Partners in Action

What Partners in Action does

Partners In Action, Inc. is a privately held boutique professional-services firm headquartered in Ada, Michigan, founded in 1999 by Rhoda Kreuzer. The firm delivers customized leadership development, team training, human resources consulting, and behavioral-assessment-based coaching to for-profit businesses and non-profit organizations across more than 35 industries. Its client footprint spans 11 U.S. states plus the United Kingdom and Italy, with services delivered remotely from the single Ada headquarters rather than through staffed international offices.

The firm's core offerings are organized into four service lines: Leadership Development & Strategic Planning (coaching, consulting, training), Team Training and Coaching, Human Resources (talent recruitment, outsourced HR, policy and process development), and DiSC Training. Its technical foundation is built around Wiley's Everything DiSC platform, where the firm is a Certified Trainer and Distributor authorized to deliver the Everything DiSC Workplace, Work of Leaders, Productive Conflict, Agile EQ, and Catalyst applications. The Catalyst platform provides real-time interaction tips and team engagement features used to support culture-change engagements. The firm supplements delivery with a weekly "Leadership Bits & Bytes" blog and podcast maintained by the CEO.

The business model is professional services only: revenue is generated through project-based consulting engagements, coaching sessions, and training programs priced on a per-engagement, quote-based basis with no publicly listed pricing tiers. Go-to-market is sales-led and inbound, driven by thought-leadership content (blog, podcast), organic social presence on Facebook, Instagram, and LinkedIn, a weekly email newsletter, direct website and phone inquiries, and referrals through multi-chamber community memberships in West Michigan. The firm is bootstrapped with no disclosed external funding, hires are limited (a named four-person leadership team plus founder), and growth is incremental via content and referral channels.

Name

Partners in Action

Legal name

Partners In Action, Inc.

Website

https://piabusinessconsulting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Partners In Action, Inc. is a privately held, Ada, Michigan-based consulting firm founded in 1999 that delivers customized leadership development, team training, human resources, and Everything DiSC training to businesses and non-profits across 35+ industries in 11 U.S. states plus the UK and Italy.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAGAD

Leadership Development & Executive Coaching

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYEDABAMAL

Influence, Persuasion & Stakeholder Management

Education/Corporate Training & Professional Development/Soft Skills Development

Keywords

• Leadership development consulting
• Team training programs
• Human resources consulting
• Strategic planning services
• Behavioral assessment training

Headquarters

HQ city

Ada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Consulting: Customized leadership development, team training, and HR consulting delivered through project-based engagements, coaching sessions, and training programs. Solutions are custom tailored to specific organizational needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Partners In Action, Inc. is a professional consulting firm that delivers customized leadership development, team training, human resources, and strategic planning services. The firm equips executives and teams through coaching, consulting, and training programs tailored to each organization's culture, protocols, and nuances, with certified delivery of Everything DiSC behavioral assessment tools across more than 35 industries and non-profit organizations in 11 U.S. states plus the UK and Italy.

Product overview

Partners In Action is a consulting company offering a portfolio of leadership development, team training, and HR services. The core offerings include Leadership Development & Strategic Planning (coaching, consulting, training), Team Training and Coaching, Human Resources services, and DiSC Training delivered through Everything DiSC platforms and applications including Everything DiSC Catalyst, Work of Leaders, Productive Conflict, and Agile EQ. The company also provides content resources including the Leadership Bits & Bytes Podcast and Blog, along with career placement services.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Bits & Bytes Podcast: Weekly leadership podcast providing tips and insights for business growth, strategy, and communication

Products and services

• Leadership Development & Strategic Planning Comprehensive leadership development services including coaching, consulting, training, and customized team learning programs to help leaders excel and achieve organizational success. Designed for executives and leadership teams across for-profit and non-profit organizations.
• Team Training and Coaching Team development services offering coaching, group training, and workshops to improve communication, collaboration, creativity, and team dynamics. Targeted at organizations seeking to build high-performing teams.
• Human Resources HR expertise services including talent recruitment, outsourced HR support, policy and process development, and organizational consulting. Provided for businesses and non-profit organizations needing HR leadership capacity.
• DiSC Training DiSC assessment and training services delivered through Everything DiSC platforms and applications including Workplace, Work of Leaders, Productive Conflict, and Agile EQ modules. Provided to organizations and individuals to develop leaders, improve communication and collaboration, and enhance team dynamics.
• Career Opportunities Recruitment and placement services connecting candidates with career opportunities that fit their aspirations. Targeted at professionals seeking roles aligned with their skills and organizational fit.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wiley (DiSC Publisher)coreTechnology or IntegrationPartners In Action, Inc. is a DiSC Certified Trainer & Distributor. Rhoda Kreuzer is certified to deliver Everything DiSC assessments and training programs, including the Catalyst platform. This partnership enables the company to provide validated behavioral assessment tools for leadership development, communication improvement, and team building.
• Grand Rapids Chamber / West MichiganminorOthersCommunity organization membership showing commitment to local business community advancement and regional economic development.
• ICCFminorOthersCommunity membership organization supported by Partners In Action as part of their commitment to community service and forward movement of local organizations.
• WMPPAminorOthersCommunity membership organization supported by Partners In Action demonstrating commitment to regional business community engagement.
• Wyoming-Kentwood ChamberminorOthersLocal chamber of commerce membership supporting business community connections in the Wyoming-Kentwood area of Michigan.
• Economic ClubminorOthersProfessional networking organization membership providing opportunities for peer connection and professional development among business leaders.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• CoachHub: Digital coaching platform offering scalable leadership and development coaching across geographies. Comparable because both serve the leadership development use case, though CoachHub's tech-enabled platform model differs from Partners in Action's boutique consultancy model.
• BetterUp: Digital coaching and leadership development platform combining AI-enabled matching with professional coaching at scale. Comparable because both serve the leadership and team development need, but BetterUp's technology-enabled delivery model contrasts with Partners in Action's high-touch consultancy approach.

Direct peers

• The Ken Blanchard Companies: Leadership training and consulting firm built around Situational Leadership and related content. Directly comparable as both firms sell leadership development programs and training to mid-market and enterprise clients using proprietary content-based methodologies.
• Center for Creative Leadership (CCL): Nonprofit leadership development provider offering open-enrollment programs, custom engagements, and assessment tools. Comparable as both firms target leadership development and team effectiveness with research-backed methodologies, though CCL operates at substantially larger scale and includes open-enrollment programs.
• Dale Carnegie & Associates: Long-established leadership, communications, and people-skills training company with global licensee network. Comparable because both firms deliver corporate training in leadership, communication, and team effectiveness through in-person and workshop-based programs.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with significant leadership development, talent management, and HR advisory practices. Comparable because both firms compete for HR and L&D budgets around leadership and team effectiveness, though Korn Ferry operates at far greater scale across talent and consulting.
• DDI (Development Dimensions International): Global leadership and talent development consultancy with deep assessment and leadership pipeline capabilities. Comparable because both firms serve HR and L&D buyers with leadership development solutions, though DDI's scale, IP portfolio, and global delivery infrastructure are far broader.
• FranklinCovey: Large-scale leadership, execution, and culture change consultancy offering signature programs (e.g., The 7 Habits) and extensive training delivery worldwide. Comparable because both firms deliver leadership development and culture change through training/coaching engagements, though FranklinCovey operates at vastly greater scale and product depth.
• Gallup: Research-based consulting firm known for CliftonStrengths and employee engagement/leadership analytics. Comparable as both firms sell leadership and team development content (often assessment-based) to organizations seeking culture change and manager capability uplift.

Others

• Wiley Workplace Learning: Publisher of Everything DiSC and other assessment-based learning solutions. Comparable as the upstream content/technology partner whose DiSC platform Partners in Action delivers; relevant because Wiley's Everything DiSC tools are the core assessment product PIA resells and wraps services around.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PartnersInAction
• LinkedInlinkedin.com/company/piabusinessconsulting.com
• Instagraminstagram.com/partners_in_action_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners in Action