Cannan Alexander & Scott

What Cannan Alexander & Scott does

Cannan Alexander & Scott (CAS) is an independent manufacturer's representative firm that sells and provides technical support for commercial building envelope products across Upstate New York (Western, Central, and Eastern regions, excluding New York City). Founded in 1999 by Daniel R. Cannan and Brock Alexander — both of whom began their careers in the roofing and waterproofing industry in the late 1970s and early 1980s — the firm was originally established as a representative for Carlisle Roofing and Waterproofing (since 1983) and Soprema (since 1989). The company rebranded to Cannan Alexander & Scott in 2012 when Kevin Scott joined as a partner, and Paige Cannan Holenbeck was admitted as a partner in 2019. CAS operates from offices in Pittsford, New Berlin, and Binghamton, NY.

CAS represents a portfolio of approximately 25+ premium manufacturers covering the full building envelope: single-ply roofing systems (Carlisle Syntec EPDM/TPO/PVC, Soprema Modified Bitumen, Carlisle Roof Gardens); waterproofing (Carlisle CCW Miraply, CCW 860/861, CCW 500R Hot Rubber, Soprema); air and vapor barriers (Carlisle Barritech NP/VP, CCW 705 AVB, Soprema Xpress G); exterior insulation (Hunter Panels XCI, Thermafiber mineral wool); wall claddings and rainscreen securement (Knight Wall Systems, Fundermax, Terreal, Ludowici, Rieder UHPC, Dekton, Cemfort, ForMe Design, Petrarch, Alcotex, Zintek, Steni, Astyl, Citadel, Roofinox, Woodn); and roof accessories (Hickman Edge Systems, Marathon Drains, USG Securock, Pac-Clad, TruFast, Situra, Panel Plate). The firm does not manufacture; it earns commissions on represented product sales and offers supplementary consulting, specification support, AIA-accredited continuing education (9 HSW courses), roof surveys, infrared moisture detection, and contractor training.

CAS sells primarily to enterprise customers — architects, contractors, building owners, and developers — through a field sales model focused on healthcare, education, government, and retail end markets in New York State. Notable projects include the University at Buffalo Medical Campus (180,000 sq ft, the largest hospital project in the country in 2015), multiple Cornell University buildings (Gates Hall, Klarman Hall, University Health Services at $55M, Veterinary Research Building at $63M), RIT Magic Spell, SUNY Upstate Medical School ($40.5M), Syracuse University Dineen Hall, MacArthur Elementary ($79.5M), and Women and Children's Hospital of Buffalo. The firm operates as a privately held LLC with no external institutional investors or parent company.

Name

Cannan Alexander & Scott

Legal name

Cannan Alexander & Scott LLC

Website

https://casreps.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannan Alexander & Scott (CAS) is an independent manufacturer's representative firm specializing in commercial building envelope products — roofing, waterproofing, air barriers, insulation, and wall claddings — serving architects, contractors, and building owners across Upstate New York since 1999.

Ownership category

akta.pro rank

Product category

Building Envelope Products Distribution / Manufacturer's Representation

NAICS

Architectural, Engineering, and Related Services (5413), Roofing Contractors (23816), Professional, Scientific, and Technical Services (54), Other Specialized Design Services (541490)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Services-Engineering Services (8711), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Building envelope products
• Manufacturer's representative
• Commercial roofing systems
• Waterproofing solutions
• Architectural cladding distribution

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Manufacturer's Representative Commissions: CAS operates as a manufacturer's representative firm earning commissions from multiple building envelope product manufacturers for representing and selling their products (roofing, waterproofing, insulation, air barriers, wall claddings) to architects, contractors, and building owners in Upstate New York.
2. Consulting and Specification Services: Provides consultative support on system selection, technical detailing, constructibility reviews, and continuing education (AIA-accredited lunch and learns) to drive product adoption.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cannan Alexander & Scott is a manufacturer's representative firm that sells, specifies, and provides technical support for commercial and residential building envelope products across Upstate New York. The firm represents multiple premier manufacturers (Carlisle Syntec, Carlisle CCW, Soprema, Knight Wall Systems, Hunter Panels, Fundermax, Ludowici, Terreal, Rieder, and others) covering roofing, waterproofing, air barriers, exterior insulation, wall cladding, and roof accessories. Services include system design development, technical specifications, AIA-accredited continuing education, contractor training, roof condition surveys with infrared moisture detection, job site visits, and warranty compliance reviews.

Product overview

Cannan Alexander & Scott (CAS) is a manufacturer's representative firm specializing in building envelope products for the commercial construction industry across New York State. The company represents a comprehensive portfolio of integrated building envelope product lines rather than a single unified product: roofing systems (Carlisle Syntec EPDM/TPO/PVC, Soprema Modified Bitumen), waterproofing solutions (Carlisle CCW Miraply, CCW 860/861, Soprema), air barriers (Carlisle Barritech NP/VP, Soprema Xpress G), exterior insulation (Hunter XCI, Thermafiber), exterior wall cladding & framing (Knight Wall Systems thermally broken securement, Fundermax, Ludowici terra cotta, Rieder UHPC, Dekton), interior wall products (Fundermax, Ludowici, Rieder), roof accessories (Hickman Edge, Marathon Drains, Pac-Clad, TruFast), and garden/vegetative roofing systems (Carlisle Roof Gardens). CAS provides consultative support on system design, specifications, installation training, and roof evaluation services to architects, building owners, developers, and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Carlisle Syntec Single-Ply Roofing Systems Single-ply roofing membranes (EPDM, TPO, PVC) and garden roof systems for commercial buildings, specified and supported by CAS for architects, contractors, and building owners in Upstate NY.
• Soprema SBS Modified Bitumen Roofing & Waterproofing Systems SBS Modified Bitumen roofing membranes, waterproofing solutions, Soprema Xpress G gypsum board with laminated air barrier, and Alsan RS fluid applied membrane for commercial roofing and waterproofing applications.
• Carlisle Coatings & Waterproofing (CCW) Systems Waterproofing membranes (CCW Miraply, CCW 860/861) and air/vapor barrier products (CCW 705 AVB, Barritech NP/VP, CCW 500R Hot Rubber) for below-grade foundation and above-grade wall applications.
• Hunter Panels XCI Polyisocyanurate Insulation Polyisocyanurate continuous exterior insulation (XCI Class A, XCI Foil, XCI CG) for high R-value thermal performance on exterior wall applications.
• Thermafiber Mineral Wool Insulation Mineral wool insulation products including Rainbarrier 45 for exterior wall assemblies and fire-resistive applications meeting NFPA 285 requirements.
• Knight Wall Systems Thermally Broken Rainscreen Securement Thermally broken rainscreen securement systems (CI-Girt, MFI, HCI, Panel Rail, Reveal Girt) enabling continuous exterior insulation uninterrupted by cladding framing members while meeting NYS Energy Code and NFPA 285 Fire Code.
• Fundermax High Performance Phenolic Panels High-performance phenolic rain screen panels (Max Compact) and interior wall products known for durability and fire resistance for exterior wall cladding.
• Ludowici Terra Cotta Rainscreens Terra cotta rainscreens, wall claddings, and sunscreens for architectural facades.
• Rieder Öko Skin UHPC Panels Ultra High Performance Concrete (UHPC) Öko Skin reinforced concrete planks for exterior facades.
• Dekton by Cosentino Ultra Compact Surface Large format ultra-compact sinterized particle surface panels for exterior wall cladding.
• ForMe Design Aluminum Wood-Look Cladding Italian extruded aluminum wood-look planks for exterior facades, interior walls, and entrance doors.
• Hickman Edge Systems Perimeter edge metal fascias and coping systems for commercial roofing applications.
• Marathon Roofing Products Roof drains, equipment, and accessories for commercial roofing systems.
• TruFast Adhesive and Mechanical Fastening Solutions Adhesive and mechanical fastening solutions for wall and roof insulation attachment.
• Pac-Clad Architectural Metal Panels Architectural sheet and coil, manufactured metal roof and wall panels, and accessories for commercial roofing and cladding.
• USG Securock Roof Boards Moisture resistant gypsum roof boards for commercial roofing and building envelope applications.
• Carlisle Roof Gardens Vegetative Roofing Systems Innovative green roof technology and vegetative roof garden systems for commercial properties.
• Soprema Air Barrier Systems Air barrier solutions for controlling airflow through building envelope assemblies, including Soprema Xpress G and Alsan RS systems.
• Carlisle WIP Roofing Underlayment Roofing underlayment products for residential and commercial applications.
• Roof Condition Survey and Moisture Detection Service Non-destructive moisture and roof condition assessment service using GPS mapping, infrared thermal imaging, and specialized moisture scanners for commercial roof and wall systems; provides evaluation reports for building owners and facility managers.
• AIA-Accredited Lunch & Learn Continuing Education Educational presentation service providing AIA/HSW continuing education credits to architects and designers; nine course offerings, with each providing 1 AIA/HSW continuing education credit.
• Building Envelope Specification and System Design Services Consulting service providing expert advice, technical details, specifications, system design development, installation training, job site visits, and warranty compliance reviews for building envelope construction.

Quantifiable outcome

• Successfully designed wall assemblies meeting both NFPA 285 Fire Code and NYS Energy Code requirements for projects with challenging cladding requirements like real wood Black Locust
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core and secondary.

• Carlisle SynteccoreChannel Partner/ Reseller/ DistributorCarlisle Syntec is a premier manufacturer of single-ply roofing systems (EPDM, TPO, PVC) and garden roof systems. CAS represents Carlisle Syntec products for roofing applications across Upstate New York. Contact: Paige Cannan Holenbeck (585-727-1010) for roofing products.
• Carlisle Coatings & Waterproofing (CCW)coreChannel Partner/ Reseller/ DistributorCarlisle Coatings & Waterproofing provides waterproofing and air/vapor barrier products including CCW Miraply, CCW 860/861, Barritech NP/VP, CCW 500R Hot Rubber, and CCW 705 AVB. CAS represents CCW products across Upstate NY. Contact: Kevin Scott (585-703-9737) for WNY & CNY territories.
• Soprema Building Envelope SolutionscoreChannel Partner/ Reseller/ DistributorSoprema provides SBS Modified Bitumen Roofing, waterproofing solutions, and air barriers including Soprema Xpress G gypsum board with laminated air barrier and Alsan RS fluid applied membrane. CAS represents Soprema across WNY, CNY & ENY (entire state except NYC). Contact: Tyler Cannan (585-469-9575).
• Knight Wall SystemscoreChannel Partner/ Reseller/ DistributorKnight Wall Systems manufactures thermally broken rainscreen securement systems including CI-Girt, MFI, HCI, and Panel Rail products. CAS represents Knight Wall for WNY, CNY & Albany territories. These systems allow continuous exterior insulation while meeting NFPA 285 fire code requirements.
• Hunter Panels (XCI)coreChannel Partner/ Reseller/ DistributorHunter Panels manufactures polyisocyanurate continuous wall insulation (XCI Class A, XCI Foil, XCI CG) and roof insulation products. CAS represents Hunter XCI products across Upstate NY with contact Griffin Alexander (585-489-5578).
• FundermaxcoreChannel Partner/ Reseller/ DistributorFundermax produces high-performance phenolic rain screen panels (Max Compact) and interior wall products. CAS represents Fundermax for WNY & CNY territories. Fundermax panels are known for durability and fire resistance.
• Terreal TerracottacoreChannel Partner/ Reseller/ DistributorTerreal Terracotta manufactures terra cotta rainscreens, wall claddings and sunshades including the Zephir Evolution lightweight tile system. CAS represents Terreal across their territories for exterior wall cladding applications.
• RiedercoreChannel Partner/ Reseller/ DistributorRieder produces UHPC (Ultra High Performance Concrete) products including Öko Skin reinforced concrete panels. CAS represents Rieder products for exterior wall cladding applications in their territories.
• Hickman Edge SystemssecondaryChannel Partner/ Reseller/ DistributorHickman Edge Systems provides perimeter edge metal fascias and coping systems for roofing applications. CAS represents Hickman for WNY territory with contacts Brock Alexander (585-748-2491) and Dave Fitzpatrick (607-648-7458).
• Marathon Roofing ProductssecondaryChannel Partner/ Reseller/ DistributorMarathon Roofing Products manufactures drains, equipment and accessories for roofing systems. CAS represents Marathon for their territories with contact Kevin Sullivan (585-738-7007).
• USG SecurocksecondaryChannel Partner/ Reseller/ DistributorUSG Securock provides moisture resistant gypsum roof boards for roofing and building envelope applications. CAS represents USG Securock products.
• Pac-CladsecondaryChannel Partner/ Reseller/ DistributorPac-Clad manufactures architectural sheet & coil and fabricated metal roof & wall panels with accessories. CAS represents Pac-Clad for WNY, CNY, and Albany territories.
• Panel PlatesecondaryChannel Partner/ Reseller/ DistributorPanel Plate provides roof edge brackets that eliminate roof edge metal for exterior wall panel applications. CAS represents Panel Plate for WNY, CNY & Albany territories.
• TruFastsecondaryChannel Partner/ Reseller/ DistributorTruFast provides adhesive and mechanical fastening solutions for wall and roof insulation attachment. CAS represents TruFast with contact Tyler Cannan (585-469-9575).
• SiturasecondaryChannel Partner/ Reseller/ DistributorSitura provides waterproof expansion joints for roofing and building envelope applications. CAS represents Situra products for their territories.
• Dekton by CosentinosecondaryChannel Partner/ Reseller/ DistributorDekton produces large format ultra-compact sinterized particle surfaces for wall cladding applications. CAS represents Dekton for exterior wall cladding products.
• Cemfort HD Fiber CementsecondaryChannel Partner/ Reseller/ DistributorCemfort HD Fiber Cement manufactures fiber cement panels and planks for exterior cladding. CAS represents Cemfort for fiber cement cladding products.
• WoodnsecondaryChannel Partner/ Reseller/ DistributorWoodn produces wood composite profiles including decking, trim, ceilings, and planks for exterior and interior applications. CAS represents Woodn products.
• RoofinoxsecondaryChannel Partner/ Reseller/ DistributorRoofinox provides stainless steel wall panel materials for architectural applications. CAS represents Roofinox for stainless steel wall panel products.
• ForMe DesignsecondaryChannel Partner/ Reseller/ DistributorForMe Design is an Italian brand producing extruded aluminum wood-look planks for exterior facades, interior walls and entrance doors. CAS represents ForMe Design for WNY, CNY & ENY territories with contact Evan Countryman (585-738-2786).
• Petrarch PanelssecondaryChannel Partner/ Reseller/ DistributorPetrarch produces reconstituted marble and resin rainscreen panels for architectural facades. CAS represents Petrarch products.
• AlcotexsecondaryChannel Partner/ Reseller/ DistributorAlcotex manufactures aluminum composite panels (ACM) for exterior wall cladding applications. CAS represents Alcotex for ACM panel products.
• ZinteksecondaryChannel Partner/ Reseller/ DistributorZintek is an all-Italian company producing rolled titanium-zinc zintek products for architectural use including zinc single skin panels. CAS represents Zintek for zinc panel products.
• StenisecondaryChannel Partner/ Reseller/ DistributorSteni produces stone composite panels for exterior wall cladding applications. CAS represents Steni products.
• AstylsecondaryChannel Partner/ Reseller/ DistributorAstyl provides specially designed, engineered and manufactured metal architectural perforated panels for exterior cladding. CAS represents Astyl products.
• Citadel Architectural ProductssecondaryChannel Partner/ Reseller/ DistributorCitadel Architectural Products manufactures aluminum composite panels with HPL core for exterior wall applications. CAS represents Citadel products.
• Ludowici Inc.coreChannel Partner/ Reseller/ DistributorLudowici produces terra cotta rainscreens, wall claddings and sunscreens for architectural applications. CAS represents Ludowici products for exterior wall cladding.
• Thermafiber (Owens Corning)secondaryChannel Partner/ Reseller/ DistributorThermafiber (now part of Owens Corning) manufactures mineral wool insulation products including Rainbarrier 45 used in fire-rated wall assemblies. CAS represents Thermafiber products.
• Carlisle WIP ProductssecondaryChannel Partner/ Reseller/ DistributorCarlisle WIP Products provides roofing underlayment for residential and commercial applications. CAS represents Carlisle WIP for WNY, CNY, and Albany territories (entire state except NYC).
• Carlisle Roof GardenssecondaryChannel Partner/ Reseller/ DistributorCarlisle Roof Gardens provides innovative green roof technology for vegetative roofing applications. CAS represents Carlisle Roof Gardens with contacts Dan Cannan (585-261-6074) and Paige Holenbeck (585-727-1010).

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Carlisle Construction Materials: CAS's flagship manufacturing partner for single-ply roofing, waterproofing, and air barriers. While not a competitor (CAS earns commissions on Carlisle sales), Carlisle's strategic decisions on territory allocation, direct sales expansion, or rep consolidation directly determine CAS's revenue trajectory.
• Soprema: Core manufacturing partner for SBS Modified Bitumen, waterproofing, and air barriers represented by CAS since 1989. As a key vendor relationship, Soprema's commercial strategy and rep network decisions directly shape CAS's competitive positioning in Upstate NY.

Broad incumbents

• ABC Supply Co. The largest wholesale distributor of roofing, siding, and building envelope products in the U.S. While not a rep firm, ABC Supply competes for specification influence with manufacturers and offers a parallel route-to-market that architects and contractors may use instead of manufacturer reps like CAS.
• SRS Distribution: National building products distributor (roofing, waterproofing, insulation, siding) acquired by Home Depot. Competes with rep firms like CAS by offering consolidated supply relationships to contractors and direct manufacturer partnerships that can bypass regional reps.
• Henry Company (now part of SOPREMA): Building envelope manufacturer of waterproofing, air barriers, and roofing systems. Competes with the Carlisle/Soprema product lines CAS represents and engages architects with its own rep network, putting indirect competitive pressure on CAS's specification influence.
• Tremco Roofing and Building Maintenance: A leading manufacturer of roofing, waterproofing, air barriers, and building envelope systems. Tremco uses both direct sales and independent rep firms and competes with the manufacturers CAS represents (Carlisle, Soprema) for spec influence on Upstate NY projects.
• Firestone Building Products: Major manufacturer of single-ply roofing (EPDM, TPO), insulation, and wall systems (now owned by Holcim). Competes with Carlisle Syntec on roofing specifications where CAS provides consultative rep services, and uses its own rep network for Upstate NY coverage.
• Tremco Incorporated: Specialty manufacturer of air barriers, waterproofing, and structural sealants. Competes with the Carlisle CCW and Soprema product families CAS represents, particularly on below-grade waterproofing and air barrier specifications where CAS provides consultative support.

Emerging players

• Kemper System America: Manufacturer of liquid-applied waterproofing membranes and building envelope systems. While smaller than Carlisle or Soprema, Kemper's product portfolio overlaps with CAS-represented lines and they compete for specification on commercial waterproofing projects.
• Vaproshield: Specialty manufacturer of high-performance vapor-permeable air barriers and weather barriers. Competes directly with Carlisle Barritech and Soprema air barrier lines that CAS represents, often specifying into the same Upstate NY healthcare and education projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannan Alexander & Scott