CinemaRay

What CinemaRay does

CinemaRay Co., Ltd. (株式会社シネマレイ) is a Nagoya-headquartered, privately-held Japanese digital-content production company founded in 2006 and operating as a subsidiary of the Kacomus Group (parent Kacomus Co., Ltd.). The company delivers custom XR (VR/MR/AR), 3DCG, video production, application development, web production, and physical-display solutions to enterprise and public-sector clients across Japan. Core proprietary offerings include the Corcas full-order web-based 3D product simulator, the Waiwai Motion controller-less area-sensing motion game, a Safety Education VR line integrated with synchronized electrical-stimulation modules (Hapbeat, UNAGI), a 3D Hologram BOX using half-mirror projection, and a Spatial Data Utilization Service (launched June 2026) that applies 3D Gaussian Splatting to convert physical spaces into lightweight web/VR-viewable digital assets.

CinemaRay monetizes through three distinct mechanics: project-based custom professional services (XR development, simulator development, video/CG production, app development) priced via consultation and quote; rental of packaged hardware products such as Waiwai Motion (¥150,000–¥500,000+ first-day tiered pricing) and the 3D Hologram BOX; and channel/agency revenue from being the Japan sales agent for The Elumenati's 4K projection systems and a secondary agent for NTT DATA's D-Planner content management platform. Customer segments span manufacturing/industrial safety training, automotive parts, construction and landscape, railway, real estate, packaging machinery, exhibitions and events, education, and government disaster-preparedness communications, with named enterprise clients including NHK Spring, Astemo, Amundi Japan, Ishigaki City Hall, Osaka University, and Kansai Shinkansen Service.

Go-to-market is dominated by direct enterprise engagement via Nagoya and Tokyo offices, supplemented by an event-driven motion that relies on Japan's major XR/digital trade shows (Japan IT Week, XR Fair, ODEX, FOOMA JAPAN, JAPAN PACK), a content-marketing website with a regularly published technical column, and free consultation and demonstration services. Distribution remains single-country / domestic Japan, with no disclosed international expansion. The company holds ISMS certification (since 2015) and was reorganized under the Kacomus Group in April 2022; in May 2024 it consolidated its Nagoya HQ into the Nagoya Itoyobashi Building alongside the parent's Nagoya office.

Name

CinemaRay

Legal name

株式会社 シネマレイ

Website

https://cinemaray.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

CinemaRay is a Nagoya-based Japanese digital-content production firm (Kacomus Group subsidiary) that builds custom XR/VR safety training, web-based 3D product simulators, holographic displays, and spatial-data digitization services for Japanese enterprise, government, and education clients.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) and 3D Digital Content Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), 3D Product/Explainer Animation (MPAHACAD)

Keywords

• Extended reality services
• 3D spatial digitization
• Safety education VR
• Web-based product configurators
• Holographic display solutions

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom XR/VR/AR Development: Cinemaray provides custom development services for XR (VR/MR/AR) content, including safety education VR, immersive experiences, and interactive applications. Projects are tailored to client specifications and typically billed as one-time professional services engagements.
2. Waiwai Motion Rental: Motion sensing game rental service with three tiers (BASIC, PLUS, PREMIUM). Equipment rental includes PC, sensor devices, and operation manuals. Rental basis with daily pricing; first day rates higher than subsequent days.
3. 3D Hologram BOX Service: 3D holographic display content creation and equipment rental. Available with free rental campaign for customer experience.
4. Web Simulator Development: Custom web-based 3D simulator development for product visualization and configuration. Corcas platform enables color, parts, and layout customization for various industries.
5. Spatial Data Services: Point cloud data processing and 3D Gaussian Splatting services for spatial digitization. Includes Web/VR deployment of spatial data for digital twin applications.
6. Video/CG Production: Video production, CG design, and motion graphics services for corporate communications, events, and promotional content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CinemaRay is a creative production company that designs, develops, and deploys custom XR (VR/MR/AR), 3D web simulators, safety education VR, holographic displays, and spatial data services for enterprise and public-sector clients. Its portfolio spans immersive hardware and software solutions complemented by video production, CG design, application development, and live streaming services.

Product overview

CinemaRay is a digital content production company offering a comprehensive portfolio of XR, simulation, and visual communication solutions. The core offering consists of custom 3D web simulators (Corcas), motion-sensing games (Waiwai Motion), VR/MR/AR solutions, safety education VR, 3D hologram displays, virtual showrooms, and spatial data services powered by 3D Gaussian Splatting technology. These products are complemented by traditional services including video production, CG design, application development, and live streaming. The portfolio follows a modular architecture where customers can procure individual services (such as VR safety education, hologram content, or spatial data conversion) or engage for full custom development (like the Corcas web simulator). Add-on capabilities include the bulk playback control system for synchronized VR training and D-Planner for cross-media content management.

Differentiator

Problem solved

Functional benefit

Brands

• わいわいモーション (Waiwai Motion): Area sensing motion activity product - a digital experience game content where users wave their hands in front of a screen without controllers
• Corcas (コルカス)
• 3DホログラムBOX (3D Hologram BOX)

Products and services

• Corcas (コルカス) Web Simulator Fully custom web-based 3D simulator enabling customers to configure products (cars, industrial equipment, architectural spaces) in real-time across color, materials, parts, and arrangement, with cross-platform support for PC, tablet, and smartphone. Targets manufacturers and developers needing scalable online product configuration experiences.
• Waiwai Motion (わいわいモーション) Motion-Sensing Game Controller-free motion-sensing interactive game where players control on-screen objects by waving hands in front of a sensor, supporting up to six simultaneous players for events, company functions, and promotional activations. Offered as rental in three customization tiers.
• XR (VR/MR/AR) Solutions Comprehensive custom development of VR, MR, and AR applications spanning immersive experiences, virtual showrooms, spatial visualization using 3D Gaussian Splatting, and interactive enterprise use cases. Sold as project-based professional services to industrial, real estate, education, and government clients.
• Safety Education VR VR-based safety training that simulates workplace hazards and disaster scenarios for industrial safety education, including optional electrical-stimulation hardware modules that reproduce hazard sensations. Enables experiential danger-awareness training for high-rise work, machinery operation, and disaster prevention without physical risk.
• 3D Hologram BOX Half-mirror-based three-face holographic display system that projects 3D content visible from front, left, and right sides, creating floating three-dimensional product visuals for exhibitions, events, and showrooms. Available via content production and equipment rental.
• Virtual Showroom / Virtual Exhibition Web-based virtual showroom and exhibition platform enabling 360-degree walkthroughs and product displays within CG-created virtual spaces, with user management and inquiry handling to support post-event sales continuity. Used by exhibitors and B2B marketers as a permanent extension of physical trade show presence.
• Spatial Data Utilization Service Point cloud and spatial data service using 3D Gaussian Splatting technology to convert real-world sites, facilities, and equipment into lightweight digital data viewable in web and VR environments, supporting remote inspection, digital twin implementation, and cross-stakeholder information sharing.
• Video Production Services Professional video production services including drone aerial filming, promotional videos, event coverage, CG compositing, and internet live streaming for corporate communications, exhibitions, and product launches.
• CG Design Services 3D CG production services for visualization, animation, architectural rendering, product visualization, and entertainment content creation across corporate and exhibition use cases.
• Application Development Services Custom application development for iOS, Android, and other platforms including AR applications, interactive experiences, and enterprise mobile solutions.
• Simulator Solutions Web-based and VR simulation solutions for product configuration, driving simulation, and experiential marketing, including 360-degree viewing, product customization, and e-commerce integration capabilities.
• Internet Live Streaming Service Professional-grade internet live streaming service for corporate events, product launches, and conferences, with full production support including equipment, operation, and multi-platform distribution.
• D-Planner Reseller Service Reseller and deployment service for NTT Data's D-Planner content management platform, enabling management and use of spatial data across video, advertising, and web media formats for enterprise communication programs.

Quantifiable outcome

• 3D Gaussian Splatting reduces spatial data capture time to 'just a few tens of minutes' for spaces of several hundred square meters compared to traditional methods
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• THE ELUMENATI, LLCcoreTechnology or Integration · 8 July 2015Cinemaray serves as the authorized Japan sales agent for The Elumenati's immersive high-resolution projection systems, offering 4K projection system services since May 23, 2015.
• NTT DATAminorChannel Partner/ Reseller/ DistributorCinemaray is a secondary agent for NTT DATA's D-Planner service, providing video, advertising, and web media planning services.
• Chukyo University (中京大学)minorStrategic or Co-development PartnerAcademic partnership for research and development in XR and digital content technologies.
• XR Consortium ((一社)XRコンソーシアム)minorStrategic or Co-development PartnerIndustry consortium membership for XR technology collaboration and standardization.
• Bare ConductiveminorStrategic or Co-development PartnerAgency agreement with London-based Bare Conductive for Electric Paint and Touch Board products, enabling interactive installations.
• Kacomus Holdings (カカムスホールディングス)coreOthersParent company. Cinemaray is part of the Kacomus Group, consolidated under Kacomus Holdings (Head office: Osaka).

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Microsoft: Hololens, Mixed Reality, Azure Digital Twins, and Mesh platforms make Microsoft an overlapping player in enterprise XR, spatial computing, and digital twins. Listed as a CinemaRay partner; comparable as a platform-level incumbent.
• Unity Technologies: Real-time 3D engine and platform provider for VR/AR, simulation, and 3D visualization. Comparable as enabling infrastructure for many of CinemaRay's simulator and XR use cases; vastly larger and platform- rather than services-oriented.
• NTT DATA: Large Japanese IT services firm and existing CinemaRay partner (D-Planner secondary agency). Comparable as a broader enterprise IT/digital services provider with XR/digital twin capabilities, though its core business is far larger and more diversified.
• Sony Group (Sony Corporation): Global conglomerate with deep CG/VFX production (Sony Pictures), PlayStation VR hardware, and spatial content businesses. Overlaps with CinemaRay across CG production, VR experiences, and immersive media, but at vastly larger scale and as part of a diversified portfolio.
• Hexagon AB: Global leader in 3D spatial data capture, point cloud processing, and digital twin software (Leica, HxGN, GeoMax). Highly comparable in spatial data / 3D digitization capabilities but operates globally with much larger scale.

Others

• The Elumenati: US-based immersive projection system provider; CinemaRay is its authorized Japan sales agent. Comparable as an adjacent hardware/implementation partner rather than a direct competitor, but operates in the same immersive display ecosystem.

Direct peers

• Mark-on (マーカイル): Japanese XR solutions provider focused on AR/VR for enterprise, including training, product visualization, and event activations. Directly comparable in customer segment (Japanese enterprise) and custom XR project model.
• 1→10 (One to Ten): Japanese digital creative agency with strong XR/AR/VR development capabilities, including WebAR and immersive content for brand clients. Comparable in serving Japanese enterprise and advertising use cases with custom XR builds.
• HoloLab: Japanese XR/AR development studio offering custom VR/MR/AR solutions and spatial computing services to enterprise clients. Closely comparable to CinemaRay in offering profile, customer segment, and Japanese domestic focus.
• Idea Cloud (アイデアクラウド): Japanese digital transformation company delivering XR, 3DCG, VR, and metaverse solutions for enterprise marketing and product visualization. Direct overlap with CinemaRay's CG/simulator/XR stack for Japanese mid-market and enterprise.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CinemaRay