Primary Dental
Primary Dental is a privately-owned, single-location dental practice in Denver, Colorado, offering comprehensive general, cosmetic, orthodontic, pediatric, implant, and emergency dental services to families and individuals of all ages in the Denver/Wheat Ridge area.
- Company typePrivate
- Founded2004
- HeadquartersWheat Ridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Primary Dental does
Primary Dental is a privately-owned, single-location dental practice founded in 2004 by Dr. Chad Williamson, DDS, operating from 5801 W 44th Ave, Denver, Colorado. The practice provides comprehensive dental services for patients of all ages across preventive care, restorative procedures (implants, bridges, crowns, root canals, fillings), cosmetic dentistry (whitening, veneers), orthodontics (traditional braces and Invisalign), pediatric dentistry, emergency dentistry, and specialized services (TMJ treatment, gum disease care, dentures, endodontic treatments). The clinical team comprises three dentists — founder Dr. Williamson (practicing since 2002), Dr. Anupama Reddy (since 2014), and Dr. Abby Szlachta — supported by multilingual staff fluent in English, Spanish, and additional languages, and serving the Denver/Wheat Ridge metro area with extended hours and same-day emergency availability.
The practice uses digital imaging and modern dental procedures for diagnosis and treatment, and runs patient scheduling through the TruLark online booking platform alongside traditional phone booking. Patient acquisition is supported by local SEO, an educational blog with Denver-specific content, an email newsletter, and a structured referral program offering Wal-Mart and Visa gift card incentives. Marketing is focused on community engagement rather than paid acquisition.
Primary Dental generates revenue through a fee-for-service model, with payment collected at time of service via cash, credit, or debit. The practice files insurance claims electronically as a courtesy and is a preferred provider for major plans including Aetna, Anthem BCBS, Cigna, Delta, Guardian, Medicaid, and MetLife. CareCredit financing is offered for uninsured patients or those requiring payment flexibility. A new patient special at $49 covers a comprehensive exam, digital X-rays, and oral care products. The practice is a member of the American Dental Association and Colorado Dental Association, an Invisalign-certified provider, and was named a Top Dentist in Denver/Colorado by 5280 Magazine in 2017 and 2018.
Primary Dental firmographics
Firmographics- Name
- Primary Dental
- Legal name
- Primary Dental
- Website
- https://primarydental.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primary Dental is a privately-owned, single-location dental practice in Denver, Colorado, offering comprehensive general, cosmetic, orthodontic, pediatric, implant, and emergency dental services to families and individuals of all ages in the Denver/Wheat Ridge area.
- Ownership category
- akta.pro rank
Primary Dental industry classification
Industry- Product category
- General Dentistry Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Geriatric & Special Needs General Dentistry (HLABAAAH), General Dentistry Group Practices (HLABAKAB)
Keywords
Where Primary Dental is headquartered
LocationHeadquarters
- HQ city
- Wheat Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Primary Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dental Services - Fee-for-Service: Fee-for-service dental care where patients pay at time of service. Accepts cash, credit, and debit cards. Files insurance claims electronically as a courtesy.
- Insurance Billing: Preferred provider for major insurance plans including Aetna, Anthem BCBS, Cigna, Delta, Guardian, Medicaid, and MetLife. Collects estimated co-pays at time of service.
- CareCredit Financing: Offers CareCredit line of credit with no-interest payment plans for patients without insurance or those needing payment flexibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Patient Special - $49 comprehensive exam and digital X-rays with free oral care products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Primary Dental product offering
Product offeringCore offering
Primary Dental is a private dental practice that delivers comprehensive oral healthcare services for patients of all ages from a single location in Denver, CO. Its offerings span preventive, restorative, cosmetic, orthodontic, pediatric, and emergency dentistry, including dental implants, braces, Invisalign, teeth whitening, veneers, crowns, bridges, root canals, and same-day emergency treatment.
Product overview
Primary Dental is a comprehensive dental practice offering a unified portfolio of oral healthcare services for patients of all ages. The practice operates as a single-location, multi-specialty dental office in Denver, CO, providing the full spectrum of dental care including preventive services (routine check-ups, cleanings, X-rays, sealants), restorative procedures (dental implants, bridges, crowns, root canals, fillings), cosmetic treatments (teeth whitening, veneers), orthodontics (braces, Phase I & Phase II treatment, Invisalign clear aligners), pediatric dentistry, emergency dentistry, and specialized services (TMJ treatment, gum disease care, dentures, nightguards, endodontic treatments). All services are delivered at one convenient location at 5801 W 44th Ave in Denver, with same-day emergency appointments available and extended hours for busy schedules.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Implants Surgical placement of titanium posts into the jawbone to replace missing tooth roots, providing a durable foundation for prosthetic teeth with a natural appearance and function. Aimed at patients in the Denver area who need long-term tooth replacement solutions.
- Cosmetic Dentistry Personalized treatments to improve smile appearance, including teeth whitening and veneers, designed for patients in the Denver area seeking brighter, straighter teeth.
- Emergency Dentistry Same-day treatment for severe tooth pain, injuries, and unexpected dental problems requiring immediate attention, with after-hours emergency care available for existing patients in the Denver area.
- Orthodontics Teeth straightening treatments including traditional braces, Invisalign clear aligners, and Phase I & Phase II orthodontic treatment for children and adults in the Denver area, designed to perfect smiles and improve dental health.
- Preventive Care Routine dental health services including check-ups, cleanings, digital X-rays, and sealants to maintain oral health and prevent disease for patients of all ages in the Denver area.
- Pediatric Dentistry Kid-friendly dental services for children featuring TVs, fun themes, and welcoming staff to create positive dental experiences for young patients in the Denver area.
- Dental Bridges Fixed tooth replacement restorations that bridge gaps created by one or more missing teeth, for patients in the Denver area needing non-implant tooth replacement.
- Dental Crowns Custom restorations covering damaged teeth to restore strength, shape, and appearance, for Denver-area patients with structurally compromised teeth.
- Root Canal Therapy Treatment to save infected or damaged teeth by removing pulp and sealing the tooth structure, for Denver-area patients seeking to preserve natural teeth.
- TMJ Treatments Treatment for temporomandibular joint disorders to relieve jaw pain and improve jaw function, for Denver-area patients with TMJ-related symptoms.
- Teeth Whitening Professional whitening treatments to brighten and enhance smile appearance, for Denver-area patients seeking cosmetic tooth color improvement.
- Veneers Custom porcelain shells bonded to teeth to correct discoloration, chips, or misalignment for enhanced aesthetics, for Denver-area patients seeking cosmetic smile improvements.
- Denture Services Custom-fitted removable appliances to replace missing teeth and restore oral function, for Denver-area patients needing full or partial tooth replacement.
- Nightguards & Mouthguards Custom-fitted oral appliances to protect teeth from grinding, clenching, or sports injuries, for Denver-area patients with bruxism or athletic dental protection needs.
- Gum Treatments Non-surgical treatments for gum disease to restore gum health and prevent tooth loss, for Denver-area patients with periodontal concerns.
- Invisalign Clear aligner orthodontic system for discreet teeth straightening without traditional braces, offered as a certified Invisalign provider to Denver-area patients.
- Endodontic Treatments Specialized treatments for dental pulp issues including retreatments and apicoectomies, for Denver-area patients requiring advanced root canal-related care.
- Fillings Restorative treatments using tooth-colored composite or amalgam materials to repair cavities and damaged teeth, for Denver-area patients needing routine restorative care.
Companies that use Primary Dental
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Primary Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Primary Dental partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Primary Dental competitors and assessment
Company assessmentBroad incumbents
- Comfort Dental: Colorado-headquartered DSO with a high-density network of franchise dental offices across Denver and the broader region; overlaps directly with Primary Dental's family/general dentistry and orthodontic offering but at much greater scale and brand recognition.
- Heartland Dental: Largest dental support organization in the U.S., supporting thousands of doctor practices nationwide including in Colorado; competes for the same general/family dentistry patient base but with DSO-backed scale, marketing, and operating infrastructure.
- Pacific Dental Services: Major DSO supporting hundreds of dental practices with modern technology, specialty services, and integrated insurance workflows; directly comparable to Primary Dental's full-service general dentistry model but operating at enterprise scale.
- Aspen Dental: National branded DSO with locations in Colorado; offers general dentistry, dentures, implants, and clear aligners similar to Primary Dental's menu, with strong marketing reach and a similar focus on accessibility for uninsured/underinsured patients.
- Monarch Dental: Multi-location dental group practice with locations across multiple U.S. markets including Colorado; provides general, cosmetic, and orthodontic services comparable to Primary Dental's offering, with the operating leverage of a larger group practice.
Others
- Dental One: DSO-affiliated group practice offering family, cosmetic, and specialty dentistry in select markets; comparable service portfolio to Primary Dental with DSO-style operational support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Primary Dental social profiles
Digital presencePrimary Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Dental leadership team
Management profileNumber of profiles
Profiles4 records
Primary Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Dental
What does Primary Dental do?
Primary Dental is a private dental practice that delivers comprehensive oral healthcare services for patients of all ages from a single location in Denver, CO. Its offerings span preventive, restorative, cosmetic, orthodontic, pediatric, and emergency dentistry, including dental implants, braces, Invisalign, teeth whitening, veneers, crowns, bridges, root canals, and same-day emergency treatment.
Is Primary Dental a public or private company?
Primary Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primary Dental founded?
Primary Dental was founded in 2004. It employs 11 to 50 people.
Where is Primary Dental based?
Primary Dental is headquartered in Wheat Ridge, United States, in the North America region.
How does Primary Dental make money?
Three revenue lines are on record. Dental Services - Fee-for-Service is the primary driver. The others are insurance Billing and careCredit Financing.
Who are Primary Dental's main competitors?
Broad incumbents on record are Comfort Dental, Heartland Dental, Pacific Dental Services, Aspen Dental and Monarch Dental. Dental One is listed as an others.
Does Primary Dental have an API?
No public API is recorded for Primary Dental.
What industry is Primary Dental in?
Primary Dental's product category is General Dentistry Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 621210.