Viva Credit

What Viva Credit does

Viva Credit is a Sofia-based non-bank financial institution founded in 2012 and operating as part of Management Financial Group (MFG), a Bulgarian fintech and insurance conglomerate active across seven European markets. Registered under No. BGR00473, the company provides uncollateralized consumer credit to Bulgarian residents through a portfolio that includes monthly and bi-weekly installment loans (100 BGN to 15,000 BGN), a pensioner-targeted product, a Viva Credit VIP tier for high-performing repeat borrowers, a prepaid Viva Card, and a mortgage product launched in 2025. Customer segments are individual consumers, pensioners, and loyal VIP borrowers, with distribution spanning branch offices across at least nine Bulgarian cities, the vivacredit.bg website, the my.vivacredit.bg self-service portal, a contact center (*4545 / 0700 45 245), and the EasyPay kiosk network for cash collection.

The technology stack centers on a digital lending platform with online application, biometric identity verification through partner RABBIT SOLUTIONS, machine learning-based credit scoring, and the Viva AI chatbot assistant. Identity verification combines facial recognition, Viber-based video calls, and voice recordings; credit decisions are fully automated under Article 16 of the Bulgarian Consumer Credit Act using ML models trained on credit history, income, employment, and behavioral variables. Personal data handling is GDPR-compliant with a designated Data Protection Officer, automated KYC against government databases (MVP/RegIX), and AML cross-checking. The company also maintains WCAG 2.1 AA / EN 301 549 accessibility commitments aligned with the European Accessibility Act.

Revenue is generated primarily through interest income on consumer loans (transaction-fee model), with secondary streams from credit protection insurance premiums, Viva Card issuance fees (30 BGN / 15.34 EUR for up to 5-year validity), and the Refer-a-Friend loyalty discount program. The company is privately held under the MFG corporate umbrella, with no external venture capital or public equity funding disclosed. It is led by Executive Director Konstantin Konstantinov and co-founder Stanimir Vasilev, with a corporate structure designed to support product expansion beyond core consumer credit.

Name

Viva Credit

Legal name

Вива Кредит АД

Website

https://vivacredit.bg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Viva Credit is a Sofia-based non-bank financial institution operating in Bulgaria that provides uncollateralized consumer loans, mortgages, prepaid cards, and VIP credit services to individual consumers, pensioners, and loyal repeat borrowers via digital and physical branch channels.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Asset-Based Lending (ABL) (FSANADAD)

Keywords

• Consumer lending
• Non-bank lending
• Installment loans
• Personal credit
• Consumer finance

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Lending: Interest income from consumer loans including bi-weekly and monthly installment products ranging from 100 to 15,000 BGN
2. Credit Insurance: Credit protection insurance offered as an additional service against fees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Viva Credit is a non-bank financial institution in Bulgaria that originates uncollateralized consumer loans and mortgages to individual consumers. Its core products are installment-based consumer credits (monthly and biweekly schedules ranging from 100 to 15,000 BGN), pensioner loans with biweekly repayment aligned to pension cycles, a VIP credit line for proven loyal customers (150–2,500 EUR), and a newly launched mortgage credit offering. It distributes loans through a digital-first application platform backed by biometric identity verification, automated ML-based credit scoring, a prepaid Viva Credit Card, and a national branch and EasyPay collection network.

Product overview

Viva Credit is a non-bank financial institution in Bulgaria offering a portfolio of consumer credit products and financial services. The core offering consists of installment-based consumer loans with flexible repayment schedules (monthly, biweekly, or pension-aligned), ranging from 100 BGN to 15,000 BGN, including a VIP tier for high-performing customers and a new mortgage product. The portfolio includes supplemental financial products: a prepaid Viva Credit Card for fee-free transactions and cash withdrawals, a Refer-a-Friend loyalty program, and a Joker for Bonus discount scheme. All credit products share a unified customer portal (my.vivacredit.bg) and accessibility features including WCAG compliance. The company is part of Management Financial Group (MFG) and operates across multiple sales offices in Bulgaria.

Differentiator

Problem solved

Functional benefit

Brands

• Viva Credit VIP (Вивакредит ВИП): Special credit product for loyal customers with preferential terms, offering financing from 150 EUR / 293.37 BGN to 2,500 EUR / 4,889.58 BGN.
• Viva Card (Вива Кард)
• Доведи приятел (Refer-a-Friend Program)

Products and services

• VivaCredit Standard 14 (0% interest for 30 days for new customers) A promotional consumer credit product offered to new customers at 0% interest for the first 30 days, with biweekly repayment installments and loan amounts typically up to 1,000 BGN; funds are transferred directly to the customer's bank account.
• Consumer Credit with Monthly Installments An installment consumer credit product repaid in monthly installments designed to finance personal and professional projects, unexpected obligations, and other needs; loan amounts range from 100 to 15,000 BGN with same-day approval and disbursement.
• Consumer Credit with Biweekly Installments An installment consumer credit product repaid in biweekly installments with loan amounts up to 1,500 EUR / 2,933.75 BGN, designed for quick access to funds for personal and professional needs with same-day disbursement.
• Credit for Pensioners A specialized credit product tailored for pension-age individuals receiving retirement benefits, offering biweekly installment payments aligned with pension income cycles, with no requirement for income certificates from new retirees.
• VivaCredit VIP A premium credit product exclusively for loyal customers who have consistently met repayment obligations and demonstrate high income; offers financing from 150 EUR / 293.37 BGN to 2,500 EUR / 4,889.58 BGN with preferential terms, fast approval, and individualized service.
• Viva Credit Card (VIVA CARD) prepaid card A prepaid card issued by Viva Credit that enables shopping, online payments, POS transactions, and cash withdrawals without fees wherever accepted; card issuance costs 15.34 EUR / 30 BGN for up to 5 years validity, and loan funds can be deposited directly to the card.
• Mortgage Credit (Ипотечен кредит) A mortgage lending product launched in 2025 providing financing secured by real property, involving preliminary property assessment, collateral verification, coordination with appraisers, notaries, and legal teams, and organization of property inspections.

Quantifiable outcome

• Credit approval within 1 business hour
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• RABBIT SOLUTIONS (11235 OOD)coreTechnology or IntegrationBiometric identity verification service provider for electronic identity checks. Uses facial recognition technology to verify customer identity during digital signing of credit documentation, helping prevent identity theft and fraud.
• EasyPaycoreChannel Partner/ Reseller/ DistributorPayment service provider for cash collection and loan repayment through kiosk network across Bulgaria
• Management Financial Group (MFG)coreOthersParent company group operating fintech and insurance products across 7 European markets. Viva Credit is part of MFG ecosystem with shared data systems, joint compliance policies, and centralized whistleblowing channel.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Klarna: Global BNPL and consumer credit fintech with growing presence across Europe. Comparable as a digital-first consumer credit challenger but with a different product (BNPL at point of sale) versus Viva Credit's general-purpose installment loans.
• Mogo Finance: European vehicle-secured and consumer finance fintech active in CEE. Comparable as a digital-first non-bank lender with similar target customer profile and rapid-approval model, but with primary focus on vehicle collateral rather than unsecured personal loans.

Direct peers

• Multitude SE (formerly Ferratum): European digital consumer lender with operations across multiple markets including historically in Bulgaria. Comparable through online installment loan model, automated underwriting, and cross-border NBFI strategy — although at significantly larger scale.
• 4finance / Vivus: Pan-European online consumer lending group operating under brands including Vivus in CEE markets. Comparable through short-term installment loan products, fully digital origination, and presence in Bulgaria and neighboring countries.
• Credissimo: Bulgarian online consumer credit provider offering installment loans and credit cards via digital channels. Closely comparable business model, target customer (Bulgarian consumers), and rapid-disbursement positioning as a domestic NBFI competitor.
• TBI Bank (Bulgaria): Digital-first bank in Bulgaria active in consumer credit and small-ticket lending. Comparable through overlapping customer base (Bulgarian retail borrowers), digital onboarding, and similar speed-to-fund positioning despite its banking license.
• Easy Credit Bulgaria (MFG): Sister company within Management Financial Group offering similar Bulgarian consumer installment loans. Most directly comparable peer given shared parent, shared data infrastructure, and overlapping product design (online fast loans, biometric onboarding).

Broad incumbents

• UniCredit Bulbank: Largest bank in Bulgaria offering consumer loans, mortgages, and credit cards as part of a full banking suite. Competes for the same retail credit demand but with deposit funding, lower cost of capital, and broader product portfolio than Viva Credit's NBFI niche.
• DSK Bank: Major Bulgarian retail bank with consumer loans and mortgage products. Competes for similar Bulgarian consumer credit demand but with broader branch footprint, deposit base, and lower funding cost versus a non-bank lender like Viva Credit.
• Provident Financial: Established UK-listed consumer credit provider with home-collected and digital lending operations across Europe. Comparable through long-standing consumer credit focus and sub-prime positioning, though operating at much larger scale than Viva Credit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@viva_credit
• Facebookfacebook.com/VivaCreditBG

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Credit