Hildesheimer Allgemeinen Zeitung

What Hildesheimer Allgemeinen Zeitung does

Hildesheimer Allgemeine Zeitung (HAZ) is a regional daily newspaper serving Hildesheim city and Kreis Hildesheim (a district comprising over 20 municipalities) in Lower Saxony, Germany. The newspaper is published Monday through Saturday in print and is owned by the family-held Gebrüder Gerstenberg GmbH & Co. KG, headquartered at Rathausstraße 18-20 in Hildesheim. Coverage focuses on local news, regional politics, community events, classifieds, and dedicated local sports reporting covering teams such as HC Eintracht, Helios Grizzlys, Hildesheim Invaders, and VfV 06.

The company's core technology and product surface spans a digital news platform (hildesheimer-allgemeine.de), an ePaper available from approximately 9:30 PM the previous evening, the HAZ Digital mobile application offering push notifications, puzzle features, and text-to-speech functionality, and the HAZ+ premium subscription tier providing unlimited article access. The technology stack is conventional web and mobile delivery — no proprietary AI or ML systems are disclosed. Marketing and distribution are multi-channel: website, email newsletters (general, sports, gastronomy), a weekly podcast distributed via Podigee and Spotify, Facebook and Instagram accounts, and event coverage.

HAZ's business model combines recurring subscription revenue (print, ePaper, HAZ+, tablet bundles), advertising revenue from display and classifieds (Mediadaten), and transaction-based classified ad services including obituary notices, job listings, and event postings. Subscription tiers range from €0.99 trial / €2.99 weekly (HAZ+) to €47.90 monthly (HAZ Digital) and €66.90 monthly (Print + Digital). Additional revenue comes from the ABOextra subscriber benefits program, Restaurant-Pass discounts, and Leserreisen reader travel packages operated in cooperation with Pülm Reisen GmbH. Customer segments are exclusively consumer (local residents of the Hildesheim region) with no disclosed enterprise or B2B anchor accounts.

Name

Hildesheimer Allgemeinen Zeitung

Legal name

Gebrüder Gerstenberg GmbH & Co. KG

Website

https://hildesheimer-allgemeine.de

Company type

Private

Operating status

Operating

Short description

Hildesheimer Allgemeine Zeitung is a privately held, family-owned regional daily newspaper serving Hildesheim and Kreis Hildesheim in Lower Saxony, Germany, publishing Monday through Saturday in print and digital formats with subscriptions, advertising, and classifieds as primary revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Hildesheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Print Subscription: Daily printed newspaper delivered to subscribers' mailboxes from Monday to Saturday, with ePaper access included
2. Digital Subscription: ePaper and online content access via HAZ+ or full digital packages, available monthly
3. Advertising: Classified advertisements and display advertising for private and commercial customers through Mediadaten
4. Anzeigenservice: Classified ads including obituary notices (Traueranzeigen), job listings (Jobs), and event listings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hildesheimer Allgemeine Zeitung (HAZ) is a regional daily newspaper serving Hildesheim and the surrounding district (Kreis Hildesheim) in Lower Saxony, Germany. It provides local and regional news across print (daily home delivery Monday-Saturday) and digital channels (ePaper, HAZ Digital app, HAZ+ premium content), complemented by newsletters, podcasts, classified advertising, and reader benefit programs such as ABOextra and Restaurant-Pass.

Product overview

Hildesheimer Allgemeine Zeitung operates as a multi-platform local news organization offering both print and digital subscription products. The core offering consists of the printed HAZ newspaper (delivered Monday-Saturday) and digital subscriptions including HAZ digital (with ePaper access) and HAZ+ premium tier. Supporting digital products include the HAZ Digital mobile app, the 'HAZ gehört – Thema der Woche' podcast, and targeted newsletters covering sports and gastronomy. Additional subscriber services include the ABOextra benefits program, Restaurant-Pass discount program, and Leserreisen reader travel packages. The portfolio functions as a unified news platform combining traditional newspaper delivery with modern digital access and app-based features.

Differentiator

Problem solved

Functional benefit

Brands

• HAZ+: Premium subscription tier offering all articles freely
• HAZ Digital
• HAZ geschmeckt?!
• HAZ gehört – Thema der Woche

Products and services

• HAZ Digital Subscription Digital subscription offering with ePaper available from approximately 9:30 PM the previous evening, plus access to the HAZ Digital app with puzzle features, push notifications, and text-to-speech functionality. Priced at €47.90 per month.
• HAZ+ Premium Subscription Premium subscription providing unlimited access to all articles on hildesheimer-allgemeine.de and the latest news in the HAZ Digital app. Available for €2.99 per week after a €0.99 two-month trial.
• HAZ Printed Newspaper Printed daily newspaper delivered Monday through Saturday to subscribers' mailboxes, combined with ePaper access and exclusive pricing with ABOextra for leisure activities. Priced at €66.90 per month.
• ePaper Digital Edition Digital version of the printed newspaper available for reading on tablets and mobile devices, accessible through the HAZ Digital app from approximately 9:30 PM the previous evening.
• HAZ gehört - Thema der Woche Podcast Weekly podcast featuring interviews and discussions on current topics, available on the website and major streaming platforms including Spotify.
• Sportnewsletter Weekly sports newsletter published on Sundays providing all sports results from the weekend.
• HAZ geschmeckt?! Newsletter Newsletter covering food, dining, and gastronomy topics in the Hildesheim region.
• ABOextra Benefits Program Reader benefits program offering exclusive discounts on leisure activities and experiences for HAZ print subscribers.
• Restaurant-Pass Subscription add-on providing discounts at participating restaurants in the Hildesheim region.
• Leserreisen (Reader Travel) Curated travel packages for HAZ readers offered in cooperation with Pülm Reisen GmbH.
• Anzeigenservice (Classified Advertising) Classified advertising service for private and commercial customers including obituary notices (Traueranzeigen), job listings (Jobs), and event listings, with Mediadaten for display advertising.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Westdeutsche Allgemeine Zeitung (WAZ): Large regional daily newspaper group covering the Ruhr area and parts of NRW. Comparable in product model (print + digital subscription + classifieds + local events) but operates at substantially larger scale and broader geography than HAZ.
• Stuttgarter Zeitung: Quality regional daily serving Stuttgart and Baden-Württemberg. Comparable print + digital + ePaper subscription model with classifieds, demonstrating a successful scaling of the regional daily formula at metropolitan level.
• Nürnberger Nachrichten: Regional newspaper group serving Middle Franconia (Nürnberg region). Comparable multi-edition regional daily with print + digital subscriptions, classified advertising, and local-news focus, though at a larger multi-edition scale than HAZ.
• Kölner Stadt-Anzeiger: Regional daily newspaper serving Cologne and surrounding area. Comparable print+digital subscription, ePaper, and local-news product set at a larger metropolitan scale, illustrating how a similarly-modeled German regional publisher operates at city-region level.
• Münchner Merkur: Major regional daily serving Munich and Upper Bavaria. Comparable regional newspaper with print + digital subscription tiers and similar advertising/classified offerings, but operating at substantially larger metro-region scale.

Direct peers

• Main-Post (Würzburg): Regional daily newspaper for Würzburg and Lower Franconia. Closely comparable as a smaller-scale German regional daily with print + digital subscription, ePaper, and local classifieds — structurally similar size profile to HAZ.
• Neue Presse (Hannover): Regional daily newspaper for the Hannover region. Comparable product set (printed daily + ePaper + digital subscription + local classifieds) targeting a similar Lower-Saxony demographic profile as HAZ.
• Hannoversche Allgemeine Zeitung: Regional daily newspaper serving the Hannover region in Lower Saxony. Directly comparable as a German regional daily with print + digital subscription model, local-news focus, and advertising/classified revenue streams — operating in an adjacent but distinct geography within the same federal state.
• Braunschweiger Zeitung: Regional daily newspaper serving Braunschweig and surrounding area in Lower Saxony. Highly comparable as a neighboring regional German daily with the same print + ePaper + digital subscription structure and classified advertising services targeting a similar district-scale population.
• Göttinger Tageblatt: Regional daily newspaper serving Göttingen and the southern Lower Saxony area. Comparable regional-print-plus-digital subscription publisher with local-news focus and similar audience demographics to HAZ's Kreis Hildesheim readership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hinews
• Instagraminstagram.com/hildesheimerallgemeine
• Xx.com/hinews
• LinkedInlinkedin.com/company/hildesheimer-allgemeine-zeitung

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hildesheimer Allgemeinen Zeitung