Cortina Express

Name

Cortina Express

Legal name

FLY BUS SRL

Website

https://cortinaexpress.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Passenger Bus Transportation

NAICS

Interurban and Rural Bus Transportation (485210), Charter Bus Industry (48551)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Regional Intercity Bus Operators (Scheduled) (THAIADAB)

akta.pro secondary industry

Airport Express & Intercity Shuttle Operators (TLAFAFAC)

Keywords

• Passenger bus transport
• Long-distance bus services
• Dolomites shuttle services
• Chartered bus rental
• Mobility management consulting

Headquarters

HQ city

Cortina D'ampezzo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Scheduled Bus Services: Ticket revenue from scheduled long-distance bus services connecting Cortina d'Ampezzo with Venice airport and Mestre station, plus seasonal routes to Alta Badia and Alta Pusteria valleys. One-way and round-trip fares for individual passengers.
2. Subscriptions and Season Passes: Subscription products for regular travelers including seasonal passes for commuters and tourists traveling frequently on specific routes.
3. Bus Rental with Driver: Charter services for groups, companies, and schools for congresses, sports events, excursions, and educational trips in Italy and abroad. Includes specialized Bus & Bike and Bus & Ski services with bicycle trailers (up to 38 bikes) and ski/snowboard transport.
4. Corporate Accounts: Tiered discount programs for VAT-registered businesses based on annual spending volume, generating recurring corporate revenue through coupon-based discounts.
5. Loyalty Program: Buswards loyalty program with Gold tier annual membership (€19.90) offering 20% discounts. Points-based system where 25 points = €1 discount. Multiple branded loyalty tiers (Bronze 5%, Silver 10%, Gold 20%, Students 15%, Law Enforcement 100%).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cortina Express, operated by FLY BUS SRL, is an Italian passenger transport company providing scheduled long-distance bus services connecting Cortina d'Ampezzo with Venice airport and Mestre station, plus seasonal routes to Alta Badia and Alta Pusteria. The company also operates local public transport, chartered bus rental with driver for groups and corporate clients, and mobility management consulting and training services.

Product overview

Cortina Express is an Italian passenger transport and mobility services company based in Cortina d'Ampezzo, operating a fleet of tourist buses with an average age of 3 years. The company offers four core services: long-distance bus lines connecting the Dolomites to Venice (airport and Mestre), chauffered bus rental, local public transport, and mobility management consulting. Supporting services include the Cortina Express mobile app for ticket purchases, the Bus & Bike/Ski add-on service, and various loyalty programs (Buswards, Bronze/Silver/Gold tiers, Students, Law Enforcement, Young Card). The company operates through an online booking platform and maintains a training academy for developing bus drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-distance Bus Lines Scheduled long-distance bus services connecting Cortina d'Ampezzo with Venice airport and Mestre station, plus seasonal routes to Alta Badia and Alta Pusteria valleys for tourists and commuters.
• Bus Rental with Driver Chauffeured charter bus rental for congresses, sports events, excursions, and educational trips in Italy and abroad.
• Local Public Transport Local public transport services operated in sub-custody for public companies, transporting workers, residents, and tourists across the Dolomites region.
• Mobility Management Consulting Consulting and training services for private and public institutions implementing sustainable mobility solutions, including mobility plan development and Mobility Manager training.
• Bus & Bike / Bus & Ski Charter bus service combined with bicycle and ski/snowboard trailer transport, accommodating up to 38 bicycles and ski equipment for cycling and winter sports enthusiasts.
• Cortina Express Mobile App Mobile application available on iOS and Android for purchasing tickets, managing subscriptions, and accessing the loyalty program.
• Online Booking Platform Web-based ticket booking system accessible at booking.cortinaexpress.it for purchasing tickets online.
• Corporate Program Dedicated corporate discount program for VAT holders and their employees offering tiered discounts (5%, 10%, or 20%) based on annual spending thresholds.
• Seasonal Subscriptions Subscription plans offering savings for regular travelers on specific routes between Dolomites and Venice.
• Cortina Express Academy Free training program for obtaining bus driver license D, Driver Qualification Card, and workplace health and safety certificates, targeting young people aged 21-29.

Quantifiable outcome

• Carbon neutral service with zero net CO2 emissions
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ItabusminorChannel Partner/ Reseller/ DistributorNew partnership announced for bus service connections. Itabus is another Italian bus operator with which Cortina Express has established a partnership for expanded service coverage.
• Co.Se.Pu.Ri ConsortiumcoreStrategic or Co-development PartnerCortina Express participates in the Co.Se.Pu.Ri. consortium, extending services to Bologna and the entire Emilia-Romagna region. This enables widespread network coverage across Northeastern Italy beyond the core Veneto operations.
• Golia (Fleet Management Platform)coreTechnology or IntegrationGolia is the Italian market-leading fleet management platform used for monitoring driver compliance with driving times and rest periods, tracking operational performance for freight and passenger transport.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Itabus: Italian long-distance bus operator with national scheduled network. Recently became a Cortina Express channel partner, but also competes head-to-head on Italian intercity routes with overlapping digital booking and loyalty propositions.
• Marino Bus: Long-established Italian intercity coach operator covering southern and central Italy with extension toward northern corridors. Comparable scheduled long-distance model serving tourism and commuter demand with similar pricing tiers.
• FlixBus: Pan-European intercity bus operator with the largest network in Italy. Directly comparable scheduled long-distance coach model and digital-led GTM; competes for the same Venice–Dolomites ski-season demand at greater scale.
• Busitalia (FS Group): Italian public bus operator owned by Ferrovie dello Stato, providing regional and long-distance bus services including Veneto routes. Comparable interurban bus offering and may compete on Cortina-bound or Veneto-bound routes.
• BlaBlaCar Bus (BlaBlaCar): European intercity bus and carpooling platform with growing Italian scheduled-coach service. Comparable digital-led booking, dynamic pricing, and overlap on tourism/leisure long-distance segments.
• Dolomiti Bus: Local and regional bus operator in the Belluno/Dolomites area. Directly competes on local public transport and Dolomite valley routes that Cortina Express also services via its core and consortium networks.
• Autostradale: Italian intercity bus operator serving northern Italy (Milan, Venice, Lombardy/Veneto). Comparable long-distance scheduled coach operations targeting tourism and commuter demand in the same macro-region.

Regional players

• Sadem: Italian intercity and regional bus operator serving the northwestern Alpine corridor with ski-resort routes. Comparable seasonal ski-resort and intercity coach service model targeting tourism demand.
• ATVO (Azienda Trasporti Veneto Orientale): Veneto regional public bus operator with strong presence on routes connecting Venice area to northeastern destinations. Comparable intercity/regional Veneto operating footprint and partially overlapping Cortina-bound service.
• Trentino Trasporti: Public regional bus operator in Trentino-Alto Adige, operating interurban routes connecting to Dolomite valleys and ski resorts. Comparable scheduled regional coach service on adjacent Dolomite routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CortinaExpress
• Facebookfacebook.com/CortinaExpress
• LinkedInlinkedin.com/company/cortinaexpress
• Instagraminstagram.com/cortinaexpress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cortina Express