King Quenson

What King Quenson does

King Quenson is a Shenzhen-based Chinese agrochemical manufacturer founded in 2003 that produces crop protection products, crop nutrition solutions, and soil improvement agents. The company sells through three distinct brand lines: Agroking for crop protection (pesticides), Nutriking for crop nutrition (fertilizers), and King's Landing for soil improvement (soil regulators). Its business is structured around B2B sales to international distribution partners rather than direct-to-farmer sales, with documented partner relationships in Nepal, Iraq, Mali, Turkey, and Trinidad and Tobago, some dating back to 2010.

The company's product portfolio includes water-based formulation technologies, pesticide formulations, fertilizer blends, and bio-based soil remediation solutions. It maintains a long-standing R&D collaboration with the Shenyang Chemical Research Institute, dating from 2005, which supports upstream technology development. King Quenson operates an ISO 14001-certified manufacturing footprint in China and is recognized among the Top 50 Pesticide Enterprises in China. The company reports a 94.5% customer satisfaction rate, though this is self-reported without third-party validation.

The go-to-market model relies on exclusive or long-term distribution partners in each country, providing geographic reach without requiring the company to establish local sales infrastructure. Pricing mechanics are not disclosed. Recent commercial activity — including a 2025 product launch in Nepal via Karma Group and participation in the Sahara Exhibition 2025 (likely targeting North African markets) — indicates active international expansion focused on emerging agricultural markets. The headcount band of 51–100 employees suggests a mid-sized, privately held operation with no public revenue disclosure.

Name

King Quenson

Legal name

Shenzhen King Quenson Industry Co., Ltd.

Website

https://kingquenson.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

King Quenson is a Shenzhen-based Chinese agrochemical manufacturer founded in 2003, producing pesticides, fertilizers, and soil regulators under the Agroking, Nutriking, and King's Landing brands for international distribution partners across emerging markets.

Ownership category

akta.pro rank

Product category

Agrochemicals / Crop Protection & Crop Nutrition

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

akta.pro secondary industries

Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Adjuvant & Tank-Mix Additive Manufacturing (surfactants, oils, drift control) (AFABAIAE)

Keywords

• Agrochemical manufacturing
• Crop protection products
• Plant growth regulators
• Water soluble fertilizers
• Soil improvement products

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Agrochemical Product Sales: King Quenson generates revenue through the manufacture and sale of self-branded agricultural inputs including pesticides (insecticides, herbicides, fungicides), fertilizers (water-soluble NPK, specialty nutrients), plant growth regulators, and soil improvement products. Products are sold under brands Agroking (crop protection), Nutriking (crop nutrition), and King's Landing (soil regulators) to international distribution partners, agricultural importers, and commercial farming operations worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

King Quenson manufactures and supplies self-branded agrochemical inputs — pesticides (insecticides, herbicides, fungicides), water-soluble NPK and specialty nutrient fertilizers, plant growth regulators, and soil improvement products — organized under three brands: Agroking (crop protection), Nutriking (crop nutrition), and King's Landing (soil improvement). Products are formulated using proprietary encapsulation delivery technology, water-based bio-agrochemical formulations, and novel adjuvant systems, and are sold to international agricultural distributors and commercial farming operations.

Product overview

King Quenson operates as an integrated agricultural solutions platform offering three main product brands: Agroking (crop protection - insecticides, herbicides, fungicides, plant growth regulators), Nutriking (crop nutrition - water-soluble NPK fertilizers, CropRevita), and King's Landing (soil improvement products including TerraBoost, EarthEnrich, BloomMax, NutriFe, RootRevive, SoilVitalizer, and HarvestHero). The company delivers pesticides, fertilizers, seeds, and soil regulators through a system-based, field-validated approach supporting international partners and local farmers in achieving stable yields, healthier soils, and sustainable harvests.

Differentiator

Problem solved

Functional benefit

Brands

• Agroking: Crop protection products including insecticides, herbicides, fungicides, and plant growth regulators
• Nutriking
• King's Landing

Products and services

• King's Landing TerraBoost Soil improvement product under the King's Landing brand designed to enhance soil health and productivity for international distribution partners and commercial growers.
• King's Landing EarthEnrich Soil improvement product under the King's Landing brand that enriches soil quality and supports plant growth for international distribution partners and commercial growers.
• King's Landing BloomMax Soil improvement product under the King's Landing brand designed to maximize plant bloom and flowering performance for international distribution partners and commercial growers.
• King's Landing NutriFe Soil improvement product under the King's Landing brand providing nutritional support to plants for international distribution partners and commercial growers.
• King's Landing RootRevive Soil improvement product under the King's Landing brand focused on root health and recovery for international distribution partners and commercial growers.
• King's Landing SoilVitalizer Soil improvement product under the King's Landing brand that vitalizes soil and supports sustainable agriculture for international distribution partners and commercial growers.
• King's Landing HarvestHero Soil improvement product under the King's Landing brand designed to enhance harvest quality and yield for international distribution partners and commercial growers.
• NutriKing CropRevita Plant growth regulator-based fertilizer combining S-ABA, Indole-3-butyric acid and nutrients for rapid root development, stress resistance, and improved nutrient utilization, sold to international distribution partners and commercial growers.
• NutriKing Water Soluble Fertilizer (NPK) Water-soluble fertilizer products providing balanced NPK nutrition for crops, sold to international distribution partners and commercial growers.
• King's Velocity 45 (Bifenazate 30% + Etoxazole 15% SC) Miticide providing control of phytophagous mites in all life stages (eggs, larvae, nymphs, adults) across a wide range of crops including onion, tomato, cucumber, watermelon, pepper, eggplant, potato, citrus, apple, grape, strawberry, blueberry, blackberry, kiwifruit, nut, pecan, and ornamentals.
• King's RiceShieldPro (Bensulfuron-methyl 3% + Quinclorac 33% WP) Selective pre- and post-emergence herbicide for control of annual and perennial weeds and sedges in direct-seeded and transplanted rice fields.
• King's Mites Off (Bifenazate 20% + Clofentezine 10% SC) Miticide providing control of spider mites in all life stages across tomato, cucumber, potato, eggplant, melons, strawberry, citrus, apple, blueberry, vines, and ornamentals, with fast knockdown and 30-day long-lasting control.
• King's Archer (Chlorantraniliprole 200 g/L SC) Broad-spectrum insecticide controlling chewing pests (primarily Lepidoptera, plus some Coleoptera, Diptera, and Isoptera species) in rice, sweet corn, cotton, sugarcane, tomato, cabbage, eggplant, squash, cauliflower, potato, cucumber, pepper, fruit, and vines.
• King's S-ABA (Abscisic acid 0.03% SL) Plant growth regulator modulating plant growth, promoting earlier harvest, increasing marketable yield, and enhancing stress resistance across rice, wheat, corn, cotton, potato, tomato, grape, apple, citrus, and other crops.
• King's Clear Rice (Cyhalofop-butyl 20% OD) Post-emergence herbicide for control of grass weeds including Echinochloa crus-galli, Leptochloa spp., Paspalum distichum, Urochloa platyphylla, Panicum dichotomiflorum, and Echinochloa colona in direct-seeded and transplanted rice fields.
• King's TopraGuard (Topramezone 2% + Terbuthylazine 26% OD) Post-emergence herbicide for control of grass and broadleaf weeds including barnyardgrass, pigweed, purslane, and cocklebur in corn and sugarcane.
• King's Blessing (Clethodim 24% EC) Systemic and selective post-emergence herbicide for control of annual and perennial grass weeds in cotton, soybean, peanut, rapeseed, tobacco, vegetables, sunflower, trees, and grapes.
• King's Tudo (Rimsulfuron 2.5% + Haloxyfop-P-methyl 8.5% OD) Selective post-emergence herbicide for control of grass and broadleaf weeds in potato and tomato crops.
• Kingsave Q8 (8-Hydroxyquinoline Sulfate 50% SL) Fungicide for control of diseases caused by Phytophthora spp., Pythium spp., Rhizoctonia spp., Fusarium spp., and Clavibacter michiganensis in greenhouse vegetables, and for soil sterilization and general horticulture disinfection.

Quantifiable outcome

• 94.5% customer satisfaction rate reported by the company.
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Karma GroupcoreChannel Partner/ Reseller/ Distributor · 1 May 2025King Quenson and Karma Group co-hosted a Business Partner's Meet 2025 and Product Launching Program for the King's Landing Series in Chitwan, Nepal on May 1, 2025. This partnership leverages Karma Group's local market presence and distribution network in Nepal to expand King Quenson's market reach for its soil improvement product line.
• Shenyang Chemical Research InstitutecoreStrategic or Co-development Partner · 1 September 2005The R&D and test center of King Quenson was founded in September 2005 on the basis of the cooperation between King Quenson and Shenyang Chemical Research Institute. This collaboration established the company's formal R&D capabilities and product development foundation.
• Hohxil Ecological Protection AssociationminorOthersKing Quenson actively supports environmental initiatives as a vice-chair unit of the Hohxil Ecological Protection Association. The company contributes to ecological restoration of the Sanjiangyuan region through tree planting, salinized land improvement, and public environmental education initiatives, promoting sustainability consensus.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• FMC Corporation: US-listed agricultural sciences company with a portfolio of crop protection, plant health, and professional products. Comparable to King Quenson in crop protection chemistry (insecticides, herbicides, fungicides, PGRs), but operates at far greater scale with proprietary R&D and global branded distribution.
• Syngenta Group: China-owned (ChemChina/Sinochem) global agrochemical and seed major offering crop protection, seeds, and digital farming. Direct product-category overlap with King Quenson's portfolio and shared Chinese ownership heritage, but operates at massive global scale with proprietary actives.
• Corteva Agriscience: Global agriscience major with crop protection, seeds, and digital solutions. Overlaps with King Quenson on crop protection chemistries and PGR-adjacent products, though Corteva's proprietary pipeline and global branded presence far exceed King Quenson's scale.

Regional players

• Jiangsu Yangnong Chemical: Chinese agrochemical manufacturer producing pyrethroid and other crop protection chemistries for global markets. Comparable as a Chinese-based agrochemical producer with international distribution, though focused primarily on active-ingredient manufacturing rather than formulation.
• Nanjing Red Sun: Chinese agrochemical and pesticide manufacturer with global reach. Comparable to King Quenson as a Chinese-based, export-oriented agrochemical formulator serving international agricultural distributors.

Direct peers

• Nufarm: Australian-based crop protection and seed technology company manufacturing herbicides, insecticides, and fungicides globally. Comparable as an off-patent agrochemical formulator with channel-based international distribution and an integrated crop solutions platform.
• Lier Chemical: Chinese agrochemical manufacturer specializing in off-patent crop protection formulations including herbicides and insecticides. Closely comparable to King Quenson as a Chinese-based, export-oriented agrochemical formulator of comparable scale.
• UPL Limited: Indian multinational agrochemical manufacturer offering crop protection chemicals, seeds, and post-harvest solutions across more than 130 countries. Comparable to King Quenson as a multi-category crop protection/nutrition supplier with deep emerging-market distribution and active-ingredient manufacturing capabilities.
• Albaugh (formerly Rotam): Global crop protection company specializing in post-patent agrochemical formulations including herbicides, insecticides, fungicides, and plant growth regulators. Highly comparable to King Quenson as a multi-category off-patent formulator with international channel-partner distribution model.
• ADAMA: Israel-headquartered (China-controlled) global manufacturer of off-patent crop protection products including herbicides, insecticides, and fungicides. Directly comparable to King Quenson as a multi-category generic agrochemical formulator with international distribution, though at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KingQuenson/featured
• Facebookfacebook.com/kingquenson

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Quenson