Central Oregon Radiology Associates

What Central Oregon Radiology Associates does

Central Oregon Radiology Associates (CORA) is a physician-owned, full-service diagnostic radiology practice headquartered in Bend, Oregon, founded in 1947 and operating as Central Oregon Radiology Associates P.C. The group employs 35 board-certified radiologists and approximately 280 trained professionals across seven locations serving Central and Eastern Oregon, including two Bend campuses (Eastside and Westside/VIS), Redmond, Madras, and Prineville. CORA delivers a complete imaging modality portfolio — breast imaging (with ACR Comprehensive Breast Imaging Center designation), CT, MRI, PET/CT, ultrasound, nuclear medicine, and general X-ray — alongside minimally invasive interventional radiology procedures through its VIS (Vascular Interventional Specialists) sub-brand, including Prostate Artery Embolization, Genicular Artery Embolization, uterine fibroid embolization, and kyphoplasty.

CORA operates within a jointly controlled diagnostic imaging corporation alongside Cascade Medical Imaging LLC (CMI) and Central Oregon Magnetic Resonance Imaging (COMRI), and maintains an integrated PACS environment shared with St. Charles Medical Center, supported by the Sectra UniView zero-footprint viewer. Patient-facing technology includes a Royal Solutions patient portal with online self-scheduling for screening mammograms, while referring physicians use the RoyalMD portal for electronic ordering and result tracking. The technology stack is conventional radiology IT infrastructure with no disclosed AI or machine learning capabilities.

Revenue is generated through professional diagnostic and interventional services billed to patients and insurers. Go-to-market is primarily referral-based from regional physicians, augmented by direct-to-consumer self-scheduling for screening mammograms. CORA operates on a fee-for-service professional services model with no publicly disclosed pricing. Revenue figures are not publicly disclosed, and the practice is independently owned with no private equity, venture capital, or parent company involvement.

Name

Central Oregon Radiology Associates

Legal name

Central Oregon Radiology Associates P.C.

Website

https://centraloregonradiology.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Central Oregon Radiology Associates is a physician-owned, full-service diagnostic and interventional radiology practice operating seven imaging centers across Central and Eastern Oregon since 1947, staffed by 35 board-certified radiologists and 280 support professionals serving patients and referring physicians.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging
• Radiology services
• Interventional radiology
• Breast imaging
• Medical imaging center

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Professional diagnostic imaging services billed to patients and insurance providers. Services include CT, MRI, PET, Ultrasound, X-Ray, Nuclear Medicine, and General Radiology.
2. Vascular and Interventional Radiology Procedures: Minimally invasive outpatient procedures including Prostate Artery Embolization, Genicular Artery Embolization, and other image-guided treatments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Central Oregon Radiology Associates (CORA) is a physician-owned diagnostic imaging practice that provides outpatient radiology services including CT, MRI, PET/CT, ultrasound, X-ray, nuclear medicine, breast imaging, and minimally invasive vascular and interventional radiology procedures (such as Prostate Artery Embolization and Genicular Artery Embolization) across seven locations in Central and Eastern Oregon. Services are delivered by 35 board-certified radiologists and 280 trained professionals, supported by digital PACS imaging infrastructure and referring-provider portals.

Product overview

Central Oregon Radiology Associates (CORA) operates as a diagnostic imaging corporation offering a comprehensive portfolio of medical imaging services and minimally invasive procedures. The organization provides a unified suite of imaging modalities including breast imaging, CT, MRI, ultrasound, PET, nuclear medicine, general radiology (X-ray), and vascular/interventional radiology. CORA partners with Cascade Medical Imaging LLC (CMI) and Central Oregon Magnetic Resonance Imaging (COMRI) to deliver professional imaging services across Central and Eastern Oregon. The Vascular Interventional Specialists (VIS) sub-brand offers specialized minimally invasive image-guided treatments including Prostatic Artery Embolization (PAE) and Genicular Artery Embolization (GAE). Services are delivered through seven locations staffed by 35 Board-certified radiologists and 280 trained professionals.

Differentiator

Problem solved

Functional benefit

Brands

• VIS of CORA (Vascular Interventional Specialists): A team of highly trained interventional radiology physicians providing advanced, image-guided treatments for patients across Central Oregon, addressing conditions such as cancer, uterine fibroids, prostate enlargement, osteoarthritis of the knee, varicose veins, peripheral artery disease and chronic pain.

Products and services

• Breast Imaging Center of Excellence Comprehensive breast imaging services including screening and diagnostic mammography, breast MRI, and breast ultrasound for screening, diagnosis, and biopsy of breast cancer, delivered through an ACR Designated Comprehensive Breast Imaging Center.
• Computed Tomography (CT) Advanced CT imaging services producing detailed cross-sectional images of the body for diagnostic evaluation.
• Magnetic Resonance Imaging (MRI) MRI imaging services providing detailed images of organs and tissues without using ionizing radiation.
• Ultrasound Imaging (Sonography) Ultrasound imaging services using sound waves to produce images of internal body structures, including ACR-accredited ultrasound exams.
• Positron Emission Tomography (PET) PET imaging services for detecting metabolic activity and diagnosing conditions such as cancer, delivered in an ACR PET-accredited facility.
• Nuclear Medicine Nuclear medicine imaging using small amounts of radioactive material to diagnose and treat conditions, delivered in an ACR Nuclear Medicine-accredited facility.
• General Radiology (X-Ray) Standard X-ray imaging services for quick diagnostic imaging of bones and internal structures.
• Women's & Obstetric Imaging Specialized imaging services for women's health, including obstetric ultrasound and prenatal imaging.
• Screening Services Preventive screening imaging services including screening mammography and other screening tests available with patient self-scheduling.
• Vascular & Interventional Radiology Minimally invasive image-guided procedures performed by the Vascular Interventional Specialists (VIS) of CORA for conditions including cancer, uterine fibroids, prostate enlargement, knee osteoarthritis, varicose veins, peripheral artery disease, and chronic pain. Procedures include Prostate Artery Embolization, Genicular Artery Embolization, Uterine Fibroid Embolization, Kyphoplasty, and nerve ablation.
• Vascular Interventional Specialists of CORA (VIS) A team of highly trained interventional radiology physicians providing advanced, image-guided treatments including Prostatic Artery Embolization (PAE) and Genicular Artery Embolization (GAE) in an outpatient setting.

Quantifiable outcome

• 99% 5-year survival rate when breast cancer is detected at its earliest stages

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Cascade Medical Imaging, LLC (CMI)coreStrategic or Co-development PartnerCORA partners with Cascade Medical Imaging, LLC as part of a diagnostic imaging corporation providing professional services to Central and Eastern Oregon.
• Central Oregon Magnetic Resonance Imaging (COMRI)coreStrategic or Co-development PartnerCORA partners with Central Oregon Magnetic Resonance Imaging (COMRI) as part of a diagnostic imaging corporation providing professional services to Central and Eastern Oregon.
• St. Charles Medical CentercoreTechnology or IntegrationImaging studies performed at CORA facilities and St. Charles Medical Center now offer reports and images online in a secure environment through shared PACS system.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• SimonMed Imaging: SimonMed is one of the largest outpatient medical imaging networks in the U.S., offering MRI, CT, PET, ultrasound, X-ray and women's/breast imaging services comparable to CORA's portfolio. Both compete for referring physicians and self-paying patients via outpatient imaging centers.
• Inland Imaging: Inland Imaging is a Pacific Northwest physician-owned radiology group offering diagnostic imaging and interventional radiology services comparable to CORA's portfolio. Both serve regional populations across multiple outpatient locations in the U.S. Northwest.
• RAYUS Radiology: RAYUS Radiology is a national outpatient imaging center chain offering MRI, CT, PET/CT and related modalities in community-based settings, directly comparable to CORA's outpatient diagnostic imaging model. Both operate multi-modality centers targeted at referring physicians and self-scheduled patients.
• Akumin: Akumin operates outpatient diagnostic imaging centers offering MRI, CT, PET/CT, ultrasound and X-ray services. It is comparable to CORA in service mix and outpatient delivery model, though operating at larger scale across multiple regions.
• Center for Diagnostic Imaging (CDI) / Insight Imaging: CDI/Insight Imaging operates outpatient imaging centers offering MRI, CT, PET and other modalities, directly comparable to CORA's multi-site outpatient diagnostic imaging model in service mix and patient-facing positioning.

Broad incumbents

• Radiology Partners: Radiology Partners is the largest physician-led radiology practice in the U.S., providing multi-modality diagnostic and interventional imaging services. Comparable to CORA as a physician-led radiology group, but operating at national scale with private-equity backing.
• RadNet: RadNet operates the largest outpatient imaging center network in the United States with a similar multi-modality offering (MRI, CT, PET, ultrasound, X-ray). It is comparable to CORA as a model for scaled outpatient diagnostic imaging, though at dramatically greater geographic breadth.
• US Radiology Specialists: US Radiology Specialists is a national partnership of subspecialized radiology groups, similar in business model to CORA's physician-led group. It provides comparable multi-modality imaging including breast, MRI, CT and interventional services, but at national scale.
• Mayo Clinic Radiology: Mayo Clinic's radiology department operates a full multi-modality imaging program with ACR-accredited centers and academic-grade sub-specialization. Comparable to CORA's breadth of modalities and accreditations, though at vastly greater scale and academic depth.

Others

• St. Charles Health System: St. Charles Medical Center is CORA's named partner and shares PACS with the practice, anchoring inpatient diagnostic and interventional imaging in Central Oregon. Comparable as the dominant regional hospital system whose imaging volumes interface closely with CORA's outpatient centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/co_radiology
• Facebookfacebook.com/centraloregonradiology
• LinkedInlinkedin.com/company/centraloregonradiology

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Oregon Radiology Associates