CoachSource
- Company typePrivate
- Founded1997
- HeadquartersFranklin Lakes, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What CoachSource does
CoachSource, LLC is a privately held executive coaching firm founded in 1997 and headquartered in Franklin Lakes, New Jersey. The company is described as the world's largest pure-play executive coaching organization, focused exclusively on senior leadership development for Fortune 500 and global corporations without competing in adjacent consulting or recruiting work. Its core products center on 1:1 Executive Coaching and a C-Suite Coaching | Advisory specialty practice (deployed by over 50 former C-Suite executives), supplemented by team coaching, group coaching, DE&I coaching, internal coaching capacity programs, global coaching management, custom coaching packages, assessments, and thought leadership content. The underlying technology layer consists of the proprietary CoachSource Cloud management platform, the MCMM process framework for harmonizing coaching with client initiatives, the CSA (CoachSource Align) continuous calibration system for coach matching, and Mini-Surveys for behavioral change measurement — all registered or trademarked as CoachSource intellectual property.
The company monetizes through custom-priced, multi-year enterprise engagements billed per engagement or retainer, delivered via a direct enterprise field sales motion with dedicated account teams and an SVP of Client Engagement overseeing both client services and new business development. The coach base comprises over 1,200 rigorously vetted independent professionals (with only 25% of applicants meeting screening criteria) operating in 160+ countries, while internal headcount is reported at 501-1,000 employees focused on account management, coach matching, and program administration. Customers include Microsoft, Google, Adobe, Dell, Qualcomm, Roche, Pfizer, Genentech, Thermo Fisher, 3M, LVMH, Whirlpool, American Express, ING, Target, T-Mobile, VF Corporation, ConocoPhillips, Ingersoll Rand, Takeda, GSK, Johnson & Johnson, VMware, AbbVie, Juniper Networks, Raytheon, Edelman, Philips, BSH, Agilent, and ADP, with a flagship 21-year partnership having served 1,484 leaders. Demand generation relies on thought leadership, the Inside Coaching Monthly Insights webinar series, YouTube, and LinkedIn rather than resellers or distribution partners.
CoachSource firmographics
Firmographics- Name
- CoachSource
- Legal name
- CoachSource, LLC
- Website
- https://cs.coachsource.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
CoachSource industry classification
Industry- Product category
- Executive Coaching Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK)
Keywords
Where CoachSource is headquartered
LocationHeadquarters
- HQ city
- Franklin Lakes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CoachSource business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Executive Coaching Services: Revenue is generated through professional coaching engagements at the executive and C-suite levels. Services are billed per engagement or through retainer arrangements with enterprise clients. The company provides 1:1 executive coaching, team coaching, group coaching, and C-suite advisory services to Fortune 500 and global corporations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise coaching engagements for Fortune 500 and global corporations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CoachSource product offering
Product offeringCore offering
CoachSource is a pure-play executive coaching firm that provides one-on-one coaching, C-suite advisory, team coaching, group coaching, and global coaching management to senior leaders at Fortune 500 and global corporations. The firm matches executives with rigorously vetted coaches drawn from a network of more than 1,200 professionals across 160+ countries, and supports engagements through its proprietary MCMM process framework, CSA CoachSource Align calibration system, and CoachSource CLOUD platform for program administration and measurement.
Product overview
CoachSource is a pure-play executive coaching firm offering a comprehensive suite of coaching solutions for senior leaders. The portfolio centers on 1:1 Executive Coaching and C-Suite Coaching | Advisory as flagship offerings, supplemented by 11 supporting services including Coaching for L&D Programs, Global Coaching Management, Team Coaching, Group Coaching, DE&I Coaching Programs, Custom Coaching Packages, Internal Coaching Capacity, Cultivating a Coaching Culture, Assessments, and Thought Leadership. The company operates CoachSource CLOUD as its internal management platform and hosts a monthly Inside Coaching Insights Series. CoachSource's network comprises over 1,200 vetted executive coaches operating across 160+ countries, serving clients ranging from Fortune 50 corporations to privately held organizations.
Differentiator
Problem solved
Functional benefit
Brands
- CoachSource CLOUD: A proprietary cloud-based platform for coaching management, measurement, and continuous improvement.
- CoachSource® Qualified
- C-Suite Coaching | Advisory
Products and services
- 1:1 Executive Coaching Personalized one-on-one coaching delivered by CoachSource Qualified executive coaches to enhance leadership capabilities, address challenges, and foster professional and personal growth for executives at Director level through C-Suite.
- C-Suite Coaching | Advisory Specialty practice offering coaching and advisory services exclusively for C-Suite executives, delivered by over 50 former C-Suite executives with extensive corporate backgrounds.
- Coaching for L&D Programs Integration of coaching into organizational learning and development initiatives, supporting skill acquisition, career development, and continuous improvement.
- Global Coaching Management Comprehensive management services for global coaching initiatives ensuring consistency, quality, and alignment across diverse cultures and geographies.
- Custom Coaching Packages Tailored coaching solutions designed to address specific organizational challenges and objectives with robust yet flexible programs.
- Internal Coaching Capacity Programs designed to develop internal coaching culture by equipping teams with skills and tools to become effective internal coaches.
- Team Coaching Coaching programs focused on enhancing collaboration, building trust, improving communication, and achieving collective team goals.
- DE&I Coaching Programs Diversity, Equity & Inclusion coaching programs that cultivate inclusive workplace cultures where every team member feels valued and empowered.
- Cultivating a Coaching Culture Programs designed to embed coaching practices into organizational DNA, driving engagement and performance at all levels.
- Group Coaching Collaborative coaching sessions where individuals share experiences, gain insights, and develop new skills in a supportive group environment.
- Assessments Data-driven evaluation services providing insights into leadership skills, team dynamics, and organizational effectiveness to inform development strategies.
- Thought Leadership Expert insights, speaking engagements, and publications sharing industry trends, leadership best practices, and coaching methodologies.
- Inside Coaching (Monthly Insights Series) Monthly live webinar series dedicated to empowering HR Business Partners and leaders with insights, strategies, and expert guidance on leveraging executive coaching.
- CoachSource CLOUD Internal technology platform for coaching management, program administration, and engagement tracking used to operate coaching engagements.
Quantifiable outcome
- 4.75 out of 5 average coach satisfaction rating (CSAT)
- +5 more outcomes
Companies that use CoachSource
Customer profileNamed customers34 records
Segments8 records
CoachSource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CoachSource partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
CoachSource competitors and assessment
Company assessmentEmerging players
- CoachHub: CoachHub is a digital coaching platform with a global coach network serving enterprise L&D programs; it competes with CoachSource in mid-market and global enterprise coaching with technology-augmented delivery at lower price points.
- BetterUp: BetterUp is a tech-enabled coaching platform combining AI with a coach marketplace, targeting enterprise L&D buyers; it represents the digital-first disruption threat to traditional pure-play executive coaching firms like CoachSource.
Broad incumbents
- Egon Zehnder: Egon Zehnder is a preeminent executive search and leadership advisory firm that competes directly with CoachSource in CEO/senior executive coaching, board advisory, and leadership development for global enterprises.
- Korn Ferry: Korn Ferry is a global organizational consulting firm whose Leadership Development & Coaching practice serves Fortune 500 executives directly competing with CoachSource on enterprise coaching RFPs, while also offering executive search and HR consulting.
- Heidrick & Struggles: Heidrick & Struggles operates a Leadership Advisory practice offering executive coaching and development services to enterprise clients alongside its core executive search business, competing with CoachSource for C-suite and senior leadership development engagements.
- Spencer Stuart: Spencer Stuart's Leadership Advisory Services practice delivers executive coaching and leadership development to Fortune 500 clients, competing with CoachSource in C-suite coaching engagements while also being a major executive search firm.
Direct peers
- RHR International: RHR International is a pure-play senior leadership and executive coaching firm serving Fortune 500 CEOs and senior teams, closely comparable in target buyer, methodology, and outcome measurement orientation.
- Center for Creative Leadership (CCL): CCL is a top-tier global provider of executive leadership development and coaching programs, with overlapping offerings in leadership assessment, executive education, and customized enterprise programs for senior executives.
- DDI (Development Dimensions International): DDI is a global leadership consulting firm offering executive coaching, leadership development, and assessment services to enterprise clients, with comparable buyer personas (CHRO, talent management) and Fortune 500 client base.
- Marshall Goldsmith Coaching: Marshall Goldsmith Coaching is one of the most recognized executive coaching firms globally; Brian Underhill himself spent 10 years running executive coaching operations there before founding CoachSource. Direct overlap in C-suite coaching, thought leadership books, and Fortune 500 clientele.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CoachSource social profiles
Digital presenceCoachSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachSource leadership team
Management profileNumber of profiles
CoachSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachSource
What does CoachSource do?
CoachSource is a pure-play executive coaching firm that provides one-on-one coaching, C-suite advisory, team coaching, group coaching, and global coaching management to senior leaders at Fortune 500 and global corporations. The firm matches executives with rigorously vetted coaches drawn from a network of more than 1,200 professionals across 160+ countries, and supports engagements through its proprietary MCMM process framework, CSA CoachSource Align calibration system, and CoachSource CLOUD platform for program administration and measurement.
Is CoachSource a public or private company?
CoachSource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoachSource founded?
CoachSource was founded in 1997. It employs 501 to 1,000 people.
Where is CoachSource based?
CoachSource is headquartered in Franklin Lakes, United States, in the North America region.
How does CoachSource make money?
One revenue line is on record: executive Coaching Services.
Who are CoachSource's main competitors?
Emerging players on record are CoachHub and BetterUp. Broad incumbents are Egon Zehnder, Korn Ferry, Heidrick & Struggles and Spencer Stuart. Direct peers are RHR International, Center for Creative Leadership (CCL), DDI (Development Dimensions International) and Marshall Goldsmith Coaching.
Does CoachSource have an API?
No public API is recorded for CoachSource.
What industry is CoachSource in?
CoachSource's product category is Executive Coaching Services. Its primary akta.pro industry code is EDABANAF, Team & Group Executive Coaching (Leadership Teams), with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 611430 and its SIC code is 8200.