Holovision
Holovision is an Australian spatial data capture and digital engineering firm delivering 3D laser scanning, BIM, construction modelling, drone survey, and XR visualization services to enterprise, government, and SMB clients across construction, mining, infrastructure, and heritage sectors.
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Holovision does
Holovision is an Australian spatial data capture and digital engineering services firm headquartered in Brisbane with regional offices in Melbourne and Darwin. Founded in 2017 as a spin-out from structural steel fabricator Watkins Steel's 3D scanning initiative (launched internally in 2014), the company operates a fleet of five Leica RTC360, Faro, and structured-light scanners and the AutoMap VellusX mobile mapping platform to deliver reality-capture services — 3D laser scanning, metrology scanning, mobile laser scanning, drone-based aerial LiDAR, and Matterport virtual tours — alongside downstream digital engineering outputs including Scan-to-BIM, construction modelling (Tekla/Revit/Rhino), and Extended Reality visualization via Microsoft HoloLens.
The company serves a diversified mix of enterprise and government clients across construction, mining, infrastructure, rail, heritage, maritime, oil & gas, and aerospace, with named engagements including Queensland Rail, Hansen Yuncken, Hutchinson Builders, KANE Constructions, and Sibelco. Revenue is generated entirely through project-based professional services contracts (scoping, on-site capture, deliverable production), with quotes determined per-project by scope, complexity, and turnaround requirements — no standardized pricing tiers or recurring SaaS arrangements are disclosed.
Go-to-market is consultative enterprise field sales supported by three regional offices, supplemented by thought leadership at industry conferences (Trimble Dimensions 2018, Transform Conference 2019) and academic partnerships with University of Queensland, Queensland University of Technology, TAFE Queensland, and Southern Cross University. Ownership remains concentrated with Des Watkins, Managing Director of both Holovision and parent entity Watkins Steel, with no external institutional investment or public listing in evidence.
Holovision firmographics
Firmographics- Name
- Holovision
- Legal name
- Holovision
- Website
- https://holovision.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holovision is an Australian spatial data capture and digital engineering firm delivering 3D laser scanning, BIM, construction modelling, drone survey, and XR visualization services to enterprise, government, and SMB clients across construction, mining, infrastructure, and heritage sectors.
- Ownership category
- akta.pro rank
Where Holovision is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Holovision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Spatial Data Capture: Project-based professional services delivering 3D laser scanning, drone surveys, and metrology scanning for clients across construction, mining, infrastructure, and engineering sectors. Revenue is generated through client engagements involving on-site data capture and deliverable production. Services are priced per project based on scope, complexity, and turnaround requirements.
- Digital Engineering and Modelling: Construction modelling, BIM services, and drafting services using Tekla, Revit, and Rhino software. Deliverables include shop drawings, CNC files, 3D models, and clash detection reports. Revenue is project-based with pricing varying by deliverable complexity and format requirements.
- Virtual Tour and Visualization Services: Matterport 3D virtual tours and XR visualization services for real estate, construction, architecture, hospitality, and education sectors. Pricing based on space complexity and feature requirements.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Holovision product offering
Product offeringCore offering
Holovision delivers project-based spatial data capture and digital engineering services for construction, engineering, mining, infrastructure, and government clients across Australia and internationally. Core deliverables include 3D laser scanning (LiDAR, mobile SLAM, metrology), aerial drone surveys, BIM and Scan-to-BIM modelling, construction detailing (Tekla/Revit/Rhino), Matterport virtual tours, and XR visualisation (VR/AR/MR via Microsoft HoloLens). Engagements are scoped and quoted per project with deliverables such as point clouds, BIM models, shop drawings, CNC files, clash detection reports, and volumetric surveys.
Product overview
Holovision is a spatial data capture and digital engineering services company offering a comprehensive portfolio of reality capture and visualisation solutions. The core offering centres on 3D Laser Scanning as the foundational reality capture technology, which feeds into multiple downstream services. 3D Metrology Scanning provides high-precision measurement for industrial applications. Mobile Laser Scanning extends capabilities to large-scale environments via the AutoMap VellusX system. Matterport 3D Virtual Tours deliver immersive remote space exploration. Visualisation services leverage Extended Reality (XR) technologies including VR, AR, and MR via Microsoft HoloLens for project collaboration. BIM and Construction Modelling services transform scan data into coordinated digital models for design and fabrication. Drone Services provide aerial surveying and mapping. Surveying services using Robotic Total Station complement laser scanning for construction setout. Services span design, architecture, construction, mining, infrastructure, and industrial sectors across Australian and international locations.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Laser Scanning Primary reality capture service using LiDAR technology to capture millions of laser points per second, transforming real-world environments into precise 3D point cloud models. Delivers millimetre-level accuracy for as-built documentation, asset inspection, scan to BIM, engineering assessments, and digital twin creation across construction, mining, infrastructure, and heritage projects.
- 3D Metrology Scanning High-precision scanning service using structured light scanners (up to 0.05mm accuracy for small-to-medium objects) and terrestrial laser scanners (up to 0.035mm dimensional accuracy) for digitising physical parts. Enables quality control, inspection, conformance verification, and reverse engineering for manufacturing and industrial clients.
- Mobile Laser Scanning Mobile scanning service using the AutoMap VellusX system, combining SLAM technology and GPS for rapid 3D mapping of large-scale environments, urban streetscapes, and complex spaces. Features cloud integration, automated processing pipeline, and versatile deployment on vehicles or robots for fast area coverage.
- Building Information Modelling (BIM) Service converting complex project data into coordinated, data-rich 3D models, specialising in Scan to BIM workflows that transform 3D laser scanning point cloud data into comprehensive digital representations. Supports planning, design review, construction, and facility management phases for construction, infrastructure, and engineering clients.
- Construction Modelling End-to-end construction modelling service using Tekla, Revit, and Rhino software, specialising in steel detailing, precast concrete, pipework, aluminium/stainless steel, and timber detailing. Includes clash detection, fabrication packages, CNC files, shop drawings, and integration of laser scan data and point cloud workflows.
- Drone Services Aerial surveying and inspection service using market-leading drone technology. Capabilities include Aerial Survey, Aerial LiDAR, Aerial 3D Laser Scanning, Aerial Mapping, Environmental and Corridor Mapping, Remote Asset Inspections, and Construction Concept Design and Tender Submissions.
- Matterport 3D Virtual Tours Immersive 3D virtual tour service using Matterport technology, with capture options including Matterport Pro cameras, laser scanning, 360 cameras, and drone capture. Provides remote property and facility visualisation with 360-degree views, dollhouse view, accurate measurements, and information points for remote inspections, training, and global audience reach.
- Visualisation (Extended Reality) Extended Reality (XR) service combining Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) using Microsoft HoloLens and SketchUp Viewer. Enables 1:1 scale walkthroughs, project collaboration, design coordination, clash detection, virtual meetings, and tender and marketing support.
- Surveying Site positioning and measurement service using Robotic Total Station and Field Link Software. Includes construction and engineering surveying, high-definition surveying, volumetric surveying and reports, and verticality surveys with flatness reports. Integrates with laser scanning for real-world coordinate orientation and construction set-out.
Quantifiable outcome
- Rapid turnaround times - initial data provided on-site, complete dataset delivered within 36 hours for urgent projects
- +3 more outcomes
Companies that use Holovision
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
Holovision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Holovision partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Watkins SteelcoreHolovision evolved from Watkins Steel's 3D scanning initiative introduced in 2014. Des Watkins, Managing Director of Watkins Steel, founded Holovision to provide innovative 3D solutions to all industries beyond steel fabrication. The companies maintain close operational ties with shared technology, personnel, and project delivery capabilities.
- Arabana BuilderscoreHolovision is proud to partner with Arabana Builders in the Northern Territory, reinforcing commitment to fostering strong connections with indigenous communities. This partnership supports Indigenous-led projects and contributes to local growth in the NT region.
- Concept Environmental SolutionscoreConcept Environmental Solutions (Concept Tank) has chosen to partner with Holovision for construction modelling of tanks, 4D planning/project sequencing during pre-construction, precise on-site set-out, and as-built verification services for their MEGA storage water solutions.
- University of Queensland (UQ)minorHolovision partners with UQ through work-integrated learning programs, enabling engineering students to gain hands-on industry experience using the latest visualization technologies. Students participate in R&D projects and weekly SCRUM meetings.
- Queensland University of Technology (QUT)minorAcademic partnership with QUT for student work-integrated learning programs. Holovision engages mechatronics and aerospace engineering students in R&D projects using visualization technologies.
- TAFE QueenslandminorPartnership with TAFE Queensland for vocational education and training collaboration, enabling students to gain industry experience through work-integrated learning programs.
- Southern Cross UniversityminorAcademic partnership engaging students from Southern Cross University in work-integrated learning programs focused on spatial data and digital engineering technologies.
- MatterportcoreHolovision is a certified Matterport specialist providing 3D virtual tour services using Matterport Pro cameras, laser scanning, 360 cameras, and drone capture methods for immersive property and facility visualization.
- Leica GeosystemscoreHolovision has adopted Leica RTC360 3D laser scanners as primary scanning technology. The Leica scanner shoots over 2 million dot points per second with sub-2-minute scan times and field pre-registration capabilities.
- TrimblecorePartnership with Trimble for BIM software including Tekla Structures, Trimble Realworks, and Trimble Connect. Holovision presents at Trimble conferences and utilizes Trimble solutions for design coordination workflows.
- MicrosoftcoreHolovision uses Microsoft HoloLens for mixed reality visualization services, enabling clients to view 3D models at 1:1 scale in real-world contexts for design review, collaboration, and stakeholder presentations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Holovision competitors and assessment
Company assessmentBroad incumbents
- GHD: Australian-headquartered global engineering, architecture, and environmental consultancy with digital and reality capture service lines — competes for similar enterprise and government clients but as part of a much wider portfolio.
- WSP: Global professional services firm with surveying, BIM, and digital engineering offerings across transport, property, and mining — comparable capabilities but delivered as part of a multi-discipline consultancy rather than a focused scanning firm.
- AECOM: Global infrastructure consulting firm with dedicated digital and reality capture practices delivering 3D scanning and BIM services at enterprise scale — competes for the same large infrastructure and mining clients but as a much larger incumbent.
- Aurecon: Asia-Pacific engineering and infrastructure advisory with in-house reality capture, BIM, and digital engineering capabilities — broader portfolio than Holovision but overlapping on construction modelling and asset digitalization services.
Direct peers
- Realserve: Australian 3D laser scanning and BIM services firm delivering as-built documentation, scan-to-BIM, and digital engineering across commercial, industrial, and infrastructure sectors — directly comparable service portfolio and customer base to Holovision.
- Beveridge Williams: Australian surveying, planning, and geospatial consultancy delivering cadastral, engineering, and 3D mapping services across Victoria and beyond — comparable surveying/mapping services targeting similar AEC end markets.
- C.R. Kennedy & Co: Australia's largest surveying and geospatial equipment distributor with associated services across 3D laser scanning, machine control, and spatial data — directly comparable in offering and geographic coverage to Holovision.
- Veris: ASX-listed Australian surveying, spatial, and planning services firm covering construction, infrastructure, mining, and property — directly comparable surveying and spatial data services with national Australian footprint.
- Bennett + Bennett: Queensland-based surveying and spatial data services firm serving construction, infrastructure, mining, and government — strong regional overlap with Holovision's Brisbane HQ and comparable end-market focus.
Emerging players
- Propeller Aero: Australia-based drone surveying and 3D mapping platform focused on construction, mining, and aggregates — partial overlap with Holovision's aerial LiDAR and drone services but competes more as a software platform than a services provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Holovision social profiles
Digital presenceHolovision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holovision leadership team
Management profileNumber of profiles
Profiles4 records
Holovision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holovision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holovision
What does Holovision do?
Holovision delivers project-based spatial data capture and digital engineering services for construction, engineering, mining, infrastructure, and government clients across Australia and internationally. Core deliverables include 3D laser scanning (LiDAR, mobile SLAM, metrology), aerial drone surveys, BIM and Scan-to-BIM modelling, construction detailing (Tekla/Revit/Rhino), Matterport virtual tours, and XR visualisation (VR/AR/MR via Microsoft HoloLens). Engagements are scoped and quoted per project with deliverables such as point clouds, BIM models, shop drawings, CNC files, clash detection reports, and volumetric surveys.
Is Holovision a public or private company?
Holovision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holovision founded?
Holovision was founded in 2018. It employs 1 to 10 people.
Where is Holovision based?
Holovision is headquartered in Brisbane, Australia, in the Oceania region.
How does Holovision make money?
Three revenue lines are on record. Professional Services - Spatial Data Capture is the primary driver. The others are digital Engineering and Modelling and virtual Tour and Visualization Services.
Who are Holovision's main competitors?
Broad incumbents on record are GHD, WSP, AECOM and Aurecon. Direct peers are Realserve, Beveridge Williams, C.R. Kennedy & Co, Veris and Bennett + Bennett. Propeller Aero is listed as an emerging player.
Does Holovision have an API?
No public API is recorded for Holovision.