Sportunity

What Sportunity does

Sportunity B.V. is a Dutch sports technology company headquartered in Apeldoorn, founded in 2016 by CEO Niels Schut. It builds and operates two in-house digital platforms for the sport ecosystem. TRACX, launched in 2021, is an event platform serving global sporting events with LiveTracking EventApps, tailored event webpages, and organiser dashboards; it currently powers 500+ annual events across 30+ countries and reaches 3 million yearly users. MoveNL, launched in 2022, is a local activity-discovery platform used by 25 Dutch municipalities and 1,500+ connected organisations, covering 350+ weekly sports, exercise and cultural activities and 100,000+ yearly bookings. Both platforms are connected through SportID, a personal digital sport identity that links participation, preferences and activity data into a single cross-platform ecosystem.

The technical foundation is an in-house developed, scalable, secure platform maintained by a 25-person team that includes iOS, Android, front-end, back-end and infrastructure engineers, plus a Technical Lead. Product architecture is centred on SportID as the unifying data layer between TRACX and MoveNL, enabling shared participation identity, cross-platform measurement and partner dashboards. A dedicated integration with timing partner MyLaps supports live event tracking. The company is GDPR compliant (privacy statement last amended January 2025), indicating a privacy-by-design posture suitable for government and consumer data.

Sportunity's business model is B2B platform licensing and custom partnership agreements with two primary customer segments: (i) event organisers globally for TRACX (e.g., Valencia Marathon, Sydney Marathon, Dam tot Damloop Amsterdam, Nijmegen 4Daagse), and (ii) Dutch municipalities and municipal sport-service operators for MoveNL (e.g., Sport Service Apeldoorn, Gemeente Den Haag, Sportbedrijf Rotterdam, Schoolsport070, YnBeweging/Friesland). GTM is enterprise field sales and co-creation partnerships with governments, sport associations and major events; pricing is not publicly disclosed and is negotiated per deployment. The company is privately held, founder-owned with no disclosed external venture or private-equity investment.

Name

Sportunity

Legal name

Sportunity B.V.

Website

https://sportunity.nu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportunity B.V. is a Dutch sports technology company that operates TRACX, a global LiveTracking event platform serving 500+ annual sporting events, and MoveNL, a local activity-discovery platform used by 25 Dutch municipalities, both unified by its SportID identity layer.

Ownership category

akta.pro rank

Product category

Sports Technology Platforms

NAICS

Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Events & Match Tickets (THAJAFAE)

akta.pro secondary industries

Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI), Sports Live Streaming Platforms (MPACACAF)

Keywords

• Sports technology platforms
• Event management software
• Municipal sports platforms
• Athlete tracking solutions
• Sports participation platforms

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing/Subscription: Provides technology platforms (TRACX and MoveNL) to governments, sport associations and global sporting events through co-creation partnerships. Revenue generated through platform deployment, customization and ongoing support for municipalities and event organizers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sportunity designs, develops, and operates two in-house digital platforms — TRACX for global sporting events (LiveTracking EventApps, athlete tracking, fan engagement) and MoveNL for Dutch municipalities (local discovery and booking of sports, exercise, and cultural activities). Both platforms are connected through SportID, a personal digital sport identity that links activities, preferences, and participation data into a central ecosystem. Revenue is generated by deploying these platforms for governments, sport associations, and event organizers through co-creation partnerships.

Product overview

Sportunity operates two core platforms: TRACX and MoveNL, connected through a central ecosystem with SportID at its core. TRACX is a global event platform (launched 2021) offering LiveTracking EventApps for sporting events, serving 500+ yearly events and 3 million yearly users across 30+ countries. MoveNL is a local activity discovery platform (launched 2022) for sports, exercise, and culture in the Netherlands, serving 25 municipalities with 100,000+ yearly booked activities. Both platforms are powered by SportID, a personal digital sport identity that links activities, preferences, and participation data across the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• TRACX: Event platform providing LiveTracking, EventApps, and engagement solutions for sporting events worldwide. Serves athletes and fans at major events including Valencia Marathon, Sydney Marathon, and Dam tot Damloop Amsterdam.
• MoveNL

Products and services

• TRACX A comprehensive event platform providing LiveTracking EventApps, tailored EventApp, webpage, and dashboard solutions for event organizers worldwide. Enables athletes to find events and fans to LiveTrack any athlete anywhere; deployed for major events including Valencia Marathon, Sydney Marathon, Dam tot Damloop Amsterdam, and Nijmegen 4Daagse.
• MoveNL A digital platform enabling residents to discover sports, exercise, and cultural activities across the Netherlands. Includes a website, apps, and dashboard for municipalities and partners; serves 25 municipalities, 1,500+ connected organizations, with 100,000+ yearly booked activities and 350+ weekly activities offered.
• SportID A personal digital sport identity that securely connects sport activities, preferences, and participation. Forms the core of the Sportunity central ecosystem, delivering insights and enabling measurable impact and data-driven decision-making across partner networks.

Quantifiable outcome

• 3 million yearly app users across TRACX platform
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and regional.

• Sport Service ApeldoorncoreStrategic or Co-development PartnerMunicipal sports service provider in Apeldoorn partnering with Sportunity for local sports platform deployment through MoveNL.
• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development PartnerMajor Dutch municipality using MoveNL platform to make sports and cultural activities accessible to residents.
• MyLapsmajorTechnology or IntegrationTechnology partner for sports timing and tracking systems, integrated with TRACX platform for event experiences.
• Hilversum MediastadregionalStrategic or Co-development PartnerMedia city partnership for sports content and communication initiatives in the Hilversum region.
• Sportbedrijf RotterdamcoreStrategic or Co-development PartnerRotterdam sports service provider collaborating on local sports platform initiatives through MoveNL.
• Le ChampionmajorStrategic or Co-development PartnerSports event organizer partner for YnBeweging initiative in Friesland region with 18 participating municipalities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Global self-service event ticketing and management platform. Competes with TRACX in event apps and ticketing for sporting events, but as a horizontal event platform rather than a sport-specialised one.
• Active Network (Active.com): Long-standing US sports and activity registration platform covering races, camps, classes and leagues. Broader and more established than Sportunity, with overlapping capabilities across both TRACX-style event registration and MoveNL-style local activity discovery.
• Wellhub (formerly Gympass): Global corporate wellness platform giving employees access to gyms, classes and sport activities via employer partnerships. Comparable to MoveNL in aggregating local sport activity supply under a single membership, but employer-funded rather than municipality-funded.
• ClassPass: Subscription-based fitness and sport class booking platform operating across multiple countries. Comparable to MoveNL on consumer-facing activity discovery and booking, though focused on paid fitness classes rather than municipal sport access.

Emerging players

• TeamSnap: Team and group management app for sports clubs, schools and leagues, with registration, scheduling and communication tools. Overlaps with MoveNL's local sport organisation use case but sits closer to team administration than event experience.
• LeagueApps: US-based sports league and club management platform powering registrations, websites and communication for youth and adult sports organisations. Adjacent to both TRACX (event/league management) and MoveNL (community sport participation).

Direct peers

• RunSignup: US-based race registration and endurance event management platform serving thousands of running events. Directly comparable to Sportunity's TRACX in core functionality (event registration, results, participant engagement), though more US-centric.
• Let's Do This: UK-headquartered endurance event marketplace and registration platform. Comparable to TRACX as a discovery-and-booking layer for major mass-participation sporting events.
• Race Roster: Canadian endurance event registration and management platform serving marathons and large running events globally. Directly comparable to TRACX's event experience and athlete engagement capabilities.
• MoveGB: UK activity access platform giving employees and consumers a single membership across gyms, classes and sport venues. Directly comparable to MoveNL's municipal/multi-organisation activity aggregation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yoursportunity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportunity