Reveal Plastic Surgery

What Reveal Plastic Surgery does

Reveal Plastic Surgery is a private, for-profit medical practice headquartered at 2581 Samaritan Drive in San Jose, California, with a secondary office in Menlo Park. Founded by Stanford-trained Dr. Vincent D. Lepore in 2010, the practice is currently led by two American Board of Plastic Surgery board-certified surgeons, Dr. Benjamin M. Maser and Dr. Steven J. Bates, supported by a registered nurse and a physician assistant. It operates a dual service model spanning surgical procedures (breast augmentation, lift, reduction, and reconstruction; tummy tuck, liposuction including VASER ultrasound Liposelection, mommy makeover, Brazilian butt lift, arm and body lifts, labiaplasty; facelift, brow lift, eyelid surgery, rhinoplasty, and neck lift; plus male gynecomastia surgery) and a medical spa offering injectables (BOTOX, JUVÉDERM, Sculptra, SKINVIVE), laser skin rejuvenation and resurfacing, microneedling, chemical peels, LATISSE, and Hydrafacial. Patient comfort is enhanced through a Nitronox nitrous oxide system, and recurring medspa revenue is incentivized through the Allergan Allē loyalty program.

The practice serves individual consumer patients directly across the San Francisco Bay Area and Silicon Valley, including Palo Alto, Los Altos, Mountain View, Saratoga, Los Gatos, Santa Cruz, Morgan Hill, Atherton, Menlo Park, and Portola Valley, with no enterprise or institutional buyers. Its go-to-market is consultation-led, with prospective patients booking via phone, a Symplast online scheduling platform, or website inquiry forms, and the practice generates demand through a multi-channel mix of localized SEO service-area pages, an active blog dating to 2010, paid Google search, Yelp and physician referrals, and social media presence across Facebook, Instagram (practice plus surgeon accounts), and YouTube.

Revenue is generated primarily through one-time surgical fees collected at point of service and recurring medspa treatment revenue, with surgical pricing set by consultation rather than publicly disclosed and patient affordability supported through financing and payment plans. The practice has historically differentiated through ABPS board-certified talent, a 244-case before-and-after portfolio, and prior RealSelf 100/500 and Aesthetic Everything recognition, while currently operating without disclosed external investment, parent company, or institutional ownership.

Name

Reveal Plastic Surgery

Legal name

Reveal Plastic Surgery

Website

https://revealplasticsurgery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Reveal Plastic Surgery is a private, two-surgeon cosmetic practice in San Jose, California offering surgical procedures (breast, body, face, male) and a medical spa serving individual consumer patients across the San Francisco Bay Area and Silicon Valley.

Ownership category

akta.pro rank

Product category

Plastic Surgery and Medical Spa Services

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery practice
• Medical spa services
• Cosmetic surgery
• Body contouring
• Facial rejuvenation

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures for breast, body, face, and male patients. Procedures include breast augmentation, breast implants, breast lift, breast reduction, tummy tuck, liposuction, mommy makeover, Brazilian butt lift, facelift, brow lift, eyelid surgery, rhinoplasty, neck lift, arm lift, body lift, labiaplasty, male breast reduction. Revenue is realized at point of service following procedure completion.
2. Medical Spa / Nonsurgical Treatments: Recurring and one-time nonsurgical cosmetic treatments including BOTOX Cosmetic, dermal fillers, Sculptra, SKINVIVE by JUVÉDERM, laser skin rejuvenation, laser skin resurfacing, microneedling, chemical peels, LATISSE. Some treatments (e.g., BOTOX) require repeat visits for maintenance, creating recurring revenue. LATISSE is a prescription product applied by patients at home.
3. Financing / Payment Plans: The practice offers payment and financing options for patients. A dedicated 'Payment and Financing' page is referenced, suggesting third-party medical financing partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Reveal Plastic Surgery is a board-certified plastic surgery and medical spa practice offering a comprehensive portfolio of surgical cosmetic procedures for the breast, body, face, and male patients, alongside nonsurgical medical spa treatments such as injectables, laser therapies, microneedling, chemical peels, and LATISSE. Services are delivered by two board-certified plastic surgeons and clinical staff at its San Jose headquarters and Menlo Park office, serving individual consumers across the San Francisco Bay Area and Silicon Valley.

Product overview

Reveal Plastic Surgery is a dual-practice plastic surgery and medical spa offering a comprehensive portfolio of surgical procedures and non-surgical aesthetic treatments. The practice operates two main service lines: Surgical Procedures covering breast (augmentation, implants, lift, reduction), body (tummy tuck, liposuction, mommy makeover, Brazilian butt lift, arm lift, body lift, labiaplasty), and face (facelift, brow lift, eyelid surgery, rhinoplasty, neck lift), plus male plastic surgery; and a Medical Spa providing injectable treatments (BOTOX, dermal fillers, Sculptra, SKINVIVE), laser therapies, chemical peels, microneedling, LATISSE, and Hydrafacials. The practice supplements clinical care with patient loyalty programs (Allē) and comfort technologies (Nitronox) to enhance the patient experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation

Quantifiable outcome

• 244 documented before-and-after patient cases across surgical and medspa categories
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Allē (Allergan)coreGTM or Marketing PartnerReveal Plastic Surgery is a participating provider in the Allē rewards program, an Allergan consumer loyalty program providing special offers and discounts on BOTOX Cosmetic, JUVÉDERM, and LATISSE products. The program allows patients to earn points with each treatment that are redeemable for vouchers on future procedures, incentivizing repeat visits and patient loyalty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LaserAway: LaserAway is one of the largest US medspa chains offering laser hair removal, BOTOX, fillers, and body contouring across dozens of locations including the Bay Area. It competes with Reveal's medspa line on price and convenience, though it does not perform cosmetic surgery.
• Ideal Image: Ideal Image is a national medspa chain offering BOTOX, fillers, laser, and body sculpting services across the US, including Bay Area locations. It competes directly with Reveal on the medical spa service line but does not offer plastic surgery.

Others

• RealSelf: RealSelf is a consumer-facing aesthetic marketplace and doctor-review platform that has recognized Reveal's founder with multiple awards. It functions as an ecosystem enabler and patient acquisition channel rather than a direct competitor.
• American Society of Plastic Surgeons (ASPS): ASPS is the professional society of board-certified plastic surgeons in the US, of which Reveal's surgeons are members. It is an ecosystem / credentialing body rather than a commercial competitor, but defines the standards and patient trust signals in Reveal's category.
• Allergan Aesthetics (Allē program): Allergan Aesthetics (an AbbVie company) operates the Allē consumer loyalty program for BOTOX, JUVÉDERM, and LATISSE, of which Reveal is a participating provider. Allergan is the upstream product partner enabling Reveal's medspa revenue stream and patient retention mechanic.

Direct peers

• Sono Bello: Sono Bello is a national cosmetic surgery practice specializing in body contouring (liposuction, tummy tucks) with a Bay Area presence. It is a direct peer to Reveal's body contouring surgical line, particularly competing on liposuction and mommy makeover cases.
• SkinSpirit: SkinSpirit is a Bay Area–headquartered medical spa and aesthetic practice offering BOTOX, fillers, laser treatments, and surgical services across multiple California locations. It is a direct peer to Reveal in the Bay Area consumer aesthetic market, with overlapping service mix (surgical + nonsurgical) and a comparable Silicon Valley / Peninsula footprint.
• Lumen Plastic Surgery: Lumen Plastic Surgery is a Bay Area–based plastic surgery practice offering surgical and nonsurgical aesthetic procedures with multiple locations in the region. It is a direct peer to Reveal in the local market, with comparable service mix and overlapping surgeon profiles.

Emerging players

• American Laser Med Spa: American Laser Med Spa is a US medspa chain offering injectables, laser treatments, and body contouring across multiple states. It is an emerging competitor to Reveal's medical spa service line, particularly in nonsurgical categories.

Regional players

• Marin Cosmetic Surgery Center: Marin Cosmetic Surgery Center is a North Bay–based plastic surgery practice offering a full range of surgical and medspa services. It serves an adjacent but largely non-overlapping geography to Reveal, making it a regional peer serving the broader Bay Area aesthetic market.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvcmdgnksxq3M_GCNxHXvDw
• Facebookfacebook.com/revealplasticsurgery
• Instagraminstagram.com/revealplasticsurgery
• LinkedInlinkedin.com/company/reveal-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal Plastic Surgery