: Microsoft's flagship CRM/ERP platform on the same Microsoft stack Web Alliance builds on. Competes with Web Alliance's bespoke CRM/ERP work by offering configurable enterprise applications with Power Platform low-code extension.
• Zoho: All-in-one business software suite offering CRM, ERP, marketing automation and apps at low cost. Competes with Web Alliance for SMEs seeking to avoid bespoke development costs through packaged SaaS solutions.
• Sopra Steria: Large European IT services and software firm with significant UK public sector presence. Overlaps with Web Alliance on bespoke CRM/ERP delivery, system integration, and government modernization contracts.

Regional players

• AccessPay: UK-based bespoke payment and financial software firm serving corporates and public sector. Comparable as a UK-headquartered custom software development shop targeting enterprise and government clients with bespoke business applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/web-alliance-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Alliance Limited