What AXA Luxembourg does

AXA Luxembourg (legal name: AXA Assurances Luxembourg) is a private insurance carrier headquartered at 1 Place de l'Etoile, Luxembourg City, operating as a wholly-owned subsidiary of the AXA Group. Founded in 1992, the company employs approximately 300 people and offers a comprehensive multi-line insurance portfolio spanning home (OptiHome), motor (OptiDrive, including EV/hybrid-specific coverage), supplementary health (OptiSoins in three tiers: Start, Active, Privilège), pet health, travel, life/retirement/savings (Borea Invest, MyPension Pro, SERENA, EQUATORIA, JUVENA, DOMIA), and professional/corporate lines (Atouts Pro, TeamUp, EBN). The firm serves individuals, self-employed professionals, SMEs (1–30 employees) and large enterprises (50+ employees) across Luxembourg, distributing products through a local agency network supplemented by digital self-service channels including the MyAXA client portal, the EBN corporate benefits platform, online quoting at devis.axa.lu, and the WiziPet pet-wellbeing application.

The underlying technology is a conventional digital insurance stack rather than an AI-driven platform. Core components include the MyAXA portal enabling photo-upload claims submission and policy management, the multilingual EBN portal for corporate pension and provident plan administration, and online quote tools that deliver home insurance quotes in under two minutes. Third-party administrator ASSUDIS S.A. processes pet insurance claims from Brussels. Revenue is generated almost entirely through recurring insurance premiums on monthly or annual subscription terms, with tax-deductible premiums under Luxembourg law (Article 111 L.I.R. up to EUR 672 per household member; Article 111bis L.I.R. up to EUR 4,500 per year for retirement savings) serving as a structural demand driver. The chairman of the board is Jacques de Vaucleroy, and the company has one identified operating subsidiary, AXA Assurances Vie Luxembourg. AXA Luxembourg participates in a broad CSR programme (AXA Atout Coeur) with partnerships including Fondation Cancer, ELA, CARE Luxembourg, ASTI, Stëmm vun der Strooss, Sportuniy ASBL, and IMS Luxembourg, and signed the Luxembourg Women in Finance Charter in March 2023.

Name

AXA Luxembourg

Legal name

AXA Assurances Luxembourg

Website

https://axa.lu

Company type

Private

Founded year

1992

Operating status

Operating

Short description

AXA Luxembourg is a private multi-line insurance carrier and AXA Group subsidiary serving individuals, professionals, SMEs, and large enterprises in Luxembourg through home, motor, health, pet, life, and corporate benefits products distributed via a local agency network and digital portals.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industry

International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ)

Keywords

• Personal insurance products
• Professional liability insurance
• Supplementary health insurance
• Employee benefits solutions
• Retirement savings plans

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Insurance Premiums: AXA Luxembourg generates revenue primarily through insurance premium income from individual customers covering home/property, auto/motor, health, life/retirement, and pet insurance. Premiums are collected on subscription (recurring) basis with annual or multi-year policy terms.
2. Corporate/Employee Benefits Premiums: Revenue from large enterprises and SMEs through group health insurance, supplementary pension plans (employee benefits), and corporate risk insurance products. Includes TeamUp health plans, pension fund management via EBN platform, and group provident coverage.
3. Investment and Savings Products: Life insurance investment and savings products including Borea Invest (investment insurance at 2.60% net in 2025), savings insurance, and supplementary pension products for individuals and self-employed professionals (MyPension Pro RCPI).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

AXA Luxembourg provides a comprehensive range of personal and commercial insurance products to residents, professionals, and enterprises in Luxembourg. Individual offerings include home (OptiHome), auto (OptiDrive), health (OptiSoins), pet, and travel insurance, plus life, retirement, and savings products. For professionals and corporates, the company delivers multi-risk professional packages (Atouts Pro), employee benefits (TeamUp), and self-employed pension solutions (MyPension Pro), supported by digital self-service through the MyAXA client portal and the EBN corporate platform.

Product overview

AXA Luxembourg operates as a comprehensive insurance provider offering a portfolio of core insurance products and digital platforms. The product lineup includes property insurance (OptiHome), automobile coverage (OptiDrive), health insurance (OptiSoins in Start/Active/Privilège tiers), pet insurance (Pet Insurance), travel insurance (OptiTravel), investment products (Borea Invest), and professional packages (Atouts Pro). Employee benefits are served through TeamUp and the EBN platform, while self-employed professionals access retirement solutions via MyPension Pro. Digital customer engagement is facilitated through the MyAXA portal. These products function as distinct insurance offerings across personal, professional, and corporate segments, with supplementary digital tools for policy management and claims processing.

Differentiator

Problem solved

Functional benefit

Brands

• Atouts Pro: Multi-risk professional insurance package for SMEs and professionals covering premises, goods, and business continuity.
• MyPension Pro
• OptiSoins
• OptiDrive
• OptiHome
• OptiTravel
• Borea Invest
• SERENA
• EQUATORIA
• JUVENA
• DOMIA
• WiziPet

Products and services

• OptiHome Home insurance product covering residential properties against risks including fire, water damage, theft, vandalism, and natural hazards. Targeted at individual homeowners and tenants in Luxembourg.
• OptiDrive Auto insurance product covering vehicles against accidents, theft, and damage, with specific coverage options and premium reductions for electric and hybrid vehicles. Targeted at individual drivers in Luxembourg.
• OptiSoins Supplementary health insurance with three plan tiers (Start, Active, Privilège) covering medical expenses, hospitalisation, dental, optical, and alternative medicine beyond national CNS reimbursements. Premiums tax-deductible under Article 111 L.I.R. Children covered free from birth to age 1.
• Pet Insurance (OptiPet) Pet health insurance for dogs and cats offering three coverage tiers (Easy, Easy-Plus, Confort) with lifetime coverage, annual reimbursement limits up to €2,500, and franchise levels varying by tier. Targeted at individual pet owners in Luxembourg.
• OptiTravel Travel insurance providing worldwide coverage for individuals and families including luggage protection and medical expenses.
• Borea Invest Investment insurance product offering savings and investment options with a 2.60% net return in 2025, designed for individual wealth accumulation and retirement planning.
• SERENA Temporary death insurance providing financial protection for beneficiaries in case of the insured's death during the policy term.
• EQUATORIA Savings insurance product for individuals offering long-term savings accumulation, structured as a life insurance contract.
• JUVENA Children's future savings insurance allowing parents to build long-term savings for a child's future with tax-deductible premium advantages under Luxembourg law.
• DOMIA Outstanding balance insurance for real estate loans covering the remaining mortgage balance in case of death or disability of the borrower.
• Atouts Pro Multi-risk professional insurance package for SMEs, self-employed workers, and liberal professions covering premises, equipment, civil liability, legal protection, and business interruption in a single contract. Includes sector-specific variants for medical/paramedical, office professionals, Horesca, construction, and retail.
• TeamUp Employee benefits platform providing collective health insurance, pension schemes, and provident coverage for corporate clients in Luxembourg, including group health plans and international pension management via the EBN platform.
• MyPension Pro Supplementary pension insurance for self-employed workers and liberal professions offering tax-deductible retirement savings (RCPI) with death and disability coverage options and a €4,500/year deduction ceiling under Article 111bis L.I.R.

Quantifiable outcome

• 108 million customers served globally by the AXA Group
• +7 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor.

• WüstenrotminorStrategic or Co-development PartnerAXA Luxembourg offers housing savings solutions through its partner Wüstenrot, providing customers with savings contracts that offer potential tax advantages. Wüstenrot housing savings contributions are deductible from taxable income and can be combined with other tax deduction options.
• CARE LuxembourgminorOthersAXA Luxembourg partners with CARE Luxembourg for the DayCare program, which allows students aged 16 and over to intern at participating companies. AXA Luxembourg welcomes 10 students annually for a full-day introduction to the insurance industry. AXA Atout Coeur collaborates with CARE on campaigns and donations throughout the year.
• ELA (European Leukodystrophies Association)minorOthersAXA Luxembourg employees participate in the ELA 'Mets tes baskets' initiative, walking or running during lunch breaks to raise funds. Each kilometer covered triggers a €1 donation to ELA, which fights against leukodystrophies and supports patients, families, and medical research.
• Fondation CancerminorOthersAXA Luxembourg participates annually in the Relais pour la Vie (Relay for Life) organized by Fondation Cancer, raising funds to support cancer research, foundation actions, and prevention campaigns. In 2021, 73 employees and agents actively participated.
• IMS LuxembourgminorOthersAXA Luxembourg participates annually in Diversity Day organized by IMS Luxembourg, a CSR initiative promoting diversity and inclusion among Luxembourgish companies, public organizations, and associations.
• ASTI (Association pour la Solidarité et les Travailleurs Immigrés)minorOthersAXA Luxembourg supports ASTI, an association advocating for migrants in Luxembourg. In 2021, AXA employees created 110 bags of hygiene products for asylum seekers through ASTI.
• Stëmm vun der StroossminorOthersAXA Luxembourg has been committed since 2022 to Stëmm vun der Strooss, a Luxembourgish association promoting social and professional integration of disadvantaged people, particularly through the Shoe Box operation.
• Sportuniy ASBLminorOthersAXA Luxembourg partners with Sportuniy ASBL to promote the integration of refugees through sport. Activities include running, solidarity football matches, and group exercise sessions, fostering community engagement.
• LuxairminorGTM or Marketing PartnerAXA Luxembourg offers a compensation request service for Luxair trips, allowing customers who have experienced trip issues with the Luxembourg airline to process claims through AXA's assistance platform.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Lalux (La Luxembourggeoise Groupe): Lalux is a major Luxembourg-headquartered insurance group offering life, health, motor, home, and corporate insurance. It is among AXA Luxembourg's primary local competitors across both personal and professional lines.
• Baloise Luxembourg: Baloise Luxembourg is the local entity of Swiss-based Baloise Group, offering personal and commercial insurance products in Luxembourg. Directly comparable to AXA Luxembourg as a multi-line subsidiary of a major European insurer serving the same customers.
• Generali Luxembourg: Generali Luxembourg is the local subsidiary of Italian global insurer Generali Group, offering personal and commercial insurance products including life, motor, home, and health. Directly comparable as another multi-line foreign-owned subsidiary operating in Luxembourg.
• AXA France: AXA France is the largest subsidiary within AXA Group, operating in AXA's home market. While based in a different country, it shares AXA's global product line, brand identity, and operating model, making it the most directly comparable AXA entity for benchmarking purposes.
• Foyer Assurances: Foyer is the leading domestic insurer in Luxembourg offering life, health, property, and motor insurance. It is the closest direct peer to AXA Luxembourg given its comprehensive multi-line product portfolio targeting individuals and businesses in the same single-country market.
• BNP Paribas Cardif Luxembourg: Cardif Luxembourg is the insurance arm of BNP Paribas offering life insurance, savings, and protection products in the Luxembourg market. It is a direct peer with overlap in life, retirement, and savings insurance for individuals and corporates.
• Swiss Life Luxembourg: Swiss Life Luxembourg is the local entity of Swiss Life Group, focused on life insurance, pension, and wealth management solutions. Comparable to AXA Luxembourg in life and retirement products for individuals and corporations.
• Allianz Luxembourg: Allianz Luxembourg is the local subsidiary of global insurance giant Allianz SE, offering personal and business insurance products in the Luxembourg market. Directly comparable as a multi-line subsidiary of a major global insurer competing for the same customers.

Broad incumbents

• Allianz SE: Allianz SE is one of the world's largest insurance conglomerates and the parent of Allianz Luxembourg. As a broad incumbent, it competes with the AXA Group globally and shares the diversified multi-line insurance business model and broad product strategy.
• Zurich Insurance Group: Zurich Insurance Group is a major Swiss-based global multi-line insurer. While not a direct competitor in Luxembourg specifically, Zurich operates in the same broad industry and shares the diversified multi-line insurance business model and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AXALuxembourg
• Facebookfacebook.com/axa.lu
• LinkedInlinkedin.com/company/axa-agence-sonia-bachelier
• Instagraminstagram.com/axa_luxembourg
• Xx.com/AXALuxembourg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXA Luxembourg