Planet Awesome

What Planet Awesome does

Planet Awesome operates a 5,200 m2 indoor Family Entertainment Center (FEC) at Energieweg 102 in Nijmegen, Netherlands, operating under the legal entity Planet Awesome Nijmegen B.V. The facility consolidates eight distinct attractions under one roof: a 311-meter multi-level electric go-kart track with a bowl curve, a 500 m2 two-floor laser game arena accommodating up to 20 participants in up to 4 teams, 12 atmospheric bowling lanes with automatic bumpers, 8 private themed karaoke rooms totaling 75-person capacity, an 18-hole glow-in-the-dark miniature golf course, arcade machines, shuffleboard, and an interactive LED-floor game called The Floor is Lava. Adjacent operations include a full-service restaurant and bar, a buffet-style hospitality offering, a private second-floor Skylounge overlooking the karting track, and the Planet Gladiola cabin accommodation for participants of the Nijmegen 4-Day Walk. The site provides 150 free parking spaces and direct access to the A73 motorway.

Revenue is generated through five principal streams: (1) unit-priced activity tickets across all attractions; (2) on-site food and beverage sales via a la carte menu items and group dining packages (Planet Lunch at €17.50, Awesome Dinner at €24.50, Oriental Buffet at €34.50, Awesome Buffet at €38.50 per person); (3) bundled corporate and group packages including Magic Bowling (€79.50 per person, minimum 50 people) and Formula E Experience (€800-€960 per group); (4) gift certificates valid across all activities for up to 2 years, functioning as a prepaid acquisition channel; and (5) seasonal Planet Gladiola lodging (€549-€849 per person for 6 nights). Reservations require 100% advance payment and are processed through a proprietary booking platform (booking.planet-awesome.com), with bespoke corporate events routed through a dedicated quote flow handled within 24 hours. Promotional activity includes time-bounded discounts such as the SUMMER26 code offering 20% off online bookings.

The go-to-market motion is direct-to-consumer across four primary segments: families with children seeking multi-generational indoor entertainment; corporate groups of 10 to 1,000 people including buyouts; school classes via a dedicated Monday-Tuesday Class Outing at €15 per pupil; and special-occasion groups (birthday parties, bachelor/bachelorette parties, student outings, friends groups, and 4-Day Walk participants). No third-party resellers or marketplace channels are used; distribution is exclusively direct via the owned venue, the proprietary booking platform, phone, email, and dedicated sales for corporate accounts. Customer acquisition relies on organic search, the company's LinkedIn presence, email newsletter subscriptions with monthly prize-draw incentives, the gift certificate referral mechanism, and visual content marketing through extensive photo and video galleries.

Name

Planet Awesome

Legal name

Planet Awesome Nijmegen B.V.

Website

https://planet-awesome.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Awesome is a 5,200 m2 indoor family entertainment center in Nijmegen, Netherlands, combining go-karting, bowling, laser gaming, karaoke, glow-in-the-dark golf, and arcade games with full-service hospitality. It serves families, corporate groups, school outings, and private celebrations across the Gelderland region.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Bowling Centers (71395)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor entertainment center
• Family entertainment venue
• Group event packages
• Corporate team building
• Hospitality and catering

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Activity Tickets and Sessions: Revenue from individual and group bookings for go-karting, bowling, laser gaming, karaoke, glow-in-the-dark golf, arcade games, shuffleboard, and The Floor is Lava. Pricing varies by activity, duration, and group size. Some activities (go-karting, laser game arena) are sold as timed heats or sessions. Children and adult pricing differs for some packages.
2. Food and Beverage Sales: On-site restaurant, bar, and catering services generating revenue from a la carte menu items (burgers, spare ribs, satay, fish & chips, loaded fries), group dining packages (Awesome Dinner, Oriental Buffet, Awesome Buffet, Planet Lunch), beverage packages, and individual drinks. Catering is available as part of activity packages or standalone.
3. Package Deals and Arrangements: Bundled packages combining multiple activities with food and beverages. Examples include Magic Bowling (€79.50 per person, 50+ people), Formula E Experience (€800–960 per group), Awesome Experience (50+ people, Oriental buffet + 2 activities + unlimited drinks), and Christmas packages (€59.50 per adult, €34.75 per child).
4. Gift Certificates: Digital and physical gift certificates sold online and at the reception desk. Gift certificates are valid for all activities at Planet Awesome for up to 2 years. They provide a prepaid revenue stream redeemable against any activity or food & drink.
5. Planet Gladiola Accommodation: Overnight cabin accommodation for Nijmegen 4-Day Walk participants. Sleeping Cabin (double, 6 nights) at €549 per person; Private Sleeping Cabin (single, 6 nights) at €849 per person. Includes breakfast, packed lunch, bedding, towels, parking, and locker use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Planet Awesome operates a 5,200 m2 indoor Family Entertainment Center in Nijmegen that bundles eight distinct activities — multi-level electric go-karting, 12-lane bowling, a two-floor laser game arena, 18-hole glow-in-the-dark golf, eight private karaoke rooms, arcade games, shuffleboard, and an interactive LED floor game — with a full-service restaurant, bar, event spaces (Skylounge), and bespoke group and corporate packages (Magic Bowling, Formula E Experience, Awesome Experience, Christmas Package, New Year's Eve Social). It also runs Planet Gladiola, on-site cabin accommodation for Nijmegen 4-Day Walk participants, and sells digital and physical gift certificates valid across the entire venue.

Product overview

Planet Awesome is a Family Entertainment Center (FEC) offering a unified indoor entertainment experience under one roof. The core portfolio includes 7 activity products: Go-Karting (multi-level electric track, 311m), Bowling (12 lanes), Lasergamen (500m2 arena), Glow in the Dark Golf (18 holes), Karaoke (8 private rooms), Arcade Games, Shuffleboard, and The Floor is Lava (interactive LED floor). These are complemented by hospitality services (restaurant, Skylounge venue) and various packages (Awesome Experience, Magic Bowling, Formula E Experience, Infinity Go-Karting, Christmas Package, New Year's Eve Social). Add-on offerings include Gift Certificates and Group Menu packages. A separate accommodation service, Planet Gladiola, serves 4-Day Walk participants. The 5200 m2 facility also supports group events (children's parties, birthdays, bachelor parties, corporate outings, team building, class outings) for segments including families, friends, companies, and students.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-Karting Electric go-karting on a multi-level indoor track spanning 311 meters across two levels, with sharp corners and a bowl curve. Participants must be at least 140 cm tall; up to 10 participants per heat. Lap times are displayed on a big screen at start/finish. Available to the general public with a minimum height requirement for safety.
• Bowling 12 atmospheric bowling lanes with automatic bumpers available for younger children, individual play up to 6 people per lane, and exclusive group reservations. Wheelchair accessible with available aids.
• Lasergamen (Laser Game) 500 m2 laser game arena spanning two floors with obstacles, hiding places, bombs, and mines. Up to 20 participants per session, playable solo or in up to 4 teams.
• Glow in the Dark Golf 18-hole glow-in-the-dark miniature golf course in a fluorescent, magical environment with colorful decors and challenging obstacles. Game lasts approximately 40-60 minutes depending on group size; maximum 6 people per hole.
• Karaoke Eight themed private VIP karaoke rooms accommodating 6, 8, 10, or 12 people each (Japan, Tirol, VIP themes), with total capacity of 75 people. Each room is private and exclusive to the booking group; other guests cannot see or hear singers.
• Arcade Games A collection of arcade gaming machines available for play at the venue as a drop-in or pre-booked entertainment option.
• Shuffleboard Traditional Dutch shuffleboard played in a cozy setting with music and drinks, suitable as a casual addition to a multi-activity visit.
• The Floor is Lava Interactive LED floor game in a spaceship/hero theme where players move together, react quickly, and avoid dangerous squares. Designed as a group activity.
• Skylounge Event Space Private lounge on the second floor overlooking the go-kart track and hospitality square, with views of the karting action. Available for exclusive use for groups of 50 people or more for corporate events, brainstorming sessions, and private parties.
• Restaurant and Bar On-site restaurant and bar offering an a la carte menu featuring burgers, spare ribs, satay, fish and chips, loaded fries, and a range of drinks. Admission is free for visitors coming only for food and drinks.
• Magic Bowling Package Group bowling package including 3 hours of exclusive lane access, live DJ and light show, unlimited drinks (beer, wine, soft drinks), three rounds of luxury appetizers, and French fries. Priced from \u20ac79.50 per person with a minimum of 50 persons; \u20ac17.50 per person per additional hour; dessert add-on available.
• Formula E Experience Racing competition package including two qualifying heats per driver, a final heat for the top 10 drivers, welcome bubbles, and podium celebration. Pricing: Tue/Wed/Thu \u20ac800 for 1-20 persons (\u20ac320 for additional 1-10 persons); Fri/Sun/Mon \u20ac960 for 1-20 persons (\u20ac384 for additional 1-10 persons).
• Awesome Experience Group package for 50+ people including welcome bubble, choice of 2 activities, 4 hours of unlimited drinks, and Oriental buffet. Additional activity available for \u20ac15 per person.
• Infinity Go-Karting Endurance go-karting package with at least four heats of racing over two hours, designed for competitive groups.
• Christmas Package Festive package combining a three-course menu (appetizer, main course buffet, and dessert) with an activity such as Bowling, Karaoke, Glow Golf, or Lasergamen. Priced at \u20ac59.50 per adult and \u20ac34.75 per child (up to 12 years). Available on Christmas Day and Boxing Day in two seatings.
• New Year's Eve Social New Year's Eve event combining activities (Go-Karting, Bowling, Lasergamen, Karaoke, Glow Golf) with drinks and socializing at the venue.
• Gift Certificates Digital or physical gift certificates redeemable for all activities at Planet Awesome. Valid for a maximum of 2 years; cannot be redeemed for cash. Sold online and at the reception desk.
• Planet Gladiola Accommodation On-site cabin accommodation service for participants of the annual Nijmegen 4-Day Walk located on Planet Awesome grounds. Sleeping Cabin (double, 6 nights) at \u20ac549 per person; Private Sleeping Cabin (single, 6 nights) at \u20ac849 per person. Includes 6 nights of accommodation, breakfast buffet, packed lunch, bedding, towels, use of showers/restrooms, lockers, electricity, and free on-site parking.

Quantifiable outcome

• 2,000+ weekly visitors
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hollywood Bowl Group: UK-listed operator of ten-pin bowling centers with growing indoor activity add-ons (mini-golf, karaoke, darts). Directly comparable to Planet Awesome's bowling-led, multi-activity FEC format and similar group/event-focused GTM.
• Get Air: Indoor active entertainment chain combining trampolines, ninja courses, climbing and party/event programming. Operates the same multi-activity FEC model with similar family, school, and corporate group positioning.
• Lucky Voice: Operator of private karaoke rooms with attached food, drink and group event packages. Directly comparable to Planet Awesome's 8 themed private karaoke rooms with combined F&B and corporate/group programming.
• David Lloyd Leisure: Pan-European family leisure club operator combining racquet sports, swimming, food & beverage and kids' programming under one roof. Comparable multi-activity venue model with similar family and group-event customer base.
• Flip Out: UK-headquartered indoor trampoline and active entertainment FEC chain offering multi-attraction venues for families, schools and corporate groups. Same diversified-activity FEC format serving the same group segments as Planet Awesome.
• KidZania: Global edutainment FEC operator offering multiple role-play activities under one roof for children and families. Comparable multi-activity single-venue model focused on family and school group bookings.

Broad incumbents

• Efteling: Largest Dutch theme park, competing for the same family leisure, school trip, and corporate group wallet share in the Netherlands. A broader incumbent in the same regional entertainment market.
• Center Parcs: Major European family short-stay resort operator combining accommodation with on-site activities, F&B and entertainment. Overlaps with Planet Awesome's activity-plus-F&B-plus-event positioning but adds lodging at much larger scale.
• Walibi Holland: Major Dutch theme park operator with a broad attraction portfolio, group bookings and seasonal events. Direct competitor for Dutch discretionary family and group entertainment spend.
• Toverland: Dutch theme park targeting families and group outings with combined attractions, F&B and events. Competes with Planet Awesome for Dutch family, school and corporate group bookings in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/planet-awesome
• Xx.com/P_A_Nijmegen
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Awesome