Medicare Health Plans

What Medicare Health Plans does

Medicare Health Plans is a US-licensed insurance broker and comparison marketplace that operates as Healthcareplans.com and is legally organized under ClearLink Insurance Agency. Founded in 2017 and headquartered in Salt Lake City, the company enables Medicare-eligible individuals to compare Medicare Advantage, Special Needs Plans (SNP and DSNP), Medigap supplemental plans, and Medicare Part D prescription drug coverage from seven insurance organizations across more than 275 product SKUs per service area. The product is a digital plan comparison platform that asks for a ZIP code plus optional preferred providers and prescribed medications to surface relevant plans, supplemented by phone-based support from more than 300 US-licensed agents (Monday through Friday, 7:00 am to 3:30 pm MT) available through 1-855-200-9406, 833-316-3576, and TTY 711.

The business model is that of a commission-bearing insurance marketplace: the service is free to consumers, and revenue accrues when enrollees are placed into Medicare plans offered through carrier partners, including Cigna, Mutual of Omaha, United Healthcare, and Wellcare. Primary customers are Medicare-eligible seniors aged 65 and older, with a secondary segment of individuals navigating qualifying life-event special enrollment periods. The platform is sold through sales-led GTM combining a self-serve comparison flow with agent-assisted enrollment, supported by SEO and content marketing via Healthcareplans.com.

Operations are US-domestic with nationwide service reach. The company is privately held with no disclosed funding rounds, acquisitions, leadership transitions, or regulatory actions in the source data; growth has been funded through commission cash flow under the ClearLink Insurance Agency umbrella. Cumulative enrollment since inception exceeds 100,000 beneficiaries.

Name

Medicare Health Plans

Legal name

ClearLink Insurance Agency

Website

https://medicarehealthplans.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicare Health Plans operates Healthcareplans.com, a free US-licensed Medicare insurance comparison marketplace serving seniors with Medicare Advantage, SNP/DSNP, Medigap, and Part D plans from seven carriers, supported by 300+ licensed agents.

Ownership category

akta.pro rank

Product category

Medicare Insurance Brokerage

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)

akta.pro secondary industries

Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) Plans (FSAIAGAB), Medicare Part D Prescription Drug Plans (PDP) (FSAIAGAC), Medigap Plan Administration (Enrollment, Billing & Member Services) (HLAEADAC)

Keywords

• Medicare insurance brokerage
• Medicare Advantage plans
• Medigap supplemental coverage
• Medicare Part D prescriptions
• Special needs plans

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Broker Commissions: As an insurance broker/marketplace, the company earns commissions from insurance carriers (Cigna, Mutual of Omaha, United Healthcare, Wellcare, and others) when customers enroll in Medicare plans through their platform. The service is free to customers; revenue comes from carrier commission payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Medicare Health Plans is a licensed insurance marketplace that connects Medicare-eligible individuals with plans from multiple carriers. It offers Medicare Advantage, Special Needs Plans (SNP/DSNP), Medigap supplemental policies, and Medicare Part D prescription drug plans through licensed agents across the United States. The platform serves as a comparison and enrollment service, working with seven insurance carriers and over 300 agents to match consumers to appropriate coverage.

Product overview

Healthcareplans.com is a Medicare insurance comparison marketplace operated by ClearLink Insurance Agency. The platform enables users to compare and enroll in Medicare Advantage, Special Needs Plans (including Dual Eligible SNP), Medigap supplemental plans, and Medicare Part D prescription drug coverage. The company represents 7 insurance organizations offering 275 products, partnering with brands including Cigna, Mutual of Omaha, United Healthcare, and WellCare. Users input their ZIP code and can add preferred providers and prescribed medications for personalized plan matching. The service includes licensed agents available for phone support.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Advantage Plans Medicare Advantage (Part C) plans that combine hospital, medical, and often prescription drug coverage through private insurance carriers, offered to Medicare-eligible individuals seeking all-in-one alternatives to Original Medicare.
• Special Needs Plans (SNP/DSNP) Specialized Medicare Advantage plans tailored for individuals with specific chronic conditions, disabilities, or dual eligibility for Medicare and Medicaid, connecting these consumers with appropriate carrier offerings.
• Medigap Supplemental Insurance Medicare Supplement (Medigap) policies from private insurers that help cover out-of-pocket costs such as deductibles, copayments, and coinsurance not covered by Original Medicare, for seniors seeking supplemental coverage.
• Medicare Part D Prescription Drug Plans Standalone Medicare Part D prescription drug coverage plans offered through partner carriers, helping Medicare beneficiaries compare and enroll in plans covering their medication needs.

Quantifiable outcome

• 100,000+ people helped navigate Medicare plan process since 2017

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• CignacoreChannel Partner/ Reseller/ DistributorCigna is one of the insurance brands whose Medicare products are offered through Healthcareplans.com's marketplace platform. Cigna offers Medicare Advantage and related products represented by the broker.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorMutual of Omaha is one of the insurance brands whose Medicare products are offered through Healthcareplans.com's marketplace platform. Mutual of Omaha offers Medicare-related insurance products represented by the broker.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorUnited Healthcare is one of the major insurance brands whose Medicare products are offered through Healthcareplans.com's marketplace platform. United Healthcare offers Medicare Advantage and related products represented by the broker.
• WellcarecoreChannel Partner/ Reseller/ DistributorWellcare is one of the insurance brands whose Medicare products are offered through Healthcareplans.com's marketplace platform. Wellcare offers Medicare Advantage and Part D plans represented by the broker.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ClearMatch Medicare: ClearMatch Medicare is an agent-assisted Medicare insurance broker distributing Medicare Advantage, Medicare Supplement, and Part D plans from multiple carriers to seniors. Directly comparable brokerage model with similar carrier-commission revenue structure.
• SelectQuote: SelectQuote is a publicly traded senior-focused online insurance marketplace that distributes Medicare Advantage, Medigap, and Part D plans from multiple carriers via a digital-plus-call-center model, directly comparable in product breadth, target customer (Medicare-eligible seniors), and carrier-commission revenue model.
• eHealth: eHealth operates one of the longest-standing online Medicare insurance marketplaces, offering Medicare Advantage, Part D, and Medigap plans from multiple carriers with licensed agent support. It is a direct peer given identical product scope, target demographic, and carrier-commission revenue model.
• Healthpilot: Healthpilot is a digital Medicare Advantage comparison and enrollment platform serving seniors with a streamlined online experience, licensed in multiple states. Comparable in product scope (Medicare Advantage) and digital-first brokerage model, though more limited in agent-assisted support.
• GoHealth: GoHealth is a Medicare-focused online insurance marketplace with a technology-driven platform and licensed agent enrollment support, distributing MA, Part D, and Medicare Supplement products from multiple carriers. Highly comparable business model and customer base.

Emerging players

• Chapter: Chapter is a tech-enabled Medicare advisor that helps seniors compare Medicare Advantage, Medigap, and Part D options using a digital platform combined with licensed advisors. Comparable in target customer and product breadth, with a more advisor-led than call-center-led model.
• Assurance IQ: Assurance IQ is a digital insurance marketplace that distributes Medicare and other insurance products (life, health, auto, home) from multiple carriers via online comparison plus licensed agent support. Overlapping in Medicare brokerage and carrier-commission model, though broader in product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/medhealthplans
• Facebookfacebook.com/medicarehealthplans
• LinkedInlinkedin.com/company/medicare-health-plans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicare Health Plans