What Amiel does

Amiel is an Israel-based private tour operator founded in 1976 and headquartered in Or Yehuda, serving groups, individuals, and pilgrims with group, individual, pilgrim, cultural, and study excursions. The company has operated continuously for nearly five decades under the founding family (Chuzi Amiel and Oni Amiel), suggesting a stable, family-controlled business focused on inbound and outbound experiential travel rather than mass-market package tourism. Headcount of 101–250 employees indicates a mid-sized operator with the scale to handle organized group movements and longer-form pilgrimages, which typically require dedicated logistics, guides, and ground operations.

No proprietary technology platform, digital booking infrastructure, app presence, or pricing model is disclosed in the available data. The company's website (amiel.com) returned only a loader/verification page at the time of capture, and no technology stack, integrations, or AI capabilities could be confirmed. Revenue mechanics are not disclosed; based on the segment served, the model is most likely commission-based tour packaging, ground-handling fees, and group contract revenue from pilgrimage organizers, religious institutions, and educational study-tour providers — but this is inferred from the stated customer types rather than from primary disclosures. Customer segments, named accounts, partnerships, and channel mix are likewise not documented in the input, so any forward-looking claims about customer concentration or GTM motion would be unsupported.

Overall, the evidence base supports describing Amiel as a long-tenured, mid-sized, family-owned Israeli specialty tour operator in the pilgrim/cultural/study vertical, with limited public visibility into its financial profile, digital maturity, or strategic direction.

Name

Amiel

Website

https://amiel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Amiel is an Israel-based tour operator founded in 1976 that arranges group, individual, pilgrim, cultural, and study excursions for groups, individuals, and pilgrims, operating as a family-owned mid-sized firm headquartered in Or Yehuda.

Ownership category

akta.pro rank

Product category

Tour and Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Group tour packages
• Pilgrimage travel
• Cultural excursions
• Study tours
• Guided travel

Headquarters

HQ city

Or Yehuda

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Amiel is a tour company that organizes and operates group, individual, pilgrim, cultural, and study excursions. The company serves travelers seeking organized travel experiences including religious pilgrimages, cultural sightseeing, and educational study trips, operating from Or Yehuda, Israel since 1976.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Excursions

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Keshet Israel: Israel tour company offering group, family, and bar/bat mitzvah tours. Comparable product mix targeting Jewish and multigenerational cultural/heritage segments.
• Egged Tourism: Established Israeli tour operator offering guided tours of Jerusalem, the Galilee, and Dead Sea. Comparable in size, geography, and product mix to Amiel's pilgrim and cultural tours.
• Mabat Incoming Tourism: Israel DMC handling inbound group and FIT (free independent traveler) tours across religious, cultural, and general sightseeing itineraries. Operates in the same core niche and geography as Amiel.
• Habitat Vacations: Israel-focused inbound tour company offering religious, heritage, and adventure itineraries, including group and individual travelers. Comparable product structure and target customer.
• Elisheva Tours: Jerusalem-based operator focused on Christian pilgrimage and biblical tours. Direct overlap with Amiel on pilgrim and cultural itineraries serving faith-based groups.
• Tzur Israel Tours: Family-run Israel tour operator with multi-decade heritage, offering pilgrim, heritage, and group tours. Closely mirrors Amiel in ownership profile, vintage, and tour mix.
• Bein Harim Tourism Services: Israel-based inbound tour operator running group, individual, and Holy Land tours. Direct competitor to Amiel in the same product, geography, and B2C/B2B customer mix.

Emerging players

• Abraham Tours: Israel/region budget tour operator running hop-on-hop-off and small-group itineraries. Competes for similar FIT and young-traveler demand but emphasizes affordability rather than heritage positioning.
• Oranim Israel: Israel-based tour operator focused on Jewish heritage trips, including bar mitzvah and family programs. Partial overlap with Amiel's pilgrimage and study segments.

Regional players

• Travel Door Israel: Israel-based DMC serving groups from Europe and the Americas with cultural and religious tours. Competitor for inbound group bookings from similar source markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AmielTours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amiel