fanatics

What fanatics does

Fanatics is a boutique branding consultancy headquartered in Mumbai, India, that helps enterprises build brand fanaticism through three interconnected proprietary offerings: The Brand Fanaticism Diagnostic™ (a strategic assessment tool), The Fanaticism Workshop™ (interactive co-founder-led sessions combining strategy and creative intervention), and The Fanaticism Blueprint™ (a seven-dimension, seven-deliverable operating document intended to anchor a 12–24 month brand roadmap). The firm operates on a direct-to-client professional services model with bespoke, quote-based engagements; the website currently indicates it is "Now Booking 2026," signaling capacity-constrained demand and a premium positioning.

The client roster spans 15 named case studies across at least 14 Indian industry verticals, including ICICI Bank (banking), JSW Steel (industrial/steel), Reliance Industries (conglomerate), Castrol (energy/lubricants), Mahindra Spares (automotive), Star Sports (sports media), ORRA Fine Jewellery (jewellery), Firefox Cycles (mobility), and growth-stage brands such as Hola Chef (cloud kitchen), Sportz Xchange (fantasy gaming), Keeya/Finshell Pay (fintech), HR Align (HR tech), and Wafadar EV (electric vehicle). Revenue is generated entirely through professional services fees for custom engagements; there is no publicly disclosed pricing, subscription tier, or productized self-serve revenue line.

The company is founder-led by Karl Gomes (Chief Creative Officer; ex-Dentsu, Leo Burnett, Tribal DDB, Rediffusion, Infectious; Cannes Lions, EFFIE, Webby, ADFEST, and Abbys winner and juror) and Dimple Trivedi (Head of Growth & Strategy; ex-Infectious, Dentsu, Pinstorm, Reliance Industries; 2023 Young Achiever's Award from the World Marketing Congress). Fanatics appears to be privately held and bootstrapped, with no disclosed external funding, parent entity, institutional investors, or subsidiary structure in the source data. Note: the firmographics field lists "10,000+ employees," which is inconsistent with every other data point in the source (a two-person co-founder team, "boutique" positioning, co-founder-led workshops) and appears to reflect a conflation with the unrelated US-based Fanatics, Inc.; this datapoint has been disregarded in favor of the consistent in-evidence company profile.

Name

fanatics

Legal name

Fanatics

Website

https://fanatics.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Fanatics is a Mumbai-based boutique branding consultancy that helps Indian enterprises and growth-stage companies build brand fanaticism through proprietary Diagnostic, Workshop, and Blueprint frameworks, serving clients including ICICI Bank, Reliance Industries, and JSW Steel.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Strategy Consulting & Workshops: Custom consulting engagements including The Fanaticism Workshop and strategic brand transformation projects. Services are tailored to client needs with bespoke engagement structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fanatics is a boutique branding consultancy that helps enterprise and growth-stage brands create emotional connection and audience fanaticism. It delivers a unified suite of three interconnected services: The Brand Fanaticism Diagnostic™ (strategic assessment), The Fanaticism Workshop™ (interactive co-founder-led sessions), and The Fanaticism Blueprint™ (a seven-dimension operating document covering belief, positioning, distinctiveness, fame, community, cultural participation, and legacy).

Product overview

Fanatics is a branding agency offering a unified suite of brand transformation services consisting of three interconnected offerings: The Brand Fanaticism Diagnostic™ (a strategic assessment tool), The Fanaticism Workshop™ (interactive sessions led by co-founders), and The Fanaticism Blueprint™ (a comprehensive seven-dimension strategic operating document). These services work together as a progression—from initial diagnosis through workshop intervention to a concrete strategic blueprint—that helps brands move beyond marketing into culture, community, and emotional connection to create fanaticism.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Fanaticism Diagnostic™

Quantifiable outcome

• ICICI Bank: 1.19L entries in art competition, FD growth +21.1%, Gold Loan growth +25.9%
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Prophet: Management consultancy with a strong brand and marketing strategy practice; addresses the same enterprise brand transformation RFPs as Fanatics but with broader strategy, digital, and organizational capabilities.
• Interbrand: Global brand consultancy offering brand strategy, naming, and identity work for enterprise clients; competes for the same enterprise transformation mandates that Fanatics targets, but at significantly larger scale and with broader geographic reach.
• Landor & Fitch: Global brand consulting and design firm with a strong brand strategy and purpose practice; directly comparable service offering for enterprise brand transformation work, with a much larger bench and international footprint.
• FutureBrand: Global brand strategy consultancy under Interpublic; competes for enterprise brand purpose, positioning, and identity mandates, with a stronger integrated offering but a similar strategic, methodology-led approach.
• Superunion: WPP-owned brand consultancy with a purpose-and-brand-strategy offering that overlaps with Fanatics' Fanaticism Framework, particularly around community, culture, and brand belief systems.

Direct peers

• Siegel+Gale: Global brand strategy and simplicity-focused consultancy; comparable boutique positioning with methodology-led services aimed at enterprise transformation and brand clarity mandates.
• MetaDesign: Global brand strategy and design house with roots in purpose-driven brand building; comparable in offering, senior-led engagement model, and enterprise client focus.
• Saffron Brand Consultants: India-origin global brand strategy boutique; comparable in size, founder-led model, and enterprise transformation focus, with similar methodology-led approach and international client roster.
• Lippincott: Boutique global brand strategy firm focused on purpose, positioning, and identity; closely comparable in size, founder-driven model, and senior-led engagement style targeting large enterprise clients.
• Elmwood: Boutique brand strategy and design consultancy working on purpose, identity, and brand experience for enterprise clients; similar size, founder-led DNA, and methodology-driven approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FanaticsDotIn
• LinkedInlinkedin.com/company/fanaticsdotin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fanatics