Liberty Healthcare Management

What Liberty Healthcare Management does

Liberty Healthcare Management operates as Liberty Home Care and Hospice, a division of Liberty Health, a family-owned healthcare company founded in 1875 and headquartered in Wilmington, North Carolina. The company delivers home-based and facility-based health and wellness services to elderly and chronically ill populations across North Carolina, South Carolina, and Virginia through 21+ service locations. Its core service lines include Liberty Home Care (skilled nursing, physical/occupational/speech therapy, medical social services, home health aides, and medical equipment for homebound patients recovering from illness or hospitalization), Liberty Hospice (comfort-focused end-of-life care for patients with a prognosis of six months or less, including pain and symptom management, respite care, and bereavement support), and Liberty Palliative Care (symptom management for patients with serious life-limiting illness who continue to receive curative treatments). Specialty programs include Dementia Care, We Honor Veterans (a partnership with NHPCO and the VA), chronic disease management for COPD, CHF, hypertension and diabetes, home infusion therapy, and wound care.

The underlying technology platform is a home- and community-based care delivery model with an interdisciplinary care team (nurses, therapists, social workers, chaplains, aides, and volunteers) coordinating across settings — private residences, skilled nursing centers, and assisted living communities. Liberty has built ACHC-accredited, Medicare- and Medicaid-certified clinical workflows spanning home health, hospice, and palliative care, supported by an integrated technology stack enabling referral intake (a dedicated 800 admissions line), hospital discharge planning, and physician coordination.

Liberty's business model is primarily reimbursement-driven, with revenue generated from Medicare Part A (hospice), Medicare Part B and Medicare Advantage (palliative and home health), Medicaid, and private insurance. Hospice is reimbursed at 100% under Medicare Part A, while palliative and home health services carry varying copay structures. The go-to-market motion is sales-led, driven by referrals from hospitals, primary care physicians, specialists, and VA healthcare systems, supplemented by direct-to-patient outreach through a website offering free consultations. Liberty operates a vertically integrated ecosystem through wholly-owned sister divisions: Liberty Medical Specialties (DME), Liberty Senior Living, Liberty Health and Rehab, Liberty Medicare Advantage (payer-side capitation), McNeill's Pharmacy, and Liberty Medical Transportation. This continuum-of-care structure allows the company to capture patients as their needs evolve across acuity levels and settings.

Name

Liberty Healthcare Management

Legal name

Liberty Home Care & Hospice

Website

https://libertyhomecare.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liberty Healthcare Management (operating as Liberty Home Care and Hospice) is a family-owned, Wilmington NC-based provider of home health, hospice, and palliative care services across North Carolina, South Carolina, and Virginia, serving elderly and chronically ill patients through 21+ service locations and an integrated continuum-of-care ecosystem.

Ownership category

akta.pro rank

Product category

Home Health, Hospice, and Palliative Care Services

NAICS

Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Care Staffing & Nurse Registry Services (HLAFAEAK)

akta.pro secondary industries

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Home health care
• Hospice services
• Palliative care
• Skilled nursing care
• Chronic disease management

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Medicare Part A (Hospice): Hospice services covered under Medicare Part A, including all medications, disposable supplies, and durable medical equipment needed during hospice care at 100% coverage.
2. Medicare Part B (Palliative Care): Palliative care services covered under Medicare Part B and Medicare Advantage plans for patients with chronic, severe, or life-limiting illness who are still receiving curative treatments.
3. Medicare Part A (Home Health): Home health care services covered under Medicare Part A for homebound patients requiring skilled nursing care, therapy services, or home health aides.
4. Medicaid: Medicaid coverage for eligible individuals requiring home health care, hospice, or palliative care services.
5. Private Insurance: Most private health insurance plans cover home health, hospice, and palliative care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Liberty Healthcare Management operates Liberty Home Care and Hospice, delivering home health care, hospice care, and palliative care services to patients across North Carolina, South Carolina, and Virginia. Services are provided by interdisciplinary teams of nurses, therapists, social workers, chaplains, and home health aides directly in patients' homes, skilled nursing facilities, and assisted living communities, and are complemented by affiliated divisions offering medical equipment, senior living, rehabilitation, pharmacy, Medicare Advantage plans, and non-emergency medical transportation.

Product overview

Liberty Healthcare Management operates a unified continuum of care platform spanning home health care, hospice, and palliative care services across North Carolina, South Carolina, and Virginia. The core product portfolio includes Liberty Home Care (skilled nursing, therapy, and home health aide services), Liberty Hospice (comfort-focused end-of-life care), and Liberty Palliative Care (symptom management alongside curative treatments). These primary services are complemented by affiliated divisions providing medical equipment, senior living communities, rehabilitation centers, Medicare Advantage plans, pharmacy, and non-emergency medical transportation, creating an integrated care ecosystem where patients can access multiple services as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Liberty Home Care Home health care services providing skilled nursing care, physical, occupational and speech therapy, medical social services, home health aides, and medical equipment and supplies delivered at the patient's home to promote independence and recovery. Targeted to homebound patients requiring skilled medical care.
• Liberty Hospice Hospice care services focusing on comfort, dignity, and quality of life for individuals with life-limiting illnesses, including expert medical care, pain and symptom management, and bereavement support for families. Targeted to patients with a prognosis of six months or less who are no longer seeking curative treatment.
• Liberty Palliative Care Palliative care services that enhance quality of life by reducing or alleviating symptoms of serious life-limiting illnesses, providing symptom management alongside curative treatments. Targeted to individuals with serious illness who are still receiving curative treatment.
• Liberty Medical Specialties Home medical equipment provider offering ostomy supplies, oxygen equipment, and other healthcare supplies needed for comfortable life at home.
• Liberty Senior Living Independent, assisted living and Life Plan communities combining housing, hospitality and healthcare in a homelike setting for older adults.
• Liberty Health and Rehab Short and long-term skilled nursing care and rehabilitation services to help individuals meet their healthcare goals.
• Liberty Medicare Advantage Medicare Advantage plans including all Medicare benefits plus added resources like healthcare concierge and routine check-ins for personalized attention.
• McNeill's Pharmacy Family-owned pharmacy services, one of North Carolina's oldest, serving families for over 150 years.
• Liberty Medical Transportation Professional, door-to-door non-emergency medical transportation services throughout Southeastern North Carolina.

Quantifiable outcome

• Multiple locations achieved CMS Four-Star Quality of Patient Care Rating and Five-Star Patient Satisfaction Rating
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• We Honor Veterans (NHPCO & VA Partnership)coreStrategic or Co-development PartnerPartnership with National Hospice and Palliative Care Organization (NHPCO) and Department of Veterans Affairs to provide veteran-centric hospice care. As a We Honor Veterans partner, Liberty Hospice is committed to identifying patients with military experience, strengthening relationships with local Veterans Associations, providing veteran-centric education for staff and volunteers, recruiting veteran volunteers to serve veterans, and honoring veterans through formal acknowledgement ceremonies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LHC Group: Large home health, hospice, and palliative care operator with deep Southeast presence (acquired by Optum/UnitedHealth Group). Most directly comparable in service mix, geographic overlap, and quality-driven referral model.
• Compassus: National hospice, palliative, and home health provider operating across 30+ states with strong veteran-program capabilities. Directly comparable on hospice-led service model and VA partnership positioning.
• Amedisys: National home health and hospice operator with overlapping Medicare-certified home health, hospice, and palliative care service lines. Recently subject to a UnitedHealth acquisition announcement. Comparable as a multi-state home health/hospice provider competing for the same patient referrals.
• Encompass Health: Operates inpatient rehabilitation hospitals and a home health/hospice segment (now Enhabit, spun off in 2022). Comparable as a multi-state operator of post-acute home health and hospice services targeting the same elderly patient population.
• Chemed Corporation (VITAS Healthcare): Parent of Roto-Rooter and VITAS Healthcare, the largest U.S. hospice operator. Comparable as a national hospice provider serving the same Medicare-eligible, life-limiting illness patient population.
• Addus HomeCare: Multi-state home and community-based services provider with personal care, home health, and hospice lines. Comparable as a regional-to-national operator serving Medicaid and Medicare dual-eligible populations.
• Aveanna Healthcare: Home health, hospice, and private duty nursing operator with adult and pediatric home care services. Comparable as a multi-state provider of skilled home health and hospice with similar Medicare/Medicaid payer mix.
• The Pennant Group: Operates home health, hospice, and senior living services across multiple states. Comparable as a mid-sized, multi-service-line post-acute and senior care operator with similar continuum-of-care positioning.
• Enhabit Inc. Pure-play home health and hospice operator spun from Encompass Health, operating across 30+ states with Medicare-certified home health and hospice services. Directly comparable on service line, payer mix, and quality-rating-driven referral model.

Broad incumbents

• Brookdale Senior Living: Large national senior living operator with independent living, assisted living, memory care, and home health offerings. Comparable on the senior living side of Liberty's continuum (Liberty Senior Living) but a broader, public-market incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libertyhomecare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Healthcare Management