What HoloLab does

HoloLab (株式会社ホロラボ) is a Tokyo-based extended reality (XR) and spatial computing systems integrator founded in 2017 that designs, develops, and licenses XR applications and digital-twin platforms for Japanese enterprise customers. The firm operates across every major spatial-computing hardware platform — Meta Quest, Apple Vision Pro, Microsoft HoloLens, Android XR, and XREAL — and combines proprietary 3D data capabilities (laser scanning, photogrammetry, 3D Gaussian Splatting, BIM/CAD ingestion) with a packaged product portfolio: torinome (a PLATEAU-compatible web-based XR digital twin platform for point cloud, mesh, photo, video, and GIS data), mixpace (BIM/CAD AR/MR visualization), Assists (MR spatial manual application), TechniCapture (MR motion-capture training package), Dawn (high-speed point cloud rendering engine), and the open-source Project Spirare (POML 3D content format with browser/editor tooling) plus HoloLab DNN Packages (MIT-licensed Unity image-recognition wrappers for MobileNet/YOLOX).

The business model is hybrid. Professional services — commissioned XR systems development, PoC projects, and Apple Vision Pro consulting via Apple Consultants Network membership (since April 2024) — are the primary revenue stream, supplemented by one-time license sales of package products, XR hardware/software resale, and laser-scanning/photogrammetry services under the SIAR brand. Go-to-market is enterprise-direct, supported by an annual HoloLab Conference, an annual Tech Showcase, regular industry-exhibition presence (XR Kaigi, CSPI-EXPO, UNREAL FEST, Google Cloud Next Tokyo), and an active developer community through GitHub and technical publications.

The customer base is concentrated in large Japanese enterprises: construction majors (Obayashi, Taisei, Takenaka, Kajima, Shimizu, Nishimatsu, Sumitomo Forestry), automotive and manufacturing (Toyota, Honda, Aisin), government (MLIT, Hachioji City, Tokyo Metro), cultural institutions (National Museum of Nature and Science, IHAH/JICA Copán), and NTT-group telcos. The company is privately held and founder-operated under CEO Kaoru Nakamura (Microsoft MVP) and COO Ito Takeshisa, with reported equity funding of approximately $1.69M from Golden Asia Fund Venture, Mitsubishi UFJ Capital, and Mizuho Capital in 2019.

Name

HoloLab

Legal name

株式会社ホロラボ (HoloLab Inc.)

Website

https://hololab.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HoloLab is a Tokyo-based XR/spatial computing systems integrator founded in 2017, developing XR applications, BIM/CAD visualization, digital twin platforms, and 3D scanning solutions for Japanese enterprise clients in construction, manufacturing, government, and cultural heritage sectors.

Ownership category

akta.pro rank

Product category

XR / Spatial Computing Software and Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• XR application development
• Spatial computing software
• Digital twin platforms
• BIM visualization tools
• 3D scanning services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Systems Development and Development Support: Commissioned development of XR applications and systems using XR devices, BIM/3D spatial data, sensors, and generative AI. Services range from large-scale system development to short-term Proof of Concept (PoC) projects. This is the primary revenue stream.
2. License Package Products: Pre-packaged software products including Assists (MR manual application), TechniCapture (MR training), Dawn (point cloud engine), and mixpace (BIM/CAD visualization). Sold as license packages to enterprise clients for immediate deployment.
3. Hardware and Software Resale: Enterprise sales of XR devices and related software. HoloLab provides support based on accumulated experience since the XR dawn era.
4. Laser Scanning and Photogrammetry Services: 3D digitization of spaces, buildings, and cultural heritage using laser scanning and photogrammetry technologies. Part of the SIAR (Spatial Information & AR) service line.
5. Apple Consulting Services: Apple Vision Pro deployment support, app development, MDM operational design, and post-deployment support for enterprise Apple platform environments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

HoloLab is a Tokyo-based XR and spatial computing systems integrator that sells licensed package products, develops custom XR applications across Meta Quest, Apple Vision Pro, HoloLens, Android XR, and XREAL devices, and provides laser scanning/photogrammetry (SIAR) and hardware resale services. Its core offerings include the torinome web-based digital twin platform, mixpace BIM/CAD visualization, the Assists and TechniCapture MR packages for training and field work, and the Dawn high-speed point cloud rendering engine.

Product overview

HoloLab operates as an XR and spatial computing systems integrator offering a portfolio of proprietary platforms, package products, and professional services. Its core products include torinome (a PLATEAU-compatible web-based XR digital twin platform for visualizing point clouds, meshes, photos, videos, GIS, and 3D city models) and mixpace (a BIM/CAD AR/MR visualization solution). The package product lineup includes Assists (spatial MR manual application), TechniCapture (MR motion capture for manufacturing training), Dawn (high-speed point cloud rendering engine), and HoloLab DNN Packages (Unity-based deep learning image recognition, open-source MIT). Additional offerings span Project Spirare (open-source POML 3D content format with browser and editor), SIAR (laser scanning and photogrammetry services), Apple Vision Pro enterprise services (deployment, development, MDM), and specialized applications like Spatial Paint, Vision Timer, holonica, vimo, and the AI-powered 仕事できるくん/C3-BIM for BIM document intelligence. HoloLab also resells XR hardware and organizes the annual HoloLab Conference. The company is an Apple Consultants Network member and Meta official partner.

Differentiator

Problem solved

Functional benefit

Brands

• Assists: MR (Mixed Reality) manual application for workplace training and education
• TechniCapture
• mixpace
• torinome
• Dawn
• Spirare
• HoloLab DNN Packages
• SIAR
• vimo

Products and services

• torinome Web-based XR digital twin platform that visualizes and shares point clouds, meshes, photos, videos, GIS data, and 3D city models overlaid on PLATEAU, used for urban planning and architecture.
• mixpace BIM/CAD AR/MR visualization solution that converts Autodesk Revit and other 3D data into AR/MR-compatible formats for XR device display.
• Assists MR manual application that overlays text, video, and 3D models on real-world work contexts for hands-free training and field operations guidance.
• TechniCapture MR education package that records a worker's upper-body motion via Meta Quest 3/3S or HoloLens 2 and compares it to expert recordings to identify skill gaps in manufacturing training.
• Dawn High-speed lightweight point cloud rendering engine for real-time visualization of large-scale 3D point cloud datasets in XR environments.
• Project Spirare (POML, Spirare Browser, Spirare Editor) Open-source POML universal file format for 3D content with accompanying Spirare Browser (AR viewer) and Spirare Editor (AR content creation tool) supporting Apple Vision Pro.
• HoloLab DNN Packages Unity package built on Unity Sentis providing deep learning image classification (MobileNet) and object detection (YOLOX) deployable to HoloLens 2 and Magic Leap 2.
• SIAR (Spatial Information AR) Laser Scanning and Photogrammetry Service Professional laser scanning and photogrammetry service that digitizes buildings, urban spaces, and cultural heritage into 3D data for digital archives and XR content.
• Apple Vision Pro / Apple Platform Enterprise Services Enterprise deployment support, application development, MDM configuration design, and post-deployment support for Apple Vision Pro and the Apple platform.
• XR System Development and Development Support Commissioned development of XR applications using XR devices, BIM and 3D spatial data, sensors, and generative AI; ranges from large-scale systems to short PoCs.
• XR Hardware and Software Resale Enterprise sales of XR hardware (Meta Quest, Apple Vision Pro, HoloLens, etc.) and related software, with deployment support leveraging accumulated experience since the XR era began.
• 3D Tree Models (TreeQSM data products) 3D tree models generated from laser scan data using the TreeQSM algorithm, distributed free and paid via Unity Asset Store and BOOTH marketplace.
• Spatial Paint Apple Vision Pro spatial design app enabling 3D painting with USDZ export and AirDrop sharing to iPhone/iPad.
• Spatial Curator Geographic NFT AR application that ties NFTs to real-world locations for location-based digital collectibles in AR.

Quantifiable outcome

• Training time reduction from 10 days to 5 days in manufacturing assembly operations using Assists MR manual application
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability16 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• XGRIDS JAPAN株式会社coreTechnology or Integration · 23 January 2026XGRIDS JAPAN is the manufacturer of XGRIDS laser scanning products. HoloLab serves as a sales partner, scanning service provider, content developer, and manufacturer partner. Jointly organized the Japan XGRIDS Users Community 2026 and XGRIDS Meetup vol.1 and vol.2 community events. HoloLab handles XGRIDS product sales, scanning/data preparation services, content development, and co-organizes user community events.
• 株式会社アクティブリテック (Active Ritic)minorStrategic or Co-development Partner · 23 January 2026Co-organizer of Japan XGRIDS Users Community 2026 & XGRIDS Meetup vol.2. Partnered with HoloLab to host the XGRIDS user community event at 大崎ブライトコアホール.
• Google Cloud (Google Cloud Next Tokyo '24)minorStrategic or Co-development Partner · 1 August 2024Presented torinome digital twin platform development case study at Google Cloud Next Tokyo '24 breakout session. torinome is built using Google Cloud services for spatial data visualization and sharing.
• Apple Inc. (Apple Consultants Network)coreTechnology or Integration · 1 April 2024HoloLab is a certified member of the Apple Consultants Network since April 2024, providing Apple Vision Pro application development, enterprise deployment support, MDM operational design, and post-deployment support for Apple platform environments.
• Meta Platforms (Meta Quest)coreTechnology or IntegrationMeta official partner for Meta Quest business applications. HoloLab provides Meta Quest deployment consulting, application development (Assists, TechniCapture), HMS (Meta Horizon Managed Solutions) integration, and demo/showroom experiences. Case studies featured on Meta's official business case page.
• Google (Android XR)coreTechnology or IntegrationHoloLab provides application development services leveraging Google's Android XR spatial computing platform, supporting Jetpack XR SDK and Unity/OpenXR development. Offers consulting, commissioned development, and existing app porting services.
• SB C&S株式会社 (SoftBank C&S)minorChannel Partner/ Reseller/ DistributorCollaboration on mixpace distribution. SB C&S handles marketing and sales support for mixpace BIM/CAD visualization solution, leveraging their enterprise sales network.
• 株式会社梓総合研究所 (Azusa Sogo Research)minorStrategic or Co-development PartnerCollaborative development of AIR-Plate, an evolved facility management tool. HoloLab team members (梁河 雄, 森口 史章, 豊田 健) co-developed the product with Azusa Sogo Research.
• Microsoft (Azure, HoloLens)coreTechnology or IntegrationHoloLab develops applications for Microsoft HoloLens and leverages Azure cloud services (Azure Remote Rendering, Azure Kinect) for XR solutions. Historical focus since the company's founding, with multiple HoloLens-based case studies.
• Unity TechnologiescoreTechnology or IntegrationHoloLab is a Unity-based development company. Their XR applications are primarily built on the Unity engine. Winner of Unity Award Industry Best Embedded System Project 準優秀賞 for their 西松建設 drone AR project. Active Unity ecosystem participant with published asset store items.
• Epic Games (Unreal Engine)coreTechnology or IntegrationHoloLab develops with Unreal Engine for high-fidelity XR experiences. Developed the Futagusuri Firefly Museum VR experience and multiple digital archive projects using Unreal Engine. Presented at UNREAL FEST 2024 Tokyo on RealityCapture workflow for historical building digital archives.
• LINE雅虎株式会社 (LINE Yahoo)minorStrategic or Co-development PartnerCollaborative session at HoloLab Conference 2025 on AI-powered marketing and XR experiences in the AI era. LINE Yahoo presented on transforming experiences into stories with AI.
• 国土交通省 / MLIT (Ministry of Land, Infrastructure, Transport and Tourism)coreStrategic or Co-development PartnerPLATEAU use case development partner for 3D city model XR applications. HoloLab has conducted citizen-participatory town planning workshops using PLATEAU 3D city models and XR technology with 八王子市.
• NTTグループ (NTT DoCoMo, NTT QONOQ, NTT Urban Solutions, NTT Com, NTT C&S)coreStrategic or Co-development PartnerMultiple NTT group companies: NTT DoCoMo (XR City platform development), NTT QONOQ (MiRZA XR glasses), NTT Urban Solutions (urban digital twin/AR), NTT Com (品川イルumination), NTT C&S (mixpace distribution). Long-standing collaborative relationship.
• 大成建設株式会社 (Taisei Corporation)coreStrategic or Co-development PartnerLong-standing development partner for BIM×XR initiatives. Co-developed R2-BIM (AI-powered document search over BIM data) and evolved it into C3-BIM. Participated in agile architecture initiatives.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NTT QONOQ: NTT Group's XR/spatial computing subsidiary developing enterprise XR solutions, MiRZA XR glasses, and XR City platform in Japan. Directly comparable as a Japan-based enterprise XR integrator with telecom backing, overlapping with HoloLab's customer base in NTT DoCoMo and competing for the same construction/manufacturing XR engagements.
• Strawberry Inc. Japanese XR production company specializing in mixed reality content, AR/VR applications, and metaverse experiences for enterprise and entertainment clients. Comparable as a domestic Japanese XR studio competing for similar enterprise XR production and integration engagements.
• Matterport: US-based 3D spatial data and digital twin platform capturing real-world spaces into immersive 3D models. Directly comparable to HoloLab's SIAR laser scanning/photogrammetry service line and torinome digital twin platform, with broader SaaS commercialization of the same underlying 3D capture technology.
• OpenSpace: Construction technology company providing AI-powered 360-degree progress tracking and digital twin for job sites. Comparable to HoloLab's construction vertical work with Obayashi, Takenaka, Kajima, and the torinome digital twin platform applied to building and infrastructure projects.
• MESON: Tokyo-based XR and web3 company building spatial internet infrastructure and enterprise XR solutions. Comparable as a domestic Japanese XR specialist operating in the same enterprise and platform layer where HoloLab's torinome and mixpace compete.
• DroneDeploy: Drone-based 3D reality capture and visual data platform for construction, energy, and agriculture. Comparable to HoloLab's drone-aerial 3D model overlay work with Nishimatsu Construction and the broader spatial data capture and digital twin capability across the construction vertical.

Emerging players

• XREAL: XR glasses manufacturer (formerly NREAL) offering XREAL Air 2 Ultra developer-focused spatial computing hardware with an emerging software/services ecosystem. Comparable through its spatial computing platform where HoloLab develops applications, including its UNI-ONE partnership with Honda.
• Psychic VR Lab: Japanese XR company operating the STYLY platform for spatial XR content creation and distribution. Comparable as a domestic Japanese XR platform competitor to HoloLab's package products and spatial content development business.

Broad incumbents

• Bentley Systems: Global infrastructure engineering software provider with the iTwin platform for digital twins of physical assets. Comparable to HoloLab's torinome digital twin platform and mixpace BIM/CAD visualization offering, but operating at much larger scale across the global AEC market.
• Accenture (XR / Metaverse practice): Global professional services firm with an established extended reality and metaverse practice serving enterprise clients across manufacturing, construction, and consumer industries. Comparable as a scaled enterprise XR integrator competing for the same large enterprise transformation contracts HoloLab targets in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HoloLabInc
• GitHubgithub.com/HoloLabInc
• YouTubeyoutube.com/@hololabinc
• Facebookfacebook.com/HoloLabInc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoloLab