Bomann

What Bomann does

Bomann (legal entity: C. Bomann GmbH) is a German family-owned household appliance manufacturer and direct-to-consumer retailer headquartered in Kempen, Lower Rhine. The company has been in operation for over 130 years and is currently in its third generation of family ownership, with Emanuel Classen and Philipp Classen serving as Managing Directors. Bomann designs and quality-tests its products at its Kempen facility and distributes them through its own online storefront at bomann.de, supported by a captive logistics arm (Elektro-technische Vertriebsgesellschaft mbH, a sister company registered in the same city) and shipping partners DHL, Rhenus Logistics, and Inntralog. The company claims to have served over one million German households.

The product portfolio spans more than 300 SKUs across two divisions: Elektro-Großgeräte (major appliances: cooling/freezing, washing/drying, dishwashing, cooking/baking) and Elektro-Kleingeräte (small appliances: kitchen, grilling, household cleaning, personal care). Notable technical features include inverter motor technology in washing machines (advertised with a 5- to 10-year motor warranty depending on product line), A-class energy efficiency on flagship washers, and edge extraction technology on the DU 7612 G chimney hood. The company also sells consumable accessories such as the KF 575 activated carbon filter, building a recurring purchase layer around major appliance sales.

The business model is straightforward one-time hardware sales at unit prices ranging from roughly €16.95 (water kettles) to €499 (freezers), with no subscription or recurring revenue component. German VAT (19%) is included in listed prices. The go-to-market is direct-to-consumer e-commerce with a 14-day return policy, complemented by organic social presence on Facebook, Instagram, and YouTube and downloadable product catalogs. Compliance with WEEE (EAR registration DE 83069425), BattG (37546965), and German packaging law (LUCID DE4470452547438-V) is maintained through memberships in the take-e-back and GRS systems. Revenue is not disclosed.

Name

Bomann

Legal name

C. Bomann GmbH

Website

https://bomann.de

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

51–100 employees

Short description

Bomann is a German family-owned household appliance manufacturer selling 300+ major and small appliances directly to German consumers via bomann.de. Now in its third generation, the Kempen-based company serves over one million households with energy-efficient, German-tested products.

Ownership category

akta.pro rank

Headquarters

HQ city

Kempen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Bomann generates revenue through one-time sales of household appliances including major appliances (refrigerators, freezers, washing machines, dishwashers, cookers) and small electrical appliances (kitchen devices, personal care, cleaning). Products are sold at individual unit prices with no subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bomann manufactures and sells a portfolio of over 300 household appliances spanning major domestic appliances (refrigerators, freezers, washing machines, dryers, dishwashers, cookers, ovens, hobs, cooker hoods) and small electrical appliances (coffee makers, toasters, kettles, vacuum cleaners, air conditioners, personal care devices). Products are developed and quality-tested at the company's Kempen, Germany facility and sold directly to consumers through the company's own e-commerce shop at bomann.de.

Product overview

Bomann is a German household appliance manufacturer offering over 300 products across major domestic appliances and small electrical appliances. The product portfolio consists of two main divisions: Elektro-Großgeräte (major appliances) covering cooling and freezing, washing and drying, dishwashing, and cooking/baking; and Elektro-Kleingeräte (small appliances) for kitchen, grilling, domestic/household, and personal care. The company operates as a third-generation family business based in Kempen, Germany, serving over 1 million customers with products developed and quality-tested at their German facility. Notable product lines include refrigerator-freezer combinations, washing machines with inverter motors, cooker hoods like the DU 7612 G series, and various small kitchen appliances.

Differentiator

Problem solved

Functional benefit

Products and services

• Kühlen & Gefrieren (Cooling & Freezing Appliances)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Elektro-technische Vertriebsgesellschaft mbHcoreStrategic or Co-development PartnerElektro-technische Vertriebsgesellschaft mbH is a sister company located at Industriering Ost 40, 47906 Kempen. This company handles Bomann's logistics operations, shipping, and order fulfillment. They manage parcel collection and delivery services, including the old appliance return process for customers purchasing new electrical appliances.
• GRS (Gemeinsames Rücknahmesystem Batterien)minorOthersBomann works with GRS (Gemeinsames Rücknahmesystem Batterien) to provide free recycling of used batteries for customers in Germany. All brands distributed by Bomann are legally registered with GRS. GRS registration number: 37546965.
• take-e-backminorOthersBomann is a member of the 'take-e-back' return system for waste electrical and electronic equipment disposal in accordance with ElektroG regulations. The system enables customers to return old appliances for proper recycling.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key highlights2 records

Customer concentration

• Xfacebook.com/BomannDEOfficial
• YouTubeyoutube.com/user/BomannDE
• Facebookfacebook.com/BomannDEOfficial
• Instagraminstagram.com/bomann_de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bomann