STIHL
STIHL Incorporated is the U.S. subsidiary of German-based Andreas STIHL AG, manufacturing gas- and battery-powered chainsaws, trimmers, blowers, mowers, and cut-off machines sold exclusively through 10,000+ authorized U.S. dealers serving professional landscapers, arborists, contractors, and homeowners.
- Company typePrivate
- Founded1926
- HeadquartersVirginia Beach, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What STIHL does
STIHL Incorporated is the U.S. subsidiary of German-based Andreas STIHL AG and a leading manufacturer of outdoor power equipment for forestry, landscaping, agriculture, and construction applications. The company designs and sells chainsaws, hedge trimmers, brushcutters, blowers, lawn mowers, zero-turn mowers, cut-off machines, pole pruners, and the modular KombiSystem, organized around three power architectures: gas-powered equipment (including proprietary 4-MIX and electronically fuel-injected engines), the consumer AK battery line, and the professional AP 36V battery platform with lithium-iron phosphate cells rated for up to 2,500 charge cycles. Its commercial product line now extends to 72V battery zero-turn mowers capable of 8+ hours of runtime.
STIHL generates revenue almost entirely through hardware sales of equipment, batteries, accessories, and spare parts, with supplemental income from professional training, demo services, and a financing program administered by Sheffield Financial (a Truist Bank division). Pricing is set via Distributor Suggested Retail Prices on STIHLUSA.com while final prices are determined by individual authorized dealers. The go-to-market model is exclusively dealer-direct: more than 10,000 independent authorized dealers across the United States provide localized sales, service, assembly, and commercial support, and the 2026 Mirakl-powered marketplace extends this channel onto STIHLUSA.com without bypassing dealers.
Customer segments span professional landscapers, arborists, tree-service companies, municipal and parks maintenance teams, construction contractors, and individual homeowners, with commercial and government accounts emphasized as the primary growth focus. Strategic priorities evident in the data include the multi-year electrification of the professional product line, expansion of the STIHL connected fleet-management platform, deepening government and institutional sales (e.g., Florida State Parks Foundation), and digitization of the dealer channel through ecommerce and embedded financing.
STIHL firmographics
Firmographics- Name
- STIHL
- Legal name
- STIHL Incorporated
- Website
- https://stihlusa.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- STIHL Incorporated is the U.S. subsidiary of German-based Andreas STIHL AG, manufacturing gas- and battery-powered chainsaws, trimmers, blowers, mowers, and cut-off machines sold exclusively through 10,000+ authorized U.S. dealers serving professional landscapers, arborists, contractors, and homeowners.
- Ownership category
- akta.pro rank
STIHL industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Outdoor Power Equipment Retailers (444230)
- SIC
- Engines & Turbines (3510), Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where STIHL is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
STIHL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Power Equipment Sales: STIHL generates primary revenue through the sale of outdoor power equipment including chainsaws, hedge trimmers, brushcutters, blowers, lawn mowers (push and zero-turn), and cut-off machines. Products are sold exclusively through authorized independent dealers with final pricing set by individual dealers.
- Accessories and Spare Parts: Revenue from accessories including batteries, chargers, saw chains, guide bars, protective equipment, attachments, and spare parts. Available through dealer network and STIHLUSA.com.
- Professional Services and Training: STIHL provides professional training programs, demos, and financing options for commercial landscaping and tree service businesses. The company offers financing through Sheffield Financial (division of Truist Bank) for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level battery tools (AK System) - consumer grade |
| Unit Pricing | Pay-as-you-go | AP Professional Battery System - professional grade |
| Unit Pricing | Pay-as-you-go | Battery Zero-Turn Mowers - commercial professional |
| Unit Pricing | Pay-as-you-go | Gas Zero-Turn Mowers - commercial professional |
| Unit Pricing | Pay-as-you-go | Professional Chainsaws |
| Unit Pricing | Pay-as-you-go | Professional Hedge Trimmers |
| Unit Pricing | Pay-as-you-go | Cut-off Machines and Accessories |
| Other | Monthly | Financing Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
STIHL product offering
Product offeringCore offering
STIHL manufactures and distributes professional-grade outdoor power equipment including chainsaws, hedge trimmers, brushcutters, blowers, lawn mowers, zero-turn mowers, cut-off machines, and pole pruners. The product portfolio spans gasoline-powered equipment, the AK consumer and AP professional interchangeable 36V lithium-ion battery systems, and high-voltage 72V battery platforms for commercial zero-turn mowers. Products are sold exclusively through a network of 10,000+ authorized independent U.S. dealers that provide sales, service, and support.
Product overview
STIHL is a manufacturer of outdoor power equipment offering a comprehensive portfolio of professional-grade tools organized around multiple power systems. The core product lineup includes chainsaws (gas and battery), hedge trimmers, brushcutters/trimmers, blowers, lawn mowers, zero-turn mowers, cut-off machines, pole pruners, and the KombiSystem modular platform. The product range spans three main power categories: professional battery-powered tools through the AP Professional Battery System and 135 Series (sharing components with gas counterparts), traditional gasoline-powered equipment, and emerging battery platforms like the RZA/AZA zero-turn mowers. Supporting accessories include batteries/chargers, personal protective equipment (hearing protection, eye protection, chaps), and the proprietary STIHL connected Platform for fleet management. The company sells exclusively through authorized independent dealers in the US.
Differentiator
Problem solved
Functional benefit
Products and services
- STIHL Chainsaws Professional and consumer chainsaws available in gasoline and battery variants, including the MS 500i with electronic fuel injection and battery-powered models. Used for cutting firewood, grounds maintenance, forestry, and tree care by professional loggers, arborists, landscapers, and homeowners.
- STIHL Hedge Trimmers Professional and consumer hedge trimmers available in gasoline and battery variants, including extended-reach HLA series models and articulating head options. Used by professional landscapers and homeowners for hedge and shrub trimming.
- STIHL Brushcutters and Trimmers Professional and consumer brushcutters, grass trimmers, and clearing saws available in gasoline and battery configurations. Used for grounds maintenance, vegetation clearing, and edging by professional landscapers and homeowners.
- STIHL Blowers and Shredder Vacs Backpack and handheld gasoline and battery-powered blowers plus vacuum shredders for clearing leaves and debris. Used by professional landscapers, grounds maintenance crews, and homeowners.
- STIHL Lawn Mowers Push mowers available in gasoline and battery configurations for residential and professional lawn care applications.
- STIHL Zero-Turn Mowers Professional zero-turn riding mowers including the gasoline RZ Series with up to 72-inch decks and the battery-powered RZA/AZA Series offering up to 8-hour run times and up to 21 acres per charge with 72V battery architecture. Used by commercial landscaping operations.
- STIHL Cut-Off Machines and Concrete Cutters Gasoline and battery cut-off machines for cutting concrete, masonry, and asphalt, including the GS 461 ROCK BOSS concrete cutter with diamond chain. Used by construction contractors, road maintenance crews, and concrete/masonry professionals.
- STIHL Pole Pruners Pole pruners for tree maintenance and pruning tasks, extending operator reach for overhead cutting applications. Used by professional arborists, tree service companies, and grounds maintenance crews.
- STIHL KombiSystem / MultiSystem Modular multi-task power system with a power head accepting multiple tool attachments including trimmers, edgers, blowers, cultivators, and pole pruners for landscaping professionals.
- STIHL AP Professional Battery System Interchangeable 36V lithium-ion battery platform powering a wide range of professional outdoor power equipment including chainsaws, trimmers, blowers, mowers, and cut-off machines. Includes AP 200, AP 300 S, and AP 500 S batteries with lithium-iron phosphate chemistry supporting up to 2,500 charge cycles, plus AR 2000 L and AR 3000 L backpack batteries. Direct drive motors eliminate belts for reduced maintenance.
- STIHL connected Platform Smart fleet and tool management ecosystem including a Bluetooth Smart connector, the STIHL app, and the STIHL connect Pro Portal for tracking tool location, usage data, diagnostics, and maintenance scheduling. Targets professional fleet operators managing tool inventories.
- STIHL Batteries and Chargers AK Series consumer batteries, AP 200, AP 300 S, and AP 500 S professional batteries, AR 2000 L and AR 3000 L backpack batteries, and compatible standard and multi-port chargers for the STIHL cordless equipment ecosystem.
- STIHL DYNAMIC Bluetooth Hearing Protection Bluetooth-enabled hearing protectors combining NRR 24/SNR 29 noise reduction with wireless audio streaming and hands-free phone call capability. Designed for outdoor power equipment operators.
- STIHL Black Widow Protective Glasses Wrap-around protective glasses blocking 99% of harmful UV rays, meeting ANSI Z87+ standard, with optical-grade polycarbonate lenses. Designed for outdoor power equipment operators.
Quantifiable outcome
- Up to 8 hours run time / 21 acres per charge on RZA 700 Series battery zero-turn mowers
- +4 more outcomes
Companies that use STIHL
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
STIHL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
STIHL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- MiraklcoreSTIHL Inc. partnered with Mirakl to launch a dealer-focused ecommerce marketplace platform enabling its 10,000+ authorized U.S. dealers to sell directly on STIHLUSA.com. The platform provides unified product availability, integrated payment processing, and customer-facing shopping capabilities while maintaining STIHL's commitment to selling exclusively through authorized independent dealers. Dealer onboarding began in 2026 and will continue through 2026 and beyond.
- Florida State Parks FoundationflagshipThe Florida State Parks Foundation partnered with STIHL Inc. to supply nearly 350 battery-powered tools to Florida's state parks, replacing gas-powered equipment. This initiative is part of the Foundation's Greener Initiative launched in 2023 and aims to reduce emissions, improve park maintenance efficiency, and support storm recovery efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
STIHL competitors and assessment
Company assessmentDirect peers
- Husqvarna Group: Husqvarna is the most direct competitor to STIHL in outdoor power equipment for forestry, landscaping, and professional chainsaws/batteries. Compete head-to-head across chainsaws, trimmers, mowers, and robotic/autonomous mowing with comparable pro-grade positioning and global dealer networks.
- Echo Incorporated: Echo manufactures professional-grade handheld outdoor power equipment (chainsaws, trimmers, blowers, edgers) and competes with STIHL through an independent dealer channel serving landscapers, arborists, and homeowners. Product categories and target customer overlap extensively.
- The Toro Company: Toro is a direct competitor in professional zero-turn and walk-behind mowers, particularly for landscaping contractors and golf/turf markets. Toro's extensive dealer network and battery mower lines put it head-to-head with STIHL in commercial mowing.
Broad incumbents
- Honda Power Equipment: Honda's Power Equipment division produces outdoor and industrial equipment including mowers, generators, and pumps. While broader and not chainsaw-focused, it competes in commercial mowers, pumps, and battery products targeting overlapping professional and consumer segments.
- Briggs & Stratton: Briggs & Stratton is a major engine and outdoor power equipment manufacturer whose small engines power many competitors' products. As a broader incumbent, it competes via Vanguard-powered equipment and its own branded commercial and consumer mowers/generators.
- John Deere (Deere & Company): John Deere competes with STIHL in commercial mowers, compact utility equipment, and increasingly professional battery tools through its dealer network. As a much broader agricultural and turf incumbent, Deere overlaps in professional landscaping and grounds maintenance.
- DeWalt (Stanley Black & Decker): DeWalt's FlexVolt and outdoor cordless lines compete with STIHL in professional battery-powered tools, leveraging deep contractor brand affinity and a broader power tools portfolio. Increasingly overlaps in pro-grade battery chainsaws, blowers, and trimmers.
- Milwaukee Tool (Techtronic Industries): Milwaukee, under Techtronic Industries, is expanding from professional power tools into outdoor power equipment and competes with STIHL in pro-grade battery chainsaws, trimmers, and blowers, leveraging strong contractor relationships and a broad M18 platform.
Emerging players
- EGO Power+ (Chervon): EGO Power+ is a battery-first outdoor power equipment brand that competes most directly with STIHL's AP battery platform in residential and light-professional mowers, blowers, trimmers, and chainsaws, often at more accessible price points through big-box retail.
- Cub Cadet (MTD Products): Cub Cadet competes with STIHL in zero-turn and riding mowers, including battery zero-turn offerings, and increasingly in pro-grade battery handheld equipment. Sells through independent dealers and big-box channels, partly overlapping STIHL's dealer-distributed approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
STIHL social profiles
Digital presenceSTIHL financial estimates
Financial estimateRevenue estimate
Valuation estimate
STIHL leadership team
Management profileNumber of profiles
Profiles3 records
STIHL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STIHL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STIHL
What does STIHL do?
STIHL manufactures and distributes professional-grade outdoor power equipment including chainsaws, hedge trimmers, brushcutters, blowers, lawn mowers, zero-turn mowers, cut-off machines, and pole pruners. The product portfolio spans gasoline-powered equipment, the AK consumer and AP professional interchangeable 36V lithium-ion battery systems, and high-voltage 72V battery platforms for commercial zero-turn mowers. Products are sold exclusively through a network of 10,000+ authorized independent U.S. dealers that provide sales, service, and support.
Is STIHL a public or private company?
STIHL is a private company. It is classified as family owned and is currently operating.
When was STIHL founded?
STIHL was founded in 1926. It employs 1,001 to 5,000 people.
Where is STIHL based?
STIHL is headquartered in Virginia Beach, United States, in the North America region.
How does STIHL make money?
Three revenue lines are on record. Power Equipment Sales are the primary driver. The others are accessories and Spare Parts and professional Services and Training.
Who are STIHL's main competitors?
Direct peers on record are Husqvarna Group, Echo Incorporated and The Toro Company. Broad incumbents are Honda Power Equipment, Briggs & Stratton, John Deere (Deere & Company), DeWalt (Stanley Black & Decker) and Milwaukee Tool (Techtronic Industries). Emerging players are EGO Power+ (Chervon) and Cub Cadet (MTD Products).
Does STIHL have an API?
No public API is recorded for STIHL.
What industry is STIHL in?
STIHL's product category is Outdoor Power Equipment. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 3336 and its SIC code is 3510.