Curve

Healthcare Accounting & Financial Advisory Servicescurveaccountants.com.au

Company typePrivate
Founded2018
HeadquartersSandringham, Australia
Headcount11–50
GTM typeB2B
OfferingServices

Curve firmographics

Firmographics

Name: Curve
Legal name: Curve Accountants Pty Ltd
Website: https://curveaccountants.com.au
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Curve industry classification

Industry

Product category: Healthcare Accounting & Financial Advisory Services
NAICS: Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Other Accounting Services (541219), Trust, Fiduciary, and Custody Activities (523991)
SIC: Finance Services (6199), Investment Advice (6282)
akta.pro industry: PRIMARYBPAHABAF
Financial Reporting & Technical Accounting Advisory (GAAP/IFRS)
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services
SECONDARYFSAEAAAL
Fee-Only Advisory
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

Healthcare accounting services
Medical practice accounting
Taxation and compliance
Business advisory services
Wealth management advisory

Where Curve is headquartered

Location

Headquarters

HQ city: Sandringham
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Curve business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Professional Accounting & Taxation Services: Core revenue is generated through professional accounting and taxation services billed on a time-based model. Rates range from $150 plus GST per hour for a junior accountant to $400 plus GST per hour for a partner. Work is billed either on completion (substantive work such as meetings, advice letters, BAS completion, finance applications, consulting, business valuations) or aggregated monthly (non-substantive work such as telephone/email advice, correspondence). Additional fees may be raised for unanticipated services such as audits, business restructuring, legal services, or business sale/purchase transactions.

Pricing tiers

Model	Billing	Price
Other	Monthly	Junior Accountant
Other	Monthly	Partner
Subscription	Annual	Fixed Price Agreement (Standard Engagement)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Curve product offering

Product offering

Core offering

Curve Accountants is a Melbourne-based accounting and financial advisory firm that delivers tax compliance, bookkeeping, business advisory/valuation, and wealth management services to medical, dental, allied health, and veterinary professionals and their practices across Australia. Services are delivered by qualified professional advisers (Xero Platinum Partner / Xero Certified Advisor; CPA Australia member; registered Tax and BAS agent), with financial planning delivered through the related entity Curve Wealth Pty Ltd. Pricing is primarily time-based hourly billing, supplemented by annual Fixed Price Agreements with CPI adjustments.

Product overview

Curve is a wealth management, financial planning and accounting firm in Melbourne offering comprehensive professional services. The firm operates as a unified service with core offerings in Accounting & Taxation, Bookkeeping (as Xero Platinum Partners), Business Advisory & Valuation, and Financial Planning (via Curve Wealth). The company specializes in serving the medical, dental, allied health, and veterinary industries, providing end-to-end financial services tailored to healthcare professionals. Additional resources include free eBooks on medical practice setup and acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

Accounting & Taxation

Quantifiable outcome

Rates of return on medical practice investment can exceed 50%–100% for owner GPs; management fees for non-owner GPs typically range 30%–40% of billings.

Companies that use Curve

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Curve technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Curve partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

XerocoreTechnology or IntegrationCurve is a Xero Platinum Partner and Xero Certified Advisor. Xero is the primary cloud accounting platform used by the firm for client bookkeeping and accounting services. This partnership enables Curve to offer clients advanced cloud-based accounting capabilities, real-time financial reporting, and seamless integration with other practice management tools.
Curve Wealth Pty LtdcoreStrategic or Co-development PartnerCurve Wealth Pty Ltd is a related entity that provides financial planning and wealth management services. The Terms of Engagement document confirms that client information and files may be shared between Curve Accountants and Curve Wealth Pty Ltd for the purpose of providing financial advice, enabling seamless integration of accounting and financial planning services for clients who engage both.
CPA AustraliacoreOthersCurve Accountants is a member of CPA Australia and participates in the CPA Australia Ltd Professional Standards Scheme. The firm is bound by CPA Australia's professional standards and its files may be subject to review under CPA Australia's quality control review program. The firm's Professional Indemnity Insurance meets or exceeds CPA Australia By-Laws minimum requirements.
Tax Practitioners Board (TPB)coreOthersCurve Accountants is a registered tax agent under the Tax Agents Services Act 2009. The firm is disclosed under section 45 of the Tax Agent Services (Code of Professional Conduct) Determination 2024, with the TPB maintaining a public register of registered tax and BAS agents.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Curve competitors and assessment

Company assessment

Emerging players

Medfin Australia: NAB-affiliated finance specialist for medical and healthcare professionals. Overlaps in serving practitioners' practice acquisition and financial planning needs; complementary rather than direct competition.
BOQ Specialist: Banking and finance provider exclusively serving healthcare professionals. Adjacent (not directly competing) but targets the same medical practitioner segment with practice purchase and equipment financing.

Direct peers

Prosperity Health Advisors: Australia-based accounting and advisory firm focused on medical and healthcare professionals. Directly competes with Curve in the same niche with similar bundled tax/financial planning offerings.
Maven Health Accountants: Healthcare-focused accounting and financial planning firm in Australia serving doctors, dentists, and specialists. Comparable vertical focus, service bundling, and Melbourne-relevant market.
Health & Finance Accountants: Australian accounting firm specializing exclusively in healthcare professionals (doctors, dentists, allied health). Closest comparable on vertical specialization, target client, and integrated tax/wealth services.
MD Wealth (now part of Centric Wealth): Specialist financial advisory firm dedicated to medical professionals. Comparable target market with integrated wealth/accounting positioning for doctors.
Doctors' Health & Finance Advisory: Australian specialist advisory practice for doctors with accounting, taxation, and financial planning focus on the medical vertical. Directly comparable niche positioning.

Broad incumbents

RSM Australia: Mid-tier accounting firm with healthcare industry expertise among many verticals. Larger scale and broader portfolio, but with overlapping service lines for medical practice clients.
William Buck Healthcare Services: Large Australian accounting and advisory firm with a dedicated healthcare division. Broader portfolio of services but overlapping medical-practice client base and advisory capabilities.
Pitcher Partners: Mid-tier Australian accounting and advisory firm with healthcare practice expertise. Larger scale but comparable service offering for medical and allied health clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Curve compliance and trust

Trust signal

Compliance4 records

Curve financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Curve leadership team

Management profile

Number of profiles

Profiles3 records

Curve subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Curve funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Curve M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curve

What does Curve do?

Is Curve a public or private company?

Curve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Curve founded?

Curve was founded in 2018. It employs 11 to 50 people.

Where is Curve based?

Curve is headquartered in Sandringham, Australia, in the Oceania region.

How does Curve make money?

One revenue line is on record: professional Accounting & Taxation Services.

Who are Curve's main competitors?

Emerging players on record are Medfin Australia and BOQ Specialist. Direct peers are Prosperity Health Advisors, Maven Health Accountants, Health & Finance Accountants, MD Wealth (now part of Centric Wealth) and Doctors' Health & Finance Advisory. Broad incumbents are RSM Australia, William Buck Healthcare Services and Pitcher Partners.

Does Curve have an API?

No public API is recorded for Curve.

What industry is Curve in?

Curve's product category is Healthcare Accounting & Financial Advisory Services. Its primary akta.pro industry code is BPAHABAF, Financial Reporting & Technical Accounting Advisory (GAAP/IFRS), with a secondary code of FSAEAAAL, Fee-Only Advisory. Its NAICS code is 5412 and its SIC code is 6199.