Vision Personal Training
Vision Personal Training is an Australian-founded fitness franchise operating 58 studios across Australia and New Zealand, delivering one-on-one personal training, small group classes, and online training to general consumers as well as specialized segments including menopausal, prenatal/postnatal, and corporate clients, supported by its proprietary MyVision companion app.
- Company typePrivate
- Founded1999
- HeadquartersCaringbah, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Vision Personal Training does
Vision Personal Training is an Australian-founded health and fitness franchise, established in 1999 by Andrew Simmons with the first studio opening in Caringbah in 2001. The company operates 58 franchised studios across Australia and New Zealand, delivering one-on-one personal training, small group classes (FLEX, Boxing, MAX, X-Train, Run/Walk Club, BASE), and online/remote training to consumers seeking weight loss, chronic condition management, and lifestyle transformation. Its service model is anchored on a 'four pillars' holistic framework covering emotions, education, eating, and exercise, differentiated against large impersonal gym chains by small studio environments and a documented results guarantee (refund plus free training if the program is followed 100% for nine weeks without agreed results).
The core technology is the proprietary MyVision companion app, available on iOS and Android, which provides clients with workout scheduling, food diary tracking, weekly planning, and trainer communication, while enabling online delivery of training outside studio walls. Vision also operates Vision Virtual Training Pty Limited as a wholly-owned subsidiary dedicated to virtual/online delivery. The portfolio includes specialized sub-brands such as strongHER (menopause support), Mobility and Stretch sessions, Shopping Tours, and the LEAN for Life Challenge, alongside the Vision Academy trainer development program. Specialized segments served include women navigating menopause, prenatal/postnatal women, and corporate/workplace wellness clients.
The business operates a franchise model under Vision Personal Training Franchises Pty Limited (ACN 079 080 578), headquartered at 3/30 Endeavour Road, Caringbah, NSW. Revenue streams for franchisees consist of recurring subscription/membership fees for personal and group training; the franchisor earns ongoing franchise/royalty fees plus initial franchise fees and training revenue. Go-to-market is direct-to-consumer via organic search, social media (Facebook, Instagram, LinkedIn, YouTube), community-led seminars and events (e.g., So Hot Right Now, LEAN for Life Challenge launch), client success stories used as social proof, and word-of-mouth within studio communities. The company remains founder-owned with no disclosed institutional investment.
Vision Personal Training firmographics
Firmographics- Name
- Vision Personal Training
- Legal name
- Vision Personal Training Franchises Pty Limited
- Website
- https://visionpersonaltraining.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vision Personal Training is an Australian-founded fitness franchise operating 58 studios across Australia and New Zealand, delivering one-on-one personal training, small group classes, and online training to general consumers as well as specialized segments including menopausal, prenatal/postnatal, and corporate clients, supported by its proprietary MyVision companion app.
- Ownership category
- akta.pro rank
Vision Personal Training industry classification
Industry- Product category
- Personal Training Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where Vision Personal Training is headquartered
LocationHeadquarters
- HQ city
- Caringbah
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vision Personal Training business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Personal Training Sessions: Ongoing personal training sessions delivered one-on-one in studio, outdoors, or online. Revenue is generated through membership/subscription fees at individual franchise studios.
- Group Training: Small group training classes (FLEX, Boxing, MAX, X-Train, Run Club, Walk Club, BASE) offered at studios, providing an additional revenue stream alongside personal training.
- Online Training: Remote training delivered via the MyVision app and online platforms, extending service reach beyond physical studio locations.
- Franchise Fees: Vision operates as a franchise network. Franchise owners pay franchise fees and operate individual studio locations under the Vision brand, generating revenue for the franchisor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
| Subscription | Monthly | Personal Training programs (pricing not publicly disclosed) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vision Personal Training product offering
Product offeringCore offering
Vision Personal Training is a fitness franchise that delivers one-on-one personal training, small group training classes, and online training services through 58 franchised studios across Australia and New Zealand. The offering combines tailored exercise programming, nutrition coaching, and accountability via the proprietary MyVision app, anchored by a four-pillar holistic approach (emotions, education, eating, exercise) and a money-back results guarantee.
Product overview
Vision Personal Training operates as a health and fitness franchise offering a platform-plus-modules architecture built around personalised training and holistic transformation. The core offering centres on Personal Training, Group Training, and Online Training services, all supported by the MyVision App as the central digital platform for tracking, scheduling, and client-trainer communication. The portfolio includes specialised sub-brands such as the strongHER Program for menopause support and the So Hot Right Now seminar series. Additional services include Vision Academy (trainer development), Vision Virtual Training (remote delivery), Mobility and Stretch Sessions, Shopping Tours, LEAN for Life Challenge, and a Results Guarantee. The company's holistic approach is built on four pillars: emotions, education, eating, and exercise, delivering transformation across 58 studios in Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training One-on-one personal training sessions delivered in-studio, outdoors, or online, where trainers design personalized exercise and nutrition programs tailored to individual needs, goals, and circumstances. Available to adult consumers across 58 franchised studios in Australia and New Zealand.
- Group Training Small group training sessions including classes such as FLEX, Boxing, MAX, X-Train, Walk Club, and Run Club. Sessions are designed for all fitness levels with personalized attention despite the group format.
- Online Training Remote personal training delivered via the MyVision App, enabling clients to access training programs, coaching, and support regardless of location.
- MyVision App Mobile companion application available on iOS and Android providing access to training sessions, food diary tracking, workout schedules, and weekly planning tools. Acts as a PT in your pocket for accountability and progress tracking.
- strongHER Program Vision Personal Training's dedicated menopause support program for women navigating perimenopause, menopause, and post-menopause. Includes specialised resistance training, personalised nutrition strategies, sleep and stress management education, and coaching from staff trained in menopause physiology.
- Vision Academy Industry-leading training program for aspiring personal trainers, providing education, mentorship, and a proven career path within the Vision franchise network.
Quantifiable outcome
- Follow program 100% for 9 weeks and achieve agreed results, or receive money back and free training until results are achieved
- +1 more outcomes
Companies that use Vision Personal Training
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Vision Personal Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Vision Personal Training partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Beyond BluecoreVision Personal Training is a proud supporter of Beyond Blue, the Australian mental health organization. The partnership involves fundraising efforts to help Beyond Blue deliver services and programs supporting mental health protection and reducing stigma. With over 3 million Australian adults experiencing depression or anxiety, Vision supports Beyond Blue's 24/7 phone and online Support Service staffed by mental health professionals. This is a corporate social responsibility partnership aligned with Vision's holistic four-pillar approach to health (emotions, education, eating, exercise).
- Military Road PhysiominorLocal physiotherapy practice listed as a partner on Vision Neutral Bay's studio page, suggesting a referral relationship for clients needing physiotherapy services alongside their fitness training.
- Olympus SportsminorSports equipment retailer listed as a partner on Vision Neutral Bay's studio page, suggesting a referral or discount arrangement for Vision clients.
- Ys PodiatryminorPodiatry clinic listed as a partner on Vision Neutral Bay's studio page, suggesting a referral relationship for clients needing foot and lower limb care alongside their training.
- Athlete's Foot Bondi JunctionminorAthletic footwear retailer listed as a partner on Vision Bondi Junction's studio page.
- Athletics AustraliaminorNational athletics organization listed as a partner on Vision Bondi Junction's studio page, suggesting collaboration around running events and athletic development.
- DERMSCREENminorDermatology/skin screening service listed as a partner on Vision Bondi Junction's studio page.
- Gusto Espresso BarminorLocal café listed as a partner on Vision Bondi Junction's studio page, suggesting community business networking relationships.
- JW Physical HealthminorPhysical health service listed as a partner on Vision Bondi Junction's studio page.
- Balloon ExpressionsminorLocal business listed as a partner on Vision Shellharbour's studio page.
- Flowers On CentralminorLocal flower shop listed as a partner on Vision Shellharbour's studio page.
- Priceline ShellharbourminorPharmacy and beauty retailer listed as a partner on Vision Shellharbour's studio page.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Vision Personal Training competitors and assessment
Company assessmentDirect peers
- Fernwood Fitness: Fernwood Fitness is an Australian women-only fitness franchise chain offering personal training, group fitness, and weight loss programs. Comparable as an Australian franchise-based fitness brand serving similar women-focused customer segments with personal training and holistic transformation offerings.
- Anytime Fitness: Anytime Fitness is one of the largest 24/7 fitness franchise networks globally with significant Australian and New Zealand presence. Comparable as a franchised fitness platform serving similar SMB/consumer segments with membership-based recurring revenue, though focused on general gym access rather than personal training.
- Snap Fitness: Snap Fitness is a global 24/7 compact fitness franchise with a strong presence in Australia and New Zealand. Comparable as a franchised fitness brand serving similar SMB/consumer markets with membership subscription models and regional geographic overlap.
- F45 Training: F45 Training is a global functional training franchise headquartered in Austin, TX (with strong Australian presence) offering group-based HIIT workouts. Directly comparable as a franchise-based fitness brand targeting consumers seeking structured, results-oriented training in studio settings.
- Plus Fitness: Plus Fitness is an Australian franchise-based 24/7 gym network with hundreds of locations across Australia and New Zealand. Comparable as a homegrown Australian/NZ fitness franchise operating a membership subscription model with similar geographic exposure.
- Jetts Fitness: Jetts Fitness is an Australian-founded 24/7 fitness franchise operating across Australia, New Zealand, and Asia. Comparable as a regional franchise competitor targeting similar mass-market consumer fitness segments with low-cost membership models.
Emerging players
- BFT (Body Fit Training): BFT is an Australian-origin group fitness franchise offering 50-minute programmed strength and conditioning classes. Comparable as an emerging boutique fitness franchise competing for the same time-poor consumer with structured, coach-led training experiences in studio formats.
- 12RND Fitness: 12RND Fitness is an Australian boxing-based group fitness franchise. Comparable as an emerging Australian franchise fitness brand offering structured, results-oriented workouts in studio settings, with partial overlap to Vision's group training format (Boxing, MAX).
Broad incumbents
- Fitness First Australia: Fitness First Australia is a premium large-format gym chain offering personal training, group classes, and wellness services. Comparable as a broad incumbent in the Australian personal training market, though with a different delivery model (large club vs. small studio).
- Goodlife Health Clubs: Goodlife Health Clubs is one of Australia's largest health club chains (owned by Fitness & Lifestyle Group) operating large-format gyms with personal training services. Comparable as a broader incumbent offering personal training within a wider portfolio, competing with Vision on trainer quality and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vision Personal Training social profiles
Digital presenceVision Personal Training compliance and trust
Trust signalCompliance3 records
Vision Personal Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Personal Training leadership team
Management profileNumber of profiles
Profiles11 records
Vision Personal Training subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vision Personal Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Personal Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Personal Training
What does Vision Personal Training do?
Vision Personal Training is a fitness franchise that delivers one-on-one personal training, small group training classes, and online training services through 58 franchised studios across Australia and New Zealand. The offering combines tailored exercise programming, nutrition coaching, and accountability via the proprietary MyVision app, anchored by a four-pillar holistic approach (emotions, education, eating, exercise) and a money-back results guarantee.
Is Vision Personal Training a public or private company?
Vision Personal Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision Personal Training founded?
Vision Personal Training was founded in 1999. It employs 251 to 500 people.
Where is Vision Personal Training based?
Vision Personal Training is headquartered in Caringbah, Australia, in the Oceania region.
How does Vision Personal Training make money?
Four revenue lines are on record. Personal Training Sessions are the primary driver. The others are group Training, online Training and franchise Fees.
Who are Vision Personal Training's main competitors?
Direct peers on record are Fernwood Fitness, Anytime Fitness, Snap Fitness, F45 Training, Plus Fitness and Jetts Fitness. Emerging players are BFT (Body Fit Training) and 12RND Fitness. Broad incumbents are Fitness First Australia and Goodlife Health Clubs.
Does Vision Personal Training have an API?
No public API is recorded for Vision Personal Training.
What industry is Vision Personal Training in?
Vision Personal Training's product category is Personal Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 611620 and its SIC code is 8200.