Clatronic
- Company typePrivate
- Founded1986
- HeadquartersKempen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Clatronic firmographics
Firmographics- Name
- Clatronic
- Legal name
- Clatronic International GmbH
- Website
- https://clatronic.de
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Clatronic is headquartered
LocationHeadquarters
- HQ city
- Kempen
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Clatronic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer small and major domestic appliance sales: Direct-to-consumer hardware sales via the company-operated online shops (clatronic.de and clatronic.com) across categories including kitchen appliances, grilling/cooking/baking, domestic appliances, bath and care, and major domestic appliances. Prices per unit are listed individually on product pages (e.g., €79.95 ventilator/air cooler, €199.00 air conditioner, €29.95 double hot plate, €399.00 freezer).
- Online advertising / ad-supported monetization: Uses Google Ad Manager to place ads in the Google ad network and Google AdSense to serve personalized ads within its own online offering. For each ad placement or other use of such ads, Clatronic receives financial compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product unit prices publicly listed on individual product pages (e.g., €16.95 kettle to €399.00 freezer). |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Clatronic product offering
Product offeringCore offering
Clatronic imports and distributes small and major electrical household appliances — kitchen appliances (coffee makers, kettles, toasters), grilling/cooking/baking devices (microwaves, ovens, hot plates), domestic appliances (vacuum cleaners, fans, air conditioners), bath & care products (hair care, scales), and major domestic appliances (freezers) — totaling over 300 articles. The company sells primarily direct-to-consumer through its own Adobe Commerce (Magento)-powered online shops at clatronic.de and clatronic.com, with additional reach through retail and wholesale partners supported by its wholly owned distribution subsidiary Elektro-technische Vertriebsgesellschaft mbH.
Product overview
Clatronic's offering is a brand-plus-product-portfolio architecture rather than a single SaaS product. The "platform" is the Clatronic family-owned brand (third-generation, based in Kempen, Germany) and its German/English Adobe Commerce online shop (Magento) at clatronic.de / clatronic.com, where over 300 articles across small and major domestic appliances are sold direct from the manufacturer. The portfolio is organized into modular product categories: Kitchen appliances (covering the featured WK 3840, WK 3834, WK 3835 kettles, coffee makers, milk frothers, toasters, egg cookers, cutting & mixing devices, kneading machines, smoothie makers/juicers, and kitchen scales); Grilling, cooking & baking (covering the featured HA 3833 croissant maker, DKP 3583 double hot plate, EKP 3582 single hot plate, ZWM 3478 cotton candy maker, microwaves, small ovens, cooking plates, fryers, grills, and baking equipment); Domestic appliances (covering the featured LK 3843 fan/air cooler and CL 3844 air conditioner, plus climate, vacuum, steam cleaner, and textile care lines); Bath & care (hair care, body care, bathroom scales); and the Major domestic appliances tier (exemplified by the GS 200 freezer). All ordering, payment, and customer-account flows run through this integrated Magento shop with Mollie payment processing, and the catalogue is shipped from the Kempen warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Clatronic HA 3833 Hörnchenautomat (Croissant maker) Automatic croissant maker (Hörnchenautomat) with large baking surfaces, presented as the homepage hero product under 'Haushaltsgeräte online kaufen – Qualität zum fairen Preis'; silver finish. Targeted at German household consumers in the fun-cooking / baking category.
- Clatronic LK 3843 Ventilator/Luftkühler (Fan / Air cooler) Black Ventilator/Luftkühler (fan and air cooler) priced at €79.95, flagged as a new customer favorite and currently out of stock on the Clatronic homepage. Targeted at German household consumers in the cooling and ventilation category.
- Clatronic CL 3844 Klimagerät (Air conditioner) White Klimagerät (mobile air conditioning unit) priced at €199.00, featured among customer favorites on the Clatronic homepage. Targeted at German household consumers seeking indoor cooling.
- Clatronic DKP 3583 Doppelkochplatte (Double hot plate) Black Doppelkochplatte (two-burner hot plate) priced at €29.95, listed on the Clatronic online shop with product page and image; homepage currently shows 'Coming soon' availability status. Targeted at German household consumers in the cooking plates category.
- Clatronic EKP 3582 Einzelkochplatte (Single hot plate) Black Einzelkochplatte (single-burner hot plate) priced at €19.95, featured on the Clatronic homepage. Targeted at German household consumers in the cooking plates category.
- Clatronic ZWM 3478 Zuckerwatten-Maker (Cotton candy maker) Mint-colored Zuckerwatten-Maker (cotton candy maker) priced at €34.95, featured on the Clatronic homepage. Targeted at German household consumers in the fun-cooking category.
- Clatronic WK 3840 Wasserkocher (Kettle, black) Black Wasserkocher (electric kettle) priced at €21.95, featured on the Clatronic homepage. Targeted at German household consumers in the kettle category.
- Clatronic WK 3834 Wasserkocher (Kettle, white) White Wasserkocher (electric kettle) priced at €16.95, featured on the Clatronic homepage. Targeted at German household consumers in the kettle category.
- Clatronic WK 3835 Wasserkocher (Kettle, black) Black Wasserkocher (electric kettle) variant in the WK 38xx series, featured on the Clatronic homepage. Targeted at German household consumers in the kettle category.
- Clatronic GS 200 Gefrierschrank (Freezer) White Gefrierschrank (freezer) priced at €399.00, listed under Elektro-Großgeräte (major domestic appliances) and featured on the Clatronic homepage. Targeted at German household consumers in the major domestic appliance category.
Quantifiable outcome
- 1,000,000+ satisfied customers in Germany
- +2 more outcomes
Companies that use Clatronic
Customer profileSegments3 records
Ideal customer profiles3 records
Clatronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature7 records
Clatronic partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Clatronic competitors and assessment
Company assessmentBroad incumbents
- Krups: Established German small appliance brand owned by SEB Group, with a broader portfolio and deeper retail penetration than Clatronic but overlapping in coffee, kitchen and breakfast categories.
- Braun: Iconic German personal-care and kitchen appliance brand (Procter & Gamble in personal care, De'Longhi in small domestic appliances) with category overlap in hair care, body care and kitchen prep at premium tiers.
- Philips Domestic Appliances: Major consumer brand with overlapping categories in kitchen appliances, coffee, vacuum cleaners, air care and personal care, with significantly larger brand spend and retail presence than Clatronic in Germany.
- Bosch Hausgeräte (BSH): Germany's dominant small and major domestic appliance manufacturer, with the broadest portfolio in the market, premium pricing and scale advantages that make it the primary incumbent Clatronic competes against across nearly every category.
- Tefal: Global small appliance brand under SEB Group with overlapping cooking, food-prep and kitchen categories, broader international distribution and larger marketing budget than Clatronic.
Direct peers
- Bomann: German value-positioned brand offering a broad small and major domestic appliance range (kitchen, cooling, cleaning) with overlapping assortment to Clatronic and similar mass-market retail distribution in Germany.
- Grundig: Value-positioned consumer electronics and home appliance brand with overlapping small domestic appliance categories, sold across German retail at comparable price tiers to Clatronic.
- ProfiCook: German affordable kitchen and household appliance brand with a comparable value-tier pricing strategy and category mix (coffee, kettles, cooking, kitchen machines) sold through German retail and online channels.
- Severin Elektrogeräte: German family-owned manufacturer of small domestic appliances with a comparable breadth of kitchen, coffee, grilling and personal-care products sold at similar value-tier price points through DTC and retail channels in Germany.
- Russell Hobbs: Mid-market small domestic appliance brand with overlapping categories (kettles, toasters, cooking, food prep) and strong retail presence in Germany, competing for the same value-tier household buyer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Clatronic social profiles
Digital presenceClatronic compliance and trust
Trust signalCompliance5 records
Clatronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clatronic leadership team
Management profileNumber of profiles
Profiles3 records
Clatronic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Clatronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clatronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clatronic
What does Clatronic do?
Clatronic imports and distributes small and major electrical household appliances — kitchen appliances (coffee makers, kettles, toasters), grilling/cooking/baking devices (microwaves, ovens, hot plates), domestic appliances (vacuum cleaners, fans, air conditioners), bath & care products (hair care, scales), and major domestic appliances (freezers) — totaling over 300 articles. The company sells primarily direct-to-consumer through its own Adobe Commerce (Magento)-powered online shops at clatronic.de and clatronic.com, with additional reach through retail and wholesale partners supported by its wholly owned distribution subsidiary Elektro-technische Vertriebsgesellschaft mbH.
Is Clatronic a public or private company?
Clatronic is a private company. It is classified as family owned and is currently operating.
When was Clatronic founded?
Clatronic was founded in 1986. It employs 51 to 100 people.
Where is Clatronic based?
Clatronic is headquartered in Kempen, Germany, in the Europe region.
How does Clatronic make money?
Two revenue lines are on record. Consumer small and major domestic appliance sales are the primary driver. The others are online advertising / ad-supported monetization.
Who are Clatronic's main competitors?
Broad incumbents on record are Krups, Braun, Philips Domestic Appliances, Bosch Hausgeräte (BSH) and Tefal. Direct peers are Bomann, Grundig, ProfiCook, Severin Elektrogeräte and Russell Hobbs.
Does Clatronic have an API?
No public API is recorded for Clatronic.